Digital Mobile Radio (DMR) Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211516
  • Format: Electronic (PDF)
  • Number of Pages: 185
  • Author(s): Joshi, Madhavi

Report Overview

The Digital Mobile Radio (DMR) Market size was estimated at USD 4.25 billion in 2023 and is projected to reach USD 6.8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.20% during the forecast period (2024-2030).

Digital Mobile Radio (DMR) Market

(Market Size)
$4.25 billion
$6.8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.20%
2023 Market Size USD 4.25 billion
2030 Market Size USD 6.8 billion
Key Players Motorola Solutions, Hytera, Airbus DS, Simoco, Tait Communications

Market Summary

The Digital Mobile Radio (DMR) market is a critical segment within the broader semiconductor and electronics industry, characterized by its adoption of digital technology for two-way radio communications. DMR standards, defined by the European Telecommunications Standards Institute (ETSI), provide efficient, scalable, and cost-effective solutions for professional and commercial users. This market caters to sectors requiring reliable mission-critical communications, such as public safety, transportation, utilities, and industrial operations. The transition from analog to digital systems has been a significant driver, offering enhanced voice quality, improved spectral efficiency, and advanced data services. Key players in this space include established telecommunications and electronics firms that develop infrastructure, terminals, and related components. The market is influenced by technological advancements, regulatory frameworks, and the increasing need for interoperable communication systems. As organizations seek to modernize their communication networks, DMR continues to gain traction due to its robustness and ability to integrate with existing infrastructures. The ongoing development of next-generation technologies and the expansion of IoT applications further contribute to the market's evolution, positioning DMR as a vital solution for professional mobile radio needs globally.

Key Highlights

The Digital Mobile Radio market is distinguished by several key highlights that underscore its importance and growth potential. One of the primary features is its adherence to open standards, which promotes interoperability among devices from different manufacturers, reducing vendor lock-in and fostering competition. This has led to a diverse ecosystem of products, including handheld portables, mobile radios, and repeaters, all designed to meet various user requirements. Another significant highlight is the integration of data applications alongside voice communications, enabling functionalities such as text messaging, GPS tracking, and telemetry, which enhance operational efficiency for end-users. The market also benefits from its ability to operate in licensed spectrum bands, ensuring reliable and secure communications in congested environments. Additionally, the shift towards digitalization has resulted in improved battery life for devices and better overall performance compared to analog systems. The adoption of DMR Tier II and Tier III standards allows for scalable solutions, from simple single-site systems to complex multi-site networks with advanced features like trunking. These factors collectively highlight the market's robustness and its alignment with the evolving needs of professional communication users across industries.

Drivers, Opportunities & Restraints

The growth of the Digital Mobile Radio market is propelled by several drivers, including the increasing demand for efficient and secure communication systems in critical sectors. The transition from analog to digital technology is a major driver, as organizations seek enhanced audio quality, better coverage, and additional data capabilities. Regulatory mandates in various regions that phase out analog systems in favor of digital alternatives also contribute to market expansion. Opportunities abound in the integration of DMR with emerging technologies such as the Internet of Things (IoT), which enables smarter and more connected operations in industrial and commercial settings. The expansion of smart city initiatives globally presents another significant opportunity, as DMR systems can support public safety and infrastructure management. However, the market faces restraints, including high initial investment costs for infrastructure upgrades, which may deter small and medium-sized enterprises. Additionally, the presence of alternative technologies like TETRA and P25 in certain regions can limit market penetration. Economic uncertainties and budget constraints in end-user industries may also slow adoption rates. Despite these challenges, ongoing technological innovations and the need for reliable communication solutions continue to drive the market forward.

Concentration Insights

The Digital Mobile Radio market exhibits a concentrated competitive landscape, with a few key players dominating significant market shares. Companies such as Motorola Solutions, Hytera Communications, and Simoco Wireless Solutions are among the leading providers, leveraging their extensive experience and broad product portfolios to maintain strong positions. These firms invest heavily in research and development to introduce advanced features and maintain technological leadership. The market concentration is also influenced by strategic partnerships and acquisitions, which allow companies to expand their geographic reach and enhance their offerings. For instance, collaborations with local distributors and system integrators help in addressing regional-specific needs and regulations. While the top players hold substantial influence, there is a presence of smaller niche manufacturers that cater to specialized segments or offer cost-effective alternatives. This concentration dynamics ensure a balance between innovation and competition, driving continuous improvements in product quality and service delivery. The focus on compliance with international standards and certifications further consolidates the position of established players, while new entrants face barriers related to technology development and market entry.

