Custom Dry Ingredients Blends Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195167
  • Format: Electronic (PDF)
  • Number of Pages: 225
  • Author(s): Joshi, Madhavi

Report Overview

The Custom Dry Ingredients Blends Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 7.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Custom Dry Ingredients Blends Market

(Market Size)
$3.5 billion
$7.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 3.5 billion
2030 Market Size USD 7.5 billion
Key Players Cargill, ADM, Ingredion, Tate & Lyle, Kerry Group

Market Summary

The custom dry ingredients blends market is a specialized and dynamic segment within the broader food and beverage industry, catering to the precise formulation needs of food manufacturers. These tailor-made blends, which combine various dry ingredients like spices, flours, starches, flavors, and functional additives, are developed to meet specific nutritional, functional, and sensory profiles required for end products. The market is primarily driven by the growing demand for convenience foods and the increasing consumer preference for clean label and natural ingredients. Manufacturers are leveraging these blends to achieve product consistency, reduce production complexity, and accelerate time-to-market for new product launches. The industry is characterized by a high degree of collaboration between blend suppliers and food producers to co-create solutions that address evolving consumer tastes and regulatory requirements. Key players in this space operate with a strong focus on research and development to innovate and provide value-added solutions to their clients.

Key Highlights

The custom dry ingredients blends market is distinguished by several key factors that underscore its importance. A primary highlight is the critical role these blends play in ensuring product consistency and quality for food manufacturers, which is paramount for brand integrity and consumer trust. The ability to provide bespoke solutions that cater to specific dietary needs, such as gluten-free, vegan, or low-sodium products, represents a significant value proposition. The market is also marked by stringent food safety and quality standards, with leading suppliers adhering to certifications like SQF and BRC, ensuring their products meet global regulatory demands. Furthermore, the integration of advanced technologies in blending and processing, such as precision weighing and automated mixing systems, enhances the efficiency and accuracy of production. The strategic partnerships between blend manufacturers and food companies to co-develop innovative products are a testament to the market's collaborative and forward-thinking nature.

Drivers, Opportunities & Restraints

The growth of the custom dry ingredients blends market is propelled by several powerful drivers. The rising consumer demand for convenience foods and ready-to-eat meals is a fundamental force, as these products heavily rely on pre-mixed blends for efficiency and flavor consistency. The clean label movement, where consumers seek natural and recognizable ingredients, is pushing manufacturers to partner with blend suppliers for transparent and simple formulations. Additionally, the expansion of the health and wellness trend creates opportunities for blends fortified with proteins, vitamins, and other functional ingredients. However, the market faces restraints, including the volatility in raw material prices and availability, which can impact production costs and lead times. Stringent and often varying food regulations across different regions also pose a challenge for global suppliers. Despite these hurdles, significant opportunities exist in the development of organic, non-GMO, and sustainably sourced blends, as well as in penetrating emerging markets with growing food processing sectors.

Concentration Insights

The competitive landscape of the custom dry ingredients blends market features a mix of large multinational corporations and specialized niche players, indicating a moderately concentrated environment. Leading companies such as Archer Daniels Midland Company, Kerry Group, and Sensient Technologies Corporation hold substantial market share due to their extensive product portfolios, global distribution networks, and strong R&D capabilities. These industry giants often serve a diverse clientele across multiple food and beverage categories. Alongside them, numerous smaller, regional, and specialized blenders thrive by focusing on specific applications, unique ingredient expertise, or superior customer service and flexibility. This structure fosters healthy competition, driving innovation in flavor development, application-specific solutions, and sustainable practices. The market's concentration is evolving, with strategic acquisitions and partnerships being common as companies seek to expand their geographical reach and technological expertise to better serve the customized needs of food manufacturers worldwide.

Type Insights

The custom dry ingredients blends market is segmented by type based on the primary functional role of the blend within the final food product. Key categories include seasoning blends, which are crucial for imparting specific flavor profiles to snacks, meats, and prepared meals. Bakery blends form another significant segment, comprising pre-mixed solutions for bread, cakes, and pastries that ensure consistent texture, rise, and shelf-life. Beverage blends are designed for instant drinks, nutritional shakes, and smoothies, often containing powders for flavor, color, and nutrient fortification. Soup and sauce mixes represent a vital category, providing the base for a wide array of convenience food products. Furthermore, functional blends are gaining prominence, which are formulated with added health benefits, such as protein enrichment, fiber addition, or specific vitamin and mineral fortification to meet the demands of health-conscious consumers.

Application Insights

The application of custom dry ingredients blends spans the entire spectrum of the food and beverage industry, demonstrating their versatility and critical role. The bakery and confectionery sector is a major consumer, utilizing these blends to achieve consistent quality in bread, cookies, cakes, and other baked goods while streamlining production processes. The processed food industry, including ready-to-eat meals, snacks, and instant noodles, relies heavily on custom seasoning and coating blends to deliver uniform taste and appeal. The beverage industry applies these blends in the production of instant drink powders, nutritional supplements, and dairy alternatives. Furthermore, the meat and poultry industry uses custom blends for marinades, rubs, and flavor enhancement. The growing trend of health and wellness has also led to increased application in nutritional products, sports nutrition, and weight management solutions, where precise nutrient delivery is essential.

