Cordless Phone Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0211498
  • Format: Electronic (PDF)
  • Number of Pages: 220
  • Author(s): Joshi, Madhavi

Report Overview

The Cordless Phone Market size was estimated at USD 2.85 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of -4.10% during the forecast period (2024-2030).

Cordless Phone Market

(Market Size)
$2.85 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) -4.10%
2023 Market Size USD 2.85 billion
2030 Market Size USD 2.1 billion
Key Players Panasonic, Gigaset, VTech, AT&T, Philips

Market Summary

The cordless phone market remains a specialized segment within the broader semiconductor and electronics industry, characterized by a shift from traditional analog to advanced digital and internet protocol-based systems. Despite the proliferation of mobile phones, a consistent demand exists for cordless phones in both residential and commercial sectors due to their reliability, ease of use, and cost-effectiveness for internal communication. The market is supported by continuous technological innovations, particularly in digital enhanced cordless telecommunications (DECT) standards, which offer superior sound quality, enhanced security, and better range. Key applications span households, small to medium-sized businesses, and large enterprises, where cordless phones serve as essential tools for internal coordination and customer interaction. The competitive landscape includes established electronics manufacturers and specialized communication device producers, all focusing on integrating modern features like connectivity with mobile devices and smart home systems to sustain relevance. Regional demand varies, with mature markets emphasizing replacement and upgrade cycles, while emerging economies show growth potential due to expanding telecommunications infrastructure.

Key Highlights

The cordless phone market is distinguished by the dominance of digital technology, with DECT 6.0 and later standards becoming the norm due to their interference-free operation and energy efficiency. A significant trend is the integration of cordless phones with voice over internet protocol (VoIP) systems, enabling seamless connectivity with internet-based communication networks. This has expanded their utility in business environments, supporting features like conferencing, caller ID, and intercom capabilities. Environmental considerations are also influencing the market, with manufacturers increasingly adopting eco-friendly materials and energy-saving modes to meet regulatory standards and consumer preferences. Another highlight is the resilience of the market in specific niches, such as for elderly users who prefer the simplicity and reliability of cordless phones over smartphones, and in settings where mobile signals are weak. Companies are leveraging these aspects to develop targeted products, ensuring sustained demand despite overall market challenges from mobile dominance.

Drivers, Opportunities & Restraints

Key drivers propelling the cordless phone market include the persistent need for reliable and affordable communication solutions in both home and office settings. The expansion of VoIP services and smart home ecosystems presents significant opportunities, as cordless phones can integrate with these technologies to offer unified communication platforms. Additionally, the demand in emerging markets, where landline infrastructure is still prevalent, provides growth avenues. However, the market faces restraints from the overwhelming adoption of mobile phones, which offer greater mobility and functionality. The decline in landline subscriptions in many regions also poses a challenge, limiting the base for cordless phone sales. Economic fluctuations can impact consumer spending on non-essential electronics, further restraining market growth. Despite these hurdles, innovation in product features and strategic marketing towards specific user segments continue to drive the market forward.

Concentration Insights

The cordless phone market is moderately concentrated, with a mix of global electronics giants and specialized communication firms dominating the landscape. Leading companies such as Panasonic, VTech, and Gigaset have established strong brand recognition and extensive distribution networks, giving them a competitive edge. These players focus on continuous research and development to introduce advanced features, such as long battery life, enhanced audio quality, and compatibility with smart devices. Regional players also hold significant market shares in their respective areas, catering to local preferences and price sensitivities. The concentration is higher in developed regions where consumers seek high-end, feature-rich models, while in emerging markets, affordability drives competition among numerous smaller brands. Strategic partnerships with telecommunications providers and retailers are common, helping companies maintain their market positions and expand their reach.

Type Insights

Cordless phones are primarily categorized into analog and digital types, with digital models, especially those based on DECT technology, dominating the market due to their superior performance and security. Analog cordless phones, while less expensive, are prone to interference and offer limited features, making them less popular in mature markets. Digital cordless phones, including DECT 6.0 and IP-DECT models, provide clear audio, encryption for secure conversations, and support for multiple handsets. There is also a growing segment of hybrid phones that combine cordless functionality with cellular connectivity, allowing users to switch between landline and mobile networks. The choice between types often depends on user needs: residential users may prefer basic digital models for simplicity, while businesses opt for advanced systems with features like conferencing, answering machines, and integration with office communication networks.

Application Insights

The application of cordless phones spans residential, commercial, and industrial sectors. In residential settings, they are valued for convenience, allowing users to move freely while communicating, and are often used as secondary phones alongside mobiles. Commercial applications are significant, with small offices and large enterprises utilizing cordless phones for internal communication, reception desks, and warehouse management. Features like multi-handset support, intercom, and headset compatibility make them ideal for business environments. In industrial settings, ruggedized cordless phones are used in environments where durability and reliability are critical, such as manufacturing plants and logistics centers. The adaptability of cordless phones to various needs, from basic home use to complex business systems, underscores their continued relevance in specific market segments.

