Corn Silage Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195149
  • Format: Electronic (PDF)
  • Number of Pages: 210
  • Author(s): Joshi, Madhavi

Report Overview

The Corn Silage Market size was estimated at USD 5.5 billion in 2023 and is projected to reach USD 11.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Corn Silage Market

(Market Size)
$5.5 billion
$11.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 5.5 billion
2030 Market Size USD 11.5 billion
Key Players Cargill, ADM, Bunge, Land O'Lakes, Dairy Farmers of America

Market Summary

The corn silage market is a vital segment within the global food and beverages industry, primarily serving as a high-energy feed source for livestock, especially dairy and beef cattle. Corn silage is produced by fermenting chopped corn plants, including the stalks, leaves, and ears, under anaerobic conditions, which preserves its nutritional value and enhances digestibility for animals. This market is integral to the agricultural supply chain, supporting livestock productivity and farm profitability. Key stakeholders include farmers, feed manufacturers, and dairy cooperatives. The market is characterized by its close linkage to corn production cycles and agricultural practices, with demand heavily influenced by livestock population trends and dairy product consumption. Geographically, production and consumption are concentrated in regions with significant corn cultivation and large livestock industries. The market operates within a framework of agricultural policies, environmental regulations, and technological advancements in farming and storage techniques. Sustainability and efficiency in production are becoming increasingly important, driving innovation in seed genetics and harvesting equipment. The corn silage market remains a cornerstone of animal nutrition strategies worldwide.

Key Highlights

The corn silage market is distinguished by several key highlights that underscore its importance and dynamics. Firstly, it is an essential component of ruminant diets, valued for its high energy density and palatability, which directly impact milk yield and meat quality. Secondly, advancements in agricultural technology, such as precision farming and improved hybrid corn varieties, have significantly enhanced yield and nutritional content, benefiting both producers and end-users. Thirdly, the market is witnessing a trend towards more sustainable and environmentally friendly production practices, including reduced waste and optimized resource use. Fourthly, consolidation among large-scale dairy farms and feedlot operations is influencing demand patterns, favoring bulk purchases and long-term supply contracts. Additionally, the market is responsive to fluctuations in corn prices and weather conditions, which affect both availability and cost. Key players like John Deere, AGCO Corporation, and CLAAS Group provide specialized machinery for harvesting and storage, while companies such as Dow AgroSciences (Corteva Agriscience) focus on seed development. These factors collectively shape the competitive and operational landscape of the corn silage market.

Drivers, Opportunities & Restraints

The corn silage market is propelled by several drivers, including the rising global demand for dairy and meat products, which necessitates high-quality animal feed to support livestock health and productivity. Increasing adoption of intensive farming practices and the growing preference for nutrient-rich silage over traditional feed options further stimulate market growth. Opportunities abound in the development of genetically modified corn varieties that offer higher yields and better resistance to pests and diseases, enhancing overall efficiency. Additionally, expanding livestock industries in emerging economies present significant growth potential for market players. However, the market faces restraints such as volatility in corn prices due to climatic uncertainties and trade policies, which can impact production costs and profitability. Environmental concerns related to silage effluent and greenhouse gas emissions also pose challenges, necessitating investments in sustainable practices. Regulatory hurdles and the need for substantial capital investment in advanced harvesting and storage equipment may limit market entry for small-scale farmers. Balancing these drivers, opportunities, and restraints is crucial for stakeholders aiming to capitalize on the evolving dynamics of the corn silage market.

Concentration Insights

The corn silage market exhibits a concentrated structure in terms of production and consumption, with key regions and players dominating the landscape. North America, particularly the United States, holds a significant share due to its large corn belt and extensive dairy and beef industries. Europe follows, with countries like Germany, France, and Italy being major producers and consumers, driven by robust agricultural frameworks and high livestock density. In Asia-Pacific, China and India are emerging as important markets, fueled by growing meat and dairy demand and increasing adoption of modern feeding practices. The market concentration is also evident among equipment manufacturers and seed suppliers, where companies such as John Deere, AGCO Corporation, and Corteva Agriscience lead in providing essential technologies and inputs. This concentration fosters competitive intensity but also encourages innovation and strategic partnerships. Large-scale farms and cooperatives often have greater bargaining power, influencing pricing and supply chain dynamics. Understanding these concentration insights is vital for businesses seeking to enter or expand within the corn silage market, as it highlights regional strengths and competitive pressures.

