Corn Wet-Milling Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196133
  • Format: Electronic (PDF)
  • Number of Pages: 197
  • Author(s): Joshi, Madhavi

Report Overview

The Corn Wet-Milling Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 25 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Corn Wet-Milling Market

(Market Size)
$12.5 billion
$25 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 12.5 billion
2030 Market Size USD 25 billion
Key Players Cargill, ADM, Ingredion, Tate & Lyle, Grain Processing Corp

Market Summary

The corn wet-milling market is a critical segment within the global food and beverages industry, dedicated to the processing of corn into a variety of valuable products. This industrial process involves steeping corn in a water and sulfur dioxide solution to separate its components, including starch, gluten, fiber, and germ. These components serve as foundational ingredients for numerous downstream applications. The market is characterized by a high degree of integration among key players who control the entire value chain from raw material sourcing to the production of finished goods. Demand is primarily driven by the extensive use of corn-derived products in food manufacturing, animal feed, and industrial applications. The market operates on a global scale, with production and consumption patterns influenced by agricultural output, technological advancements in processing, and evolving consumer preferences for natural and plant-based ingredients. Companies in this space are continuously investing in research and development to enhance yield efficiency and expand the application scope of corn-based products, ensuring sustained growth and innovation within the sector.

Key Highlights

The corn wet-milling industry is distinguished by its production of essential commodities such as starches, sweeteners, ethanol, and corn oil. High-fructose corn syrup (HFCS) remains a significant product, extensively utilized as a sweetener in the beverage and processed food industries. The process is notably efficient, allowing for nearly complete utilization of the corn kernel, thereby minimizing waste and maximizing economic returns. Another key highlight is the sector's pivotal role in biofuel production, with a substantial portion of the ethanol manufactured being derived from corn wet-milling. The market is also witnessing a trend towards the development of modified starches with specialized functional properties for specific industrial and food applications. Furthermore, the co-products like corn gluten meal and corn gluten feed are invaluable components of the animal nutrition market. The industry is supported by robust supply chains and significant capital investments in large-scale processing facilities, ensuring consistent product quality and volume to meet global demand.

Drivers, Opportunities & Restraints

Several powerful drivers propel the corn wet-milling market forward. The escalating global demand for processed and convenience foods, which rely heavily on corn-based sweeteners and starches as key ingredients, is a primary growth engine. The expansion of the biofuels sector, particularly in regions with supportive government mandates for ethanol blending in gasoline, creates a substantial and steady demand for corn-derived ethanol. Additionally, the growing animal feed industry utilizes coproducts like corn gluten meal, providing an important revenue stream and enhancing the overall profitability of the milling process. Significant opportunities lie in the development of advanced bio-products, including bioplastics and biochemicals, which leverage corn starch as a renewable raw material, aligning with the global shift towards sustainable and eco-friendly alternatives. However, the market faces restraints such as volatility in raw corn prices and availability, which are subject to climatic conditions and agricultural policies. Stringent environmental regulations concerning water usage and effluent discharge from processing plants also pose operational challenges and can increase compliance costs for industry participants.

Concentration Insights

The global corn wet-milling market exhibits a high level of concentration, with a few multinational corporations dominating the landscape. These leading players, including Archer Daniels Midland Company, Cargill, Incorporated, and Ingredion Incorporated, possess extensive operational networks with multiple production facilities spread across key agricultural regions, particularly in North America. Their dominance is reinforced by significant economies of scale, vertically integrated operations that span from corn sourcing to global distribution, and substantial investments in proprietary technology and research. This concentrated nature creates high barriers to entry for new players, who must contend with the immense capital requirements and established supply chain loyalties. While these major companies hold a commanding share, several regional players also operate successfully, often focusing on specific product niches or serving local markets. The competitive dynamics are influenced by factors such as production efficiency, product portfolio diversity, and strategic partnerships with end-user industries in food, beverage, and biofuels.

Type Insights

The corn wet-milling process yields a diverse range of product types, each serving distinct market segments. The primary product categories include starches, sweeteners, ethanol, corn oil, and feed products. Starches represent a fundamental output, finding extensive application as a thickening, stabilizing, and gelling agent in food products, as well as in non-food industrial uses such as papermaking and textiles. Sweeteners, particularly high-fructose corn syrup (HFCS), are massively consumed by the beverage and confectionery industries due to their cost-effectiveness and functional properties. Ethanol produced from corn is a major biofuel, contributing significantly to renewable energy goals. Corn oil, extracted from the germ, is refined for culinary use and is valued for its light flavor and high smoke point. The process also generates valuable feed products like corn gluten meal and corn gluten feed, which are protein-rich ingredients essential for the livestock and poultry industries. The demand dynamics for each product type are intricately linked to trends in their respective end-use sectors.

Application Insights

Corn wet-milling products permeate a vast array of applications across multiple industries, underscoring their economic importance. In the food and beverage sector, they are indispensable; starches are used in soups, sauces, and baked goods, while sweeteners like HFCS are a cornerstone for soft drinks, dairy products, and processed foods. The industrial applications are equally significant, with starches being modified for use in adhesives, paper products, and textiles to enhance strength and quality. The biofuel industry is a major consumer, utilizing corn-derived ethanol as a gasoline oxygenate and fuel extender. Furthermore, the pharmaceutical industry employs specialty starches as binders and disintegrants in tablet formulations. The animal feed industry represents another critical application, utilizing co-products such as corn gluten meal and feed as high-energy, nutritious components in feed formulations for ruminants and poultry. This diverse application base ensures a consistent and multifaceted demand for products derived from corn wet-milling.

