Digital Holography Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212228
  • Format: Electronic (PDF)
  • Number of Pages: 192
  • Author(s): Joshi, Madhavi

Report Overview

The Digital Holography Market size was estimated at USD 2.15 billion in 2023 and is projected to reach USD 4.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Digital Holography Market

(Market Size)
$2.15 billion
$4.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 2.15 billion
2030 Market Size USD 4.5 billion
Key Players Lyncee Tec, Holoxica, RealView Imaging, Ovizio, Phase Holographic Imaging

Market Summary

The digital holography market represents a dynamic and evolving segment within the semiconductor and electronics industry, focusing on the capture, reconstruction, and display of three-dimensional images using digital sensors and computational methods. This technology diverges from traditional holography by leveraging digital processing, enabling applications that require high precision, real-time imaging, and advanced analytical capabilities. Key sectors driving adoption include medical imaging, where it aids in detailed biological analysis, and industrial metrology, which utilizes holography for non-destructive testing and quality control. The market is characterized by continuous innovation, with research institutions and corporations investing heavily in enhancing resolution, reducing costs, and expanding applicability. As industries increasingly seek advanced visualization and measurement tools, digital holography is positioned as a critical enabler of next-generation technological solutions, integrating with trends like automation and augmented reality to offer immersive and accurate digital representations.

Key Highlights

Digital holography stands out for its ability to provide quantitative phase imaging, allowing precise measurement of optical properties without physical contact, which is invaluable in fields like biomedical research and materials science. Another highlight is its integration with machine learning algorithms, enhancing image reconstruction and analysis for faster, more accurate results. The technology supports both reflection and transmission holography, catering to diverse application needs from surface inspection to internal structure visualization. Leading companies such as Holoxica, Lyncee Tec, and RealView Imaging are pioneering advancements in digital holographic displays and printers, pushing the boundaries of what is possible in 3D visualization. Additionally, the market benefits from growing investments in R&D, particularly in North America and Europe, where academic and industrial collaborations are fostering innovations that reduce system costs and improve accessibility for smaller enterprises.

Drivers, Opportunities & Restraints

The growth of the digital holography market is primarily driven by increasing demand from the healthcare sector, where it is used for advanced diagnostic imaging, cell analysis, and surgical planning, providing non-invasive insights that improve patient outcomes. In electronics manufacturing, the need for high-precision metrology and quality assurance in microelectronics and semiconductor production fuels adoption, as holography offers superior resolution compared to traditional methods. Opportunities abound in emerging applications such as augmented reality and virtual reality, where digital holography can create immersive 3D experiences for entertainment, training, and retail. The automotive and aerospace industries also present growth potential, using holography for structural analysis and design validation. However, restraints include high initial costs of holographic systems, which can limit uptake among small and medium-sized enterprises, and technical challenges related to processing large data volumes and achieving real-time performance. Intellectual property issues and the need for specialized expertise further pose barriers to market expansion.

Concentration Insights

The digital holography market exhibits a concentrated landscape with a mix of established players and innovative startups, primarily focused on technological advancements and strategic partnerships. Companies like Holoxica, Lyncee Tec, and RealView Imaging dominate with their specialized solutions in digital holographic displays and medical imaging systems. Geographically, North America and Europe lead in market concentration due to strong research infrastructure, high healthcare expenditure, and presence of key industry players. Asia-Pacific is emerging as a significant hub, driven by rapid industrialization, investments in electronics manufacturing, and growing adoption in countries like China, Japan, and South Korea. The market sees collaborations between academic institutions and corporations to accelerate R&D, while mergers and acquisitions are common strategies for expanding product portfolios and geographic reach. This concentration fosters a competitive yet innovative environment, pushing continuous improvements in holographic technology.

Type Insights

Digital holography systems are categorized based on their operational principles, including inline holography, off-axis holography, and phase-shifting digital holography, each offering distinct advantages for specific applications. Inline holography is widely used for its simplicity and efficiency in capturing holograms with a single beam, making it suitable for particle analysis and flow visualization. Off-axis holography provides higher resolution and avoids twin image issues, ideal for detailed biological imaging and metrology. Phase-shifting digital holography enhances accuracy by capturing multiple phase-shifted images, enabling precise quantitative phase measurements in fields like nanotechnology and semiconductor inspection. Additionally, digital holographic displays and printers represent another type, focusing on 3D visualization for entertainment, advertising, and medical education. The choice of type depends on factors such as required resolution, application complexity, and cost considerations, driving diversification in product offerings across the market.

Application Insights

Digital holography finds extensive applications across multiple industries, with healthcare being a prominent sector where it is used for microscopic imaging, tissue engineering, and diagnostic procedures, offering non-destructive 3D analysis of biological samples. In the semiconductor and electronics industry, it aids in defect detection, wafer inspection, and quality control, providing high-resolution imaging that ensures manufacturing precision. Automotive and aerospace applications include structural health monitoring, vibration analysis, and design prototyping, leveraging holography for accurate measurements and simulations. The technology is also gaining traction in security and authentication, through holographic tags and anti-counterfeiting measures, as well as in entertainment for creating holographic displays and virtual experiences. Educational and research institutions utilize digital holography for advanced studies in optics and material science, highlighting its versatility and growing integration into various technological workflows.

