Decor Paper Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209839
  • Format: Electronic (PDF)
  • Number of Pages: 225
  • Author(s): Joshi, Madhavi

Report Overview

The Decor Paper Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.80% during the forecast period (2024-2030).

Decor Paper Market

(Market Size)
$3.5 billion
$6.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.80%
2023 Market Size USD 3.5 billion
2030 Market Size USD 6.2 billion
Key Players Ahlstrom-Munksjö, Glatfelter, Pudumjee Paper Products, Surteco, KÄMMERER

Market Summary

The decor paper market is a specialized segment within the packaging and decorative laminates industry, primarily serving as a key material for surface finishing applications. This paper is impregnated with resins and used to overlay substrates such as particleboard, MDF, and plywood to provide aesthetic appeal, durability, and resistance to wear, moisture, and chemicals. It finds extensive application in furniture, flooring, and interior decoration, playing a critical role in enhancing product visual and functional qualities. The market is characterized by a consistent demand driven by growth in construction, real estate, and consumer goods sectors globally. Manufacturers focus on producing high-quality, customizable designs to meet diverse consumer preferences and industry requirements. Technological advancements in printing and resin impregnation processes have further elevated the product's performance and application scope. The decor paper market operates within a competitive landscape with several established players and regional manufacturers striving to expand their market presence through innovation and strategic partnerships.

Key Highlights

The decor paper market is distinguished by its integral role in the production of laminated panels and decorative surfaces, offering both functional and aesthetic benefits. Key highlights include the material's ability to replicate natural wood grains, abstract patterns, and solid colors with high fidelity, providing cost-effective alternatives to genuine materials. The industry emphasizes sustainability, with increasing adoption of recycled fibers and eco-friendly resins in decor paper production to align with global environmental regulations and consumer preferences. Another significant aspect is the advancement in digital printing technology, which allows for short runs and customized designs, reducing waste and enabling manufacturers to respond swiftly to market trends. The market also benefits from robust supply chains and strong R&D activities focused on enhancing product properties such as scratch resistance, fire retardancy, and ease of cleaning. These factors collectively contribute to the decor paper market's resilience and growth potential in the packaging and decorative industries.

Drivers, Opportunities & Restraints

Key drivers propelling the decor paper market include rising demand from the furniture industry, where decor paper is extensively used for cabinets, shelves, and decorative panels, supported by growth in residential and commercial construction worldwide. The trend towards lightweight, durable, and visually appealing packaging solutions in the consumer goods sector further stimulates market expansion. Opportunities abound in emerging economies, where urbanization and increasing disposable incomes are fueling investments in housing and infrastructure, thereby boosting the demand for laminated products. Additionally, the shift towards sustainable and green building materials presents a significant growth avenue, encouraging manufacturers to develop eco-friendly decor paper variants. However, the market faces restraints such as volatility in raw material prices, particularly pulp and resins, which can impact production costs and profit margins. Stringent environmental regulations regarding VOC emissions and waste disposal also pose challenges, requiring continuous innovation and compliance efforts from industry participants.

Concentration Insights

The decor paper market exhibits a moderate level of concentration, with a mix of global players and regional manufacturers dominating the landscape. Companies like Surteco Group, Impress Decor Papers, and Papierfabrik August Koehler SE hold significant market shares due to their extensive product portfolios, technological expertise, and strong distribution networks. Asia-Pacific represents a highly concentrated region in terms of production and consumption, driven by countries such as China and India, where low-cost manufacturing and high demand from end-use industries prevail. North America and Europe also feature concentrated markets with key players focusing on high-value, customized solutions to cater to sophisticated consumer needs. The competitive environment is characterized by strategic mergers, acquisitions, and capacity expansions aimed at enhancing geographic reach and product offerings. Despite the presence of large corporations, numerous small and medium-sized enterprises operate in niche segments, contributing to market diversity and innovation.

Type Insights

Decor paper is primarily categorized into two main types: base papers and finish papers, each serving distinct purposes in the lamination process. Base papers, including alpha and beta grades, are used as the core layer impregnated with resins to provide structural integrity and opacity to the laminated surface. These papers are characterized by their weight, absorbency, and strength, tailored to specific application requirements. Finish papers, such as overlay and print base papers, are applied on top to impart decorative patterns, textures, and protective properties. Overlay papers are transparent or semi-transparent, enhancing durability and resistance, while print base papers are pre-printed with designs using gravure or digital printing techniques. The choice between these types depends on the desired aesthetic effect, functional performance, and cost considerations. Innovations in paper types continue to emerge, focusing on improved printability, environmental compatibility, and enhanced performance features to meet evolving market demands.

Application Insights

Decor paper finds widespread application across various industries, with the furniture sector being the largest consumer, utilizing it for surfaces of tables, chairs, cabinets, and other household and office furnishings. In the flooring industry, decor paper is used in laminate flooring products to create wood, stone, or tile effects, offering durability and easy maintenance. The packaging industry employs decor paper for high-quality gift boxes, luxury packaging, and decorative containers, where visual appeal is crucial for brand differentiation. Additionally, it is used in interior decoration for wall panels, doors, and ceiling applications, providing aesthetic versatility and functional benefits. The automotive industry also represents a growing application area, with decor paper used in vehicle interiors for dashboards and trim components. Each application demands specific paper properties, such as weight, thickness, and resin compatibility, driving continuous product development and customization in the market.