Type Insights

The corn silage market can be segmented based on type, primarily distinguished by the variety of corn used and the processing methods employed. Common types include conventional corn silage and brown midrib (BMR) corn silage, with the latter gaining popularity due to its higher digestibility and improved nutritional profile, which enhances animal performance. BMR corn silage contains less lignin, making it easier for livestock to digest and leading to better feed efficiency and increased milk production in dairy cows. Additionally, there are variations based on harvest timing, such as high-moisture corn silage and snaplage, which includes the ears and husks, offering different energy and nutrient levels. The choice of type depends on factors like farm size, livestock needs, and climatic conditions. Advances in seed technology continue to introduce new hybrids tailored for specific silage characteristics, such as drought resistance or higher starch content. This diversity in types allows farmers to optimize their feed strategies, catering to the nutritional requirements of different animal groups and improving overall farm profitability. Understanding these type insights helps stakeholders make informed decisions regarding production and procurement.

Application Insights

Corn silage finds primary application in animal feed, particularly for ruminants such as dairy cattle, beef cattle, and sheep, due to its high energy and fiber content. In the dairy industry, it is a staple feed component, crucial for maintaining high milk yields and supporting herd health. For beef cattle, corn silage is used in feedlots to promote weight gain and improve meat quality. Beyond traditional livestock, it is also utilized in other segments like biogas production, where it serves as a feedstock in anaerobic digesters to generate renewable energy, though this application is less prevalent. The versatility of corn silage allows it to be used in total mixed rations (TMR), combined with other feeds to create balanced diets tailored to specific animal needs. Factors influencing application include nutritional requirements, cost-effectiveness, and availability of alternative feeds. The growing emphasis on sustainable agriculture is encouraging innovations in silage usage, such as integrating it into circular economy models on farms. These application insights highlight the critical role of corn silage in enhancing productivity across various segments of the livestock and energy sectors.

Regional Insights

Regionally, the corn silage market is dominated by North America, where the United States is the largest producer and consumer, supported by vast corn cultivation areas and a well-established livestock industry. The Midwest region, known as the Corn Belt, is particularly significant due to its ideal growing conditions and high concentration of dairy and beef operations. Europe represents another key market, with countries like Germany, France, and the Netherlands leading in production, driven by advanced agricultural practices and strong demand for quality animal feed. In Asia-Pacific, rapid urbanization and rising disposable incomes are boosting dairy and meat consumption, making China and India important growth markets, though production is often fragmented and reliant on small-scale farms. Latin America, especially Brazil and Argentina, is also notable for its expanding livestock sector and increasing adoption of silage techniques. Each region faces unique challenges, such as climatic variability in North America, regulatory pressures in Europe, and infrastructure limitations in emerging economies. These regional insights underscore the importance of tailored strategies for market participants aiming to leverage geographic opportunities and address local constraints in the corn silage market.

Company Insights

The corn silage market features a competitive landscape with key players involved in equipment manufacturing, seed supply, and agricultural services. Prominent companies include John Deere, a leader in providing harvesting machinery such as forage harvesters and balers essential for efficient silage production. AGCO Corporation offers a range of equipment through brands like Massey Ferguson and Fendt, catering to diverse farming needs. Corteva Agriscience, stemming from DowDuPont, is a major player in seed development, focusing on high-yield and disease-resistant corn hybrids optimized for silage. CLAAS Group specializes in agricultural machinery, including innovative forage harvesters popular in European markets. Additionally, companies like BASF SE and Bayer AG contribute through crop protection products and seeds that enhance corn growth and silage quality. These players engage in strategies such as product innovation, mergers, and geographic expansion to strengthen their market position. Collaboration with research institutions and farmers is common to develop solutions that improve yield and sustainability. Understanding the roles and initiatives of these companies provides valuable insights into the market's competitive dynamics and technological advancements, helping stakeholders identify potential partners or competitors.

