Crawler Excavator Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208235
  • Format: Electronic (PDF)
  • Number of Pages: 217
  • Author(s): Joshi, Madhavi

Report Overview

The Crawler Excavator Market size was estimated at USD 65 billion in 2023 and is projected to reach USD 95 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2024-2030).

Crawler Excavator Market

(Market Size)
$65 billion
$95 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.80%
2023 Market Size USD 65 billion
2030 Market Size USD 95 billion
Key Players Caterpillar, Komatsu, Hitachi, Deere & Company, Volvo

Market Summary

The crawler excavator market is a critical segment within the global heavy machinery industry, primarily serving the manufacturing and construction sectors. These robust machines, characterized by their continuous tracks and superior stability on challenging terrains, are indispensable for earthmoving, mining, demolition, and heavy lifting operations. The market is characterized by intense competition among established international players who continuously innovate to enhance machine efficiency, operational safety, and environmental compliance. Demand is largely driven by large-scale infrastructure development projects, urbanization trends, and the expansion of mining activities worldwide. Manufacturers are increasingly integrating advanced technologies such as GPS, IoT, and automation into their equipment to provide smarter, more connected solutions that offer real-time data and improved job site management. The market's dynamics are also influenced by global economic conditions, raw material price fluctuations, and stringent governmental regulations on emissions, pushing the industry toward more sustainable and electric-powered alternatives.

Key Highlights

The crawler excavator market is defined by several pivotal developments. A primary highlight is the industry's significant shift toward electrification, with leading manufacturers introducing battery-electric and hybrid models to reduce carbon footprints and comply with stringent emission standards, particularly in North America and Europe. Another key trend is the rapid integration of telematics and advanced control systems, enabling predictive maintenance, remote monitoring, and enhanced operational efficiency, which reduces downtime and total cost of ownership for end-users. The adoption of advanced materials in manufacturing has led to the production of lighter, yet more durable and powerful machines, improving fuel efficiency and performance. Furthermore, the market is witnessing a surge in demand for compact and mini crawler excavators, which are highly versatile and suitable for urban construction projects and confined spaces. The competitive landscape is marked by strategic mergers, acquisitions, and collaborations aimed at expanding product portfolios and geographic reach.

Drivers, Opportunities & Restraints

Several core drivers propel the crawler excavator market forward. A primary driver is the global increase in infrastructure development initiatives, including the construction of smart cities, transportation networks, and energy projects, which require extensive earthmoving and excavation work. Government investments in public infrastructure, particularly in emerging economies across Asia-Pacific and the Middle East, significantly boost market demand. Opportunities are abundant in the technological realm, with the development of autonomous and semi-autonomous excavators that can operate in hazardous environments, reducing human risk and improving precision. The growing emphasis on rental and leasing services presents another lucrative opportunity, making high-cost equipment accessible to small and medium-sized enterprises. However, the market faces notable restraints, including the high initial investment and maintenance costs associated with these machines, which can be prohibitive for some buyers. Fluctuations in the prices of raw materials like steel directly impact manufacturing costs and profitability. Additionally, stringent emission regulations necessitate continuous investment in research and development for cleaner technologies, posing a challenge for manufacturers.

Concentration Insights

The global crawler excavator market exhibits a high level of concentration, with a few major players holding a significant share of the market. Key industry leaders include Caterpillar Inc., Komatsu Ltd., Hitachi Construction Machinery, Volvo Construction Equipment, and Doosan Infracore. These companies maintain their dominance through extensive distribution networks, strong brand recognition, robust research and development capabilities, and comprehensive product portfolios that cater to diverse customer needs and applications. The market is also characterized by the presence of numerous regional and specialized manufacturers that compete on the basis of price, product customization, and after-sales service. North America, Europe, and Asia-Pacific are the most concentrated regions in terms of both production and consumption, with China being a particularly critical market due to its massive domestic construction and manufacturing activities. Strategic partnerships with local dealers and suppliers are common practices for global players seeking to strengthen their foothold in emerging markets.

Type Insights

Crawler excavators are segmented based on operating weight, which directly correlates with their power and application suitability. The market comprises mini excavators, which are compact machines ideal for residential construction, landscaping, and utility work in tight spaces due to their maneuverability and lower operational costs. Medium-sized excavators represent a versatile category widely used in general construction, road building, and agricultural projects, offering a balance between power and size. Large excavators are heavy-duty machines designed for major mining operations, large-scale infrastructure projects, and quarrying, where high digging force and immense lifting capacity are paramount. Furthermore, distinctions are made based on the type of engine, with diesel-powered excavators being the traditional standard, while electric and hybrid models are gaining traction as sustainable alternatives. The choice of type is influenced by project requirements, terrain conditions, and environmental regulations.

Application Insights

Crawler excavators serve a multitude of critical applications across various industries. In the construction sector, they are fundamental for tasks such as digging foundations, trenching, material handling, and site preparation. The mining industry relies heavily on large excavators for ore extraction, overburden removal, and loading operations, where their durability and power are essential. In demolition projects, specialized excavators equipped with hydraulic breakers and shears are used to dismantle structures safely and efficiently. The agriculture and forestry sectors utilize these machines for land clearing, pond digging, and logging applications. Additionally, crawler excavators are increasingly deployed in disaster management and rescue operations for debris removal. The versatility of attachments, including buckets, augers, and grapples, further expands their application scope, making them a cornerstone of modern industrial and infrastructural development.

