Coffee Extracts Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195124
  • Format: Electronic (PDF)
  • Number of Pages: 217
  • Author(s): Joshi, Madhavi

Report Overview

The Coffee Extracts Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Coffee Extracts Market

(Market Size)
$1.8 billion
$4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 4 billion
Key Players Nestlé, Starbucks, JM Smucker, Kraft Heinz, Strauss Group

Market Summary

The coffee extracts market is a dynamic segment within the global food and beverages industry, characterized by the processing of coffee beans into concentrated liquid or powder forms. These extracts are widely utilized for their intense flavor, aroma, and functional properties, serving as key ingredients across various applications. The market is driven by the growing consumer inclination towards convenient and ready-to-use coffee solutions, alongside the rising popularity of coffee-flavored products. Industry participants are engaged in the production, distribution, and innovation of coffee extracts to meet diverse consumer demands and industrial requirements. The market landscape is competitive, with numerous players striving to enhance their product portfolios and expand their geographical presence. Sustainability and sourcing practices are increasingly becoming focal points, influencing production strategies and consumer preferences. The evolution of extraction technologies and methods continues to shape product quality and variety, catering to both traditional and emerging market needs.

Key Highlights

The coffee extracts market is distinguished by several key highlights that underscore its significance and growth trajectory. The versatility of coffee extracts enables their use in a broad spectrum of products beyond beverages, including confectionery, bakery, dairy, and functional foods. Innovation in product development is prominent, with companies introducing organic, cold brew, and specialty coffee extracts to align with health and premiumization trends. The market benefits from the robust expansion of the food processing industry and the increasing out-of-home consumption patterns. Major players are investing in research and development to improve extraction efficiency and flavor profiles, while also focusing on sustainable and ethical sourcing of raw materials. The growing demand for natural and clean label ingredients further propels market advancements, as consumers seek transparency and quality in their food choices.

Drivers, Opportunities & Restraints

Several drivers are propelling the coffee extracts market forward, including the rising consumer demand for convenience and flavor enhancement in food and beverage products. The expanding caf? culture and the proliferation of coffee-based recipes in households and food service establishments significantly contribute to market growth. Opportunities abound in the development of innovative applications, such as in health and wellness products where coffee extracts are valued for their antioxidant properties and energy-boosting effects. The emergence of new markets in developing regions presents additional growth avenues, fueled by changing lifestyles and increasing disposable incomes. However, the market faces restraints such as price volatility of raw coffee beans, which can impact production costs and profitability. Stringent regulatory standards and certifications required for food additives also pose challenges, alongside the need for continuous innovation to maintain consumer interest and competitive advantage.

Concentration Insights

The concentration of the coffee extracts market reveals a landscape with a mix of large multinational corporations and specialized niche players. Leading companies such as Kerry Group, Givaudan, and Sensient Technologies hold significant market shares, leveraging their extensive research capabilities and global distribution networks. These players often engage in strategic activities like mergers, acquisitions, and partnerships to strengthen their market position and expand their product offerings. Regional and local manufacturers also play a crucial role, particularly in catering to specific taste preferences and domestic market needs. The market concentration is influenced by factors such as technological expertise, brand reputation, and supply chain efficiency. High barriers to entry, including the need for substantial capital investment and compliance with food safety regulations, contribute to the consolidated nature of the market among established players.

Type Insights

The coffee extracts market is segmented by type into liquid and powder forms, each catering to distinct applications and consumer preferences. Liquid coffee extracts are favored for their ease of use and ability to blend seamlessly into beverages and liquid-based products, offering consistent flavor dispersion. They are commonly used in ready-to-drink coffees, syrups, and flavoring agents. Powdered coffee extracts, on the other hand, are valued for their longer shelf life and convenience in storage and transportation, making them ideal for dry mix applications such as instant coffee, baked goods, and snack seasonings. Within these categories, variations exist based on concentration levels, roast profiles, and processing methods, including spray-dried and freeze-dried options. The choice between liquid and powder often depends on the specific requirements of the end product and the manufacturing processes involved.

Application Insights

Coffee extracts find extensive applications across the food and beverages industry, highlighting their adaptability and widespread appeal. In the beverage sector, they are integral to producing coffee drinks, both hot and cold, as well as in alcoholic beverages like coffee liqueurs and craft beers. The food segment utilizes coffee extracts in confectionery items such as chocolates, candies, and ice creams to impart rich coffee flavors. Bakery products including cakes, cookies, and pastries also incorporate these extracts for taste enhancement. Additionally, the dairy industry employs coffee extracts in flavored milks, yogurts, and desserts. Beyond traditional uses, there is growing incorporation in health-oriented products like nutritional supplements and functional foods, leveraging the natural bioactive compounds present in coffee. The versatility of coffee extracts ensures their continued demand across diverse application areas.

