Core Banking Software Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209258
  • Format: Electronic (PDF)
  • Number of Pages: 208
  • Author(s): Joshi, Madhavi

Report Overview

The Core Banking Software Market size was estimated at USD 18.5 billion in 2023 and is projected to reach USD 38 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.80% during the forecast period (2024-2030).

Core Banking Software Market

(Market Size)
$18.5 billion
$38 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.80%
2023 Market Size USD 18.5 billion
2030 Market Size USD 38 billion
Key Players Temenos, Finastra, FIS, Fiserv, Oracle

Market Summary

The core banking software market represents a critical segment within the financial technology landscape, providing the foundational systems that enable banks and financial institutions to manage their primary operations. These comprehensive software solutions handle a vast array of backend processes, including deposits, loans, credit processing, and new account establishment. The increasing digitization of banking services and the rising consumer demand for seamless, real-time financial transactions are fundamentally reshaping this market. Financial institutions are progressively transitioning from legacy, on-premise systems to modern, agile, and scalable cloud-based platforms to enhance operational efficiency and improve customer experience. This shift is not merely a technological upgrade but a strategic imperative for banks aiming to remain competitive in an era defined by digital-first neobanks and evolving regulatory requirements. The market is characterized by continuous innovation, with vendors focusing on developing solutions that offer greater flexibility, security, and integration capabilities to support the complex and dynamic nature of modern banking.

Key Highlights

The core banking software market is distinguished by several pivotal developments that underscore its evolution and strategic importance. A primary highlight is the accelerated migration toward cloud-based deployment models, which offer financial institutions significant advantages in terms of scalability, cost reduction, and faster implementation times compared to traditional on-premise installations. Another critical trend is the growing integration of advanced technologies such as artificial intelligence and machine learning into core banking platforms. These technologies are being leveraged to automate complex processes, enhance fraud detection capabilities, and deliver hyper-personalized banking services to customers. Furthermore, the rise of open banking frameworks, driven by regulatory initiatives in various regions, is compelling banks to adopt more modular and API-driven core systems. This architectural shift enables secure data sharing with third-party providers and facilitates the creation of innovative fintech ecosystems. The competitive landscape is also intensifying, with established players like Temenos, FIS, and Infosys Finacle continuously enhancing their offerings, while new entrants challenge the status quo with disruptive, cloud-native solutions.

Drivers, Opportunities & Restraints

The growth trajectory of the core banking software market is propelled by a confluence of powerful drivers. The relentless pursuit of operational efficiency and the need to reduce total cost of ownership are compelling banks to replace aging legacy systems with modern software that streamlines processes and minimizes manual intervention. Simultaneously, changing consumer expectations are a significant force, as customers increasingly demand digital, mobile-first, and 24/7 banking services that can only be supported by agile and robust core platforms. The stringent and evolving regulatory compliance landscape also acts as a catalyst, necessitating systems that can quickly adapt to new reporting and security requirements. The market presents substantial opportunities, particularly in the untapped potential of emerging economies where banking penetration is increasing and digital transformation initiatives are gaining momentum. The expansion of banking-as-a-service models also opens new revenue streams for software providers. However, the market faces considerable restraints, including the high initial investment and complexity associated with core system replacements. Concerns regarding data security and privacy, especially in cloud environments, along with the inherent challenges of system integration and potential operational disruptions during migration, continue to pose significant hurdles for widespread adoption.

Concentration Insights

The competitive concentration within the core banking software market reveals a landscape that is both consolidated and dynamic. A cohort of large, established multinational corporations holds a dominant share of the global market. These industry leaders, including FIS, Fiserv, Jack Henry & Associates, Temenos, and Oracle FSS, possess extensive product portfolios, significant financial resources, and long-standing relationships with major financial institutions across the globe. Their strength lies in offering end-to-end enterprise solutions capable of handling the complex requirements of large multinational banks. Alongside these giants, a vibrant segment of specialized and regional players thrives by addressing niche demands. Companies like Infosys Finacle, SAP, and Sopra Banking Software have carved out strong positions, often focusing on specific regions or banking verticals. The market is also witnessing the emergence of agile fintech firms and software-as-a-service providers that are challenging incumbents with innovative, cloud-native, and often more affordable solutions aimed at community banks, credit unions, and neobanks. This blend of scale and specialization creates a competitive environment where innovation, customer service, and technological agility are key differentiators.

