Disc Brake System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0187025
  • Format: Electronic (PDF)
  • Number of Pages: 213
  • Author(s): Joshi, Madhavi

Report Overview

The Disc Brake System Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 19.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

Disc Brake System Market

(Market Size)
$12.5 billion
$19.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 12.5 billion
2030 Market Size USD 19.5 billion
Key Players Brembo, ZF, Continental, Aisin, Akebono

Market Summary

The disc brake system market is a critical segment within the global automotive and transportation industry, characterized by its essential role in vehicle safety and performance. Disc brakes, which utilize calipers to squeeze pairs of pads against a disc to create friction, are widely adopted due to their superior stopping power, heat dissipation, and reliability compared to traditional drum brakes. The market is driven by increasing vehicle production, stringent safety regulations mandating advanced braking systems, and growing consumer awareness regarding vehicle safety features. Key players are continuously innovating to enhance product efficiency, reduce weight, and integrate electronic systems such as anti-lock braking systems (ABS) and electronic stability control (ESC). The market is also influenced by the rising adoption of electric and hybrid vehicles, which require specialized braking solutions to accommodate regenerative braking systems. Geographically, the market is well-established in developed regions while showing robust growth in emerging economies due to urbanization and infrastructure development.

Key Highlights

The disc brake system market is distinguished by several key highlights that underscore its importance and evolution. Technological advancements are at the forefront, with developments in materials such as carbon-ceramic composites for high-performance applications, offering reduced weight and improved durability. The integration of electronic systems like ABS and ESC has become standard in modern vehicles, enhancing safety and control. Another significant highlight is the shift towards electric and hybrid vehicles, which has spurred demand for brake systems compatible with regenerative braking, thereby improving energy efficiency. The market is also characterized by a high degree of consolidation, with major players like Brembo, ZF Friedrichshafen, and Continental AG dominating through extensive R&D and strategic acquisitions. Additionally, aftermarket services represent a substantial segment, driven by the need for maintenance and replacement parts, ensuring sustained demand. The emphasis on sustainability is leading to innovations in eco-friendly manufacturing processes and recyclable materials, aligning with global environmental regulations.

Drivers, Opportunities & Restraints

The disc brake system market is propelled by several drivers, including stringent government regulations aimed at improving vehicle safety, which mandate the adoption of advanced braking technologies. The global increase in vehicle production, particularly in emerging economies, further fuels demand. Rising consumer awareness about safety features and the growing preference for high-performance vehicles also contribute to market growth. Opportunities abound in the development of lightweight and corrosion-resistant materials, which enhance efficiency and longevity. The expansion of the electric vehicle segment presents a significant opportunity for innovative braking solutions that integrate with regenerative systems. However, the market faces restraints such as high costs associated with advanced disc brake systems, which can be prohibitive for budget-conscious consumers and manufacturers. Additionally, the complexity of integrating electronic components poses challenges in terms of design and reliability. Economic fluctuations and supply chain disruptions, as witnessed during global events, can also impede market progress.

Concentration Insights

The disc brake system market exhibits a concentrated structure, with a few major players holding significant market share. Companies like Brembo, ZF Friedrichshafen, Continental AG, and AKEBONO BRAKE INDUSTRY CO., LTD. lead the industry through extensive product portfolios, strong R&D capabilities, and global distribution networks. These players focus on strategic collaborations, mergers, and acquisitions to strengthen their market position and expand their technological expertise. The concentration is particularly high in developed regions like North America and Europe, where technological adoption and safety standards are stringent. In contrast, emerging markets in Asia Pacific and Latin America show a more fragmented landscape with numerous local manufacturers catering to cost-sensitive segments. The aftermarket segment also features a mix of established brands and smaller players, providing a range of options from premium to economical solutions. This concentration dynamics influence pricing, innovation pace, and competitive strategies across the market.

Type Insights

The disc brake system market is segmented by type into floating caliper and fixed caliper systems, each catering to different vehicle requirements and performance levels. Floating caliper systems, also known as sliding calipers, are widely used in passenger vehicles due to their cost-effectiveness, simplicity, and adequate performance for everyday driving. These systems feature a single piston and are lighter, making them suitable for mass-market applications. Fixed caliper systems, on the other hand, are preferred in high-performance and luxury vehicles, offering superior braking power and heat dissipation with multiple pistons on both sides of the disc. They provide better modulation and are often used in sports cars and heavy-duty applications. Additionally, advancements in materials have led to the development of composite and ceramic disc brakes, which offer enhanced performance under extreme conditions. The choice between types depends on factors such as vehicle type, performance needs, and cost considerations, driving diversification in product offerings.

Application Insights

The disc brake system market finds applications across various vehicle types, including passenger cars, commercial vehicles, and two-wheelers, each with distinct requirements. Passenger cars represent the largest segment, driven by high production volumes and the integration of advanced safety features like ABS and ESC. The demand in this segment is fueled by consumer preference for safer and more reliable vehicles. Commercial vehicles, including trucks and buses, require robust braking systems capable of handling heavy loads and frequent use, leading to the adoption of enhanced disc brakes with better heat resistance and durability. The two-wheeler segment is increasingly adopting disc brakes for improved safety and performance, particularly in premium motorcycles and scooters. Additionally, the rise of electric vehicles has created a niche application for disc brakes compatible with regenerative braking systems, which recover energy during deceleration. Off-road and agricultural vehicles also contribute to market diversity, necessitating specialized braking solutions for harsh environments.

