Concrete surface retarders Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0208207
  • Format: Electronic (PDF)
  • Number of Pages: 202
  • Author(s): Joshi, Madhavi

Report Overview

The Concrete surface retarders Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.28 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.30% during the forecast period (2024-2030).

Concrete surface retarders Market

(Market Size)
$850 million
$1.28 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.30%
2023 Market Size USD 850 million
2030 Market Size USD 1.28 billion
Key Players Sika, BASF, Mapei, The Euclid Chemical Company, Fosroc

Market Summary

The concrete surface retarders market is a specialized segment within the construction chemicals industry, catering to the manufacturing and construction sectors by providing solutions for exposed aggregate concrete finishes. These chemical agents are applied to freshly placed concrete to delay the setting of the surface paste, allowing for the removal of the top layer to reveal the underlying aggregate. This process is widely utilized in architectural concrete applications to achieve aesthetically pleasing and durable surfaces for floors, pavements, walls, and other structures. The market is driven by the global expansion in infrastructure development, urbanization projects, and the increasing demand for decorative and high-performance concrete surfaces in both residential and commercial construction. Key industries utilizing these products include commercial real estate, public infrastructure, and industrial flooring, where functional and visual appeal are paramount. Manufacturers are continuously innovating to develop environmentally friendly and efficient retarder formulations that comply with stringent regulatory standards and enhance application efficiency. The market is characterized by the presence of several established global players and regional manufacturers competing on product quality, technological advancement, and distribution network strength.

Key Highlights

The concrete surface retarders market showcases several key highlights that underscore its growth and technological evolution. A significant trend is the shift towards water-based and low-VOC (volatile organic compound) formulations, aligning with global sustainability initiatives and stricter environmental regulations. These products offer reduced environmental impact and improved safety for applicators, making them increasingly preferred in green building projects. Another highlight is the advancement in application techniques, such as spray-on systems and pre-mixed solutions, which enhance precision, reduce labor costs, and minimize material wastage during construction processes. The market is also witnessing increased adoption in repair and rehabilitation projects, where surface retarders are used to achieve uniform texture and appearance in concrete patches and overlays. Additionally, the rise of customized retarder solutions tailored to specific aggregate types, weather conditions, and project requirements is becoming a competitive differentiator for manufacturers. The integration of digital tools for product selection and application guidance is further streamlining project planning and execution for construction professionals.

Drivers, Opportunities & Restraints

The concrete surface retarders market is propelled by several key drivers, including the robust growth in global construction activities, particularly in emerging economies where urbanization and infrastructure modernization are priorities. The increasing consumer preference for aesthetically enhanced architectural concrete in commercial spaces, such as shopping malls, offices, and public buildings, significantly boosts product demand. Government investments in transportation infrastructure, including bridges, highways, and airports, which often utilize exposed aggregate concrete for its durability and skid resistance, further act as a major driver. Opportunities in the market are abundant, with potential seen in the development of bio-based and renewable raw material-based retarders, catering to the circular economy model. Expansion into untapped regional markets with growing construction sectors presents another significant opportunity for manufacturers. However, the market faces restraints such as the high cost of advanced retarder formulations compared to traditional concrete finishing methods, which can deter adoption in cost-sensitive projects. Fluctuations in raw material prices and the availability of alternatives like stamped or stained concrete also pose challenges. Additionally, the requirement for skilled labor for proper application can limit market penetration in regions with a shortage of trained professionals.

Concentration Insights

The concentration insights within the concrete surface retarders market reveal a landscape with a mix of large multinational corporations and specialized regional manufacturers. The market is moderately concentrated, with leading players such as BASF, Sika, and Fosroc holding significant shares due to their extensive product portfolios, strong R&D capabilities, and global distribution networks. These companies compete intensely on innovation, often introducing new formulations with improved performance characteristics like faster curing times and better compatibility with various cement types. Regional players, particularly in Asia-Pacific and Latin America, compete effectively by offering cost-competitive products and catering to local specifications and preferences. The concentration is also evident in strategic activities, where mergers, acquisitions, and partnerships are common strategies to expand geographical presence and technological expertise. For instance, acquisitions of smaller, innovative firms by larger conglomerates are frequent, aiming to enhance their market offerings. The competitive landscape is further shaped by the ability to provide comprehensive technical support and services, which is crucial for customer retention in this specialized market.

