Dairy Ingredients Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196451
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Dairy Ingredients Market size was estimated at USD 65 billion in 2023 and is projected to reach USD 95 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.90% during the forecast period (2024-2030).

Dairy Ingredients Market

(Market Size)
$65 billion
$95 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.90%
2023 Market Size USD 65 billion
2030 Market Size USD 95 billion
Key Players Fonterra, FrieslandCampina, Arla Foods, Saputo, Lactalis

Market Summary

The dairy ingredients market is a vital segment within the global food and beverages industry, characterized by the processing of milk into various functional and nutritional components. These ingredients, including milk powders, whey proteins, casein, lactose, and milk fat concentrates, are extensively utilized across diverse applications due to their nutritional benefits and functional properties such as emulsification, texture enhancement, and flavor contribution. The market is driven by the increasing consumer awareness of health and wellness, leading to a higher demand for protein-fortified and nutritionally enriched food products. Additionally, the growing popularity of sports nutrition, functional foods, and dietary supplements significantly contributes to market expansion. The industry is also witnessing innovations in processing technologies to improve the quality and functionality of dairy ingredients, catering to the evolving needs of food manufacturers. Geographically, the market demonstrates a strong presence in regions with established dairy industries and high consumption rates of dairy-based products. Key players are focusing on strategic initiatives such as expansions, product launches, and partnerships to strengthen their market position and meet the rising global demand.

Key Highlights

The dairy ingredients market is distinguished by several key highlights that underscore its dynamic nature and growth trajectory. One significant aspect is the increasing application of dairy ingredients in the sports nutrition and clinical nutrition sectors, driven by their high-quality protein content and essential amino acid profile. Another highlight is the rising consumer preference for clean label and natural ingredients, prompting manufacturers to develop minimally processed and organic dairy ingredients. The market is also characterized by technological advancements in extraction and processing methods, enhancing the efficiency and sustainability of production. Furthermore, the expansion of the food service industry and the growing popularity of convenience foods are propelling the demand for dairy ingredients as key functional components. The versatility of dairy ingredients allows their use in a wide range of products, from bakery and confectionery to beverages and infant formula, demonstrating their indispensable role in the food and beverage industry. Additionally, strategic collaborations and mergers among leading companies are fostering innovation and market growth, ensuring a competitive and evolving landscape.

Drivers, Opportunities & Restraints

The dairy ingredients market is propelled by several drivers, including the increasing global population and rising disposable incomes, which boost the consumption of processed and fortified foods. The growing health consciousness among consumers is a major driver, leading to higher demand for protein-rich and functional foods that incorporate dairy ingredients for their nutritional benefits. Opportunities in the market abound, particularly in the development of innovative and value-added products such as lactose-free and hydrolyzed proteins to cater to lactose-intolerant consumers and specific dietary needs. The expanding application scope in emerging economies presents significant growth potential, driven by urbanization and changing dietary patterns. However, the market faces restraints such as volatility in raw material prices and supply chain disruptions, which can impact production costs and profitability. Additionally, stringent regulatory standards and quality control measures across different regions pose challenges for market players. Environmental concerns related to dairy farming, such as greenhouse gas emissions and water usage, also present restraints, urging the industry to adopt sustainable practices. Despite these challenges, the continuous research and development efforts and the exploration of new application areas offer promising opportunities for market expansion.

Concentration Insights

The dairy ingredients market exhibits a moderately concentrated landscape with the presence of several key global players and numerous regional participants. Leading companies such as Fonterra Co-operative Group, FrieslandCampina, Arla Foods, and Lactalis Group dominate the market, leveraging their extensive product portfolios, robust distribution networks, and strong brand recognition. These players focus on strategic initiatives including mergers and acquisitions, capacity expansions, and technological innovations to consolidate their market share and enhance their competitive edge. The market concentration is also influenced by high entry barriers such as significant capital investment, stringent regulatory compliance, and the need for advanced processing technologies. Regional players often cater to local demands and specialize in niche products, contributing to the market's diversity. Collaboration between large corporations and local dairy cooperatives is common, ensuring a steady supply of raw materials and market penetration. The competitive dynamics are further shaped by factors such as product quality, pricing strategies, and sustainability practices, with companies increasingly investing in research and development to introduce innovative and customized solutions.

