Corn Co-Products Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195146
  • Format: Electronic (PDF)
  • Number of Pages: 188
  • Author(s): Joshi, Madhavi

Report Overview

The Corn Co-Products Market size was estimated at USD 8.5 billion in 2023 and is projected to reach USD 18 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Corn Co-Products Market

(Market Size)
$8.5 billion
$18 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 8.5 billion
2030 Market Size USD 18 billion
Key Players Cargill, ADM, Ingredion, Tate & Lyle, Roquette

Market Summary

The corn co-products market represents a critical segment within the global food and beverages industry, focusing on the utilization of by-products derived from corn milling and processing. These co-products, including corn gluten meal, corn germ meal, corn steep liquor, and distillers dried grains with solubles (DDGS), are valuable ingredients widely used in animal feed, food production, and industrial applications. The market is intrinsically linked to the corn refining industry, where efficiency and sustainability drive the maximization of value from every kernel processed. Growing consumer awareness regarding sustainable practices and the circular economy is further bolstering the adoption of these co-products, as they reduce waste and add economic value. Key players are continuously engaged in optimizing production processes to enhance the quality and functionality of these products, catering to the evolving demands of various end-use sectors. The market is characterized by a robust supply chain, with strong production bases in regions with significant corn cultivation and processing capacities.

Key Highlights

The corn co-products market is distinguished by several key factors that underscore its importance and growth trajectory. A primary highlight is the integral role these products play in the animal nutrition sector, providing a high-protein, cost-effective feed ingredient that supports livestock health and productivity. Furthermore, the expansion of the biofuel industry, particularly ethanol production, has significantly increased the supply of DDGS, a major co-product, thereby influencing market dynamics and availability. Technological advancements in processing techniques have enabled manufacturers to improve the nutritional profile and consistency of co-products, enhancing their appeal to feed formulators and food processors. The market also demonstrates resilience to raw material price volatility, as co-products themselves often provide a stabilizing revenue stream for processors. Sustainability is a central theme, with the utilization of co-products aligning with global efforts to reduce agricultural waste and promote resource efficiency, making it an attractive area for investment and innovation.

Drivers, Opportunities & Restraints

The growth of the corn co-products market is propelled by several powerful drivers. The escalating global demand for animal protein is a fundamental force, necessitating efficient and nutritious feed sources, which corn co-products amply provide. Concurrently, the stringent regulations and growing consumer pressure for sustainable and environmentally responsible manufacturing processes encourage processors to fully utilize corn, thereby boosting co-product generation. Significant opportunities are emerging from the exploration of new applications, particularly in the human food segment, where ingredients like corn fiber and germ are being developed for dietary fiber and nutrient enrichment. The bioeconomy trend also presents avenues for using these co-products in biochemical and bioplastic production. However, the market faces restraints, including the fluctuating prices and availability of raw corn, which directly impact production volumes and cost structures. Additionally, the nutritional variability of some co-products can pose challenges for consistent feed formulation, and competition from alternative feed ingredients like soybean meal can sometimes limit market penetration.

Concentration Insights

The competitive landscape of the corn co-products market is relatively concentrated, with dominance by a handful of large, integrated agribusiness and biofuel corporations. These companies possess extensive corn milling and processing facilities, giving them significant control over production volumes and distribution networks. Their vertical integration, from corn sourcing to final product marketing, allows for economies of scale and a strong influence on pricing and market trends. Key players such as Archer Daniels Midland Company, Cargill, Incorporated, and Ingredion Incorporated have a formidable presence across North America and other key regions. Alongside these giants, numerous regional processors and specialized distributors form a competitive secondary tier, often focusing on specific co-products or local markets. This concentration means that strategic decisions, capacity expansions, and technological innovations from the leading firms have a profound and immediate impact on the entire global market's supply, pricing, and product development directions.

Type Insights

The corn co-products market is segmented by type, with each product serving distinct applications and end-user needs. Distillers Dried Grains with Solubles (DDGS) is a predominant type, primarily generated as a co-product of ethanol production. It is highly valued in the animal feed industry for its protein, energy, and phosphorus content. Corn gluten meal is another significant product, characterized by its high protein concentration (over 60%) and used extensively in feed for poultry, aquaculture, and pets. Corn germ meal, obtained after oil extraction from the germ, is a medium-protein feed ingredient. Corn steep liquor, a liquid product rich in nutrients, is utilized in fermentation processes for antibiotics, amino acids, and other bioproducts, as well as a component in liquid feed supplements. Each type's market dynamics are influenced by its unique nutritional properties, production volumes from associated industries (like biofuels for DDGS), and its specific functional benefits in various formulations.

Application Insights

The application of corn co-products is diverse, spanning several major industries. The animal feed sector is the largest and most traditional application, where these products are indispensable ingredients in ruminant, swine, poultry, and aquaculture diets. They provide essential nutrients at a competitive cost, improving feed efficiency and supporting animal growth. Within the food and beverage industry, certain refined co-products find use as raw materials. Corn germ oil is a well-known cooking oil, while corn fiber is increasingly used as a dietary fiber additive in baked goods and cereals to enhance nutritional value. The industrial segment represents a growing application area, where corn steep liquor acts as a nutrient source in pharmaceutical fermentations and for producing enzymes and organic acids. Furthermore, research is ongoing into their use in biodegradable plastics and other bio-based materials, signaling potential for expansion beyond traditional uses into the broader bioeconomy.