Regional Insights

The geographic landscape of the corn wet-milling market is heavily influenced by corn production and consumption patterns. North America, particularly the United States, stands as the dominant region, accounting for the largest share of global production and consumption. This supremacy is anchored in the abundant supply of corn, advanced processing technologies, and strong demand from domestic food, beverage, and biofuel industries. The Asia-Pacific region is identified as a rapidly growing market, fueled by increasing population, rising disposable incomes, and the subsequent growth in demand for processed foods and animal feed. Countries like China are expanding their processing capacities to meet this burgeoning domestic demand. Europe maintains a significant market presence with a focus on high-value product segments and sustainable production practices, though its growth is tempered by stricter regulations and a smaller corn harvest compared to the Americas. South America and other regions also contribute to the global market, often focusing on both domestic supply and export opportunities.

Company Insights

The competitive arena of the corn wet-milling market is led by a cohort of established, resource-rich multinational corporations. Archer Daniels Midland Company (ADM) is a global powerhouse with a extensive network of wet mills and a diverse product portfolio spanning sweeteners, starches, biofuels, and feed ingredients. Cargill, Incorporated is another industry titan, renowned for its integrated supply chain and significant investments in innovation and sustainable processing. Ingredion Incorporated is a key player with a strong focus on providing ingredient solutions to the food, beverage, and brewing industries, offering a wide array of native and modified starches and sweeteners. Tate & Lyle PLC is recognized for its specialization in sweeteners and texturants, serving customers worldwide. These companies compete on the basis of production capacity, geographic reach, product quality, innovation, and cost efficiency. Their strategies often include capacity expansions, technological upgrades, and strategic acquisitions to strengthen their market positions and cater to evolving customer needs.

Recent Developments

The corn wet-milling industry is continuously evolving, with recent developments focused on sustainability, capacity expansion, and product innovation. Leading companies are making substantial investments in technologies aimed at reducing water and energy consumption during the milling process, thereby minimizing their environmental footprint. There is a growing emphasis on the production of sustainable aviation fuel (SAF) from ethanol, opening a new and promising application avenue. Strategic acquisitions and partnerships are prevalent as firms seek to bolster their geographic presence and enhance their product offerings. For instance, companies are acquiring smaller players to gain access to new technologies or market segments. Research and development efforts are intensely directed towards creating next-generation products, such as clean-label starches and specialized sweeteners that cater to the rising consumer demand for natural and healthier ingredients. Furthermore, advancements in enzyme technology are being adopted to improve processing yields and efficiency, ensuring the industry remains competitive and adaptive to future challenges.

Report Segmentation

This comprehensive market research report on the corn wet-milling industry provides a detailed analysis segmented to deliver actionable insights. The segmentation is structured to dissect the market from multiple perspectives, offering a granular view of its dynamics. The report is segmented by product type, delving into the market for starches, sweeteners, ethanol, corn oil, and feed products, analyzing the production, demand, and trends for each category. It is further segmented by application, examining the consumption patterns across key sectors including food and beverage, biofuels, animal feed, and industrial applications such as paper and textiles. A crucial geographic segmentation provides a regional analysis, covering North America, Europe, Asia-Pacific, South America, and the Middle East & Africa, highlighting regional production capacities, consumption trends, and growth potentials. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand competitive landscapes in different segments, and make informed strategic decisions based on precise and categorized market intelligence.

FAQs

What is corn wet-milling?

Corn wet-milling is an industrial process that involves steeping corn kernels in a water and sulfur dioxide solution to separate the various components of the kernel, including starch, gluten, fiber, and germ, for further processing into a wide range of products.

What are the main products of corn wet-milling?

The primary products derived from corn wet-milling include starches, sweeteners like high-fructose corn syrup, ethanol for biofuels, corn oil for culinary use, and feed products such as corn gluten meal for animal nutrition.

What are the key applications of corn wet-milling products?

These products have diverse applications, primarily in the food and beverage industry as ingredients, in the production of biofuels like ethanol, in animal feed formulations, and in various industrial applications such as paper manufacturing and textiles.

Who are the leading companies in the corn wet-milling market?

The market is dominated by major global players including Archer Daniels Midland Company, Cargill, Incorporated, Ingredion Incorporated, and Tate & Lyle PLC, which operate extensive processing facilities worldwide.

Which region is the largest in the corn wet-milling market?

North America, specifically the United States, is the largest and most dominant region in the global corn wet-milling market, driven by abundant corn production and high demand from end-use industries.

Citius Research has developed a research report titled “Corn Wet-Milling Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Corn Wet-Milling Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Corn Wet-Milling Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Corn Wet-Milling Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Corn Wet-Milling Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Corn Wet-Milling Market
• Research Methodology
• Executive Summary
• Market Dynamics of Corn Wet-Milling Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Corn Wet-Milling Market
• Cost and Gross Margin Analysis of Corn Wet-Milling Market
• Corn Wet-Milling Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Corn Wet-Milling Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Corn Wet-Milling Market Key Stakeholders

Below are the key stakeholders for the Corn Wet-Milling Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Corn Wet-Milling Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Corn Wet-Milling Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Corn Wet-Milling Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Corn Wet-Milling Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Corn Wet-Milling Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Corn Wet-Milling Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Corn Wet-Milling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Corn Wet-Milling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Corn Wet-Milling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Corn Wet-Milling Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Corn Wet-Milling Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Corn Wet-Milling Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Corn Wet-Milling Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Corn Wet-Milling Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Corn Wet-Milling Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Corn Wet-Milling Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Corn Wet-Milling Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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