Confectionary Coating Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195133
  • Format: Electronic (PDF)
  • Number of Pages: 217
  • Author(s): Joshi, Madhavi

Report Overview

The Confectionary Coating Market size was estimated at USD 2.8 billion in 2023 and is projected to reach USD 6 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.80% during the forecast period (2024-2030).

Confectionary Coating Market

(Market Size)
$2.8 billion
$6 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.80%
2023 Market Size USD 2.8 billion
2030 Market Size USD 6 billion
Key Players Barry Callebaut, Cargill, Olam, Blommer, Cémoi

Market Summary

The confectionery coating market is a dynamic and essential segment within the global food and beverages industry, characterized by its widespread use in enhancing the visual appeal, texture, and flavor of various food products. These coatings, distinct from pure chocolate, are primarily used for their functional properties like ease of handling, cost-effectiveness, and stability under varying temperature conditions. The market caters to a diverse range of applications, including bakery products, confectionery items, dairy products like ice cream, and even nutritional bars. The industry is witnessing steady growth driven by evolving consumer preferences towards indulgence and premiumization in food products, alongside the continuous innovation in flavors and compositions by manufacturers. Key players are strategically focusing on expanding their product portfolios and geographical presence to capture a larger market share and meet the increasing demand from both developed and emerging economies.

Key Highlights

The confectionery coating market is distinguished by several key factors that underscore its significance and potential. A major highlight is the robust innovation in product development, with manufacturers introducing a plethora of flavors, colors, and healthier alternatives, such as coatings with reduced sugar content or fortified with vitamins, to align with contemporary health and wellness trends. The versatility of confectionery coatings is another critical aspect, as they are extensively utilized across multiple food segments beyond traditional candies, including in the decoration of desserts and as a component in breakfast cereals. The market is also characterized by the strong presence of established multinational corporations like Barry Callebaut, Cargill, and Puratos, who dominate through extensive distribution networks and significant investment in research and development. Furthermore, the adaptability of these coatings to various dietary needs, including vegan and gluten-free options, is expanding the consumer base and opening new avenues for market expansion and product diversification.

Drivers, Opportunities & Restraints

Several powerful drivers are propelling the confectionery coating market forward. The rising demand for convenience and packaged foods, coupled with growing disposable incomes in developing nations, is a primary growth catalyst. Consumer inclination towards novel and exotic flavors in indulgent foods significantly boosts product adoption. The expansion of the bakery and confectionery sectors globally, along with the increasing use of coatings in the dairy industry for products like frozen novelties, creates consistent demand. Opportunities abound in the development of organic and clean-label confectionery coatings to cater to the health-conscious demographic. The exploration of untapped markets in Asia-Pacific and Latin America presents substantial growth potential for manufacturers. However, the market faces restraints, including volatility in the prices of raw materials such as cocoa butter and sugar, which can impact production costs and profit margins. Stringent food safety regulations and labeling requirements across different regions also pose challenges for manufacturers, necessitating continuous compliance efforts and potentially increasing operational costs.

Concentration Insights

The global confectionery coating market exhibits a moderately concentrated landscape, with a mix of large multinational corporations and several regional players. A handful of key companies, including Barry Callebaut, Cargill, Incorporated, and AAK AB, hold a significant portion of the market share. Their dominance is attributed to their extensive product portfolios, strong global distribution and supply chain networks, and substantial investment in technological innovation and research and development. These industry leaders often engage in strategic initiatives such as mergers, acquisitions, and partnerships to strengthen their market position and expand their geographical footprint. Meanwhile, smaller and medium-sized enterprises compete by focusing on niche segments, offering specialized products like organic, allergen-free, or custom-colored coatings, and by catering to specific regional tastes and preferences. This combination of global reach and localized specialization defines the competitive dynamics of the market.

Type Insights

The confectionery coating market is segmented based on type, primarily into chocolate confectionery coatings and compound (or non-chocolate) confectionery coatings. Chocolate-based coatings, which contain cocoa butter, are highly valued for their rich flavor and superior melting characteristics, closely mimicking real chocolate. They are often preferred for premium applications in artisan bakeries and high-end confectionery. Compound coatings, on the other hand, use vegetable fats like palm kernel or coconut oil instead of cocoa butter. This composition makes them more economical, easier to work with as they require no tempering, and more stable in warmer climates, making them ideal for large-scale industrial applications. Within these broad categories, further diversification exists based on color (dark, milk, white) and flavor profiles, with manufacturers continuously developing new varieties to meet specific customer demands and application requirements.

Application Insights

Confectionery coatings find extensive application across a wide spectrum of the food industry, making them a versatile ingredient. The bakery products segment represents a major application area, where these coatings are used for enrobing cakes, donuts, and cookies, and for decorative purposes on pastries and desserts. In the confectionery sector, they are indispensable for coating candies, nuts, and fruits, providing a glossy finish and enhanced taste. The dairy industry is another significant consumer, particularly for ice cream bars and novelties, where the coating provides a protective shell and a contrasting texture. Furthermore, the use of confectionery coatings is expanding into other areas such as breakfast cereals, nutritional and energy bars, and even some savory snacks, demonstrating their adaptability and the ongoing innovation in product development to capture new market opportunities.

