Collagen Peptide and Gelatin Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196424
  • Format: Electronic (PDF)
  • Number of Pages: 202
  • Author(s): Joshi, Madhavi

Report Overview

The Collagen Peptide and Gelatin Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 8 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.80% during the forecast period (2024-2030).

Collagen Peptide and Gelatin Market

(Market Size)
$3.5 billion
$8 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.80%
2023 Market Size USD 3.5 billion
2030 Market Size USD 8 billion
Key Players Gelita, Rousselot, PB Leiner, Nitta Gelatin, Weishardt

Market Summary

The collagen peptide and gelatin market is a significant segment within the global food and beverages industry, characterized by steady demand driven by diverse applications and consumer interest in health and wellness. These proteins are derived primarily from animal sources such as bovine, porcine, and marine, and are valued for their functional properties, including gelation, emulsification, and water-binding capabilities. The market serves a broad spectrum of applications, ranging from functional foods and dietary supplements to confectionery and beverages, making it integral to product innovation and development. Key industry participants include multinational corporations and specialized manufacturers who focus on producing high-quality, sustainable ingredients. The market is influenced by evolving consumer preferences, regulatory frameworks, and advancements in extraction and processing technologies. As health consciousness rises, the demand for clean-label and natural ingredients further propels growth, positioning collagen peptide and gelatin as essential components in modern food formulations.

Key Highlights

The collagen peptide and gelatin market is distinguished by several key highlights that underscore its importance and potential. One notable aspect is the increasing utilization of these proteins in sports nutrition and functional foods, catering to consumers seeking protein enrichment and joint health benefits. Another highlight is the growing adoption of marine-sourced collagen, which appeals to specific dietary preferences and sustainability concerns. The market also benefits from robust research and development activities aimed at enhancing bioavailability and expanding application scope. Additionally, strategic collaborations and mergers among leading companies are prevalent, driving innovation and market consolidation. The emphasis on product certification, such as non-GMO, halal, and kosher, further broadens consumer reach and compliance with diverse regulatory requirements. These factors collectively highlight the market's dynamic nature and its alignment with contemporary industry trends.

Drivers, Opportunities & Restraints

Several drivers propel the collagen peptide and gelatin market, including rising health awareness, increasing demand for protein-fortified products, and the growing aging population seeking nutritional solutions for bone and joint health. Opportunities abound in the expansion of application areas, such as the incorporation of collagen into beverages and snacks, and the exploration of plant-based alternatives to cater to vegan consumers. However, the market faces restraints, including concerns over animal diseases, which can impact raw material supply and consumer confidence. Regulatory challenges related to labeling and health claims also pose hurdles, requiring companies to navigate complex compliance landscapes. Additionally, price volatility of raw materials and competition from other protein sources may limit growth. Despite these restraints, innovation and strategic market positioning offer pathways to overcome challenges and capitalize on emerging opportunities.

Concentration Insights

The market concentration for collagen peptide and gelatin is characterized by the presence of both global leaders and regional players, creating a competitive yet fragmented landscape. Major companies such as Gelita, Rousselot, and Nitta Gelatin dominate with extensive product portfolios and strong distribution networks. These players focus on vertical integration, controlling aspects from raw material sourcing to finished product manufacturing, which enhances their market hold. Regional concentration is evident in areas with robust livestock industries, such as North America and Europe, which are key production hubs. Meanwhile, Asia-Pacific is emerging as a significant consumer and producer, driven by increasing disposable incomes and health trends. The concentration also reflects a trend towards specialization, with some companies focusing on niche applications like pharmaceuticals or cosmetics, thereby diversifying the competitive dynamics and fostering innovation through targeted expertise.

Type Insights

In terms of type, the collagen peptide and gelatin market is segmented primarily into gelatin and collagen peptides, each with distinct properties and applications. Gelatin, known for its gelling and thickening abilities, is widely used in confectionery, desserts, and meat processing, where texture and stability are critical. Collagen peptides, hydrolyzed forms of collagen, are soluble and easily incorporated into beverages, dietary supplements, and functional foods due to their high bioavailability and neutral taste. Bovine-sourced variants lead the market owing to abundant availability, while porcine and marine sources are gaining traction for specific dietary and cultural preferences. Marine collagen, derived from fish skin and scales, is particularly popular in regions emphasizing sustainability and hypoallergenic properties. The diversity in types allows manufacturers to tailor products to meet varying functional requirements and consumer demands, driving innovation and segment growth.

Application Insights

Application insights reveal that the collagen peptide and gelatin market is diverse, spanning multiple sectors within the food and beverages industry. Functional foods and dietary supplements represent the largest application segment, driven by consumer interest in health optimization, protein intake, and wellness trends. In confectionery, gelatin is indispensable for producing gummies, marshmallows, and other products requiring specific textural properties. The beverages segment is growing rapidly, with collagen peptides being added to juices, shakes, and functional drinks for their health benefits without altering taste. Meat processing applications utilize gelatin for binding, emulsifying, and improving product consistency. Additionally, there is emerging use in dairy and bakery products to enhance nutritional profiles and functional attributes. This broad application spectrum underscores the versatility of collagen and gelatin, making them valuable ingredients across various food categories.

