Commercial Helicopter Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186518
  • Format: Electronic (PDF)
  • Number of Pages: 220
  • Author(s): Joshi, Madhavi

Report Overview

The Commercial Helicopter Market size was estimated at USD 12.5 billion in 2023 and is projected to reach USD 19.2 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.00% during the forecast period (2024-2030).

Commercial Helicopter Market

(Market Size)
$12.5 billion
$19.2 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.00%
2023 Market Size USD 12.5 billion
2030 Market Size USD 19.2 billion
Key Players Airbus, Bell, Leonardo, Sikorsky, Russian Helicopters

Market Summary

The commercial helicopter market is a vital segment within the broader automotive and transportation industry, serving a multitude of critical roles across various sectors. These aircraft are indispensable for tasks where traditional fixed-wing aircraft or ground transportation are impractical or impossible. The market encompasses a wide range of helicopter types, from light single-engine models to heavy twin-engine aircraft, each designed for specific operational requirements. Key activities include offshore oil and gas support, emergency medical services (HEMS), search and rescue (SAR), law enforcement, corporate transport, and tourism. The industry is characterized by continuous technological advancements aimed at enhancing safety, reducing operational costs, and improving environmental performance through developments in avionics, propulsion systems, and airframe materials. Demand is intrinsically linked to global economic health, particularly the energy sector's investment cycles and government spending on public safety and emergency services. The market operates within a stringent regulatory framework governed by aviation authorities worldwide, ensuring the highest standards of safety and operational integrity.

Key Highlights

The commercial helicopter market is distinguished by several key factors that underscore its importance and dynamism. A primary highlight is the critical role these aircraft play in emergency and lifesaving operations, providing rapid response capabilities that are often unmatched by other modes of transport. Technological innovation remains a constant driver, with manufacturers like Airbus, Leonardo S.p.A., and Bell Textron Inc. focusing on developing more fuel-efficient, quieter, and safer rotorcraft with advanced autonomous systems and health monitoring technologies. The market is also witnessing a growing emphasis on the retrofit and modernization of existing fleets to extend service life and incorporate new technologies, representing a significant aftermarket segment. Furthermore, the expansion of urban air mobility (UAM) concepts is opening new potential applications for electric vertical take-off and landing (eVTOL) aircraft, which could represent a future evolution of the market. The competitive landscape is intense, with companies striving to capture market share through product differentiation, global customer support networks, and strategic partnerships to address the specific needs of diverse geographical markets and applications.

Drivers, Opportunities & Restraints

The growth trajectory of the commercial helicopter market is influenced by a complex interplay of drivers, opportunities, and restraints. A significant driver is the persistent demand from the offshore oil and gas industry, which relies heavily on helicopters for crew change and logistics support to remote drilling platforms and installations. Similarly, increasing investments in emergency medical services and disaster management by governments globally propel the demand for air ambulance and search and rescue configured helicopters. The expansion of tourism, particularly in scenic and remote locations, also creates steady demand for charter services. Key opportunities lie in the burgeoning urban air mobility sector and the development of new, sustainable propulsion technologies, including hybrid-electric and all-electric systems, which could revolutionize short-haul transport. However, the market faces considerable restraints, including the high acquisition and operational costs of helicopters, which can limit market penetration. Stringent and evolving regulatory requirements for safety and noise pollution present ongoing compliance challenges. Furthermore, economic volatility, particularly fluctuations in oil prices, directly impacts investment in offshore operations, leading to cyclical demand patterns that can create uncertainty for manufacturers and operators alike.

Concentration Insights

The commercial helicopter market exhibits a high degree of concentration, with a few major original equipment manufacturers (OEMs) dominating the global landscape. Leading players such as Airbus Helicopters, Leonardo S.p.A., Bell Textron Inc., Boeing, and Russian Helicopters hold a substantial combined market share. This concentration is a result of high barriers to entry, including enormous research and development costs, complex manufacturing processes, and the necessity for extensive global product support and maintenance networks. These established companies possess deep expertise, long-standing relationships with government and commercial clients, and broad product portfolios that cater to nearly every application segment. The market is also characterized by the presence of numerous smaller, specialized operators and service providers who focus on specific regional markets or niche applications like aerial surveying or firefighting. The competitive dynamics are shaped by long-term contracts, fleet modernization programs, and the ability to offer comprehensive lifecycle support, making it challenging for new entrants to compete effectively without significant technological disruption or partnership with incumbents.