Type Insights

The core banking software market can be effectively segmented by the type of solution offered, primarily distinguishing between on-premise and cloud-based deployments. On-premise solutions involve the installation and operation of software on the bank's own servers and computing infrastructure. This traditional model offers institutions complete control over their data, security protocols, and system customization. It has been the standard for decades, particularly for large, risk-averse banks with significant existing IT investments. However, the market is experiencing a pronounced and rapid shift toward cloud-based or Software-as-a-Service models. Cloud deployments host the core banking platform on the vendor's or a third-party's remote servers, accessed by the bank via the internet. This model is gaining immense popularity due to its compelling advantages, which include lower upfront capital expenditure, reduced burden on internal IT teams, inherent scalability to handle fluctuating transaction volumes, and faster deployment of updates and new features. The cloud model also facilitates easier integration with other fintech applications and supports a more agile approach to banking operations, making it the preferred choice for new digital banks and institutions undergoing digital transformation.

Application Insights

Core banking software finds application across the entire spectrum of a financial institution's operations, serving as the central nervous system for both retail and commercial banking activities. In the retail banking domain, these systems process a high volume of daily transactions for individual customers, including savings and current accounts, personal loans, mortgages, debit and credit card operations, and electronic fund transfers. They are integral to providing customers with access through multiple channels such as online banking portals and mobile applications. For commercial or wholesale banking, core systems manage more complex products and services tailored for business clients, including corporate lending, trade finance, cash management, and treasury operations. The software ensures that all transactions across these diverse applications are processed accurately, recorded in the general ledger in real-time, and reflected consistently across all customer touchpoints. Furthermore, modern core systems support advanced analytical applications, providing banks with a unified customer view that enables better risk assessment, personalized product offerings, and improved regulatory compliance reporting.

Regional Insights

The adoption and development of core banking software exhibit distinct regional patterns influenced by economic maturity, regulatory environments, and technological infrastructure. North America represents a mature and highly advanced market, characterized by the early adoption of new technologies and the presence of many of the world's largest financial institutions. The region has a strong propensity for replacing legacy systems to enhance competitiveness and meet stringent regulatory standards. Europe is another significant market, with growth heavily driven by the regulatory push for open banking under PSD2, which mandates banks to open their APIs to third-party providers. The Asia Pacific region is poised for the most dynamic growth, fueled by rapid economic expansion, increasing smartphone penetration, a large unbanked population moving into the formal financial system, and supportive government initiatives promoting digital finance. Countries like India, China, and those in Southeast Asia are hotbeds of innovation and adoption. Latin America and the Middle East & Africa are emerging markets showing increased investment in core banking modernization as financial inclusion efforts intensify and competition from digital-only banks rises.

Company Insights

The core banking software market is served by a mix of global technology powerhouses and specialized financial technology firms, each bringing distinct strengths to the fore. FIS (Fidelity National Information Services) is a behemoth in the space, particularly following its acquisition of Worldpay, offering a comprehensive suite of solutions under its Modern Banking Platform. Fiserv is another leading player, known for its DNA core platform and its pivotal role in the daily operations of numerous financial institutions. Temenos, a Switzerland-based company, is widely recognized for its strong portfolio of cloud-native, API-rich banking software that powers banks of all sizes across the globe. Jack Henry & Associates maintains a formidable presence, especially among community banks and credit unions in North America, with its Symitar and CIF 20/20 platforms. From the technology sector, Oracle Flexcube and SAP for Banking provide robust enterprise-grade solutions that integrate core banking with other business operations. Infosys Finacle, a division of the Indian IT giant Infosys, has achieved a significant global footprint with its scalable and modern platform, particularly strong in emerging markets. These companies compete on technology stack, functionality, implementation support, and their ability to facilitate a bank's digital transformation journey.

