Commercial Induction Cooktops Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207430
  • Format: Electronic (PDF)
  • Number of Pages: 178
  • Author(s): Joshi, Madhavi

Report Overview

The Commercial Induction Cooktops Market size was estimated at USD 3.2 billion in 2023 and is projected to reach USD 6.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.00% during the forecast period (2024-2030).

Commercial Induction Cooktops Market

(Market Size)
$3.2 billion
$6.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.00%
2023 Market Size USD 3.2 billion
2030 Market Size USD 6.5 billion
Key Players Electrolux, Miele, Whirlpool, LG Electronics, Panasonic

Market Summary

The commercial induction cooktops market is a dynamic segment within the manufacturing and construction industry, primarily serving the foodservice and hospitality sectors. These advanced cooking appliances utilize electromagnetic energy to generate heat directly in the cookware, offering a modern alternative to traditional gas or electric ranges. The market is characterized by continuous innovation, with manufacturers focusing on enhancing efficiency, safety features, and user interface design. The adoption is notably high in developed regions, driven by stringent energy efficiency regulations and a growing emphasis on commercial kitchen safety. Emerging economies are witnessing gradual uptake, supported by the expansion of the foodservice industry and infrastructure development. The competitive landscape is defined by the presence of established global appliance manufacturers and specialized commercial kitchen equipment producers, all vying for market share through product differentiation and strategic partnerships.

Key Highlights

A pivotal highlight of the commercial induction cooktops market is the superior energy efficiency these appliances offer compared to conventional cooking technologies. This efficiency translates into significant operational cost savings for businesses by reducing energy consumption. Furthermore, enhanced safety is a critical feature, as the cooktop surface remains relatively cool to the touch, minimizing the risk of burns and kitchen fires. The precision temperature control allows for consistent cooking results, which is paramount in high-volume commercial settings. Integration with smart kitchen technologies is another key trend, enabling remote monitoring, predictive maintenance, and data analytics for optimized kitchen operations. The durability and robustness of commercial-grade induction cooktops, designed to withstand the rigors of a busy kitchen environment, also contribute to their growing appeal. Leading companies are investing in research and development to introduce models with faster heating times and improved power management systems.

Drivers, Opportunities & Restraints

The market is primarily driven by the global push for energy conservation and the implementation of stringent government regulations promoting energy-efficient appliances in commercial establishments. The rising operational costs in the foodservice industry are compelling businesses to seek solutions that reduce utility bills, thereby fueling the adoption of induction technology. A significant opportunity lies in the rapid expansion of the quick-service restaurant (QSR) and fast-casual dining segments, which require efficient and scalable cooking solutions. The growing trend of kitchen modernization and the integration of Internet of Things (IoT) devices present further avenues for market growth. However, the market faces restraints, including the high initial investment cost of commercial induction cooktops compared to traditional equipment. The necessity for compatible magnetic cookware represents an additional cost barrier for some potential adopters. Furthermore, a lack of widespread awareness and technical knowledge about the benefits and operation of induction technology in certain regions can hinder market penetration.

Concentration Insights

The commercial induction cooktops market exhibits a moderately concentrated nature, with a mix of large multinational corporations and niche players. A handful of globally recognized brands, such as Electrolux, Middleby Corporation, and Welbilt, hold significant market share due to their extensive product portfolios, strong distribution networks, and established brand reputation. These industry leaders often engage in strategic mergers and acquisitions to consolidate their market position and expand their technological capabilities. Alongside these giants, several specialized and regional manufacturers compete by offering customized solutions, competitive pricing, and robust after-sales service, particularly catering to local market needs. The concentration is highest in North America and Europe, where these major players are headquartered, while the Asia-Pacific region shows a more fragmented landscape with numerous local manufacturers.

Type Insights

Commercial induction cooktops are segmented into various types based on their design and installation. Built-in induction cooktops are a popular choice for permanent installation in kitchen counters, offering a seamless and professional appearance. They are commonly found in full-service restaurants and hotels. On the other hand, freestanding or portable units provide flexibility and are ideal for catering services, food trucks, and kitchens with space constraints. Another key differentiation is based on the number of cooking zones, ranging from single-burner units to large modules with four or more zones to handle high-volume cooking. Manufacturers are also developing specialized types, such as induction wok ranges for Asian cuisine and induction teppanyaki grills, catering to the specific needs of different culinary traditions and expanding the application scope of the technology.

Application Insights

The application of commercial induction cooktops is predominantly within the foodservice industry. Full-service restaurants utilize them for a wide range of cooking techniques, from saut?ing and simmering to boiling, valuing their precise control. Quick-service restaurants (QSRs) and fast-casual chains adopt them for their speed and efficiency in preparing items like soups, sauces, and grilled sandwiches, which helps in maintaining quick service times. Hotels and resort kitchens implement induction technology across their various outlets for its safety and ability to keep the kitchen environment cooler. Beyond traditional restaurants, these cooktops are increasingly used in catering companies, institutional kitchens (such as in schools and corporate offices), and healthcare facilities where safe, efficient, and consistent food preparation is critical. The market is also seeing growth in non-traditional applications like mobile food vending.