Type Insights

Commercial helicopters are segmented by type primarily based on their maximum take-off weight (MTOW), which dictates their payload capacity, range, and typical applications. The market is broadly categorized into light, medium, and heavy helicopters. Light helicopters, with a lower MTOW, are highly versatile and are predominantly used for training, sightseeing, electronic news gathering, and short-range transport. Their agility and lower operating costs make them popular for a wide array of civilian tasks. Medium helicopters represent a significant portion of the market, offering a balance of payload, range, and performance. They are the workhorses for offshore oil and gas support, emergency medical services, and law enforcement missions. Heavy helicopters possess the highest payload and longest range capabilities. They are essential for complex lifting operations in construction and logging, transporting large numbers of passengers, and performing heavy-lift duties in remote and challenging environments. The choice of helicopter type is a critical decision for operators, dictated by mission profile, operational budget, and regulatory environment.

Application Insights

The application of commercial helicopters is diverse, spanning critical services across both public and private sectors. In oil and gas, helicopters are indispensable for transporting personnel and equipment to offshore rigs, a segment that demands high reliability and safety standards. Emergency Medical Services (HEMS) utilize specially equipped helicopters to provide rapid patient transport from accident scenes to trauma centers, significantly improving survival rates. Law enforcement and agencies use helicopters for surveillance, patrol, and pursuit, leveraging their aerial advantage for public safety. Search and Rescue (SAR) operations depend on helicopters to access difficult terrain during disasters and emergencies. Corporate transport represents a high-value segment, where executives use helicopters for efficient travel between city centers and airports or between corporate facilities. Furthermore, helicopters play a crucial role in utility operations such as aerial surveying, power line inspection, and firefighting. The tourism industry also leverages helicopters for scenic flights, offering unique experiences in destinations like the Grand Canyon or New York City, highlighting the versatility and broad utility of these aircraft.

Regional Insights

The demand for commercial helicopters varies significantly across different geographic regions, influenced by local economic conditions, industrial activity, and geographical necessities. North America represents a mature and substantial market, driven by a robust offshore oil and gas sector in the Gulf of Mexico, extensive law enforcement and EMS networks, and significant corporate activity. Europe also holds a prominent market share, with strong demand for EMS, SAR, and offshore wind farm support missions, particularly in the North Sea. The Asia-Pacific region is viewed as a high-growth market, fueled by increasing economic development, investments in oil and gas exploration, expanding tourism industries, and growing government budgets for disaster management and public safety. Latin America and the Middle East & Africa present specific opportunities linked to their natural resource industries, such as mining and oil extraction, which often occur in remote locations accessible only by air. Each region has its own regulatory body and operational challenges, requiring manufacturers and operators to tailor their strategies and offerings to meet distinct regional requirements and capitalize on localized growth drivers.

Company Insights

The competitive landscape of the commercial helicopter market is defined by a group of established global aerospace leaders. Airbus Helicopters, a division of Airbus SE, is a dominant force with a comprehensive product range from light single-engine models to super-medium helicopters. Leonardo S.p.A. (formerly Finmeccanica) is another major player, renowned for its advanced technology and strong presence in the government and parapublic sectors with models like the AW139 and AW189. Bell Textron Inc., a Textron company, is a key competitor, especially in the light and medium segments, with iconic models like the Bell 505 and Bell 407 widely used for utility and EMS roles. Boeing, through its vertical lift division, is a significant manufacturer of heavy-lift helicopters like the CH-47 Chinook, which has commercial variants used for construction and firefighting. Other notable participants include Lockheed Martin Corporation (Sikorsky), Russian Helicopters, and MD Helicopters. These companies compete not only on the basis of aircraft performance and price but also on the strength of their global customer support, training services, and financing options, which are critical for customer retention and fleet operational readiness.