Type Insights

The Digital Mobile Radio market is segmented based on product types, primarily including handheld portables, mobile radios, and repeaters. Handheld portables are widely used for their mobility and convenience, making them ideal for field personnel in sectors such as security, construction, and event management. These devices are designed to be durable, with features like water and dust resistance, long battery life, and ergonomic designs. Mobile radios, installed in vehicles, provide powerful communication capabilities for transportation, logistics, and public safety applications, offering extended range and integration with vehicle systems. Repeaters are essential for extending coverage in large areas or challenging environments, ensuring seamless communication across wide geographic regions. Each type caters to specific use cases, with advancements focusing on enhancing functionality, such as incorporating GPS, Bluetooth, and data applications. The diversity in product types allows end-users to select solutions that best fit their operational requirements, contributing to the overall adoption of DMR technology across various industries.

Application Insights

Digital Mobile Radio systems find applications across a broad spectrum of industries, each with unique communication needs. In public safety and security, DMR is crucial for police, fire, and emergency services, providing reliable and instant communication during critical operations. The transportation and logistics sector utilizes DMR for coordinating fleets, managing schedules, and ensuring driver safety, enhancing overall operational efficiency. Utilities, including energy, water, and gas companies, rely on DMR for field workforce communication, maintenance coordination, and emergency response. Industrial and manufacturing environments employ DMR to improve safety protocols, streamline processes, and enable quick response to incidents. Additionally, commercial sectors such as retail, hospitality, and event management use DMR for day-to-day operations and customer service. The versatility of DMR applications is further expanded with data services like text messaging, status updates, and location tracking, which add value beyond traditional voice communication. This wide applicability underscores the market's relevance and its role in supporting efficient and safe operations across diverse sectors.

Regional Insights

The adoption of Digital Mobile Radio technology varies across regions, influenced by economic development, regulatory frameworks, and industry needs. North America represents a significant market, driven by advanced telecommunications infrastructure and high demand from public safety and commercial sectors. Stringent regulations promoting digital transition and the presence of major players like Motorola Solutions contribute to market growth in this region. Europe also holds a substantial share, with strong adoption in countries like the UK, Germany, and France, supported by ETSI standards and initiatives for modernizing communication networks. The Asia-Pacific region is experiencing rapid growth, fueled by expanding industrialization, urbanization, and increasing investments in public safety and transportation infrastructure. Countries such as China, India, and Japan are key contributors, with local manufacturers like Hytera gaining prominence. Latin America and the Middle East & Africa are emerging markets, where growth is driven by developing infrastructure and rising awareness of digital communication benefits. Regional differences in spectrum allocation and regulatory policies also shape market dynamics, necess tailored approaches for each geography.

Company Insights

Leading companies in the Digital Mobile Radio market include Motorola Solutions, Hytera Communications, Simoco Wireless Solutions, Tait Communications, and Icom Inc. Motorola Solutions is a global leader, known for its comprehensive portfolio of DMR products and solutions, strong R&D capabilities, and extensive service network. Hytera Communications, based in China, has expanded its global footprint through innovative offerings and strategic acquisitions, competing effectively in both developed and emerging markets. Simoco Wireless Solutions specializes in critical communication systems, focusing on robust and scalable solutions for various industries. Tait Communications, with a strong presence in the Asia-Pacific region, emphasizes reliable and user-friendly DMR products tailored to public safety and utility sectors. Icom Inc., a Japanese company, offers a range of DMR equipment known for quality and durability. These companies invest in technological advancements, such as enhanced data services and integration with LTE and 5G networks, to maintain competitiveness. Their strategies often include partnerships with local distributors, focus on customer support, and adherence to international standards, ensuring they meet the evolving demands of the market.