Recent Developments

The core banking software market is in a state of constant flux, marked by significant recent developments that signal its future direction. A predominant trend is the series of strategic acquisitions and mergers undertaken by major players to consolidate market position and expand technological capabilities. For instance, the acquisition of smaller fintech firms specializing in cloud technology, data analytics, or compliance solutions is common, allowing larger vendors to rapidly integrate new features into their core offerings. Another critical development is the heightened focus on launching pure cloud-native, SaaS-based core banking platforms. Vendors are investing heavily in developing these solutions from the ground up to leverage the full benefits of cloud architecture, such as elasticity, microservices, and continuous deployment. Partnerships between traditional core banking vendors and public cloud providers like Amazon Web Services, Google Cloud, and Microsoft Azure are becoming standard, ensuring secure, scalable, and compliant infrastructure. Furthermore, there is an increased emphasis on embedding regulatory technology directly into the core systems to help banks navigate the complexities of anti-money laundering and know-your-customer regulations more efficiently and cost-effectively.

Report Segmentation

This comprehensive market research report on the core banking software market provides a detailed and structured analysis through methodical segmentation. The report is segmented by deployment type, distinguishing between the traditional on-premise model and the rapidly growing cloud-based deployment model, analyzing the adoption trends, benefits, and challenges associated with each. It is further segmented by application, providing deep insights into the specific needs and solutions for retail banking, which serves individual consumers, and commercial banking, which caters to business entities. The report also includes a thorough regional analysis, breaking down the market into key geographical areas including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Each regional analysis examines the local drivers, competitive landscape, regulatory environment, and growth potential. This multi-faceted segmentation allows for a granular understanding of the market dynamics, enabling stakeholders to identify specific opportunities and trends relevant to their segment of interest and geographic focus.

FAQs

What is core banking software?

Core banking software is a backend system that processes daily banking transactions and posts updates to accounts and other financial records. It typically includes deposit, loan, and credit processing capabilities, forming the essential operational heart of a financial institution.

What are the benefits of core banking software?

The primary benefits include significantly improved operational efficiency through process automation, a reduction in errors, the ability to offer real-time banking services to customers, enhanced data security, and easier compliance with regulatory standards. It provides a unified view of the customer across all products.

Who are the key players in the core banking software market?

The market is led by major global players such as FIS, Fiserv, Temenos, Jack Henry & Associates, and Oracle. Other significant contributors include Infosys Finacle, SAP, and Sopra Banking Software, among others.

What is the difference between on-premise and cloud core banking?

On-premise core banking software is installed and run on a bank's own computers and servers, offering full control but requiring significant internal IT resources. Cloud-based core banking is hosted on the vendor's remote servers and accessed via the internet, offering scalability, lower upfront costs, and reduced maintenance burden.

How does core banking software support digital transformation?

It supports digital transformation by providing the agile, API-enabled, and real-time processing foundation necessary to launch digital products (like mobile banking apps), integrate with fintech partners, personalize customer experiences, and automate back-office operations, thereby enabling a modern, digital-first banking model.

What trends are shaping the future of core banking systems?

Key future-shaping trends include the widespread adoption of cloud-native SaaS platforms, the integration of artificial intelligence for automation and analytics, the implementation of open API architectures for ecosystem banking, and an increased focus on modular systems that allow banks to select best-of-breed components.

Citius Research has developed a research report titled “Core Banking Software Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Core Banking Software Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Core Banking Software Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Core Banking Software Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Core Banking Software Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Core Banking Software Market
• Research Methodology
• Executive Summary
• Market Dynamics of Core Banking Software Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Core Banking Software Market
• Cost and Gross Margin Analysis of Core Banking Software Market
• Core Banking Software Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Core Banking Software Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Core Banking Software Market Key Stakeholders

Below are the key stakeholders for the Core Banking Software Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Core Banking Software Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Core Banking Software Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Core Banking Software Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Core Banking Software Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Core Banking Software Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Core Banking Software Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Core Banking Software Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Core Banking Software Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Core Banking Software Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Core Banking Software Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Core Banking Software Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Core Banking Software Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Core Banking Software Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Core Banking Software Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Core Banking Software Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Core Banking Software Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Core Banking Software Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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