Corn Oil Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196436
  • Format: Electronic (PDF)
  • Number of Pages: 220
  • Author(s): Joshi, Madhavi

Report Overview

The Corn Oil Market size was estimated at USD 6.5 billion in 2023 and is projected to reach USD 9.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.80% during the forecast period (2024-2030).

Corn Oil Market

(Market Size)
$6.5 billion
$9.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.80%
2023 Market Size USD 6.5 billion
2030 Market Size USD 9.5 billion
Key Players Cargill, ADM, Bunge, Louis Dreyfus, ACH Food Companies

Market Summary

The corn oil market is a significant segment within the global edible oils industry, primarily driven by its extensive use in food and beverage applications. Derived from the germ of corn kernels, this oil is valued for its light texture, mild flavor, and high smoke point, making it a versatile ingredient for cooking, frying, and food processing. The market is characterized by steady demand from both household and industrial sectors, with increasing awareness of its health benefits, such as being a source of polyunsaturated fats and phytosterols, contributing to its popularity. Key producing regions include North America and Asia-Pacific, where corn cultivation is abundant. The market is also influenced by trends in biofuel production, as corn oil is sometimes used in biodiesel manufacturing. Overall, the corn oil market remains competitive, with continuous innovations in extraction technologies and product formulations aimed at enhancing quality and sustainability.

Key Highlights

The corn oil market is distinguished by several key factors that underscore its importance and growth potential. One notable highlight is the increasing consumer preference for healthier cooking oils, with corn oil being recognized for its heart-healthy properties, including its ability to help lower LDL cholesterol levels. The market benefits from strong supply chain integration, from corn farming to oil processing, ensuring consistent availability. Major industry players are investing in research and development to improve extraction efficiency and product purity, often focusing on non-GMO and organic variants to cater to health-conscious consumers. Additionally, the expansion of the food service industry, particularly fast-food chains utilizing corn oil for frying due to its stability at high temperatures, significantly drives demand. The market also sees growing application in non-food sectors such as cosmetics and pharmaceuticals, where corn oil is valued for its emollient properties, further diversifying its revenue streams.

Drivers, Opportunities & Restraints

The corn oil market is propelled by several drivers, including rising health consciousness among consumers who seek oils with beneficial nutritional profiles, and the expanding food processing industry that relies on corn oil for its functional properties in product formulations. The growth of the biofuels sector presents an additional driver, as corn oil is increasingly used in renewable energy production. Opportunities abound in emerging markets where urbanization and changing dietary habits are fostering increased consumption of processed foods and cooking oils. There is also potential for market expansion through the development of value-added products, such as fortified or flavored corn oils, targeting niche segments. However, the market faces restraints such as volatility in raw material prices due to climatic variations affecting corn yields, and competition from alternative edible oils like soybean, canola, and sunflower oil. Environmental concerns related to intensive corn farming and processing, including water usage and greenhouse gas emissions, also pose challenges that the industry must address through sustainable practices.

Concentration Insights

The corn oil market exhibits a moderately concentrated landscape, with a few major players holding significant market share. These leading companies, such as Archer Daniels Midland Company, Cargill Incorporated, and Associated British Foods plc, leverage extensive distribution networks, advanced processing technologies, and strong brand recognition to maintain their competitive positions. The market concentration is further influenced by vertical integration, where companies control multiple stages from corn sourcing to oil refining and marketing, ensuring cost efficiency and supply chain reliability. Regional players also play a crucial role, particularly in local markets where they cater to specific consumer preferences and price sensitivities. The competitive dynamics are characterized by strategies such as mergers and acquisitions, capacity expansions, and product diversification to capture greater market share. Despite the dominance of large corporations, the entry of smaller firms focusing on organic, non-GMO, or specialty corn oils adds diversity to the market, fostering innovation and choice for consumers.

Type Insights

The corn oil market is segmented into various types based on processing methods and quality grades, each catering to different consumer needs and applications. The primary types include refined corn oil, which is the most widely consumed due to its neutral flavor, high smoke point, and longer shelf life, making it ideal for frying and cooking. Unrefined or cold-pressed corn oil is gaining traction among health-conscious consumers, as it retains more natural nutrients and flavors, though it is typically used in low-heat applications like dressings. Another emerging segment is organic corn oil, produced from non-GMO corn without synthetic pesticides, appealing to the growing demand for clean-label and sustainable products. Additionally, there are specialty corn oils fortified with vitamins or omega fatty acids, targeting specific health benefits. The diversity in product types allows manufacturers to address various market segments, from industrial food processing to retail consumers seeking premium, health-focused options.

Application Insights

Corn oil finds extensive applications across multiple industries, with the food and beverage sector being the largest consumer. In food applications, it is predominantly used for frying, baking, and as a salad oil due to its light taste and high oxidative stability. The snack food industry, in particular, relies heavily on corn oil for producing items like chips and crackers. Beyond food, corn oil is utilized in the production of margarine, mayonnaise, and other condiments, where it acts as an emulsifier and texture enhancer. Non-food applications are also significant; the biofuel industry uses corn oil as a feedstock for biodiesel, contributing to renewable energy goals. In the cosmetics and personal care industry, corn oil is incorporated into products like lotions and soaps for its moisturizing properties. The pharmaceutical sector employs it as a carrier oil in medications and supplements. This wide range of applications ensures steady demand and drives innovation in product development and marketing strategies.

