Crude Oil Desalter Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194027
  • Format: Electronic (PDF)
  • Number of Pages: 183
  • Author(s): Joshi, Madhavi

Report Overview

The Crude Oil Desalter Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 4.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 15.00% during the forecast period (2024-2030).

Crude Oil Desalter Market

(Market Size)
$1.8 billion
$4.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 15.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 4.5 billion
Key Players Schlumberger, Halliburton, Baker Hughes, Siemens, Frames

Market Summary

The crude oil desalter market is a critical segment within the energy and power industry, focusing on the equipment and technologies used to remove salts, solids, and water from crude oil before refining. Desalting is an essential pre-treatment process that enhances the efficiency of refineries, reduces corrosion in pipelines and equipment, and improves the quality of the final petroleum products. The market is driven by the global demand for refined products, stringent environmental regulations, and the need to process heavier and more contaminated crude oil feedstocks. Key regions such as North America, the Middle East, and Asia-Pacific are significant contributors due to their extensive refining capacities and ongoing investments in upgrading existing facilities. Companies in this market provide a range of desalting systems, including electrostatic desalters, which are widely adopted for their effectiveness. The market is characterized by technological advancements aimed at improving desalting efficiency, reducing operational costs, and minimizing environmental impact. With the energy sector increasingly focusing on operational excellence and sustainability, the crude oil desalter market remains integral to ensuring smooth and efficient refinery operations worldwide.

Key Highlights

The crude oil desalter market showcases several key highlights that underline its importance and growth trajectory. Electrostatic desalting technology dominates the market due to its high efficiency in removing impurities, and it is extensively used in both onshore and offshore applications. The market is witnessing increased adoption of advanced automation and control systems that optimize the desalting process, enhance reliability, and reduce manual intervention. Another highlight is the growing emphasis on modular and compact desalter units, which offer flexibility and are particularly beneficial for remote or space-constrained locations. Environmental regulations mandating lower salt content in crude oil are pushing refiners to invest in modern desalting solutions, thereby driving market innovation. Additionally, the rise in production of heavy crude oils, which typically contain higher levels of contaminants, is fueling demand for robust desalting systems. Leading players are focusing on research and development to introduce energy-efficient and cost-effective solutions, ensuring compliance with evolving industry standards and supporting the overall operational goals of the energy sector.

Drivers, Opportunities & Restraints

Several drivers propel the crude oil desalter market, including the increasing global demand for refined petroleum products, which necessitates efficient pre-treatment processes to maximize refinery output and product quality. Stringent environmental regulations aimed at reducing emissions and preventing equipment corrosion are compelling refiners to adopt advanced desalting technologies. The shift towards processing heavier and more acidic crude oils, which are more challenging to treat, further drives the need for effective desalting systems. Opportunities in the market arise from the ongoing modernization and expansion of refineries, particularly in emerging economies, where investments in upgrading infrastructure are on the rise. The development of innovative desalting technologies that offer higher efficiency, lower chemical usage, and reduced energy consumption presents significant growth potential. However, the market faces restraints such as high capital and operational costs associated with advanced desalting systems, which can be a barrier for smaller refiners. Additionally, the volatility in crude oil prices and the gradual transition towards renewable energy sources may impact long-term investments in refinery infrastructure, posing challenges to market growth.

Concentration Insights

The crude oil desalter market is moderately concentrated, with a mix of global leaders and specialized players competing on technology, service, and geographic reach. Key companies such as Schlumberger, Baker Hughes, and TechnipFMC hold significant market shares due to their extensive product portfolios, strong research capabilities, and established presence in major refining regions. These players often engage in strategic partnerships, mergers, and acquisitions to enhance their technological offerings and expand their customer base. Regional players also play a crucial role, particularly in areas with growing refining activities, by providing cost-effective and tailored solutions. The competitive landscape is characterized by continuous innovation, with companies investing in developing more efficient and environmentally friendly desalting systems. Collaboration with refinery operators to provide integrated solutions and after-sales services is a common strategy to maintain competitiveness. The market's concentration is influenced by factors such as technological expertise, project execution capabilities, and the ability to meet evolving regulatory and operational demands.

