The Corded Electric Push Lawn Mowers Market size was estimated at USD 580 million in 2023 and is projected to reach USD 1.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.00% during the forecast period (2024-2030).

Corded Electric Push Lawn Mowers Market

Market Summary

The corded electric push lawn mowers market represents a significant segment within the broader lawn care machinery and equipment industry, characterized by the sale and distribution of lawn mowers that operate on electric power supplied through a cord connected to an electrical outlet. These mowers are favored for their environmental benefits, as they produce zero direct emissions during operation, aligning with growing consumer and regulatory emphasis on sustainability. The market caters primarily to residential users with smaller to medium-sized lawns, where the constraint of a power cord is less of a limitation. Key manufacturers focus on producing models that emphasize ease of use, reliability, and lower maintenance compared to their gas-powered counterparts. The market is influenced by seasonal demand patterns, with peak sales occurring during the spring and summer months in temperate regions. Innovation in this space often centers on improving safety features, enhancing cutting efficiency, and increasing durability to meet consumer expectations for long-term value. The competitive landscape includes both established global brands and specialized regional players, all vying for market share through product differentiation and strategic distribution partnerships.

Key Highlights

The corded electric push lawn mowers market is distinguished by several key attributes that underscore its position within the machinery sector. These mowers are generally lighter and quieter than gas models, making them suitable for suburban and urban environments where noise ordinances and ease of handling are considerations. They require minimal maintenance, as they lack complex engines, oil, or spark plugs, reducing long-term ownership costs. The market has seen steady adoption due to increasing consumer awareness of environmental issues and a shift towards eco-friendly gardening tools. Technological advancements have led to improvements in motor efficiency, blade design, and safety mechanisms such as automatic shut-off features. Prominent companies like Black+Decker, Greenworks, and Sun Joe have established strong brand recognition and offer a range of models with varying cutting widths and power ratings to cater to diverse consumer needs. Distribution channels are multifaceted, encompassing home improvement stores, online retailers, and specialty garden centers, ensuring broad market accessibility.

Drivers, Opportunities & Restraints

Several factors drive the corded electric push lawn mowers market, including increasing environmental regulations that restrict emissions from small engines, growing consumer preference for sustainable products, and the lower operational costs associated with electric mowers compared to gasoline variants. The ease of use and reduced noise levels further bolster their appeal among residential users. Opportunities in this market lie in technological innovations, such as the integration of smart features and enhanced battery-like performance in corded models, as well as expansion into emerging markets where urbanization and disposable incomes are rising. However, the market faces restraints, primarily the limitation posed by the power cord, which restricts mobility and makes these mowers unsuitable for large or irregularly shaped lawns. Competition from cordless battery-powered mowers, which offer greater freedom of movement, also presents a significant challenge. Economic fluctuations can impact consumer spending on non-essential lawn care equipment, while supply chain issues for components like electric motors may affect production and pricing.

Concentration Insights

The corded electric push lawn mowers market exhibits a concentrated competitive landscape dominated by a few key players who hold substantial market share through strong brand equity, extensive distribution networks, and continuous product innovation. Companies such as Black+Decker, Greenworks Tools, and Husqvarna Group are leaders, leveraging their expertise in outdoor power equipment to capture consumer loyalty. These players often engage in strategic initiatives like mergers, acquisitions, and partnerships to strengthen their market position and expand their product portfolios. Regional manufacturers also play a crucial role, particularly in markets with specific consumer preferences or regulatory requirements. The concentration is higher in developed regions like North America and Europe, where environmental awareness and purchasing power are significant, while emerging markets show more fragmented competition with local brands addressing cost-sensitive segments. This concentration drives a focus on quality, customer service, and technological advancement to maintain competitive advantage.

Type Insights

Corded electric push lawn mowers are primarily categorized based on cutting width, power rating, and additional features, which cater to varying lawn sizes and user preferences. Standard models typically offer cutting widths ranging from 14 to 21 inches, suitable for small to medium lawns, with motor power measured in amps, commonly between 10 to 13 amps, influencing cutting efficiency and performance. Some models include mulching capabilities, allowing grass clippings to be finely cut and returned to the lawn as fertilizer, while others feature bagging or side-discharge options for cleaner collection. There are also variations in deck materials, with plastic decks being lightweight and rust-resistant, and steel decks offering enhanced durability. Higher-end models may incorporate advanced features such as adjustable cutting heights, ergonomic handles, and foldable designs for easy storage. Understanding these type differentiations helps consumers select products that best match their specific lawn care needs and budget constraints.

Application Insights

Corded electric push lawn mowers are predominantly applied in residential settings, where they are used for maintaining lawns in homes, townhouses, and small gardens. Their application is ideal for properties with accessible power outlets and relatively flat, contained lawn areas, as the cord limits mobility across large or complex landscapes. These mowers are also utilized in light commercial settings, such as small parks, schools, and community gardens, where environmental considerations and noise restrictions are important. In such applications, their eco-friendly operation and lower maintenance requirements make them a practical choice compared to gas mowers. The residential segment remains the largest application area, driven by homeowner demand for efficient, cost-effective, and environmentally responsible lawn care solutions. As urban densities increase and green spaces become more valued, the application scope for corded electric mowers continues to evolve, though it remains niche compared to broader lawn care equipment.