Regional Insights

The corn oil market demonstrates distinct regional dynamics influenced by agricultural production, dietary habits, and economic factors. North America is a leading region, driven by high corn production in the United States, advanced processing infrastructure, and strong demand from both food and biofuel industries. Europe shows steady growth, with consumers increasingly preferring healthy and sustainable oils, though regulatory frameworks on GMOs and biofuels shape market trends. The Asia-Pacific region is the fastest-growing market, fueled by rising populations, urbanization, and expanding food processing sectors in countries like China and India. Latin America, with significant corn cultivation in nations such as Brazil and Argentina, is an important producer and consumer, while the Middle East and Africa present emerging opportunities due to changing lifestyles and growing import dependencies. Each region requires tailored strategies to address local preferences, regulatory environments, and competitive landscapes, making regional insights critical for market participants.

Company Insights

Prominent companies in the corn oil market include Archer Daniels Midland Company, Cargill Incorporated, Associated British Foods plc, and ACH Food Companies Inc. These players dominate through extensive product portfolios, robust R&D capabilities, and global supply chains. Archer Daniels Midland focuses on integrated processing and sustainability initiatives, while Cargill emphasizes innovation in food solutions and renewable energy. Associated British Foods, through its subsidiary ACH Food Companies, leverages strong brand presence with products like Mazola corn oil. Other significant players include ConAgra Brands Inc. and Bunge Limited, which engage in strategic expansions and partnerships to enhance their market reach. These companies invest in technologies to improve oil extraction yields and quality, and they actively pursue acquisitions to strengthen their positions. The competitive landscape is also marked by efforts to meet consumer demands for non-GMO, organic, and ethically sourced products, driving continuous improvement and differentiation in the market.

Recent Developments

Recent developments in the corn oil market reflect ongoing innovation and strategic movements aimed at capturing growth and enhancing sustainability. Key players have launched new product variants, such as high-oleic corn oil, which offers improved stability and health benefits, catering to the demand for premium oils. There has been increased investment in sustainable sourcing and production practices, with companies partnering with farmers to promote regenerative agriculture and reduce environmental impact. Technological advancements in extraction methods, including enzyme-assisted and cold-pressing techniques, are being adopted to improve efficiency and product quality. Mergers and acquisitions continue to shape the market, such as acquisitions of smaller brands by large corporations to expand geographic and product reach. Additionally, companies are focusing on marketing campaigns that highlight the health and versatility of corn oil, targeting both consumers and industrial clients. These developments indicate a dynamic market responsive to evolving consumer preferences and global trends.

Report Segmentation

This comprehensive report on the corn oil market is segmented to provide detailed analysis across multiple dimensions. The segmentation includes type, covering refined, unrefined, organic, and specialty corn oils, each analyzed for their market dynamics and consumer adoption. Application segmentation encompasses food uses such as frying, baking, and dressings, industrial applications including biofuels, and non-food uses in cosmetics and pharmaceuticals. The report also offers regional segmentation, examining North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, with insights into regional production, consumption patterns, and growth opportunities. Additionally, the segmentation considers distribution channels, including direct sales, supermarkets/hypermarkets, online retail, and others, to understand sales trends and consumer purchasing behaviors. This structured approach ensures a thorough understanding of market forces, competitive landscapes, and future prospects, enabling stakeholders to make informed decisions.

FAQs

What are the health benefits of corn oil? Corn oil is rich in polyunsaturated fats, particularly linoleic acid, and contains phytosterols, which can help reduce LDL cholesterol levels and support heart health. It also has vitamin E, an antioxidant that promotes skin and immune system health.

How is corn oil extracted? Corn oil is typically extracted from the germ of corn kernels through mechanical pressing or solvent extraction methods. Refining processes including degumming, neutralization, bleaching, and deodorizing are then used to produce clear, stable oil suitable for consumption.

What is the difference between corn oil and other vegetable oils? Corn oil has a lighter color and milder flavor compared to oils like olive or coconut oil, and it has a higher smoke point than many alternatives, making it ideal for high-heat cooking. Nutritionally, it differs in its fatty acid composition, being higher in polyunsaturated fats.

Can corn oil be used for biodiesel production? Yes, corn oil is used as a feedstock for biodiesel production due to its availability and energy content. It is often derived from distillers grains in ethanol plants or directly from corn germ, contributing to renewable fuel initiatives.

What are the major challenges in the corn oil market? Key challenges include price volatility of raw corn, competition from other edible oils, and environmental concerns related to corn cultivation, such as water usage and pesticide application. Addressing these through sustainable practices and efficiency improvements is crucial for market growth.

Citius Research has developed a research report titled “Corn Oil Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Corn Oil Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Corn Oil Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Corn Oil Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Corn Oil Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Corn Oil Market
• Research Methodology
• Executive Summary
• Market Dynamics of Corn Oil Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Corn Oil Market
• Cost and Gross Margin Analysis of Corn Oil Market
• Corn Oil Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Corn Oil Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Corn Oil Market Key Stakeholders

Below are the key stakeholders for the Corn Oil Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Corn Oil Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Corn Oil Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Corn Oil Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Corn Oil Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Corn Oil Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Corn Oil Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Corn Oil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Corn Oil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Corn Oil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Corn Oil Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Corn Oil Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Corn Oil Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Corn Oil Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Corn Oil Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Corn Oil Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Corn Oil Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Corn Oil Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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