Type Insights

In the crude oil desalter market, systems are primarily categorized into electrostatic desalters and non-electrostatic desalters, with electrostatic variants being the most widely used due to their high efficiency. Electrostatic desalters utilize electrical fields to separate saline water and solids from crude oil, making them suitable for large-scale refinery applications where high throughput and effectiveness are critical. These systems are further divided into single-stage and two-stage configurations, with two-stage desalters offering superior removal efficiency for heavily contaminated crudes. Non-electrostatic desalters, which include chemical and mechanical separation methods, are often used in specific scenarios or as complementary systems. The choice of desalter type depends on factors such as crude oil composition, desired salt content reduction, operational costs, and space availability. Technological advancements are focused on enhancing the performance of electrostatic desalters through improved electrode designs, better emulsion breaking chemicals, and integrated monitoring systems. The market also sees growing interest in hybrid systems that combine multiple technologies to achieve optimal desalting results across varying crude qualities.

Application Insights

Crude oil desalters find applications across upstream, midstream, and downstream sectors of the oil and gas industry, with the largest demand emanating from refineries in the downstream segment. In refineries, desalters are critical for protecting distillation units, heat exchangers, and catalysts from corrosion and fouling caused by salts and impurities. Upstream applications include use at production sites and gathering stations to pretreat crude oil before transportation, reducing pipeline corrosion and meeting quality specifications for transit. Midstream applications involve desalting at storage terminals and pump stations to maintain crude quality during long-distance transport. Additionally, desalters are employed in offshore platforms where space constraints and harsh environments necessitate compact and robust systems. The application scope is expanding with the increasing treatment of heavy crude oils and bitumen, which require more intensive desalting processes. Emerging applications include integration with enhanced oil recovery (EOR) projects and processing of opportunity crudes, which are often discounted due to high contaminant levels but can be economically viable with effective desalting.

Regional Insights

Regionally, the crude oil desalter market is dominated by North America, the Middle East, and Asia-Pacific, owing to their substantial refining capacities and continuous investments in energy infrastructure. North America, particularly the United States and Canada, has a well-established market driven by extensive shale oil production and the need to process heavy Canadian crudes. The region witnesses significant demand for advanced desalting systems to improve refinery efficiency and comply with environmental standards. The Middle East, with its vast oil reserves and large-scale refineries, represents a major market where desalters are essential for maintaining high-quality crude exports and supporting downstream operations. Asia-Pacific is experiencing rapid growth due to expanding refining capacities in countries like China, India, and South Korea, fueled by rising energy consumption and industrialization. Europe maintains a steady market with focus on upgrading aging refinery infrastructure and adhering to stringent EU regulations. Latin America and Africa are emerging regions with potential growth opportunities linked to new refinery projects and efforts to harness domestic crude resources, though market development may be slower due to economic and political factors.

Company Insights

Prominent companies in the crude oil desalter market include Schlumberger, Baker Hughes, TechnipFMC, EN-FAB, and Croda International, among others. Schlumberger offers a comprehensive range of desalting solutions through its Cameron division, leveraging advanced electrostatic technology and global service networks. Baker Hughes provides innovative desalter systems focused on efficiency and reliability, often integrating digital monitoring tools for optimized performance. TechnipFMC is known for its engineering expertise and customized desalting units tailored to specific client needs, particularly in complex refinery projects. EN-FAB specializes in compact and modular desalter designs, catering to space-limited applications such as offshore platforms. Croda International supplies specialty chemicals that enhance the desalting process by improving water separation and reducing emulsion stability. These companies compete through continuous product innovation, strategic collaborations, and expansion into high-growth regions. They also emphasize after-sales services, including maintenance, troubleshooting, and operator training, to build long-term client relationships and reinforce their market positions.