Recent Developments

The commercial helicopter industry is continuously evolving, with recent developments focusing on innovation, sustainability, and strategic maneuvering. A prominent trend is the accelerated investment and development in vertical take-off and landing (VTOL) technology for urban air mobility. Major OEMs like Airbus, through its CityAirbus project, and Bell are actively exploring this nascent market. There is a strong industry-wide push towards more sustainable aviation, leading to research and development programs for hybrid-electric and fully electric propulsion systems aimed at reducing emissions and noise. Furthermore, advancements in autonomy and flight control systems are progressing, with demonstrations of optionally piloted and autonomous flight capabilities aimed at reducing pilot workload and enhancing safety. On the corporate front, companies are engaging in strategic partnerships and acquisitions to bolster their technological portfolios and market reach. For instance, collaborations between airframe manufacturers and technology firms are becoming more common to integrate next-generation avionics and health and usage monitoring systems (HUMS). Fleet modernization programs by major operators are also a key development, driving demand for newer, more efficient models to replace aging aircraft.

Report Segmentation

This comprehensive market research report on the commercial helicopter industry provides a detailed and structured analysis segmented to deliver granular insights. The segmentation allows for a focused examination of each critical aspect of the market. The report is segmented by type, categorizing the market into light, medium, and heavy helicopters to analyze demand patterns, technological trends, and competitive dynamics specific to each weight class. It is further segmented by application, providing deep dives into key end-use sectors including oil and gas, emergency medical services, law enforcement, search and rescue, corporate services, and others. This application-based analysis highlights the unique requirements, growth drivers, and challenges within each vertical. Geographically, the report offers a regional breakdown covering North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. This regional segmentation delivers insights into localized market size, growth potential, regulatory landscapes, and key country-level markets, enabling stakeholders to identify and capitalize on region-specific opportunities effectively.

FAQs

What is the commercial helicopter market?

The commercial helicopter market encompasses the manufacturing, sales, leasing, and operation of helicopters used for non-military purposes. This includes a wide range of applications such as offshore transport, emergency medical services, law enforcement, corporate travel, tourism, and various utility missions.

Who are the key players in the commercial helicopter market?

The market is dominated by a few major global aerospace companies. The key players include Airbus Helicopters, Leonardo S.p.A., Bell Textron Inc., Boeing, Lockheed Martin Corporation (Sikorsky), and Russian Helicopters.

What are the different types of commercial helicopters?

Commercial helicopters are primarily classified by their maximum take-off weight into three categories: light helicopters, medium helicopters, and heavy helicopters. Each category is suited to different missions based on payload, range, and performance characteristics.

What are the main applications of commercial helicopters?

Key applications include offshore oil and gas support, emergency medical services (HEMS), search and rescue (SAR), law enforcement, corporate transport, tourism and sightseeing, aerial work, and firefighting.

What is the future of the commercial helicopter market?

The future is geared towards technological innovation, including the development of more fuel-efficient and quieter aircraft, the integration of autonomous systems, and the exploration of new markets like urban air mobility using electric vertical take-off and landing (eVTOL) technology.

Which region has the highest demand for commercial helicopters?

Demand is global, but North America and Europe are traditionally strong, mature markets due to their developed offshore and emergency service sectors. The Asia-Pacific region is identified as a high-growth market with increasing investments in various end-use industries.

Citius Research has developed a research report titled “Commercial Helicopter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Commercial Helicopter Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Commercial Helicopter Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Commercial Helicopter Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Commercial Helicopter Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Commercial Helicopter Market
• Research Methodology
• Executive Summary
• Market Dynamics of Commercial Helicopter Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Commercial Helicopter Market
• Cost and Gross Margin Analysis of Commercial Helicopter Market
• Commercial Helicopter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Commercial Helicopter Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Commercial Helicopter Market Key Stakeholders

Below are the key stakeholders for the Commercial Helicopter Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Commercial Helicopter Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Commercial Helicopter Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Commercial Helicopter Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Commercial Helicopter Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Commercial Helicopter Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Commercial Helicopter Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Commercial Helicopter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Commercial Helicopter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Commercial Helicopter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Commercial Helicopter Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Commercial Helicopter Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Commercial Helicopter Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Commercial Helicopter Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Commercial Helicopter Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Commercial Helicopter Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Commercial Helicopter Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Commercial Helicopter Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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