Regional Insights

The decor paper market demonstrates distinct regional dynamics, with Asia-Pacific leading in both production and consumption due to rapid industrialization, urbanization, and strong growth in construction and furniture manufacturing sectors. Countries like China, India, and Vietnam are key contributors, supported by cost-effective labor and raw material availability. North America and Europe represent mature markets characterized by high demand for premium, customized decor paper products driven by stringent quality standards and environmental regulations. These regions focus on innovation and sustainable practices, with significant investments in R&D to develop advanced materials. Latin America and the Middle East & Africa are emerging markets, showing potential growth fueled by increasing investments in infrastructure and rising consumer spending on home improvement. Regional disparities in economic development, regulatory frameworks, and consumer preferences influence market strategies, prompting companies to adopt localized approaches to capitalize on growth opportunities.

Company Insights

Prominent companies in the decor paper market include Surteco Group, a global leader known for its comprehensive range of decorative surfaces and solutions, leveraging advanced technology and a strong customer focus. Papierfabrik August Koehler SE is another key player, recognized for its high-quality specialty papers and innovative printing techniques. Impress Decor Papers focuses on customized decor paper products, catering to diverse industrial applications with an emphasis on sustainability and efficiency. Other significant participants like Felix Schoeller Group and Onyx Specialty Papers Inc. contribute to the market with their expertise in technical and decorative papers, offering products tailored to specific client needs. These companies engage in strategic initiatives such as capacity expansion, product diversification, and mergers & acquisitions to strengthen their market position. The competitive landscape is marked by a continuous pursuit of innovation, quality enhancement, and geographic expansion to address evolving industry requirements and maintain a competitive edge.

Recent Developments

Recent developments in the decor paper market reflect a strong focus on sustainability and technological advancement. Many leading companies have launched eco-friendly product lines incorporating recycled fibers and low-VOC resins to meet increasing environmental standards and consumer demand for green materials. Digital printing technology has gained significant traction, enabling manufacturers to produce short runs with high customization, reducing waste and lead times. Strategic collaborations and partnerships have been observed, such as agreements between paper producers and resin manufacturers to enhance product performance and develop innovative solutions. Investments in expanding production capacities, particularly in Asia-Pacific and Eastern Europe, are underway to cater to growing regional demand. Additionally, R&D efforts are intensifying to improve paper properties like fire resistance, antimicrobial features, and durability, aligning with stringent safety and performance regulations across various applications. These developments indicate a dynamic market adapting to global trends and customer expectations.

Report Segmentation

This market research report on the decor paper industry provides a detailed segmentation to offer comprehensive insights into various aspects of the market. The segmentation is based on type, distinguishing between base papers and finish papers, each analyzed for their market share, growth potential, and key characteristics. Application segmentation covers furniture, flooring, packaging, interior decoration, and other emerging uses, highlighting demand patterns and industry-specific trends. The report further segments the market by region, including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, examining regional production, consumption, and competitive landscapes. Each segment is evaluated in terms of market dynamics, drivers, restraints, and opportunities, providing stakeholders with actionable intelligence. The segmentation approach ensures a granular analysis, enabling businesses to identify niche markets, understand consumer preferences, and devise targeted strategies for growth and expansion in the decor paper industry.

FAQs

What is decor paper used for? Decor paper is primarily used in the manufacturing of laminated surfaces for furniture, flooring, and packaging products. It provides decorative patterns and protective layers, enhancing aesthetics and durability.

How is decor paper made? Decor paper is produced by impregnating specialty paper with resins such as melamine or urea formaldehyde, followed by drying and curing processes. It may also involve printing designs using gravure or digital techniques before impregnation.

What are the types of decor paper? The main types include base papers, which provide structural support, and finish papers like overlay and print base papers, which add decorative and protective layers to laminated products.

Which industries use decor paper? Key industries include furniture, flooring, packaging, interior decoration, and increasingly the automotive sector for interior components, due to its versatility and functional benefits.

What are the trends in the decor paper market? Current trends focus on sustainability, with eco-friendly materials gaining prominence, along with advancements in digital printing for customization and innovations enhancing product performance like fire resistance.

Who are the leading players in the decor paper market? Major companies include Surteco Group, Papierfabrik August Koehler SE, Impress Decor Papers, Felix Schoeller Group, and Onyx Specialty Papers Inc., known for their quality products and market expertise.

Citius Research has developed a research report titled “Decor Paper Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Decor Paper Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Decor Paper Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Decor Paper Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Decor Paper Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Decor Paper Market
• Research Methodology
• Executive Summary
• Market Dynamics of Decor Paper Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Decor Paper Market
• Cost and Gross Margin Analysis of Decor Paper Market
• Decor Paper Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Decor Paper Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Decor Paper Market Key Stakeholders

Below are the key stakeholders for the Decor Paper Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Decor Paper Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Decor Paper Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Decor Paper Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Decor Paper Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Decor Paper Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Decor Paper Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Decor Paper Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Decor Paper Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Decor Paper Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Decor Paper Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Decor Paper Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Decor Paper Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Decor Paper Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Decor Paper Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Decor Paper Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Decor Paper Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Decor Paper Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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