Type Insights

In terms of type, the concrete surface retarders market is primarily segmented into water-based and solvent-based formulations. Water-based retarders dominate the market due to their environmental benefits, lower toxicity, and ease of application and cleanup. They are increasingly favored in indoor applications and regions with strict environmental regulations, as they emit minimal volatile organic compounds. Solvent-based retarders, while less popular, are still used in specific applications requiring rapid evaporation or in colder climates where water-based products might freeze. Another emerging category includes bio-based retarders, derived from natural acids and compounds, which are gaining traction as sustainable alternatives. The choice between types depends on various factors, including project specifications, environmental conditions, desired set retardation depth, and aggregate exposure level. Manufacturers are focusing on developing hybrid formulations that combine the benefits of both water and solvent-based systems, such as improved penetration and controlled retardation times, to meet diverse application needs.

Application Insights

The application of concrete surface retarders spans several key areas within construction, with architectural concrete being the largest segment. This includes vertical and horizontal surfaces in buildings where decorative exposed aggregate is desired, such as in facades, floors, and pavements. In the infrastructure sector, these retarders are extensively used in bridge decks, highways, and airport runways to create non-slip, durable surfaces that enhance safety and longevity. The industrial flooring application is another significant segment, particularly in warehouses and manufacturing plants where heavy traffic and abrasion resistance are critical. Additionally, there is growing usage in residential construction for driveways, patios, and walkways, driven by homeowner preferences for customized and low-maintenance exterior surfaces. Repair and rehabilitation projects represent a niche but important application, where retarders are used to blend new concrete patches with existing exposed aggregate surfaces seamlessly. Each application requires specific retarder properties, such as set time, viscosity, and compatibility with other admixtures, influencing product selection and formulation development by manufacturers.

Regional Insights

Regionally, the concrete surface retarders market exhibits varied dynamics. North America and Europe are mature markets characterized by high adoption of advanced construction technologies and stringent regulatory standards promoting environmentally friendly products. These regions see significant demand from infrastructure refurbishment projects and commercial construction. The Asia-Pacific region is the fastest-growing market, driven by massive infrastructure development in countries like China, India, and Southeast Asian nations. Rapid urbanization, government initiatives like smart cities, and increasing investments in transportation infrastructure are key growth catalysts here. Latin America and the Middle East & Africa are emerging markets with potential fueled by construction activities in urban centers and economic diversification efforts. However, market maturity and adoption rates differ within these regions based on local economic conditions, construction industry practices, and regulatory frameworks. Regional manufacturers often tailor products to local climatic conditions and construction methodologies, influencing competitive strategies and market penetration.

Company Insights

The competitive landscape of the concrete surface retarders market includes several prominent companies. BASF SE is a global leader, offering a range of construction chemicals under its Master Builders Solutions brand, with retarders known for their reliability and performance. Sika AG is another major player, providing innovative solutions through its extensive distribution network and strong focus on R&D. Fosroc International Ltd., part of the JMH Group, is recognized for its comprehensive product portfolio and technical expertise in construction chemicals. Other significant players include Mapei SpA, The Euclid Chemical Company, and RPM International Inc. (through its Tremco division), each contributing with specialized formulations and regional strength. These companies invest heavily in research to develop products that offer better efficiency, sustainability, and ease of use. They also engage in strategic collaborations with construction firms and distributors to enhance market reach. Regional companies like Cemex and HeidelbergCement also play roles through their construction chemical divisions, often focusing on specific geographical markets with tailored solutions.

