Crude Sulfate Turpentine Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195158
  • Format: Electronic (PDF)
  • Number of Pages: 217
  • Author(s): Joshi, Madhavi

Report Overview

The Crude Sulfate Turpentine Market size was estimated at USD 350 million in 2023 and is projected to reach USD 800 million by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Crude Sulfate Turpentine Market

(Market Size)
$350 million
$800 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 350 million
2030 Market Size USD 800 million
Key Players Kraton, Ingevity, Pine Chemical Group, DRT, Arizona Chemical

Market Summary

The crude sulfate turpentine market is a specialized segment within the global chemicals and food ingredients industry, derived as a by-product from the kraft pulping process in paper manufacturing. This natural mixture of terpenes serves as a critical raw material for the synthesis of various high-value aroma chemicals and flavoring agents. Within the food and beverages sector, its derivatives are extensively utilized to create natural flavors and fragrances that enhance product profiles, meeting the growing consumer demand for clean-label and naturally sourced ingredients. The market is characterized by a well-established supply chain, closely linked to the pulp and paper industry's output, and is influenced by factors such as sustainable sourcing practices and advancements in purification technologies. Key players are continuously engaged in research to expand its application scope, particularly in natural food additives, positioning crude sulfate turpentine as a vital component in the flavor and fragrance value chain.

Key Highlights

The crude sulfate turpentine market is distinguished by its unique position as a naturally sourced and renewable chemical feedstock. A key highlight is its pivotal role in producing aroma chemicals like alpha-pinene and beta-pinene, which are fundamental building blocks for synthetic menthol, camphor, and various terpene resins used in food flavorings. The industry is witnessing a significant shift towards bio-based and sustainable ingredients, which amplifies the value proposition of crude sulfate turpentine as an alternative to petroleum-derived counterparts. Technological advancements in fractional distillation and purification processes have enabled manufacturers to achieve higher purity grades, making the derivatives more suitable for sensitive applications like food-grade flavors. Furthermore, the market is consolidated among a few major global players who have integrated operations from pulp production to downstream chemical manufacturing, ensuring supply stability and quality control, which is crucial for food and beverage applications.

Drivers, Opportunities & Restraints

The market for crude sulfate turpentine is primarily driven by the escalating demand for natural flavors and fragrances in the food and beverage industry, fueled by changing consumer preferences towards organic and clean-label products. The push for sustainable and bio-based raw materials across various manufacturing sectors presents a substantial growth driver, as crude sulfate turpentine is a renewable resource. Significant opportunities lie in the development of novel applications and the expansion into emerging economies where the pulp and paper industry is growing, thereby increasing the availability of this by-product. Research into new derivative compounds for food enhancement offers further potential for market expansion. However, the market faces restraints, including the volatility in raw material supply, which is directly tied to the production levels of the pulp industry. Stringent regulations governing food-grade chemicals and flavoring agents also pose challenges, requiring high investment in compliance and quality assurance. Additionally, competition from synthetic alternatives and other natural sources can occasionally limit market growth.

Concentration Insights

The global crude sulfate turpentine market exhibits a high level of concentration, with dominance held by a limited number of international chemical giants. This concentration is largely due to the capital-intensive nature of the business, which requires sophisticated distillation and chemical processing infrastructure, as well as established, long-term partnerships with major pulp and paper manufacturers to secure raw material supply. Companies such as Kraton Corporation, DRT, and Ingevity Corporation are recognized as key players, controlling significant portions of the production and distribution networks. Their strategies often involve vertical integration, encompassing everything from sourcing to the manufacturing of high-value end-products like food flavors and fragrances. This concentrated nature creates high barriers to entry for new participants, as it necessitates not only technological expertise but also secure access to the raw by-product from pulp mills. The competitive landscape is thus defined by innovation, capacity expansion, and strategic acquisitions to strengthen market positions.

Type Insights

Crude sulfate turpentine is not a uniform product and is typically categorized based on its composition and the subsequent level of processing. The primary types involve the separation of its main components, alpha-pinene and beta-pinene, through fractional distillation. Alpha-pinene is a major constituent and is highly valued for its use in synthesizing a wide range of aroma chemicals, including those that impart citrus and pine notes to food and beverages. Beta-pinene is another significant fraction, often utilized in the production of flavors and fragrances as well. The market also deals with processed and purified forms of these terpenes to meet specific industry standards, particularly for food-grade applications where purity is paramount. The differentiation among types is crucial for end-users, as the specific pinene composition determines the suitability for manufacturing different flavor profiles, influencing procurement decisions and pricing structures within the industry.

Application Insights

Within the food and beverages industry, the application of crude sulfate turpentine derivatives is predominantly in the flavor and fragrance segment. The purified compounds, especially pinenes, are chemically transformed to create synthetic flavors that mimic natural tastes such as mint, citrus, and berry, which are then used in a vast array of products including confectionery, beverages, baked goods, and dairy. These derivatives serve as key intermediates for producing food-grade additives that enhance aroma and taste without artificial labels, aligning with the trend towards natural ingredients. Beyond direct flavoring, they are also used in the production of food antioxidants and preservatives. The application scope is continually being researched, with potential growth in natural food emulsifiers and encapsulation agents for flavors, highlighting the ingredient's versatility and critical role in food innovation and product development.