Regional Insights

Regionally, North America holds a significant share in the digital holography market, driven by robust R&D activities, high adoption in healthcare and defense sectors, and presence of leading companies like Holoxica and Phase Holographic Imaging. Europe follows closely, with strong contributions from countries like Germany, the UK, and France, where advancements in industrial automation and biomedical research propel market growth. The Asia-Pacific region is experiencing rapid expansion due to increasing investments in electronics manufacturing, particularly in China, Japan, and South Korea, alongside growing applications in consumer electronics and automotive industries. Other regions, such as Latin America and the Middle East, are gradually adopting digital holography, supported by industrialization trends and rising awareness of its benefits. Overall, regional dynamics are shaped by technological infrastructure, industry demand, and government initiatives promoting innovation in advanced imaging solutions.

Company Insights

Key players in the digital holography market include Holoxica, known for its 3D holographic displays and visualization tools; Lyncee Tec, which specializes in digital holographic microscopy for research and industrial applications; and RealView Imaging, focusing on medical holography for surgical planning and education. Other notable companies are Phase Holographic Imaging, offering systems for cell analysis and biopharmaceutical research, and Geola Digital, involved in holographic printing and display technologies. These companies emphasize innovation through continuous R&D, often collaborating with academic institutions to enhance product capabilities. Strategies include expanding into emerging markets, developing cost-effective solutions for broader adoption, and securing patents to protect technological advancements. The competitive landscape is marked by a focus on application-specific solutions, catering to diverse industry needs while driving overall market growth through technological leadership and customer-centric approaches.

Recent Developments

Recent developments in the digital holography market highlight ongoing innovations and strategic initiatives aimed at enhancing technology accessibility and performance. Companies have introduced advanced holographic microscopes with improved resolution and faster processing times, benefiting biomedical and materials science applications. There is a growing trend towards integrating artificial intelligence with holographic systems to automate image analysis and reduce interpretation time, making the technology more efficient for industrial use. Partnerships between holography firms and electronics manufacturers have emerged to develop customized solutions for semiconductor inspection and augmented reality devices. Additionally, investments in R&D have led to breakthroughs in portable holographic systems, expanding their use in field applications and point-of-care diagnostics. These developments reflect a market poised for growth, driven by technological advancements and increasing cross-industry adoption.

Report Segmentation

The digital holography market report is segmented based on type, application, and region to provide a comprehensive analysis of industry dynamics. By type, segments include inline holography, off-axis holography, phase-shifting digital holography, and digital holographic displays, each detailed for their technical characteristics and market share. Application segmentation covers healthcare, semiconductor and electronics, automotive, aerospace, security, entertainment, and others, highlighting specific use cases and growth prospects within each sector. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, offering insights into geographic trends, key players, and demand drivers. This structured approach enables stakeholders to identify opportunities, assess competitive landscapes, and make informed decisions based on detailed, categorized data aligned with industry standards and market research best practices.

FAQs

What is digital holography used for? Digital holography is used for capturing and reconstructing 3D images digitally, with applications in medical imaging, industrial metrology, semiconductor inspection, security authentication, and entertainment displays, providing high-precision visualization and analysis.

How does digital holography work? It works by recording the interference pattern between a reference light beam and light scattered from an object using a digital sensor, then computationally reconstructing the 3D image, allowing for quantitative phase and amplitude analysis without physical contact.

What are the benefits of digital holography? Benefits include non-destructive testing, high resolution, real-time imaging capabilities, and the ability to perform quantitative measurements, making it valuable for research, quality control, and advanced diagnostics across various industries.

Which industries use digital holography? Industries using digital holography include healthcare for diagnostic and research purposes, semiconductor and electronics for inspection, automotive and aerospace for design and testing, security for anti-counterfeiting, and entertainment for 3D displays.

What is the future of digital holography? The future involves integration with AI and machine learning for enhanced image processing, expansion into augmented and virtual reality, development of cost-effective systems for wider adoption, and increased use in emerging fields like nanotechnology and biopharmaceuticals.

Who are the key players in digital holography? Key players include Holoxica, Lyncee Tec, RealView Imaging, Phase Holographic Imaging, and Geola Digital, among others, leading innovation through R&D and strategic collaborations in holographic technology.

Citius Research has developed a research report titled “Digital Holography Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Digital Holography Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Digital Holography Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Digital Holography Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Digital Holography Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Digital Holography Market
• Research Methodology
• Executive Summary
• Market Dynamics of Digital Holography Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Digital Holography Market
• Cost and Gross Margin Analysis of Digital Holography Market
• Digital Holography Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Digital Holography Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Digital Holography Market Key Stakeholders

Below are the key stakeholders for the Digital Holography Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Digital Holography Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Digital Holography Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Digital Holography Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Digital Holography Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Digital Holography Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Digital Holography Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Digital Holography Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Digital Holography Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Digital Holography Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Digital Holography Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Digital Holography Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Digital Holography Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Digital Holography Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Digital Holography Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Digital Holography Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Digital Holography Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Digital Holography Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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