Regional Insights

The demand for confectionery coatings is truly global, with varying consumption patterns and growth dynamics across different regions. North America and Europe are well-established, mature markets characterized by high per capita consumption of confectionery and bakery products. These regions are driven by a strong culture of indulgence, the presence of major manufacturers, and a high demand for premium and innovative products. The Asia-Pacific region is identified as the fastest-growing market, fueled by rapid urbanization, rising disposable incomes, and the growing influence of Western dietary habits. Countries like China, India, and Japan are witnessing increased investment from international players aiming to capitalize on this expansion. Latin America and the Middle East and Africa also present growing opportunities, albeit from a smaller base, driven by economic development and the gradual expansion of modern retail channels and food processing industries.

Company Insights

The competitive landscape of the confectionery coating market is shaped by the strategies and strengths of its leading players. Barry Callebaut, a Swiss company, is a global leader renowned for its high-quality chocolate and cocoa products, extensive innovation capabilities, and strong sustainability focus. Cargill, Incorporated, a major American privately held corporation, leverages its vast agricultural supply chain to provide a wide range of food ingredients, including reliable and consistent confectionery coatings. Puratos, a Belgian group, is recognized for its innovative solutions for the bakery, patisserie, and chocolate sectors, often focusing on taste and texture enhancement. Other significant contributors include AAK AB, known for its specialty vegetable fats, and Blommer Chocolate Company, a key player in North America. These companies compete on factors such as product quality, price, technological innovation, and the ability to provide customized solutions to large food manufacturers.

Recent Developments

The confectionery coating market is continuously evolving, with recent developments focused on sustainability, health, and innovation. A prominent trend is the industry-wide push towards sustainable and ethically sourced cocoa, with many major companies committing to certification programs to ensure traceability and improve farmer livelihoods. There is a significant increase in the development and launch of products that cater to health-conscious consumers, including coatings with reduced sugar, no artificial colors or flavors, and added functional benefits like protein or fiber. Technological advancements in processing are leading to coatings with improved heat resistance and better flow properties, enhancing their application efficiency for industrial users. Furthermore, companies are actively expanding their production capacities in high-growth regions, particularly in Asia-Pacific, through new facility openings and strategic acquisitions to better serve local demand and strengthen their global supply chains.

Report Segmentation

This comprehensive market research report on the confectionery coating industry provides a detailed analysis segmented across multiple dimensions to offer a granular view of the market. The segmentation is primarily based on type, categorizing the market into chocolate confectionery coatings and compound confectionery coatings, with further breakdowns by sub-type such as dark, milk, and white. The report also segments the market by application, detailing usage across key sectors including bakery products, confectionery, dairy and frozen desserts, cereals and snacks, and others. A crucial geographical segmentation provides an in-depth analysis of regional markets across North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, highlighting key countries within each region. This multi-faceted segmentation allows businesses and stakeholders to identify specific growth pockets, understand application-specific demands, and tailor their strategies accordingly for maximum impact and ROI.

FAQs

What is the difference between confectionery coating and chocolate?

Confectionery coating, often called compound coating, differs from real chocolate primarily in its fat content. While chocolate must contain cocoa butter, confectionery coatings use vegetable fats like palm kernel or coconut oil. This makes compound coatings more cost-effective, easier to handle as they require no tempering, and more stable in higher temperatures, though they may have a different mouthfeel and flavor profile compared to chocolate.

What are confectionery coatings made of?

Confectionery coatings are typically composed of sugar, vegetable fats (such as palm kernel, palm, or coconut oil), cocoa powder (for chocolate-flavored varieties), dairy solids, emulsifiers like soy lecithin, and flavorings. The specific composition varies between manufacturers and product types, but the use of vegetable fats instead of cocoa butter is the defining characteristic that distinguishes them from real chocolate.

Are there vegan confectionery coating options?

Yes, the market offers a growing range of vegan confectionery coating options. These products are formulated without any animal-derived ingredients. Instead of dairy solids, they utilize plant-based alternatives such as rice powder, oat powder, or nut flours. It is essential for consumers to check the product label to ensure it meets vegan standards, as some coatings may still contain dairy or other animal products.

How does consumer demand for healthy snacks affect the market?

The rising consumer demand for healthier snack options significantly influences the confectionery coating market. Manufacturers are responding by innovating and launching coatings with reduced sugar content, no artificial colors or flavors, and added health benefits, such as being fortified with vitamins, minerals, or protein. There is also increased production of coatings made with organic ingredients and those that are non-GMO project verified to align with clean-label trends.

Which region has the highest demand for confectionery coatings?

Historically, North America and Europe have represented the regions with the highest consumption of confectionery coatings due to well-established food processing industries and high per capita consumption of coated confectionery and bakery products. However, the Asia-Pacific region is currently experiencing the highest growth rate in demand, driven by economic development, changing lifestyles, and the increasing popularity of Western-style baked goods and confections.

Citius Research has developed a research report titled “Confectionary Coating Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Confectionary Coating Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Confectionary Coating Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Confectionary Coating Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Confectionary Coating Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Confectionary Coating Market
• Research Methodology
• Executive Summary
• Market Dynamics of Confectionary Coating Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Confectionary Coating Market
• Cost and Gross Margin Analysis of Confectionary Coating Market
• Confectionary Coating Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Confectionary Coating Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Confectionary Coating Market Key Stakeholders

Below are the key stakeholders for the Confectionary Coating Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Confectionary Coating Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Confectionary Coating Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Confectionary Coating Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Confectionary Coating Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Confectionary Coating Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Confectionary Coating Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Confectionary Coating Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Confectionary Coating Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Confectionary Coating Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Confectionary Coating Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Confectionary Coating Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Confectionary Coating Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Confectionary Coating Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Confectionary Coating Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Confectionary Coating Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Confectionary Coating Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Confectionary Coating Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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