Regional Insights

Geographically, the adoption of commercial induction cooktops varies significantly. North America and Europe represent mature markets with high penetration rates. This is largely attributed to well-established foodservice industries, high awareness of energy efficiency, and supportive regulatory frameworks that encourage the adoption of green technologies. The Asia-Pacific region is identified as the fastest-growing market, driven by rapid urbanization, the booming hospitality sector, and increasing investments in commercial infrastructure across countries like China and India. Government initiatives in some APAC countries to promote energy-efficient appliances further bolster this growth. Latin America and the Middle East & Africa are emerging markets where adoption is gradually increasing, primarily in urban centers and within international hotel chains and upscale restaurants, though cost sensitivity remains a factor.

Company Insights

The competitive environment features several key players who define the market's direction. Electrolux Professional is a major force, known for its innovative and durable kitchen solutions tailored for the global hospitality sector. The Middleby Corporation, through its various subsidiaries like Garland and TurboChef, offers a diverse range of induction cooking equipment for different commercial applications. Welbilt, another significant player, provides induction cooktops under its renowned brands such as Merrychef and Cleveland. Other prominent companies include LG Electronics, which leverages its consumer electronics expertise in the commercial space, and AB Electrolux. These companies compete not only on product features like power output and durability but also on factors such as energy efficiency ratings, warranty terms, and the provision of comprehensive service and support networks.

Recent Developments

The commercial induction cooktops market has witnessed notable recent developments focused on technological integration and sustainability. Leading manufacturers have been introducing models with enhanced connectivity features, allowing for integration into broader smart kitchen ecosystems for operational data tracking and management. There is a growing emphasis on developing products with even higher energy efficiency ratings to meet evolving regulatory standards and customer demands for green kitchens. The use of more durable and easier-to-clean surface materials, such as advanced glass-ceramic composites, is another area of innovation. Furthermore, companies are expanding their production capacities and strengthening their distribution channels in high-growth regions like Asia-Pacific to capture emerging opportunities. Partnerships between induction cooktop manufacturers and kitchen design firms are also becoming more common to offer turnkey solutions.

Report Segmentation

This comprehensive market research report on commercial induction cooktops provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation is structured by type, categorizing products into built-in and freestanding models, as well as by the number of cooking zones. The application segmentation delves into the various end-user sectors, including full-service restaurants, quick-service restaurants, hotels, catering services, and institutional catering. Furthermore, the report offers a thorough geographical segmentation, covering key regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with further breakdowns by major countries within these regions. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand application-specific demands, and tailor their strategies accordingly for targeted market penetration.

FAQs

How do commercial induction cooktops work? Commercial induction cooktops use electromagnetic energy to generate heat directly within the ferromagnetic cookware placed on them. An electric current passes through a copper coil beneath the ceramic surface, creating a magnetic field that induces electrical currents in the pot or pan, thereby heating it directly while the cooktop surface remains relatively cool.

What are the benefits of using induction cooktops in a commercial kitchen? The primary benefits include significantly higher energy efficiency leading to lower operating costs, improved safety due to a cooler cooking surface, faster heating and boiling times, precise temperature control for consistent cooking, and a cooler kitchen environment which reduces air conditioning loads.

What types of cookware are compatible with induction cooktops? Only cookware made from or containing a magnetic material, such as cast iron or some stainless steels, is compatible. A simple test is to see if a magnet sticks firmly to the bottom of the pot or pan. Many manufacturers now produce lines of specifically labeled "induction-ready" cookware.

Are commercial induction cooktops more expensive to operate than gas? While the upfront cost is typically higher, induction cooktops are generally less expensive to operate over time. They convert a much higher percentage of the energy used into cooking heat compared to gas, leading to lower energy bills, which can offset the initial investment.

What is the typical lifespan of a commercial induction cooktop? The lifespan varies by brand, usage intensity, and maintenance, but a well-built commercial induction cooktop can typically last for 5 to 10 years or more. Their solid-state design has fewer mechanical parts than gas burners, which can contribute to longer operational life with proper care.

Can induction cooktops be used for all types of cooking? While extremely versatile, some highly specialized commercial cooking techniques that require an open flame for charring or specific wok hei flavor in traditional Chinese cooking may still prefer gas. However, manufacturers are continually innovating, and specialized induction wok ranges are now available to address some of these needs.

Citius Research has developed a research report titled “Commercial Induction Cooktops Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Commercial Induction Cooktops Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Commercial Induction Cooktops Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Commercial Induction Cooktops Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Commercial Induction Cooktops Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Commercial Induction Cooktops Market
• Research Methodology
• Executive Summary
• Market Dynamics of Commercial Induction Cooktops Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Commercial Induction Cooktops Market
• Cost and Gross Margin Analysis of Commercial Induction Cooktops Market
• Commercial Induction Cooktops Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Commercial Induction Cooktops Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Commercial Induction Cooktops Market Key Stakeholders

Below are the key stakeholders for the Commercial Induction Cooktops Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Commercial Induction Cooktops Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Commercial Induction Cooktops Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Commercial Induction Cooktops Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Commercial Induction Cooktops Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Commercial Induction Cooktops Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Commercial Induction Cooktops Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Commercial Induction Cooktops Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Commercial Induction Cooktops Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Commercial Induction Cooktops Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Commercial Induction Cooktops Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Commercial Induction Cooktops Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Commercial Induction Cooktops Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Commercial Induction Cooktops Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Commercial Induction Cooktops Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Commercial Induction Cooktops Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Commercial Induction Cooktops Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Commercial Induction Cooktops Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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