Regional Insights

Geographically, the corn co-products market exhibits distinct regional patterns shaped by agricultural production and industrial activity. North America, particularly the United States, is the undisputed leader, driven by its massive corn production and the world's largest ethanol industry, which produces enormous quantities of DDGS. This region is not only a major producer but also a significant exporter to international markets. Asia-Pacific is a rapidly growing region, fueled by increasing livestock production in countries like China and India, which drives import demand for high-quality feed ingredients. Europe maintains a steady market, with a focus on sustainable sourcing and stringent quality standards for feed and food applications. South America, with its expanding agricultural base, is an emerging producer and consumer. The regional dynamics are influenced by trade policies, domestic agricultural policies, and the relative strength of the animal husbandry and biofuel sectors in each geography.

Company Insights

The corn co-products market features a competitive arena led by global agribusiness giants. Archer Daniels Midland Company (ADM) is a pivotal player with a vast network of processing plants, offering a comprehensive portfolio of co-products including DDGS and corn gluten meal. Cargill, Incorporated leverages its integrated supply chain to produce and distribute a wide range of corn-derived feed and food ingredients on a global scale. Ingredion Incorporated is another key competitor, focusing on value-added ingredients for food and industrial markets from corn refining. POET, LLC, as one of the world's largest ethanol producers, is a major supplier of DDGS. Other notable companies include Tate & Lyle PLC and Roquette Fr?res, which also process corn into various starches, sweeteners, and co-products. These companies compete on factors such as production capacity, product quality, consistency, geographic reach, and their ability to provide technical support to customers.

Recent Developments

The corn co-products market is witnessing ongoing developments focused on innovation, sustainability, and capacity expansion. Leading companies are investing in advanced processing technologies to enhance the yield and nutritional quality of their co-products, making them more attractive for premium feed and specialized food applications. There is a marked trend towards sustainability initiatives, with processors highlighting the role of co-products in creating a circular economy by valorizing waste streams from corn processing and biofuel production. Strategic partnerships and collaborations are common, as companies seek to strengthen their supply chains and expand their market presence, particularly in high-growth regions like Asia-Pacific. Furthermore, research and development efforts are intensifying to discover new functional properties and applications for corn fiber and other components in human nutrition and biomaterials, opening new revenue streams and reducing dependency on traditional animal feed markets.

Report Segmentation

This comprehensive market report on corn co-products provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation by type covers key products such as Distillers Dried Grains with Solubles (DDGS), Corn Gluten Meal, Corn Germ Meal, Corn Steep Liquor, and others, analyzing the production, demand, and trends for each category. The application segmentation delves into the primary end-use sectors: Animal Feed (further broken down into ruminant, swine, poultry, and aquaculture feed), Food and Beverages, and Industrial applications. Geographically, the report is segmented into key regions and major countries within North America, Europe, Asia-Pacific, South America, and the Middle East & Africa, providing insights into regional production, consumption, trade flows, and growth prospects. This multi-faceted segmentation allows stakeholders to identify specific opportunities and challenges within each niche segment of the broader market.

FAQs

What are corn co-products? Corn co-products are valuable secondary products derived from the milling and processing of corn for primary products like ethanol, sweeteners, or starch. They include materials such as distillers dried grains with solubles (DDGS), corn gluten meal, and corn germ meal, which are primarily used in animal feed and other industries.

What is DDGS used for? DDGS, or Distillers Dried Grains with Solubles, is predominantly used as a high-protein, high-energy ingredient in livestock, poultry, and aquaculture feed rations. It is a major co-product of dry-mill ethanol production.

What is the difference between corn gluten meal and corn gluten feed? Corn gluten meal is a high-protein (60% or more) concentrate obtained after the separation of starch, germ, and bran. Corn gluten feed is a lower-protein, higher-fiber product that contains a mix of bran and steep liquor. They have different nutritional profiles and uses in animal feed.

What are the drivers of the corn co-products market? Key drivers include the growing global demand for animal protein, which increases need for feed ingredients; the expansion of the biofuel industry, which supplies DDGS; and the increasing focus on sustainable practices that promote the full utilization of agricultural commodities.

How is the corn co-products market segmented? The market is typically segmented by type (e.g., DDGS, Corn Gluten Meal, Corn Germ Meal), by application (e.g., Animal Feed, Food & Beverages, Industrial), and by geography (North America, Europe, Asia-Pacific, etc.) to provide a detailed analysis of each sector.

Citius Research has developed a research report titled “Corn Co-Products Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Corn Co-Products Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Corn Co-Products Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Corn Co-Products Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Corn Co-Products Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Corn Co-Products Market
• Research Methodology
• Executive Summary
• Market Dynamics of Corn Co-Products Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Corn Co-Products Market
• Cost and Gross Margin Analysis of Corn Co-Products Market
• Corn Co-Products Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Corn Co-Products Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Corn Co-Products Market Key Stakeholders

Below are the key stakeholders for the Corn Co-Products Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Corn Co-Products Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Corn Co-Products Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Corn Co-Products Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Corn Co-Products Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Corn Co-Products Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Corn Co-Products Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Corn Co-Products Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Corn Co-Products Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Corn Co-Products Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Corn Co-Products Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Corn Co-Products Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Corn Co-Products Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Corn Co-Products Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Corn Co-Products Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Corn Co-Products Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Corn Co-Products Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Corn Co-Products Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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