Collapsible Gates Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207422
  • Format: Electronic (PDF)
  • Number of Pages: 213
  • Author(s): Joshi, Madhavi

Report Overview

The Collapsible Gates Market size was estimated at USD 450 million in 2023 and is projected to reach USD 900 million by 2030, exhibiting a compound annual growth rate (CAGR) of 10.50% during the forecast period (2024-2030).

Collapsible Gates Market

(Market Size)
$450 million
$900 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.50%
2023 Market Size USD 450 million
2030 Market Size USD 900 million
Key Players ASSA ABLOY, Hormann, Cornell Iron Works, Overhead Door Corporation, Clopay

Market Summary

The collapsible gates market is a specialized segment within the broader security and access control solutions industry, primarily serving the manufacturing and construction sectors. These gates are valued for their robust security features, space-saving designs, and operational flexibility, making them indispensable in industrial settings, warehouses, commercial buildings, and residential complexes. The market is characterized by a diverse range of products, including manual and automated variants, fabricated from materials such as steel, aluminum, and iron to cater to varying security needs and environmental conditions. Demand is largely driven by the need for perimeter security, traffic management, and controlled access in high-risk areas. Manufacturers continuously innovate to enhance durability, corrosion resistance, and ease of installation, aligning with evolving safety standards and end-user requirements. The market is globally distributed, with significant production and consumption hubs in North America, Europe, and Asia Pacific, where industrialization and infrastructure development are prominent.

Key Highlights

Key highlights of the collapsible gates market include the integration of advanced technologies such as automation and remote access control, which enhance functionality and user convenience. These gates are increasingly being equipped with IoT-enabled sensors and smart locking mechanisms, allowing for seamless integration with building management systems. Another notable trend is the emphasis on customization, where manufacturers offer tailored solutions in terms of size, design, and material to meet specific client needs in the manufacturing and construction industries. Sustainability is also gaining traction, with a shift towards eco-friendly materials and powder-coated finishes that reduce environmental impact. Leading companies like Ameristar Fence, Anchor Fence, and Allied Tube and Conduit are focusing on product innovation and strategic partnerships to strengthen their market presence. Additionally, compliance with international safety standards, such as those set by ASTM and OSHA, ensures that these gates provide reliable security while minimizing operational risks.

Drivers, Opportunities & Restraints

Primary drivers for the collapsible gates market include rising security concerns across industrial and commercial facilities, coupled with stringent government regulations mandating enhanced safety measures in workplaces. The growth of the construction industry, particularly in emerging economies, further propels demand for durable and versatile access control solutions. Opportunities abound in the development of smart cities and infrastructure projects, where collapsible gates are essential for managing pedestrian and vehicular movement. The adoption of automation and energy-efficient systems presents another growth avenue, allowing companies to cater to tech-savvy consumers seeking integrated security solutions. However, the market faces restraints such as high initial costs associated with automated gates and maintenance challenges in harsh environments. Fluctuations in raw material prices, especially for steel and aluminum, can also impact profitability and pricing strategies. Economic uncertainties and supply chain disruptions pose additional risks, potentially slowing market expansion in certain regions.

Concentration Insights

The collapsible gates market exhibits a moderate level of concentration, with several established players dominating the landscape through extensive product portfolios and global distribution networks. Key companies such as Ameristar Fence, Anchor Fence, and Allied Tube and Conduit hold significant market shares, leveraging their expertise in security solutions and long-standing industry relationships. Regional manufacturers also play a crucial role, particularly in Asia Pacific and Latin America, where local demand and cost-effective production capabilities give them a competitive edge. The market is characterized by strategic mergers and acquisitions, as larger firms seek to expand their geographical reach and technological capabilities. Innovation remains a focal point, with companies investing in R&D to develop lightweight, high-strength materials and automated systems. Despite the presence of dominant players, the market offers opportunities for niche specialists focusing on customized solutions for specific applications, such as high-security industrial sites or aesthetic residential projects.

Type Insights

Collapsible gates are categorized based on operation mechanism and material composition, with manual and automated types being the primary segments. Manual gates are widely used due to their cost-effectiveness and simplicity, ideal for applications where frequent access is not required. Automated gates, powered by electric motors or hydraulic systems, are gaining popularity in high-traffic areas for their convenience and enhanced security features. Materials play a critical role in defining gate performance; steel gates are preferred for their strength and durability, making them suitable for heavy-duty industrial use. Aluminum gates offer a lightweight and corrosion-resistant alternative, often chosen for commercial and residential settings where aesthetics and ease of operation are important. Iron gates, though less common, provide a traditional look with robust security, frequently used in historical or decorative applications. Innovations in material science, such as powder coating and galvanization, extend product lifespan and reduce maintenance needs.

Application Insights

Collapsible gates find extensive applications across the manufacturing and construction industries, primarily for perimeter security, access control, and space partitioning. In manufacturing facilities, these gates secure entry points, storage areas, and machinery zones, preventing unauthorized access and enhancing workplace safety. Construction sites utilize collapsible gates to demarcate work areas, manage equipment movement, and comply with safety regulations. Commercial applications include use in retail spaces, parking lots, and office buildings, where they control pedestrian and vehicular flow. Residential sectors employ these gates for property protection, balcony enclosures, and garden security. Emerging applications in transportation hubs, such as airports and train stations, highlight their versatility in crowd management and emergency containment. The adaptability of collapsible gates to various environments underscores their importance in modern infrastructure projects.