Recent Developments

Recent developments in the concrete surface retarders market highlight a focus on sustainability and technological innovation. Major companies have launched new water-based and low-VOC product lines to meet increasing environmental regulations and customer demand for greener solutions. For instance, developments include retarders with enhanced biodegradability and formulations derived from renewable resources. There is also a trend towards multifunctional products that combine retardation with other properties, such as dustproofing or hardening, to provide added value. In terms of corporate strategies, several acquisitions and partnerships have occurred, enabling companies to expand their technological capabilities and geographic presence. For example, acquisitions of smaller firms specializing in concrete admixtures have been notable. Additionally, advancements in application technology, such as automated spraying equipment integrated with digital monitoring systems, are being adopted to improve precision and efficiency on construction sites. These developments reflect the industry's response to the evolving needs of the construction sector for high-performance, sustainable, and user-friendly products.

Report Segmentation

This market report on concrete surface retarders offers a detailed segmentation to provide comprehensive insights. The segmentation is based on type, categorizing products into water-based and solvent-based retarders, with further analysis on emerging bio-based variants. Application segmentation covers architectural concrete, infrastructure, industrial flooring, residential construction, and repair & rehabilitation, detailing demand patterns and growth prospects for each segment. The report also includes regional segmentation, breaking down the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with country-level analysis for key markets. Additionally, the competitive landscape is segmented by company, profiling major players and their market strategies, product offerings, and recent developments. This structured approach allows stakeholders to identify specific growth areas, understand regional dynamics, and assess competitive positioning, facilitating informed decision-making for investment, product development, and market entry strategies.

FAQs

What are concrete surface retarders used for? Concrete surface retarders are chemical agents applied to fresh concrete to delay the setting of the surface mortar. This allows for the removal of the top layer to expose the aggregate beneath, creating a decorative, non-slip, and durable finish commonly used in architectural and infrastructure projects.

How do concrete surface retarders work? These retarders work by inhibiting the hydration process of cement at the surface. When applied, they prevent the surface from setting at the same rate as the underlying concrete. After a specified period, the retarded surface paste is washed away, revealing the aggregate.

What are the benefits of using concrete surface retarders? Benefits include enhanced aesthetic appeal with exposed aggregate finishes, improved surface durability and skid resistance, reduced need for additional coatings or treatments, and the ability to achieve unique architectural effects. They also allow for better control over surface texture and appearance.

Are concrete surface retarders environmentally friendly? Many modern retarders, particularly water-based formulations, are designed to be environmentally friendly with low VOC content and reduced toxicity. However, the environmental impact can vary by product type, and manufacturers are increasingly developing bio-based and sustainable options.

What is the difference between water-based and solvent-based retarders? Water-based retarders use water as a carrier and are preferred for their lower environmental impact and easier cleanup. Solvent-based retarders use organic solvents and may offer faster evaporation and performance in colder temperatures, but they typically have higher VOC emissions.

Can concrete surface retarders be used in cold weather? Yes, but formulations may need to be adjusted. Solvent-based retarders are often more effective in cold weather due to their lower freezing point. Proper application techniques and potentially protective measures are necessary to ensure performance under varying climatic conditions.

Citius Research has developed a research report titled “Concrete surface retarders Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Concrete surface retarders Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Concrete surface retarders Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Concrete surface retarders Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Concrete surface retarders Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Concrete surface retarders Market
• Research Methodology
• Executive Summary
• Market Dynamics of Concrete surface retarders Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Concrete surface retarders Market
• Cost and Gross Margin Analysis of Concrete surface retarders Market
• Concrete surface retarders Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Concrete surface retarders Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Concrete surface retarders Market Key Stakeholders

Below are the key stakeholders for the Concrete surface retarders Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Concrete surface retarders Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Concrete surface retarders Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Concrete surface retarders Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Concrete surface retarders Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Concrete surface retarders Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Concrete surface retarders Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Concrete surface retarders Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Concrete surface retarders Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Concrete surface retarders Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Concrete surface retarders Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Concrete surface retarders Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Concrete surface retarders Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Concrete surface retarders Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Concrete surface retarders Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Concrete surface retarders Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Concrete surface retarders Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Concrete surface retarders Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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