Recent Developments

Recent developments in the crude oil desalter market highlight a trend towards technological innovation and strategic initiatives aimed at enhancing system performance and market reach. Key players have introduced next-generation electrostatic desalters featuring improved electrode materials and control systems that allow for better handling of variable crude qualities and higher flow rates. There is increasing integration of IoT and automation technologies, enabling real-time monitoring and predictive maintenance of desalting units, which reduces downtime and operational costs. Several companies have launched eco-friendly desalting chemicals that minimize environmental impact while maintaining high efficiency. Strategic partnerships and acquisitions have been observed, such as collaborations between desalter manufacturers and chemical providers to offer integrated solutions. Additionally, investments in research and development are focused on developing systems for extreme conditions, such as Arctic environments or ultra-deepwater applications. Market participants are also expanding their presence in emerging economies through localized manufacturing and service centers to better serve regional refineries and capitalize on growing demand.

Report Segmentation

The crude oil desalter market report is segmented based on type, application, and region to provide a detailed analysis of market dynamics and opportunities. By type, the market is divided into electrostatic desalters and non-electrostatic desalters, with further breakdown into single-stage and two-stage configurations for electrostatic systems. Application segmentation covers upstream, midstream, and downstream sectors, highlighting specific uses in production sites, transportation pipelines, and refineries. Regional segmentation includes North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America, with country-level analysis for major markets such as the United States, Canada, Saudi Arabia, China, and India. This segmentation allows for a comprehensive understanding of demand patterns, competitive landscape, and growth prospects across different segments. It aids stakeholders in identifying niche opportunities, assessing regional trends, and making informed decisions regarding investments, product development, and market entry strategies.

FAQs

What is a crude oil desalter? A crude oil desalter is a unit used in the oil and gas industry to remove salts, water, and solids from crude oil before it is processed in refineries. This process is essential to prevent corrosion, fouling, and catalyst deactivation in downstream equipment.

How does a crude oil desalter work? Crude oil desalters typically work by mixing crude oil with wash water to dissolve salts, then using gravity or electrostatic fields to separate the water-oil emulsion. Electrostatic desalters apply an electric field to coalesce water droplets, enhancing separation efficiency.

Why is desalting important in crude oil processing? Desalting is crucial because it reduces the salt content in crude oil, which minimizes corrosion in pipelines and refinery units, improves the quality of refined products, and ensures compliance with environmental and operational standards.

What are the types of crude oil desalters? The main types are electrostatic desalters and non-electrostatic desalters. Electrostatic desalters are further categorized into single-stage and two-stage systems, while non-electrostatic options include chemical and mechanical separation methods.

Where are crude oil desalters used? Crude oil desalters are used in various segments including upstream at production sites, midstream during transportation and storage, and downstream in refineries. They are also employed in offshore platforms and for treating heavy crude oils.

Who are the key players in the crude oil desalter market? Leading companies include Schlumberger, Baker Hughes, TechnipFMC, EN-FAB, and Croda International. These players offer advanced desalting technologies and services to the global energy industry.

Citius Research has developed a research report titled “Crude Oil Desalter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Crude Oil Desalter Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Crude Oil Desalter Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Crude Oil Desalter Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Crude Oil Desalter Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Crude Oil Desalter Market
• Research Methodology
• Executive Summary
• Market Dynamics of Crude Oil Desalter Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Crude Oil Desalter Market
• Cost and Gross Margin Analysis of Crude Oil Desalter Market
• Crude Oil Desalter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Crude Oil Desalter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Crude Oil Desalter Market Key Stakeholders

Below are the key stakeholders for the Crude Oil Desalter Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Crude Oil Desalter Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Crude Oil Desalter Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Crude Oil Desalter Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Crude Oil Desalter Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Crude Oil Desalter Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Crude Oil Desalter Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Crude Oil Desalter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Crude Oil Desalter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Crude Oil Desalter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Crude Oil Desalter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Crude Oil Desalter Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Crude Oil Desalter Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Crude Oil Desalter Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Crude Oil Desalter Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Crude Oil Desalter Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Crude Oil Desalter Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Crude Oil Desalter Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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