Regional Insights

The collapsible gates market demonstrates distinct regional dynamics influenced by industrialization levels, regulatory frameworks, and infrastructure development. North America and Europe are mature markets, driven by strict safety standards and high adoption of automated security solutions. The United States and Germany are key contributors, with robust manufacturing and construction sectors fueling demand. Asia Pacific emerges as a high-growth region, propelled by rapid urbanization, industrial expansion, and government initiatives in countries like China and India. Latin America and the Middle East show promising growth due to increasing investments in commercial infrastructure and residential projects. Africa, while still nascent, presents opportunities in urban security projects. Regional preferences vary; for instance, automated gates are more prevalent in developed economies, whereas manual gates dominate in cost-sensitive markets. Local regulations and climate conditions also influence material choices and design specifications.

Company Insights

Prominent companies in the collapsible gates market include Ameristar Fence, Anchor Fence, Allied Tube and Conduit, and Jerith Manufacturing, among others. These players emphasize product innovation, quality assurance, and customer-centric approaches to maintain competitive advantage. Ameristar Fence is renowned for its high-security solutions and extensive distribution network, while Anchor Fence specializes in durable, customizable gates for industrial applications. Allied Tube and Conduit focuses on material excellence and cost-effective production techniques. Jerith Manufacturing stands out for its automated gate systems and integration capabilities. Other notable participants include Delta Scientific and HySecurity, which cater to niche segments such as crash-rated gates and high-speed operations. Strategies such as strategic alliances, geographic expansion, and portfolio diversification are common, enabling companies to address evolving market needs and strengthen their global footprint.

Recent Developments

Recent developments in the collapsible gates market highlight a trend towards technological integration and sustainability. Companies are launching IoT-enabled gates with features like remote monitoring, biometric access, and energy-efficient motors, aligning with smart infrastructure demands. For instance, new automated models now incorporate solar power options to reduce operational costs and environmental impact. Material advancements include the use of recycled steel and aluminum, coupled with eco-friendly coatings that enhance durability. Strategic acquisitions have also been observed, such as larger firms acquiring tech startups to bolster their automation capabilities. Regulatory compliance remains a focus, with products increasingly designed to meet updated safety standards from organizations like OSHA and ASTM. Additionally, customization services have expanded, allowing clients to request bespoke designs for specific architectural or security requirements, reflecting a shift towards personalized solutions in the market.

Report Segmentation

The collapsible gates market report is segmented based on type, material, application, and region to provide a comprehensive analysis. By type, the market is divided into manual and automated gates, with further subcategories based on operation mechanisms such as sliding, swinging, or folding designs. Material segmentation includes steel, aluminum, iron, and others, each offering distinct advantages in terms of strength, weight, and corrosion resistance. Application-wise, the market covers industrial, commercial, residential, and infrastructure sectors, detailing usage in manufacturing plants, retail spaces, homes, and public facilities. Geographically, the report examines North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, highlighting regional trends, key players, and growth opportunities. This multidimensional segmentation enables stakeholders to identify niche markets, assess competitive landscapes, and make informed strategic decisions.

FAQs

What are the common types of collapsible gates available? Common types include manual collapsible gates, which are operated by hand, and automated gates that use electric or hydraulic systems for operation. These gates can further be categorized into sliding, swinging, and folding variants based on their movement mechanism.

Which materials are used in manufacturing collapsible gates? Collapsible gates are primarily made from steel, aluminum, and iron. Steel gates are favored for their strength and durability, aluminum for lightweight and corrosion resistance, and iron for traditional and decorative applications.

What are the primary applications of collapsible gates? These gates are widely used for perimeter security, access control, and space management in industrial facilities, construction sites, commercial buildings, residential properties, and transportation hubs.

How do automated collapsible gates function? Automated gates operate using electric motors or hydraulic systems, often integrated with remote controls, keypads, or sensors for seamless access. They can be programmed for scheduled operation and linked to security systems for enhanced functionality.

What factors should be considered when selecting a collapsible gate? Key factors include the intended application, required security level, material durability, installation environment, operational mechanism (manual or automated), compliance with safety standards, and budget constraints.

Who are the leading manufacturers in the collapsible gates market? Notable manufacturers include Ameristar Fence, Anchor Fence, Allied Tube and Conduit, Jerith Manufacturing, Delta Scientific, and HySecurity, among others, known for their innovative and reliable security solutions.

Citius Research has developed a research report titled “Collapsible Gates Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Collapsible Gates Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Collapsible Gates Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Collapsible Gates Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Collapsible Gates Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Collapsible Gates Market
• Research Methodology
• Executive Summary
• Market Dynamics of Collapsible Gates Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Collapsible Gates Market
• Cost and Gross Margin Analysis of Collapsible Gates Market
• Collapsible Gates Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Collapsible Gates Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Collapsible Gates Market Key Stakeholders

Below are the key stakeholders for the Collapsible Gates Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Collapsible Gates Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Collapsible Gates Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Collapsible Gates Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Collapsible Gates Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Collapsible Gates Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Collapsible Gates Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Collapsible Gates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Collapsible Gates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Collapsible Gates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Collapsible Gates Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Collapsible Gates Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Collapsible Gates Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Collapsible Gates Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Collapsible Gates Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Collapsible Gates Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Collapsible Gates Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Collapsible Gates Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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