Regional Insights

The demand for custom dry ingredients blends exhibits distinct regional variations influenced by dietary patterns, economic development, and food processing maturity. North America and Europe represent well-established markets, characterized by high consumer demand for convenience foods, clean label products, and innovative flavors. These regions are hubs for major blend manufacturers and are driven by stringent food safety regulations and a strong focus on research and development. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapid urbanization, changing lifestyles, and the expansion of the food processing sector in countries like China and India. Rising disposable incomes are increasing the consumption of processed and packaged foods, thereby boosting the demand for custom blends. Latin America and the Middle East and Africa are emerging markets with growing potential, driven by economic growth and the gradual shift towards Westernized diets and convenience-oriented food consumption.

Company Insights

The custom dry ingredients blends market is served by a roster of prominent companies that compete on the basis of innovation, quality, and service. Key players include Archer Daniels Midland Company, which leverages its vast agricultural network to provide a wide array of ingredient solutions. Kerry Group is recognized for its strong taste and nutrition segment, offering advanced blending technologies and global application expertise. Sensient Technologies Corporation is a leader in providing colors, flavors, and ingredient systems. Other significant contributors include McCormick & Company, known for its expertise in spices and seasonings, and Cargill, Incorporated, which offers a broad portfolio of food ingredients and application knowledge. These companies invest heavily in customer collaboration, working directly with food manufacturers to develop proprietary blends that meet specific functional and sensory requirements, thereby securing long-term partnerships and driving market growth.

Recent Developments

The custom dry ingredients blends market is continuously evolving, with recent developments focusing on sustainability, technology, and health. A prominent trend is the industry-wide shift towards clean and transparent labels, prompting companies to reformulate blends using natural flavors, colors, and preservatives. There is a significant increase in investment in research and development to create blends for plant-based and alternative protein products, catering to the rising vegan and flexitarian demographics. Technological advancements in powder processing and encapsulation are enhancing the stability and functionality of sensitive ingredients like vitamins and probiotics within blends. Furthermore, leading companies are actively engaging in sustainability initiatives, sourcing raw materials through responsible supply chains and reducing their environmental footprint through energy-efficient manufacturing processes. Strategic mergers and acquisitions continue to occur as firms seek to bolster their technological capabilities and expand their geographic presence in high-growth markets.

Report Segmentation

This comprehensive market report on custom dry ingredients blends provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation by type categorizes the market into key product groups such as seasoning blends, bakery blends, beverage blends, soup and sauce mixes, and functional blends, allowing for an understanding of demand dynamics in each category. Application segmentation analyzes consumption patterns across major end-use sectors including bakery and confectionery, processed foods, beverages, meat and poultry products, and nutritional products. Geographical segmentation provides a regional breakdown covering North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting growth prospects and trends in each region. This multi-faceted approach enables stakeholders to identify specific opportunities, understand competitive landscapes, and make informed strategic decisions based on targeted market intelligence.

FAQs

What are the key drivers of the custom dry ingredients blends market? The market is primarily driven by the growing consumer demand for convenience foods, the clean label movement requiring natural ingredients, and the need for food manufacturers to ensure product consistency and reduce production complexity.

Which applications use custom dry ingredients blends the most? The primary applications are in the bakery and confectionery sector, processed foods like snacks and ready-to-eat meals, the beverage industry for drink powders, and the meat industry for marinades and seasonings.

Which region has the highest growth potential for this market? The Asia-Pacific region is currently exhibiting the highest growth potential due to rapid urbanization, economic development, and a growing preference for packaged and convenience foods.

Who are the leading companies in the custom dry ingredients blends market? Prominent players include Archer Daniels Midland Company, Kerry Group, Sensient Technologies Corporation, McCormick & Company, and Cargill, Incorporated.

What are the latest trends in custom dry ingredients blends? Recent trends include a strong focus on developing clean label and natural ingredient blends, creating solutions for the plant-based food sector, and incorporating advanced technologies for improved functionality and sustainability.

Citius Research has developed a research report titled “Custom Dry Ingredients Blends Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Custom Dry Ingredients Blends Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Custom Dry Ingredients Blends Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Custom Dry Ingredients Blends Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Custom Dry Ingredients Blends Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Custom Dry Ingredients Blends Market
• Research Methodology
• Executive Summary
• Market Dynamics of Custom Dry Ingredients Blends Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Custom Dry Ingredients Blends Market
• Cost and Gross Margin Analysis of Custom Dry Ingredients Blends Market
• Custom Dry Ingredients Blends Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Custom Dry Ingredients Blends Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Custom Dry Ingredients Blends Market Key Stakeholders

Below are the key stakeholders for the Custom Dry Ingredients Blends Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Custom Dry Ingredients Blends Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Custom Dry Ingredients Blends Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Custom Dry Ingredients Blends Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Custom Dry Ingredients Blends Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Custom Dry Ingredients Blends Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Custom Dry Ingredients Blends Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Custom Dry Ingredients Blends Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Custom Dry Ingredients Blends Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Custom Dry Ingredients Blends Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Custom Dry Ingredients Blends Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Custom Dry Ingredients Blends Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Custom Dry Ingredients Blends Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Custom Dry Ingredients Blends Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Custom Dry Ingredients Blends Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Custom Dry Ingredients Blends Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Custom Dry Ingredients Blends Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Custom Dry Ingredients Blends Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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