Regional Insights

The production and consumption of crude sulfate turpentine are geographically influenced by the presence of the pulp and paper industry. North America and Europe are traditional powerhouses in this market, owing to their well-established paper manufacturing sectors and advanced chemical processing capabilities. These regions are also home to leading companies that specialize in the downstream processing of terpenes into value-added products for the food and flavor industry. The Asia-Pacific region is emerging as a significant and fast-growing market, driven by the expansion of pulp production in countries like China, Indonesia, and Brazil. This growth is coupled with rising domestic demand for processed foods and beverages, which in turn fuels the need for natural flavors. Each region presents a unique dynamic, with developed markets focusing on high-value, specialty applications and emerging markets showing increased potential for raw material production and consumption growth.

Company Insights

The competitive landscape of the crude sulfate turpentine market is defined by the strategic activities of its key players. Prominent companies such as Kraton Corporation, DRT (Derives Resiniques et Terpeniques), Ingevity Corporation, and Les Derives Resiniques et Terpeniques leverage their extensive experience and integrated operations to maintain dominance. These firms typically control the entire value chain, from sourcing the raw crude material from pulp mills to operating large-scale distillation and chemical synthesis plants. Their focus is heavily oriented towards research and development to create innovative, high-purity derivatives for the food and fragrance industries. Business strategies often include forming long-term supply agreements with pulp producers, investing in capacity expansion, and occasionally pursuing mergers and acquisitions to consolidate market share and enhance their product portfolios. Their expertise is critical in ensuring a consistent supply of food-grade ingredients that meet stringent global safety and quality standards.

Recent Developments

The crude sulfate turpentine market has recently been active with developments focused on sustainability and capacity expansion. Leading companies are investing significantly in advanced purification technologies to improve the yield and quality of pinene derivatives, making them more suitable for sensitive food applications. There is a marked trend towards the development of bio-based solvents and additives from terpenes, aligning with the global circular economy model. Strategic partnerships and long-term agreements between chemical processors and pulp manufacturers have been announced to secure a stable supply of raw materials. Furthermore, several players have initiated projects to increase their distillation capacity, particularly in regions with growing pulp production, to cater to the rising global demand. Research initiatives are also increasingly directed towards discovering new food-grade applications, such as natural preservatives and emulsifiers, to open new revenue streams.

Report Segmentation

This comprehensive market research report on the crude sulfate turpentine market provides a detailed analysis segmented to offer granular insights. The segmentation is structured to cover the market from multiple perspectives, including type, application, and geography. The type segmentation delves into the key components such as alpha-pinene, beta-pinene, and others, analyzing the production, demand, and specific usage of each fraction. The application segmentation thoroughly examines the utilization across end-use industries, with a dedicated and in-depth focus on its role and trends within the food and beverages sector, particularly in flavors and fragrances. Geographical segmentation offers a regional analysis of the market, covering key areas including North America, Europe, Asia-Pacific, and the Rest of the World, highlighting production capacities, consumption patterns, and growth opportunities in each region. This multi-faceted approach ensures a holistic understanding of the market dynamics.

FAQs

What is crude sulfate turpentine used for in the food industry? In the food industry, crude sulfate turpentine derivatives are primarily used as raw materials for synthesizing natural flavoring agents. Compounds like alpha-pinene and beta-pinene are processed to create flavors that imitate citrus, mint, and other profiles, which are then incorporated into beverages, confectionery, and processed foods.

What are the key drivers for the crude sulfate turpentine market? The key drivers include the growing consumer preference for natural and bio-based ingredients in food products, the expansion of the pulp and paper industry which supplies the raw material, and continuous technological advancements in the purification and processing of terpenes for high-value applications.

Which region dominates the crude sulfate turpentine market? Regions with strong pulp and paper industries, such as North America and Europe, have traditionally dominated the market in terms of production and advanced processing. However, the Asia-Pacific region is rapidly emerging as a significant player due to its expanding industrial base and growing demand for flavors.

Who are the leading companies in the crude sulfate turpentine market? The market is led by specialized chemical companies with integrated operations, including Kraton Corporation, DRT (Derives Resiniques et Terpeniques), and Ingevity Corporation. These players have extensive expertise in processing terpenes and supplying derivatives to the global flavor and fragrance market.

How is crude sulfate turpentine produced? Crude sulfate turpentine is not directly manufactured but is recovered as a by-product during the kraft pulping process in paper mills. It is skimmed off the black liquor and then collected. It undergoes a series of refining and fractional distillation processes to separate it into its valuable components, primarily alpha-pinene and beta-pinene.

Citius Research has developed a research report titled “Crude Sulfate Turpentine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Crude Sulfate Turpentine Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Crude Sulfate Turpentine Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Crude Sulfate Turpentine Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Crude Sulfate Turpentine Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Crude Sulfate Turpentine Market
• Research Methodology
• Executive Summary
• Market Dynamics of Crude Sulfate Turpentine Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Crude Sulfate Turpentine Market
• Cost and Gross Margin Analysis of Crude Sulfate Turpentine Market
• Crude Sulfate Turpentine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Crude Sulfate Turpentine Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Crude Sulfate Turpentine Market Key Stakeholders

Below are the key stakeholders for the Crude Sulfate Turpentine Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Crude Sulfate Turpentine Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Crude Sulfate Turpentine Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Crude Sulfate Turpentine Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Crude Sulfate Turpentine Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Crude Sulfate Turpentine Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Crude Sulfate Turpentine Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Crude Sulfate Turpentine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Crude Sulfate Turpentine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Crude Sulfate Turpentine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Crude Sulfate Turpentine Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Crude Sulfate Turpentine Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Crude Sulfate Turpentine Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Crude Sulfate Turpentine Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Crude Sulfate Turpentine Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Crude Sulfate Turpentine Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Crude Sulfate Turpentine Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Crude Sulfate Turpentine Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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