Type Insights

The dairy ingredients market is segmented into various types, each serving distinct functional and nutritional purposes in numerous applications. Milk powder, including skim milk powder and whole milk powder, is widely used for its extended shelf life and convenience in reconstitution, making it a staple in bakery, confectionery, and dairy products. Whey protein ingredients, such as whey protein concentrate and isolate, are highly valued in sports nutrition and health foods due to their excellent amino acid profile and rapid absorption. Casein and caseinates are preferred for their emulsifying and water-binding properties, commonly used in cheese analogs, coffee whiteners, and nutritional supplements. Lactose, derived from whey, finds applications in pharmaceutical formulations and as a filler in food products. Milk fat concentrates, including butter and ghee, are essential for enhancing flavor and texture in various culinary applications. Additionally, specialized ingredients like permeate and dairy proteins modified through hydrolysis are gaining traction for their functional benefits and suitability for specific dietary needs. The diversity in product types allows manufacturers to cater to a broad spectrum of industry requirements, driving innovation and market growth.

Application Insights

Dairy ingredients are utilized across a wide array of applications within the food and beverage industry, underscoring their versatility and functional importance. In the bakery and confectionery sector, ingredients like milk powders and whey proteins are used to improve texture, enhance nutritional value, and extend shelf life. The dairy industry itself is a major consumer, incorporating these ingredients into products such as yogurt, cheese, and ice cream to achieve desired consistency and flavor profiles. The sports nutrition segment heavily relies on whey and casein proteins for muscle recovery and growth, driven by the increasing fitness consciousness among consumers. Infant formula manufacturers utilize specific dairy ingredients for their nutritional similarity to human milk, ensuring optimal growth and development. Beverages, including nutritional drinks and shakes, incorporate dairy proteins for fortification and functional benefits. Furthermore, the pharmaceutical industry uses lactose as an excipient in tablet formulations, while the processed food sector employs dairy ingredients as natural flavor enhancers and stabilizers. The expanding application spectrum continues to drive demand, with ongoing research focused on developing innovative uses in emerging product categories.

Regional Insights

The dairy ingredients market demonstrates distinct regional dynamics influenced by factors such as dietary habits, dairy production capabilities, and economic development. North America and Europe are mature markets characterized by high consumption of dairy-based products, advanced processing technologies, and strong presence of key players. These regions witness significant demand for value-added ingredients like whey proteins and organic dairy products, driven by health and wellness trends. The Asia-Pacific region is experiencing rapid growth due to increasing population, rising disposable incomes, and urbanization, leading to higher consumption of processed foods and nutritional products. Countries like China and India are major contributors, with expanding dairy industries and growing investments in processing infrastructure. Latin America and the Middle East & Africa are emerging markets with potential for growth, fueled by changing dietary patterns and increasing awareness of nutritional benefits. However, regional disparities in milk production and processing capacities, along with varying regulatory frameworks, influence market dynamics. Overall, the global market is interconnected, with trade flows and strategic investments shaping regional developments and opportunities.

Company Insights

The dairy ingredients market features a competitive landscape with several prominent companies leading innovation and market share. Fonterra Co-operative Group, based in New Zealand, is a global leader known for its extensive range of dairy ingredients and strong supply chain capabilities. FrieslandCampina from the Netherlands is another key player, focusing on nutritional solutions and sustainable practices. Arla Foods, a European dairy cooperative, emphasizes organic and value-added ingredients, catering to health-conscious consumers. Lactalis Group from France has a significant presence through its diverse product portfolio and global acquisitions. Other notable companies include Saputo Inc., Dairy Farmers of America, and Kerry Group, each contributing to the market with specialized ingredients and strategic initiatives. These companies invest heavily in research and development to introduce innovative products, such as hydrolyzed proteins and lactose-free ingredients, addressing evolving consumer demands. Sustainability and traceability are increasingly becoming focal points, with companies adopting environmentally friendly practices and ensuring transparency in their supply chains. Collaborations with food manufacturers and research institutions further enhance their market position and drive growth in this dynamic industry.