Regional Insights

Regionally, the cordless phone market exhibits varied dynamics. North America and Europe represent mature markets where demand is driven by replacement purchases and the adoption of advanced models with smart features. In these regions, the decline in traditional landlines is offset by the integration of cordless phones with VoIP and smart home systems. The Asia-Pacific region shows growth potential, particularly in countries with expanding telecommunications infrastructure and where landline penetration remains significant. Markets like India and China see demand from both urban and rural areas, with price sensitivity influencing product offerings. Latin America and the Middle East & Africa have smaller but steady markets, supported by economic development and the need for reliable communication tools in areas with limited mobile coverage. Regional preferences also influence product designs, such as the demand for multi-language support and specific frequency approvals.

Company Insights

Prominent companies in the cordless phone market include Panasonic Corporation, VTech Holdings, Gigaset Communications, Philips, and AT&T. Panasonic is renowned for its extensive range of feature-rich models, often leading in innovation with technologies like Link2Cell, which syncs with mobile phones. VTech focuses on affordability and reliability, dominating the entry-level and mid-range segments with products that cater to family and small office needs. Gigaset, a European leader, emphasizes design and advanced DECT technology, offering premium models with smart home integration. Philips leverages its brand strength to provide user-friendly options with emphasis on audio clarity and ergonomic design. AT&T, primarily in North America, offers models integrated with telephone services, enhancing customer retention. These companies compete through continuous product development, strategic partnerships, and targeting niche segments to maintain their market positions.

Recent Developments

Recent developments in the cordless phone market reflect a focus on technological integration and sustainability. Manufacturers are increasingly incorporating Bluetooth and VoIP capabilities, allowing cordless phones to connect with smartphones and internet-based communication systems, thus enhancing their utility. There is a growing emphasis on energy efficiency, with new models featuring eco modes and solar charging options to appeal to environmentally conscious consumers. Design innovations include slimmer handsets, larger screens, and improved battery life to meet modern aesthetic and functional demands. Additionally, companies are expanding their product lines to include models tailored for specific demographics, such as elderly users with amplified sound and simple interfaces. Partnerships with telecom providers to bundle cordless phones with internet and landline services are also common, driving sales in competitive markets.

Report Segmentation

This market research report on the cordless phone industry is segmented to provide detailed analysis across multiple dimensions. The segmentation includes by type, covering analog and digital cordless phones, with further breakdown into DECT and non-DECT categories. By application, the report examines residential, commercial, and industrial uses, highlighting specific needs and growth areas in each segment. Geographically, the analysis is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into regional trends and opportunities. Additionally, the report includes segmentation by technology, such as standard DECT, IP-DECT, and hybrid models, and by distribution channel, including online retail, electronics stores, and telecom service providers. This comprehensive segmentation enables stakeholders to identify niche markets and make informed strategic decisions.

FAQs

What is the current state of the cordless phone market? The cordless phone market is experiencing steady demand driven by specific applications in residential and business settings, with growth in digital and VoIP-integrated models despite competition from mobile phones.

How have cordless phones evolved technologically? Cordless phones have advanced from analog to digital DECT technology, offering better sound quality, security, and features like smartphone connectivity and smart home integration.

Who are the leading players in the cordless phone market? Key companies include Panasonic, VTech, Gigaset, Philips, and AT&T, each focusing on innovation, affordability, and niche market segments.

What are the main applications of cordless phones today? They are widely used in homes for convenience, in offices for internal communication, and in industrial settings for reliable, mobile communication within facilities.

Which regions show the highest demand for cordless phones? North America and Europe have mature markets with demand for advanced models, while Asia-Pacific shows growth potential due to expanding telecom infrastructure.

Are cordless phones still relevant with the rise of mobile phones? Yes, they remain relevant for their reliability, cost-effectiveness, and specialized applications where mobile phones are less practical, such as in weak signal areas or for specific user groups like the elderly.

Citius Research has developed a research report titled “Cordless Phone Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Cordless Phone Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Cordless Phone Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Cordless Phone Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Cordless Phone Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Cordless Phone Market
• Research Methodology
• Executive Summary
• Market Dynamics of Cordless Phone Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Cordless Phone Market
• Cost and Gross Margin Analysis of Cordless Phone Market
• Cordless Phone Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Cordless Phone Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Cordless Phone Market Key Stakeholders

Below are the key stakeholders for the Cordless Phone Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Cordless Phone Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Cordless Phone Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Cordless Phone Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Cordless Phone Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Cordless Phone Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Cordless Phone Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Cordless Phone Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Cordless Phone Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Cordless Phone Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Cordless Phone Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Cordless Phone Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Cordless Phone Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Cordless Phone Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Cordless Phone Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Cordless Phone Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Cordless Phone Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Cordless Phone Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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