Combined Heat and Power Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194374
  • Format: Electronic (PDF)
  • Number of Pages: 203
  • Author(s): Joshi, Madhavi

Report Overview

The Combined Heat and Power Market size was estimated at USD 28.5 billion in 2023 and is projected to reach USD 45 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.70% during the forecast period (2024-2030).

Combined Heat and Power Market

(Market Size)
$28.5 billion
$45 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.70%
2023 Market Size USD 28.5 billion
2030 Market Size USD 45 billion
Key Players GE Power, Siemens Energy, Mitsubishi Power, W?rtsil?, Caterpillar

Market Summary

The combined heat and power market, often referred to as CHP or cogeneration, represents a highly efficient method of generating electricity and useful thermal energy from a single fuel source. This integrated system captures heat that would otherwise be wasted in conventional power generation, offering significant energy savings and reduced environmental impact. The market is a critical component of the global energy and power industry, driven by the increasing need for energy efficiency, decarbonization, and energy security. Businesses, industrial facilities, commercial buildings, and institutions are increasingly adopting CHP systems to lower operational costs, enhance reliability, and meet sustainability goals. The technology is versatile, capable of utilizing various fuels including natural gas, biomass, coal, and renewable resources. As energy policies worldwide continue to emphasize efficiency and emissions reductions, the combined heat and power market is positioned for sustained growth, supported by technological advancements and the integration of smart grid technologies.

Key Highlights

The combined heat and power market is characterized by its exceptional efficiency, often achieving total system efficiencies of 75% or higher, which is substantially greater than separate heat and power generation. A key highlight is the technology's ability to provide resilient and reliable power, particularly valuable in critical applications such as hospitals, data centers, and manufacturing plants where uninterrupted energy supply is paramount. The market is also witnessing a trend towards the use of cleaner fuels and the integration of renewable energy sources into CHP systems, aligning with global carbon reduction initiatives. Government incentives and supportive regulations in many regions are accelerating deployment. Furthermore, technological innovations are leading to the development of more flexible, smaller-scale modular systems, expanding the market beyond traditional large industrial applications to smaller commercial and even residential sectors.

Drivers, Opportunities & Restraints

The primary drivers propelling the combined heat and power market are the relentless pursuit of energy efficiency and the global imperative to reduce greenhouse gas emissions. Rising energy costs and volatility in energy prices further incentivize businesses to invest in CHP for long-term cost stability and savings. The growing focus on energy security and independence, reducing reliance on the traditional grid, is another significant driver. Opportunities within this market are abundant, particularly in the integration of CHP with renewable energy sources like biogas and hydrogen, creating pathways for decarbonized cogeneration. The expansion into new geographic markets with developing infrastructure and the application of digitalization and IoT for smarter system management present substantial growth avenues. However, the market faces restraints, including the high initial capital investment required for CHP systems, which can be a barrier for some organizations. Complexities in project development, permitting, and interconnection with local grids can also hinder faster adoption. Furthermore, competition from alternative energy efficiency technologies and fluctuating policy support in some regions pose challenges to consistent market growth.

Concentration Insights

The competitive landscape of the combined heat and power market features a mix of large, established multinational corporations and specialized technology providers. The market concentration is moderately high, with key players holding significant shares due to their extensive product portfolios, global service networks, and strong research and development capabilities. These leading companies often provide complete turnkey solutions, from engineering and equipment supply to installation and long-term maintenance. The market also includes a considerable number of regional players and system integrators who cater to specific local demands and applications. Competition is intensifying as companies focus on innovation, particularly in developing more efficient prime movers like turbines and engines, and advanced control systems. Partnerships and acquisitions are common strategies for companies aiming to expand their technological expertise and geographic reach in this evolving market.

Type Insights

Combined heat and power systems are primarily categorized based on their prime mover technology. The main types include gas turbine-based CHP, steam turbine-based CHP, reciprocating engine-based CHP, and fuel cell-based CHP. Gas turbine systems are widely used for large-scale industrial and district heating applications due to their high power output and reliability. Steam turbine systems are often employed in industrial settings where high-pressure steam is a process requirement. Reciprocating engine systems are highly popular for small to medium-scale applications, including commercial buildings and smaller industrial facilities, prized for their quick start-up times and high electrical efficiency. Fuel cell-based CHP represents an emerging and cleaner technology, offering silent operation and very low emissions, making it suitable for sensitive environments like hospitals and universities. The choice of system type is influenced by factors such as required capacity, fuel availability, thermal-to-power ratio needs, and capital budget.

Application Insights

The application of combined heat and power systems spans a diverse range of sectors, each with unique energy demands. The industrial sector is the largest adopter, utilizing CHP in manufacturing processes such as chemical production, refining, paper and pulp manufacturing, and food processing, where both steam and electricity are consumed continuously. The commercial sector, including hospitals, universities, hotels, and office buildings, uses CHP for space heating, cooling, and hot water, significantly reducing utility expenses. Institutional applications are also significant, with military bases, airports, and wastewater treatment plants employing CHP for enhanced energy resilience and operational efficiency. Furthermore, district energy systems, which provide heating and cooling to multiple buildings in a community, are a growing application area, contributing to urban energy sustainability and efficiency goals.

