Commercial Water Heaters Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194375
  • Format: Electronic (PDF)
  • Number of Pages: 175
  • Author(s): Joshi, Madhavi

Report Overview

The Commercial Water Heaters Market size was estimated at USD 12 billion in 2023 and is projected to reach USD 20 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.50% during the forecast period (2024-2030).

Commercial Water Heaters Market

(Market Size)
$12 billion
$20 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.50%
2023 Market Size USD 12 billion
2030 Market Size USD 20 billion
Key Players A.O. Smith, Rheem, Bradford White, Rinnai, Noritz

Market Summary

The commercial water heaters market is a critical segment within the broader energy and power industry, catering to the demand for efficient and reliable hot water solutions across various business and institutional settings. This market encompasses the production, distribution, and servicing of water heating systems designed for high-capacity applications, including hotels, hospitals, educational institutions, offices, and industrial facilities. Commercial water heaters are engineered to handle larger volumes and more frequent usage cycles compared to residential units, emphasizing durability, energy efficiency, and compliance with stringent regulatory standards. The market is characterized by ongoing technological advancements aimed at improving energy conservation, reducing operational costs, and minimizing environmental impact. Key trends include the integration of smart controls, the adoption of heat pump and solar thermal technologies, and a growing focus on decarbonization and sustainability. As businesses increasingly prioritize energy management and operational efficiency, the demand for advanced commercial water heating systems continues to rise, driven by both replacement needs in existing infrastructure and new construction projects globally.

Key Highlights

The commercial water heaters market is distinguished by several key highlights that underscore its dynamic nature and growth potential. One significant aspect is the rapid adoption of energy-efficient technologies, such as condensing and heat pump water heaters, which offer substantial savings on utility bills and align with corporate sustainability goals. Another highlight is the increasing regulatory push towards lower carbon emissions, prompting businesses to upgrade to greener heating solutions. The market also sees robust innovation in smart water heating systems, which utilize IoT and connectivity features for remote monitoring, predictive maintenance, and optimized performance. Additionally, the resilience of demand from key end-use sectors like healthcare and hospitality ensures steady market growth, even amid economic fluctuations. The competitive landscape is marked by the presence of established global players and emerging innovators, all striving to enhance product offerings and expand their geographic footprint. These factors collectively highlight a market that is not only expanding but also evolving towards greater efficiency, intelligence, and environmental responsibility.

Drivers, Opportunities & Restraints

The commercial water heaters market is influenced by a combination of drivers, opportunities, and restraints that shape its trajectory. Primary drivers include the escalating demand for energy-efficient solutions driven by rising energy costs and stringent government regulations aimed at reducing greenhouse gas emissions. The need for reliable hot water in sectors such as healthcare, where sanitation is critical, further propels market growth. Opportunities abound in the development and adoption of renewable energy-integrated systems, such as solar water heaters and heat pumps, which cater to the growing emphasis on sustainability. The expansion of commercial construction in emerging economies also presents significant growth prospects. However, the market faces restraints including high initial costs associated with advanced water heating technologies, which can deter budget-conscious businesses. Additionally, the complexity of retrofitting existing infrastructure with new systems poses challenges. Economic uncertainties and fluctuations in raw material prices may also impact market stability, though innovation and increasing awareness about long-term savings continue to mitigate these barriers.

Concentration Insights

The commercial water heaters market exhibits a concentrated competitive landscape with a mix of large multinational corporations and specialized regional players dominating the industry. Key companies such as A.O. Smith Corporation, Rheem Manufacturing Company, Bradford White Corporation, and Rinnai Corporation hold significant market shares due to their extensive product portfolios, strong distribution networks, and robust research and development capabilities. These industry leaders focus on innovation, particularly in energy-efficient and smart water heating technologies, to maintain their competitive edge. The market concentration is also evident in certain geographic regions, where local manufacturers cater to specific regulatory and consumer preferences. While consolidation through mergers and acquisitions is a common strategy to enhance market presence, there remains room for niche players offering customized solutions for specialized applications. This concentration fosters a environment of intense competition, driving continuous improvement in product quality, efficiency, and customer service across the market.

Type Insights

Commercial water heaters are available in various types, each designed to meet specific capacity, efficiency, and application requirements. Storage water heaters are among the most common, featuring insulated tanks that store heated water for on-demand use, making them suitable for facilities with consistent hot water needs. Tankless water heaters, also known as on-demand units, heat water directly without storage, offering energy savings and endless hot water supply, ideal for spaces with limited room. Heat pump water heaters utilize ambient air heat to warm water, providing high efficiency and lower operating costs, though they may require specific climate conditions. Solar water heaters harness renewable energy from the sun, reducing reliance on conventional energy sources and appealing to sustainability-focused businesses. Condensing water heaters capture and reuse heat from exhaust gases, enhancing efficiency and reducing fuel consumption. Each type has distinct advantages, and selection often depends on factors such as energy availability, installation environment, and hot water demand patterns.

Application Insights

Commercial water heaters serve a wide range of applications across diverse sectors, each with unique requirements for hot water supply. In the hospitality industry, including hotels and restaurants, reliable and abundant hot water is essential for guest comfort, sanitation, and kitchen operations. Healthcare facilities such as hospitals and clinics demand stringent hot water standards for sterilization, cleaning, and patient care, necessitating highly reliable and efficient systems. Educational institutions like schools and universities utilize water heaters for locker rooms, cafeterias, and laboratories, where consistent performance is critical. Office buildings and retail spaces incorporate water heating for restrooms and break areas, often prioritizing energy efficiency to manage operational costs. Industrial applications involve processes requiring large volumes of hot water for manufacturing, cleaning, or heating, where durability and high capacity are paramount. Each application drives specific product innovations and customization, reflecting the market's adaptability to varied end-user needs.