Recent Developments

Recent developments in the corn silage market reflect a focus on technological innovation and sustainability. Advances in seed genetics have led to the introduction of new corn hybrids with traits such as improved digestibility, higher starch content, and resistance to environmental stresses, enhancing silage quality and yield. Companies like Corteva Agriscience and Bayer AG are at the forefront of these innovations, investing in research to meet evolving farmer needs. In machinery, John Deere and CLAAS Group have launched more efficient forage harvesters with features like real-time monitoring and automated adjustments, reducing waste and labor costs. There is also a growing emphasis on sustainable practices, with developments in anaerobic digestion technology that allow farms to use silage for biogas production, contributing to renewable energy goals. Additionally, regulatory changes in regions like Europe are promoting environmentally friendly farming, influencing silage production methods. Partnerships between agribusiness firms and dairy cooperatives are becoming more common, aiming to streamline supply chains and ensure consistent quality. These developments highlight the market's adaptation to global trends, driving efficiency and sustainability in corn silage production and utilization.

Report Segmentation

This report on the corn silage market provides a comprehensive analysis segmented by type, application, and region to offer detailed insights for stakeholders. By type, the segmentation includes conventional corn silage and brown midrib (BMR) corn silage, among others, highlighting differences in nutritional value and adoption rates. Application segmentation covers dairy farms, beef cattle feedlots, and other uses such as biogas production, addressing the varied demand across livestock sectors. Geographically, the report is divided into key regions: North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, each analyzed for production trends, consumption patterns, and growth potential. Additional sub-segments may focus on farm size, such as large-scale versus small-scale operations, and processing methods, providing a nuanced understanding of market dynamics. This structured approach enables readers to identify specific opportunities and challenges within each segment, facilitating targeted strategies for investment, marketing, and expansion. The segmentation ensures that the report delivers actionable intelligence tailored to the diverse needs of businesses, professionals, and entrepreneurs in the corn silage market.

FAQs

What is corn silage used for? Corn silage is primarily used as a high-energy feed for ruminant livestock, such as dairy and beef cattle, to support growth, milk production, and overall health. It is made by fermenting chopped corn plants and is valued for its nutritional content and digestibility.

How is corn silage made? Corn silage is produced by harvesting whole corn plants, including stalks, leaves, and ears, at the optimal moisture content. The chopped material is then compacted and stored in anaerobic conditions, such as silos or bunkers, where fermentation occurs, preserving the feed and enhancing its nutritional quality.

What are the benefits of corn silage? The benefits of corn silage include high energy density, improved palatability for animals, better digestibility compared to other forages, and cost-effectiveness in large-scale farming. It also allows for efficient storage and year-round availability, supporting consistent livestock feeding programs.

What is the difference between corn silage and haylage? Corn silage is made from entire corn plants and has higher energy and starch content, whereas haylage is produced from grasses or legumes cut and wilted before ensiling, resulting in higher fiber content. Corn silage is typically used for energy-dense diets, while haylage is suited for fiber needs.

How long does corn silage last? Properly stored corn silage can last for several years if kept anaerobic and protected from spoilage. However, it is generally used within one to two years to ensure optimal nutritional value, as exposure to air can lead to deterioration and mold growth.

Citius Research has developed a research report titled “Corn Silage Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Corn Silage Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Corn Silage Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Corn Silage Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Corn Silage Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Corn Silage Market
• Research Methodology
• Executive Summary
• Market Dynamics of Corn Silage Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Corn Silage Market
• Cost and Gross Margin Analysis of Corn Silage Market
• Corn Silage Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Corn Silage Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Corn Silage Market Key Stakeholders

Below are the key stakeholders for the Corn Silage Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Corn Silage Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Corn Silage Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Corn Silage Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Corn Silage Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Corn Silage Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Corn Silage Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Corn Silage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Corn Silage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Corn Silage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Corn Silage Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Corn Silage Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Corn Silage Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Corn Silage Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Corn Silage Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Corn Silage Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Corn Silage Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Corn Silage Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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