Regional Insights

Regionally, the coffee extracts market exhibits varied dynamics influenced by cultural preferences, economic conditions, and consumption patterns. North America and Europe are established markets, driven by high coffee consumption rates, well-developed food processing industries, and strong demand for convenience products. These regions see significant innovation and premium product offerings, with consumers showing affinity for organic and specialty coffee extracts. The Asia Pacific region is experiencing rapid growth, fueled by urbanization, rising disposable incomes, and the adoption of Western coffee cultures, particularly in countries like China, India, and Japan. Latin America, being a major coffee producer, has a robust market for extracts, both for domestic use and export. The Middle East and Africa present emerging opportunities, with increasing investment in food and beverage manufacturing and a growing caf? culture contributing to market expansion.

Company Insights

Key companies in the coffee extracts market include Kerry Group, Givaudan, Sensient Technologies, International Flavors & Fragrances Inc., and Nestl? S.A. These industry leaders are known for their comprehensive product portfolios, strong research and development initiatives, and global reach. Kerry Group focuses on taste and nutrition solutions, offering a range of coffee extracts for various applications. Givaudan emphasizes flavor innovation and sustainability in its coffee extract offerings. Sensient Technologies is recognized for its natural ingredient solutions and advanced extraction technologies. International Flavors & Fragrances Inc. provides diverse flavor systems, including coffee extracts, tailored to customer needs. Nestl? S.A., through its brands like Nescaf?, has a significant presence in the instant coffee and extract segments. These companies engage in continuous innovation, strategic expansions, and sustainability practices to maintain competitiveness and meet evolving market demands.

Recent Developments

Recent developments in the coffee extracts market reflect ongoing innovation and strategic movements among key players. Companies are increasingly launching new products, such as organic and cold brew concentrates, to cater to health-conscious consumers and premium segments. Technological advancements in extraction methods, including supercritical fluid extraction and ultrasound-assisted extraction, are being adopted to enhance efficiency and product quality. Sustainability initiatives have gained prominence, with firms investing in ethically sourced beans and environmentally friendly processing techniques. Strategic partnerships and acquisitions are common, as companies aim to expand their geographical footprint and product capabilities. For instance, several major players have acquired smaller specialty firms to diversify their offerings and strengthen their market position. Additionally, there is a growing focus on clean label and transparent sourcing, responding to consumer demands for natural and responsibly produced ingredients.

Report Segmentation

The coffee extracts market report is segmented to provide detailed insights into various aspects of the industry. Segmentation by type includes liquid extracts and powder extracts, each analyzed for their market dynamics and growth prospects. By application, the market is divided into beverages, food products, and others, with further sub-segments such as bakery, confectionery, dairy, and functional foods. Geographic segmentation covers key regions including North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa, each examined for their unique market characteristics and trends. Additionally, the report may segment based on nature, distinguishing between conventional and organic coffee extracts, and by distribution channel, covering direct sales, distributors, and online retail. This comprehensive segmentation enables a thorough understanding of market opportunities and challenges across different dimensions.

FAQs

What are coffee extracts? Coffee extracts are concentrated forms derived from coffee beans, available as liquids or powders, used to impart coffee flavor, aroma, and functional properties in various food and beverage products.

How are coffee extracts used in the food industry? They are utilized in beverages, baked goods, confectionery, dairy products, and functional foods to enhance taste and provide consistent flavor profiles in manufacturing processes.

What drives the demand for coffee extracts? Demand is driven by the growing popularity of coffee-flavored products, convenience trends, and the expansion of the food processing and beverage industries globally.

Which regions are key markets for coffee extracts? Key markets include North America and Europe due to high consumption, with rapid growth in Asia Pacific driven by changing lifestyles and increasing disposable incomes.

Who are the major players in the coffee extracts market? Major players include Kerry Group, Givaudan, Sensient Technologies, International Flavors & Fragrances Inc., and Nestl? S.A., known for their innovation and global presence.

Citius Research has developed a research report titled “Coffee Extracts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Coffee Extracts Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Coffee Extracts Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Coffee Extracts Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Coffee Extracts Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Coffee Extracts Market
• Research Methodology
• Executive Summary
• Market Dynamics of Coffee Extracts Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Coffee Extracts Market
• Cost and Gross Margin Analysis of Coffee Extracts Market
• Coffee Extracts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Coffee Extracts Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Coffee Extracts Market Key Stakeholders

Below are the key stakeholders for the Coffee Extracts Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Coffee Extracts Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Coffee Extracts Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Coffee Extracts Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Coffee Extracts Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Coffee Extracts Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Coffee Extracts Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Coffee Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Coffee Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Coffee Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Coffee Extracts Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Coffee Extracts Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Coffee Extracts Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Coffee Extracts Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Coffee Extracts Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Coffee Extracts Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Coffee Extracts Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Coffee Extracts Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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