Regional Insights

The disc brake system market demonstrates varied growth patterns across regions, influenced by economic development, automotive industry dynamics, and regulatory frameworks. North America and Europe are mature markets characterized by high adoption of advanced braking technologies, stringent safety standards, and a strong presence of key players. These regions focus on innovation and premium applications, particularly in performance and luxury vehicles. Asia Pacific emerges as the fastest-growing region, driven by expanding vehicle production in countries like China, India, and Japan, along with increasing consumer awareness and government safety initiatives. The region benefits from cost-effective manufacturing and a growing aftermarket. Latin America and the Middle East & Africa show steady growth, supported by urbanization and infrastructure development, though they face challenges related to economic volatility. Regional insights highlight the importance of tailoring products to local needs, such as affordability in emerging markets and advanced features in developed regions.

Company Insights

The disc brake system market is dominated by globally recognized companies that leverage technological expertise, extensive R&D, and strategic initiatives to maintain competitiveness. Brembo S.p.A. is a leader known for its high-performance braking systems, catering to premium automotive and racing segments. ZF Friedrichshafen AG, through its acquisition of TRW Automotive, offers a comprehensive portfolio of braking solutions, including integrated electronic systems. Continental AG provides advanced disc brakes with a focus on safety and sustainability, often incorporating regenerative braking technologies for electric vehicles. AKEBONO BRAKE INDUSTRY CO., LTD. specializes in OEM and aftermarket products, with a strong presence in Asia and North America. Other notable players include Robert Bosch GmbH, Mando Corporation, and Knorr-Bremse AG, each contributing through innovations in materials, electronics, and system integration. These companies invest heavily in partnerships and acquisitions to enhance their market reach and technological capabilities, ensuring a continuous pipeline of innovative products.

Recent Developments

Recent developments in the disc brake system market reflect a focus on innovation, sustainability, and expansion. Key players have introduced advanced materials such as carbon-ceramic composites to reduce weight and improve performance, particularly in electric and high-performance vehicles. There is a growing emphasis on electronic integration, with developments in brake-by-wire systems and enhanced ABS and ESC functionalities for autonomous driving applications. Strategic acquisitions and partnerships have been prominent, such as ZF Friedrichshafen's ongoing investments in electric mobility braking solutions and Brembo's collaborations with luxury automakers. Sustainability initiatives include the adoption of eco-friendly manufacturing processes and recyclable materials to reduce environmental impact. Additionally, companies are expanding their production facilities in emerging markets to capitalize on growing demand. The aftermarket segment has seen innovations in digital platforms for easier access to replacement parts and services. These developments highlight the market's dynamic nature and its alignment with broader automotive trends.

Report Segmentation

The disc brake system market report is segmented to provide a detailed analysis across various dimensions, enabling a comprehensive understanding of market dynamics. The segmentation by type includes floating caliper and fixed caliper systems, each analyzed for their market share, growth trends, and application suitability. By application, the market is divided into passenger cars, commercial vehicles, and two-wheelers, with insights into demand drivers and technological requirements for each category. Material segmentation covers cast iron, carbon composite, and ceramic composites, highlighting advancements and performance characteristics. The report also segments by sales channel into OEM and aftermarket, examining distribution strategies and consumer preferences. Geographically, the market is analyzed across North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa, focusing on regional trends, key players, and growth opportunities. This multi-faceted segmentation allows stakeholders to identify niche opportunities, assess competitive landscapes, and make informed strategic decisions.

FAQs

What are the main types of disc brake systems? The main types are floating caliper and fixed caliper systems, with floating calipers being common in standard vehicles for cost efficiency and fixed calipers used in high-performance applications for superior braking.

How do disc brakes compare to drum brakes? Disc brakes offer better heat dissipation, consistent performance under stress, and shorter stopping distances, making them safer and more reliable than drum brakes, though they are generally more expensive.

What is the role of ABS in disc brake systems? ABS prevents wheel lock-up during braking, maintaining traction and control, and is integrated with disc brakes to enhance safety, especially in adverse conditions.

Are disc brakes used in electric vehicles? Yes, disc brakes are essential in electric vehicles, often designed to work with regenerative braking systems that recover energy, improving efficiency and reducing wear.

What materials are commonly used in disc brakes? Common materials include cast iron for affordability, carbon composites for lightweight performance, and ceramic composites for high-end applications requiring extreme durability and heat resistance.

How does the aftermarket for disc brakes function? The aftermarket provides replacement parts and services, driven by wear and tear, with offerings ranging from OEM-equivalent to cost-effective alternatives, supported by online and offline distribution channels.

Citius Research has developed a research report titled “Disc Brake System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Disc Brake System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Disc Brake System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Disc Brake System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Disc Brake System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Disc Brake System Market
• Research Methodology
• Executive Summary
• Market Dynamics of Disc Brake System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Disc Brake System Market
• Cost and Gross Margin Analysis of Disc Brake System Market
• Disc Brake System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Disc Brake System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Disc Brake System Market Key Stakeholders

Below are the key stakeholders for the Disc Brake System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Disc Brake System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Disc Brake System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Disc Brake System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Disc Brake System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Disc Brake System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Disc Brake System Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Disc Brake System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Disc Brake System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Disc Brake System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Disc Brake System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Disc Brake System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Disc Brake System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Disc Brake System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Disc Brake System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Disc Brake System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Disc Brake System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Disc Brake System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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