Regional Insights

The adoption and development of the combined heat and power market vary significantly across different regions, influenced by local energy policies, fuel prices, and industrial base. North America and Europe represent mature markets with a high penetration of CHP systems, driven by long-standing policies promoting energy efficiency and carbon reduction. In Europe, countries like Germany, the UK, and the Netherlands have particularly strong markets supported by favorable regulatory frameworks. The Asia Pacific region is experiencing rapid growth, fueled by industrialization, urbanization, and increasing energy demand in countries such as China, Japan, and South Korea. Emerging economies are recognizing the value of CHP in addressing energy access and efficiency challenges. Other regions, including Latin America and the Middle East, are also showing growing interest, albeit from a smaller base, as they seek to optimize their energy infrastructure and diversify their power generation mix.

Company Insights

The combined heat and power market is served by a roster of prominent companies that provide the core technologies, engineering expertise, and services required for these systems. Key players include global giants like General Electric, Siemens Energy, and Mitsubishi Heavy Industries, which offer large-scale gas and steam turbines. Companies such as Caterpillar (through its subsidiary Solar Turbines) and Cummins are leaders in providing engine-based CHP solutions for a wide range of capacities. Other significant contributors include Veolia, CENTRAX Gas Turbines, and 2G Energy AG, who specialize in packaged CHP units and system integration. These companies compete on technology efficiency, reliability, service support, and the ability to offer customized solutions tailored to specific client needs and applications, from massive industrial complexes to smaller commercial buildings.

Recent Developments

The combined heat and power market is dynamic, with recent developments focusing on enhancing efficiency, reducing emissions, and improving system flexibility. A prominent trend is the increasing integration of renewable and low-carbon fuels into CHP systems. There is growing activity in projects utilizing biogas from landfills or wastewater treatment, as well as research into hydrogen-capable turbines and engines. Technological advancements are leading to the development of more modular and containerized CHP units, simplifying installation and reducing costs. Digitalization is another key area of development, with companies incorporating advanced sensors, data analytics, and remote monitoring to optimize CHP performance and predictive maintenance. Furthermore, several regions have announced new policy initiatives and funding programs aimed at accelerating the deployment of high-efficiency cogeneration as part of broader climate action plans, signaling continued government support for the market.

Report Segmentation

This comprehensive market research report on the combined heat and power industry is meticulously segmented to provide a detailed and granular analysis. The segmentation allows for a deep dive into specific aspects of the market, offering valuable insights for strategic decision-making. The report is structured based on type, categorizing the market into segments such as large-scale gas turbine CHP, steam turbine CHP, reciprocating engine CHP, and emerging fuel cell CHP. It is further segmented by application, analyzing demand across key sectors including industrial manufacturing, commercial buildings, institutional facilities, and district energy systems. A crucial component of the segmentation is the regional analysis, which provides a breakdown of market trends, growth potential, and regulatory landscapes across major geographic areas including North America, Europe, Asia Pacific, and the Rest of the World. This multi-faceted approach ensures a holistic understanding of the market dynamics.

FAQs

What is combined heat and power? Combined heat and power, also known as cogeneration, is an energy-efficient technology that generates electricity and captures usable heat simultaneously from the same fuel source, significantly increasing overall system efficiency compared to separate generation.

How does a CHP system work? A CHP system works by using a prime mover, such as a gas turbine or reciprocating engine, to generate electricity. The heat produced during this process, which would normally be wasted, is recovered through heat exchangers and used for applications like space heating, industrial process steam, or hot water.

What are the benefits of CHP? The primary benefits of CHP include significantly higher fuel efficiency, which leads to reduced energy costs and lower greenhouse gas emissions. It also enhances energy reliability and security by providing on-site power generation, reducing dependence on the central grid.

What fuels can be used in CHP? CHP systems are fuel-flexible and can operate on a variety of fuels including natural gas, which is most common, as well as biogas, biomass, coal, diesel, and increasingly, hydrogen blends, allowing for adaptation to local fuel availability and sustainability goals.

Where is CHP commonly used? CHP is commonly used in facilities with simultaneous needs for electricity and thermal energy. This includes large industrial plants (e.g., refineries, chemical plants), commercial buildings (hospitals, universities), institutional settings, and district energy systems that serve multiple buildings.

What is the difference between CHP and traditional power generation? The key difference is that traditional power generation plants discard a large amount of heat as waste, often operating at 30-50% efficiency. CHP systems capture and utilize this waste heat, achieving total system efficiencies of 75% or higher, making them much more energy-efficient.

The Global Combined Heat & Power Market size was valued at $XX billion in 2023, and is anticipated to reach $XX billion by 2030, growing at a CAGR of XX% during the forecast period. Citius Research has developed a research report titled “Combined Heat & Power Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Combined Heat and Power Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Combined Heat & Power Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Combined Heat and Power Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Combined Heat and Power Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Combined Heat & Power Market
• Research Methodology
• Executive Summary
• Market Dynamics of Combined Heat & Power Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Combined Heat & Power Market
• Cost and Gross Margin Analysis of Combined Heat & Power Market
• Combined Heat & Power Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Combined Heat & Power Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Combined Heat and Power Market Key Stakeholders

Below are the key stakeholders for the Combined Heat & Power Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Combined Heat & Power Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Combined Heat & Power Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Combined Heat & Power Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Combined Heat & Power Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Combined Heat & Power Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Combined Heat and Power Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Combined Heat and Power Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Combined Heat and Power Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Combined Heat and Power Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Combined Heat and Power Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Combined Heat and Power Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Combined Heat and Power Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Combined Heat and Power Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Combined Heat and Power Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Combined Heat and Power Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Combined Heat and Power Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Combined Heat and Power Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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