Regional Insights

Regionally, the collagen peptide and gelatin market exhibits varied dynamics, with North America and Europe leading in terms of consumption and production due to well-established food processing industries and high health awareness. North America benefits from strong demand for dietary supplements and functional foods, while Europe is characterized by stringent quality standards and innovation in gelatin applications. The Asia-Pacific region is the fastest-growing market, fueled by rising disposable incomes, urbanization, and increasing adoption of Western dietary habits, particularly in countries like China, Japan, and India. Latin America and the Middle East & Africa are emerging regions, with growth driven by expanding food industries and growing awareness of nutritional benefits. Each region presents unique opportunities and challenges, influenced by local dietary preferences, regulatory environments, and economic conditions, shaping the global market landscape.

Company Insights

Key companies in the collagen peptide and gelatin market include Gelita, Rousselot, Nitta Gelatin, Weishardt, and Tessenderlo Group, among others. These players are renowned for their extensive research capabilities, product innovation, and global reach. Gelita and Rousselot, as market leaders, focus on developing specialized products for health and nutrition applications, leveraging their technological expertise. Nitta Gelatin emphasizes quality and sustainability, particularly in its marine collagen offerings. Weishardt is known for its natural and clean-label products, catering to the growing demand for transparency. Tessenderlo Group integrates sustainability into its operations, appealing to environmentally conscious consumers. These companies engage in strategic initiatives such as acquisitions, partnerships, and capacity expansions to strengthen their market positions. Their efforts in obtaining certifications and complying with international standards further enhance credibility and competitive advantage in a crowded marketplace.

Recent Developments

Recent developments in the collagen peptide and gelatin market highlight ongoing innovation and strategic movements. Companies are increasingly investing in research to improve extraction processes and develop new applications, such as collagen-fortified snacks and beverages. There has been a notable shift towards sustainable sourcing, with initiatives to utilize by-products from the meat and fishing industries, reducing waste and enhancing eco-friendliness. Acquisitions and mergers have been prevalent, enabling firms to expand their product portfolios and geographic presence. For instance, several leading players have acquired smaller specialized manufacturers to bolster their capabilities in niche segments. Additionally, advancements in hydrolysis technology have led to the production of collagen peptides with enhanced functional properties, meeting the demand for high-quality, effective ingredients. These developments reflect the market's adaptability and focus on future growth opportunities.

Report Segmentation

The report on the collagen peptide and gelatin market is segmented to provide detailed insights across various dimensions. Segmentation by type includes gelatin and collagen peptides, with further breakdowns by source such as bovine, porcine, marine, and poultry. Application segmentation covers functional foods, dietary supplements, confectionery, beverages, meat processing, and others, allowing for targeted analysis of each sector. Geographically, the report is divided into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, with country-level analysis for key markets. Additionally, the report may segment based on form (powder, liquid) and end-use industries within food and beverages. This comprehensive segmentation enables stakeholders to identify specific growth areas, understand regional nuances, and make informed decisions based on detailed, categorized data relevant to their interests and strategies.

FAQs

What are the key drivers of the collagen peptide and gelatin market? The primary drivers include rising health consciousness, increasing demand for protein-enriched foods, growth in the aging population seeking joint and bone health solutions, and expansion in applications within the food and beverages industry.

Which regions are leading in the consumption of collagen peptide and gelatin? North America and Europe are the leading consumers due to established health trends and food processing capabilities, while Asia-Pacific is the fastest-growing region, driven by urbanization and rising disposable incomes.

What are the main applications of collagen peptide and gelatin in the food industry? Major applications include functional foods, dietary supplements, confectionery products, beverages, and meat processing, where they serve as gelling agents, stabilizers, and protein fortifiers.

Who are the prominent companies in the collagen peptide and gelatin market? Key players include Gelita, Rousselot, Nitta Gelatin, Weishardt, and Tessenderlo Group, known for their innovation, extensive product ranges, and global distribution networks.

How is the market addressing sustainability concerns? Companies are focusing on sustainable sourcing by utilizing animal by-products, reducing waste, and developing marine-based options, along with obtaining certifications for eco-friendly and ethical practices.

Citius Research has developed a research report titled “Collagen Peptide and Gelatin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Collagen Peptide and Gelatin Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Collagen Peptide and Gelatin Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Collagen Peptide and Gelatin Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Collagen Peptide and Gelatin Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Collagen Peptide and Gelatin Market
• Research Methodology
• Executive Summary
• Market Dynamics of Collagen Peptide and Gelatin Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Collagen Peptide and Gelatin Market
• Cost and Gross Margin Analysis of Collagen Peptide and Gelatin Market
• Collagen Peptide and Gelatin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Collagen Peptide and Gelatin Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Collagen Peptide and Gelatin Market Key Stakeholders

Below are the key stakeholders for the Collagen Peptide and Gelatin Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Collagen Peptide and Gelatin Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Collagen Peptide and Gelatin Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Collagen Peptide and Gelatin Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Collagen Peptide and Gelatin Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Collagen Peptide and Gelatin Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Collagen Peptide and Gelatin Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Collagen Peptide and Gelatin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Collagen Peptide and Gelatin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Collagen Peptide and Gelatin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Collagen Peptide and Gelatin Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Collagen Peptide and Gelatin Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Collagen Peptide and Gelatin Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Collagen Peptide and Gelatin Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Collagen Peptide and Gelatin Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Collagen Peptide and Gelatin Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Collagen Peptide and Gelatin Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Collagen Peptide and Gelatin Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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