Recent Developments

Recent developments in the Digital Mobile Radio market reflect ongoing innovation and strategic moves by key players. There has been a notable trend towards integrating DMR with broadband technologies, such as LTE and 5G, to support advanced data applications and ensure future-proof solutions. Companies are launching new product lines with enhanced features, including improved battery life, better audio quality, and increased durability for harsh environments. For instance, recent introductions include smartphones with DMR capabilities, blending traditional two-way radio functions with modern smartphone features. acquisitions and partnerships have also been prominent, with firms expanding their market presence or acquiring niche technologies to bolster their offerings. Regulatory developments, such as spectrum reallocation and digital migration policies in various countries, continue to influence market dynamics. Additionally, there is growing emphasis on cybersecurity measures to protect communication networks from threats, aligning with increased digitalization. These developments indicate a market that is evolving to meet higher performance standards and broader application needs, ensuring sustained growth and relevance.

Report Segmentation

The Digital Mobile Radio market report is segmented to provide detailed analysis across various dimensions. The segmentation typically includes by type, such as handheld portables, mobile radios, and repeaters, each analyzed for market trends and adoption rates. Application segmentation covers key sectors like public safety, transportation, utilities, industrial, and commercial, highlighting specific use cases and demand drivers. Geographic segmentation breaks down the market into regions and key countries, offering insights into regional dynamics, regulatory influences, and growth opportunities. Additionally, the report may segment by component, including hardware, software, and services, to understand the value chain and investment areas. This structured approach allows stakeholders to identify niche opportunities, assess competitive landscapes, and make informed decisions based on comprehensive data. The segmentation ensures that the report addresses the diverse needs of businesses, investors, and policymakers, providing actionable intelligence for strategic planning and market entry.

FAQs

What is Digital Mobile Radio (DMR)? Digital Mobile Radio is a digital radio standard for professional mobile radio communications, defined by ETSI, offering efficient spectrum use, enhanced voice quality, and data services.

How does DMR differ from analog radio? DMR provides clearer audio, better coverage, longer battery life, and additional features like text messaging and GPS tracking, unlike analog systems.

What are the tiers in DMR? DMR has three tiers: Tier I for license-free use, Tier II for conventional licensed systems, and Tier III for trunked systems with advanced network features.

Which industries use DMR? Industries such as public safety, transportation, utilities, manufacturing, and commercial sectors use DMR for reliable communication.

What are the key benefits of DMR? Key benefits include interoperability, scalability, improved efficiency, and integration with data applications for enhanced operational capabilities.

Who are the leading DMR manufacturers? Leading manufacturers include Motorola Solutions, Hytera Communications, Simoco Wireless Solutions, Tait Communications, and Icom Inc.

Citius Research has developed a research report titled “Digital Mobile Radio (DMR) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Digital Mobile Radio (DMR) Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Digital Mobile Radio (DMR) Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Digital Mobile Radio (DMR) Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Digital Mobile Radio (DMR) Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Digital Mobile Radio (DMR) Market
• Research Methodology
• Executive Summary
• Market Dynamics of Digital Mobile Radio (DMR) Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Digital Mobile Radio (DMR) Market
• Cost and Gross Margin Analysis of Digital Mobile Radio (DMR) Market
• Digital Mobile Radio (DMR) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Digital Mobile Radio (DMR) Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Digital Mobile Radio (DMR) Market Key Stakeholders

Below are the key stakeholders for the Digital Mobile Radio (DMR) Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Digital Mobile Radio (DMR) Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Digital Mobile Radio (DMR) Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Digital Mobile Radio (DMR) Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Digital Mobile Radio (DMR) Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Digital Mobile Radio (DMR) Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Digital Mobile Radio (DMR) Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Digital Mobile Radio (DMR) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Digital Mobile Radio (DMR) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Digital Mobile Radio (DMR) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Digital Mobile Radio (DMR) Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Digital Mobile Radio (DMR) Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Digital Mobile Radio (DMR) Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Digital Mobile Radio (DMR) Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Digital Mobile Radio (DMR) Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Digital Mobile Radio (DMR) Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Digital Mobile Radio (DMR) Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Digital Mobile Radio (DMR) Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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