Regional Insights

The commercial water heaters market demonstrates varied dynamics across different regions, influenced by economic conditions, regulatory frameworks, and climate factors. In North America, the market is mature, characterized by high adoption of energy-efficient technologies and strict environmental regulations, with the United States and Canada being key contributors. Europe shows strong growth driven by the European Union's energy efficiency directives and a strong focus on renewable energy integration, particularly in countries like Germany and the UK. The Asia-Pacific region is experiencing rapid expansion due to urbanization, industrialization, and increasing commercial construction in emerging economies such as China and India. Latin America and the Middle East & Africa regions present growing opportunities, fueled by infrastructure development and rising awareness about energy conservation, though market penetration varies based on economic stability and local policies. Each region's unique characteristics shape demand patterns, competitive strategies, and technological adoption in the commercial water heaters market.

Company Insights

Leading companies in the commercial water heaters market are pivotal in driving innovation and setting industry standards. A.O. Smith Corporation is renowned for its extensive range of efficient water heating solutions, with a strong focus on residential and commercial applications globally. Rheem Manufacturing Company offers a diverse portfolio including tankless, storage, and heat pump water heaters, emphasizing durability and energy savings. Bradford White Corporation is a key player known for its commercial and residential water heaters, with a commitment to quality and American manufacturing. Rinnai Corporation specializes in tankless technology, providing compact and efficient solutions for various commercial settings. Other notable participants include Bosch Thermotechnology, which offers advanced heating systems with a focus on sustainability, and Noritz America, recognized for its innovative tankless water heaters. These companies invest heavily in research and development to enhance product performance, comply with regulations, and meet evolving customer demands, thereby maintaining their competitive positions in the market.

Recent Developments

The commercial water heaters market has witnessed several recent developments highlighting trends towards innovation and sustainability. Many leading manufacturers have introduced new lines of high-efficiency condensing and heat pump water heaters designed to reduce energy consumption and lower carbon footprints. There is a growing emphasis on smart water heating systems integrated with IoT capabilities, allowing for remote monitoring, diagnostics, and energy management. Companies are also expanding their renewable energy offerings, with increased production of solar water heaters and hybrid systems that combine multiple technologies for optimal performance. Strategic partnerships and acquisitions have been observed, enabling firms to enhance their technological expertise and market reach. Additionally, regulatory changes in various regions are prompting manufacturers to develop products that meet stricter energy efficiency standards. These developments reflect the industry's response to global challenges such as climate change and the need for more sustainable business practices, ensuring continued evolution and growth in the market.

Report Segmentation

The commercial water heaters market report is segmented to provide detailed insights into various aspects of the industry. Segmentation by type includes storage water heaters, tankless water heaters, heat pump water heaters, solar water heaters, and others, each analyzed for their market share and growth potential. By application, the market is divided into hospitality, healthcare, educational institutions, offices, industrial, and others, highlighting demand patterns and specific requirements for each sector. Regional segmentation covers North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering a geographical perspective on market trends and opportunities. Additionally, the report may segment by capacity, energy source, and technology to provide a comprehensive understanding of product variations and their adoption. This structured approach enables stakeholders to identify niche markets, assess competitive landscapes, and make informed decisions based on targeted data and analysis.

FAQs

What are the different types of commercial water heaters available? Commercial water heaters come in various types including storage water heaters, tankless water heaters, heat pump water heaters, solar water heaters, and condensing water heaters, each suited to different capacity and efficiency needs.

Which companies are the leading players in the commercial water heaters market? Key players in the market include A.O. Smith Corporation, Rheem Manufacturing Company, Bradford White Corporation, Rinnai Corporation, Bosch Thermotechnology, and Noritz America, among others.

What are the primary applications of commercial water heaters? Commercial water heaters are used in hospitality, healthcare, educational institutions, office buildings, industrial facilities, and other sectors requiring reliable and efficient hot water supply.

How do energy-efficient commercial water heaters benefit businesses? Energy-efficient water heaters help businesses reduce operational costs, lower carbon emissions, comply with regulations, and enhance sustainability profiles, leading to long-term savings and environmental benefits.

What factors are driving the growth of the commercial water heaters market? Market growth is driven by increasing demand for energy-efficient solutions, stringent government regulations, rising energy costs, and expansion in commercial construction activities globally.

Are there regional differences in the adoption of commercial water heaters? Yes, adoption varies by region due to factors such as climate conditions, economic development, regulatory frameworks, and awareness about energy conservation, with North America, Europe, and Asia-Pacific showing distinct trends.

Citius Research has developed a research report titled “Commercial Water Heaters Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Commercial Water Heaters Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Commercial Water Heaters Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Commercial Water Heaters Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Commercial Water Heaters Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Commercial Water Heaters Market
• Research Methodology
• Executive Summary
• Market Dynamics of Commercial Water Heaters Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Commercial Water Heaters Market
• Cost and Gross Margin Analysis of Commercial Water Heaters Market
• Commercial Water Heaters Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Commercial Water Heaters Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Commercial Water Heaters Market Key Stakeholders

Below are the key stakeholders for the Commercial Water Heaters Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Commercial Water Heaters Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Commercial Water Heaters Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Commercial Water Heaters Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Commercial Water Heaters Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Commercial Water Heaters Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Commercial Water Heaters Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Commercial Water Heaters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Commercial Water Heaters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Commercial Water Heaters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Commercial Water Heaters Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Commercial Water Heaters Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Commercial Water Heaters Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Commercial Water Heaters Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Commercial Water Heaters Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Commercial Water Heaters Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Commercial Water Heaters Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Commercial Water Heaters Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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