Recent Developments

The dairy ingredients market has witnessed several recent developments reflecting the industry's focus on innovation, sustainability, and expansion. Key players have engaged in strategic acquisitions and partnerships to enhance their product offerings and geographic reach. For instance, companies have acquired specialized ingredient manufacturers to diversify their portfolios and cater to niche markets. Investments in capacity expansion and modernization of processing facilities are common, aimed at meeting the growing global demand efficiently. There is a noticeable trend towards sustainable practices, with companies implementing initiatives to reduce carbon footprint, water usage, and waste generation throughout the production process. Product innovation remains at the forefront, with launches of organic, non-GMO, and clean label dairy ingredients responding to consumer preferences for natural and healthy products. Additionally, advancements in processing technologies, such as membrane filtration and microbial fermentation, are improving the functionality and purity of dairy ingredients. These developments underscore the industry's adaptability and commitment to meeting the evolving needs of the food and beverage sector while addressing environmental and regulatory challenges.

Report Segmentation

The dairy ingredients market report is comprehensively segmented to provide detailed insights into various aspects of the industry. The segmentation by type includes categories such as milk powder, whey protein, casein and caseinates, lactose, milk fat concentrates, and others, each analyzed for their market dynamics and growth potential. Application segmentation covers bakery and confectionery, dairy products, sports nutrition, infant formula, beverages, pharmaceuticals, and processed foods, highlighting the diverse usage of dairy ingredients across sectors. Geographical segmentation divides the market into key regions including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with further breakdown into major countries to assess regional trends and opportunities. Additionally, the report may include segmentation based on form such as powder and liquid, and by source like conventional and organic, to cater to specific client needs. This structured approach enables a thorough analysis of market size, growth rates, competitive landscape, and future prospects, providing stakeholders with actionable intelligence for strategic decision-making.

FAQs

What are the main types of dairy ingredients? The main types include milk powder, whey protein, casein and caseinates, lactose, and milk fat concentrates, each serving specific functional and nutritional roles in various applications.

Which industries use dairy ingredients the most? The food and beverage industry is the largest consumer, particularly sectors like bakery, confectionery, dairy products, sports nutrition, infant formula, and processed foods, due to their functional properties.

What are the benefits of whey protein? Whey protein is renowned for its high-quality protein content, excellent amino acid profile, rapid absorption, and benefits in muscle building, weight management, and overall health enhancement.

How are dairy ingredients produced? They are produced through processes such as evaporation, spray drying, filtration, and separation from milk, ensuring preservation of nutritional value and functional properties.

What trends are shaping the dairy ingredients market? Key trends include growing demand for protein-fortified foods, clean label and organic ingredients, sustainability initiatives, and innovations in lactose-free and specialized nutritional products.

Citius Research has developed a research report titled “Dairy Ingredients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Dairy Ingredients Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Dairy Ingredients Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Dairy Ingredients Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Dairy Ingredients Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Dairy Ingredients Market
• Research Methodology
• Executive Summary
• Market Dynamics of Dairy Ingredients Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Dairy Ingredients Market
• Cost and Gross Margin Analysis of Dairy Ingredients Market
• Dairy Ingredients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Dairy Ingredients Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Dairy Ingredients Market Key Stakeholders

Below are the key stakeholders for the Dairy Ingredients Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Dairy Ingredients Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Dairy Ingredients Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Dairy Ingredients Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Dairy Ingredients Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Dairy Ingredients Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Dairy Ingredients Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Dairy Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Dairy Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Dairy Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Dairy Ingredients Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Dairy Ingredients Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Dairy Ingredients Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Dairy Ingredients Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Dairy Ingredients Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Dairy Ingredients Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Dairy Ingredients Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Dairy Ingredients Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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