Regional Insights

The corded electric push lawn mowers market demonstrates distinct regional variations influenced by climate, consumer preferences, regulatory frameworks, and economic conditions. In North America, particularly the United States and Canada, there is strong demand due to high homeownership rates, environmental awareness, and the prevalence of suburban lawns, with regulations in some states incentivizing electric equipment use. Europe follows a similar pattern, with countries like Germany, the UK, and France showing robust adoption driven by strict emissions norms and a cultural emphasis on gardening. The Asia-Pacific region presents growing opportunities, especially in developed markets such as Australia and Japan, where urbanization and disposable incomes are rising, though adoption is slower in emerging economies due to infrastructure challenges and preference for lower-cost alternatives. Latin America and the Middle East & Africa regions have smaller market shares, with demand concentrated in urban areas and among environmentally conscious consumers, though overall penetration is limited by economic factors and lawn size preferences.

Company Insights

Leading companies in the corded electric push lawn mowers market include established names such as Black+Decker, Greenworks Tools, Sun Joe, Husqvarna Group, and American Lawn Mower Company. These players leverage their extensive experience in outdoor power equipment to design, manufacture, and distribute a wide range of corded electric mower models. Black+Decker is renowned for its innovative features and user-friendly designs, while Greenworks emphasizes eco-friendly products and has gained traction through partnerships with major retailers. Sun Joe focuses on affordability and performance, appealing to budget-conscious consumers. Husqvarna brings its heritage in professional landscaping to residential products, offering durability and reliability. American Lawn Mower Company specializes in reel mowers but also offers electric options. These companies invest in research and development to enhance product efficiency, safety, and sustainability, while also engaging in marketing strategies to strengthen brand presence and capture market share in a competitive environment.

Recent Developments

Recent developments in the corded electric push lawn mowers market reflect ongoing innovation and strategic moves by key players to adapt to consumer demands and regulatory changes. Companies have introduced models with improved motor efficiency, offering better performance with lower energy consumption, and enhanced safety features such as instant brake systems and double-insulated cords. There is a growing trend towards incorporating lightweight materials and ergonomic designs to improve user comfort and maneuverability. Several manufacturers have expanded their product lines to include more versatile options, such as mowers with adjustable handles and easy-fold mechanisms for storage. Partnerships with retail giants and e-commerce platforms have strengthened distribution, making these products more accessible globally. Additionally, increased focus on sustainability has led to initiatives like using recycled materials in production and promoting the environmental benefits of electric mowers over gas alternatives, aligning with broader corporate responsibility goals.

Report Segmentation

The corded electric push lawn mowers market report is segmented to provide detailed analysis across multiple dimensions, enabling a comprehensive understanding of market dynamics. Segmentation typically includes by type, covering variations in cutting width, power rating, and features such as mulching or bagging capabilities. Application segmentation distinguishes between residential and commercial uses, highlighting demand patterns in different settings. Regional segmentation breaks down the market into key geographies like North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, each with sub-regional analysis where applicable. Further segmentation may consider distribution channels, such as offline retail stores, online platforms, and specialty outlets, to assess sales trends and consumer purchasing behavior. This structured approach allows stakeholders to identify growth opportunities, target specific customer segments, and make informed strategic decisions based on nuanced market insights.

FAQs

What are the advantages of corded electric lawn mowers over gas mowers? Corded electric lawn mowers offer several advantages, including zero emissions during operation, quieter performance, lower maintenance needs without oil changes or spark plug replacements, and generally lower operating costs due to electricity being cheaper than gasoline. They are also lighter and easier to start compared to gas mowers.

How does the cord limit the use of these mowers? The primary limitation is the power cord, which restricts mobility and requires users to work within the range of an electrical outlet, making it challenging to mow large or irregularly shaped lawns without frequent cord management and potential tripping hazards.

Are corded electric mowers suitable for wet grass? It is generally not recommended to use corded electric mowers on wet grass due to safety concerns involving electricity and water, which can increase the risk of electric shock. Additionally, wet grass can clog the mower and reduce cutting efficiency.

What maintenance do corded electric lawn mowers require? Maintenance is minimal and typically involves keeping the mower clean, sharpening or replacing blades as needed, and occasionally checking the cord for damage. Unlike gas mowers, there is no need for oil changes, fuel stabilizers, or air filter replacements.

Can corded electric mowers handle thick or overgrown grass? While they can handle moderate grass conditions, corded electric mowers may struggle with very thick or overgrown grass due to lower power compared to some gas models. It is advisable to mow frequently and use appropriate settings to avoid straining the motor.

How do corded electric mowers compare to cordless battery models? Corded models provide continuous power without runtime limitations but are restricted by cord length, whereas cordless battery mowers offer greater mobility but?? by battery life and recharge times. Corded mowers are often more powerful and consistent for prolonged use, while cordless versions provide flexibility for larger areas.

Citius Research has developed a research report titled “Corded Electric Push Lawn Mowers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Corded Electric Push Lawn Mowers Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Corded Electric Push Lawn Mowers Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Corded Electric Push Lawn Mowers Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Corded Electric Push Lawn Mowers Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Corded Electric Push Lawn Mowers Market
• Research Methodology
• Executive Summary
• Market Dynamics of Corded Electric Push Lawn Mowers Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Corded Electric Push Lawn Mowers Market
• Cost and Gross Margin Analysis of Corded Electric Push Lawn Mowers Market
• Corded Electric Push Lawn Mowers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Corded Electric Push Lawn Mowers Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Corded Electric Push Lawn Mowers Market Key Stakeholders

Below are the key stakeholders for the Corded Electric Push Lawn Mowers Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Corded Electric Push Lawn Mowers Market Report Scope

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Corded Electric Push Lawn Mowers Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Corded Electric Push Lawn Mowers Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Corded Electric Push Lawn Mowers Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

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