Regional Insights

The demand for crawler excavators varies significantly across different geographic regions, influenced by economic development, industrialization rates, and government policies. The Asia-Pacific region dominates the global market, driven by massive infrastructure investments in countries like China, India, and Southeast Asian nations, where urbanization and industrial expansion are occurring at a rapid pace. North America represents a mature market characterized by high replacement demand, technological adoption, and stringent emission norms, with the United States being the largest consumer. Europe follows a similar pattern, with a strong focus on sustainability and the adoption of electric excavators, particularly in Western European countries. The Middle East and Africa show promising growth potential due to ongoing construction projects and investments in oil and gas infrastructure. Latin America, while a smaller market, experiences steady demand supported by mining activities and public works in countries like Brazil and Chile.

Company Insights

The competitive landscape of the crawler excavator market is shaped by the strategies and innovations of its key players. Caterpillar Inc. is renowned for its extensive product range, global service network, and pioneering efforts in autonomous and connected equipment. Komatsu Ltd. competes strongly with its advanced hydraulic systems, intelligent Machine Control technology, and focus on fuel efficiency and operator comfort. Hitachi Construction Machinery is recognized for its excavator performance and reliability, often incorporating Zaxis technology for enhanced productivity. Volvo Construction Equipment emphasizes electric and hybrid solutions as part of its sustainability commitment, alongside superior design and safety features. Doosan Infracore offers robust and versatile machines, popular in emerging markets for their cost-effectiveness. Other notable participants include John Deere, Kubota, and Liebherr, each contributing through technological innovations, strategic expansions, and customer-centric services.

Recent Developments

The crawler excavator market has witnessed several noteworthy developments reflecting industry trends. A significant recent advancement is the launch of fully electric crawler excavators by multiple manufacturers, aimed at reducing emissions and operating noise for urban construction projects. There has been a marked increase in partnerships between construction equipment manufacturers and technology firms to integrate artificial intelligence and Internet of Things capabilities for autonomous operation and predictive maintenance. Companies are also investing heavily in enhancing operator comfort and safety through improved cab designs, advanced control interfaces, and better visibility features. Furthermore, the industry has seen strategic acquisitions aimed at expanding market presence and product lines, such as the purchase of smaller specialized firms by larger conglomerates. The focus on developing more efficient and environmentally compliant diesel engines continues to be a priority in response to global regulatory standards.

Report Segmentation

This comprehensive market research report on the crawler excavator market provides a detailed analysis segmented to offer granular insights. The segmentation is primarily based on type, categorizing excavators into mini, medium, and large classes according to their operating weight and power output. The report further segments the market by application, examining usage across construction, mining, demolition, agriculture, and other industrial sectors. A regional segmentation delivers an in-depth analysis of market dynamics across key geographies including North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. Additionally, the report includes a competitive landscape section that profiles major market players, their market shares, product portfolios, and strategic initiatives. This multi-faceted segmentation allows stakeholders to identify specific growth areas, understand application-specific demands, and assess regional opportunities and challenges within the global crawler excavator market.

FAQs

What are the main advantages of a crawler excavator over a wheeled excavator? Crawler excavators offer superior stability, traction, and weight distribution due to their tracked undercarriage, making them ideal for working on soft, uneven, or challenging terrains where wheeled excavators might struggle. They generally have a higher lifting capacity and are more suited for heavy-duty applications like mining and large-scale excavation.

What attachments can be used with a crawler excavator? A wide variety of attachments can be mounted on a crawler excavator to enhance its versatility, including different buckets (trenching, grading, v-shaped), hydraulic breakers for demolition, augers for drilling, grapples for material handling, and thumbs for grabbing irregular objects. The compatibility depends on the excavator's size and hydraulic system.

How does the operating weight of a crawler excavator affect its performance? The operating weight is a critical factor that directly influences an excavator's digging force, stability, lifting capacity, and transportation requirements. Heavier excavators are typically more powerful and capable of handling larger, more demanding tasks, while lighter models offer greater mobility and are better for confined spaces and projects with weight restrictions.

What is the typical lifespan of a crawler excavator? The lifespan of a crawler excavator largely depends on its maintenance, operating conditions, and workload. With proper and regular maintenance, a well-built excavator can remain operational for 10,000 to 20,000 hours or more. Key components like the undercarriage and hydraulic system require diligent care to maximize longevity.

How are technological advancements impacting crawler excavators? Technological advancements are significantly transforming crawler excavators through the integration of GPS for precision grading, telematics for remote monitoring and fleet management, automated control systems to reduce operator error, and the development of electric and hybrid powertrains to improve efficiency and reduce environmental impact.

What are the key factors to consider when purchasing a crawler excavator? Key considerations include the machine's size and operating weight appropriate for the intended applications, engine power and fuel efficiency, hydraulic performance, availability of service and parts support, the total cost of ownership, and the reputation and warranty offered by the manufacturer. The choice of new versus used equipment is also a major financial decision.

Citius Research has developed a research report titled “Crawler Excavator Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Crawler Excavator Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Crawler Excavator Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Crawler Excavator Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Crawler Excavator Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Crawler Excavator Market
• Research Methodology
• Executive Summary
• Market Dynamics of Crawler Excavator Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Crawler Excavator Market
• Cost and Gross Margin Analysis of Crawler Excavator Market
• Crawler Excavator Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Crawler Excavator Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Crawler Excavator Market Key Stakeholders

Below are the key stakeholders for the Crawler Excavator Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Crawler Excavator Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Crawler Excavator Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Crawler Excavator Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Crawler Excavator Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Crawler Excavator Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Crawler Excavator Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Crawler Excavator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Crawler Excavator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Crawler Excavator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Crawler Excavator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Crawler Excavator Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Crawler Excavator Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Crawler Excavator Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Crawler Excavator Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Crawler Excavator Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Crawler Excavator Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Crawler Excavator Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports