Cocoa Solid Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196411
  • Format: Electronic (PDF)
  • Number of Pages: 212
  • Author(s): Joshi, Madhavi

Report Overview

The Cocoa Solid Market size was estimated at USD 3.5 billion in 2023 and is projected to reach USD 6.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 9.50% during the forecast period (2024-2030).

Cocoa Solid Market

(Market Size)
$3.5 billion
$6.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 9.50%
2023 Market Size USD 3.5 billion
2030 Market Size USD 6.5 billion
Key Players Barry Callebaut, Cargill, Olam International, Blommer Chocolate Company, NATRA

Market Summary

The cocoa solid market is a critical segment within the global food and beverages industry, primarily driven by the widespread consumption of chocolate and other cocoa-based products. Cocoa solids, derived from cocoa beans, are the non-fat component of cocoa liquor and are essential for providing the characteristic chocolate flavor in various applications. The market is characterized by a complex supply chain involving cocoa farming, processing, and distribution, with major growing regions located in West Africa, particularly C?te d'Ivoire and Ghana. Increasing consumer awareness regarding the health benefits associated with dark chocolate, which contains higher cocoa solid content, is positively influencing market dynamics. Additionally, the rising demand for premium and organic chocolate products is encouraging manufacturers to focus on quality and sustainable sourcing practices. The market is also witnessing innovations in product formulations to cater to evolving consumer preferences, such as sugar-free and vegan chocolate options. Despite facing challenges related to price volatility and supply chain disruptions, the cocoa solid market continues to exhibit resilience and growth potential, supported by steady demand from both developed and emerging economies.

Key Highlights

The cocoa solid market is distinguished by several key highlights that underscore its significance and trajectory. A prominent trend is the growing consumer inclination toward dark chocolate, recognized for its antioxidant properties and potential cardiovascular benefits, which is boosting the demand for high-cocoa solid content products. Sustainability and ethical sourcing have become paramount, with leading companies and industry initiatives like the Cocoa & Forests Initiative focusing on eliminating deforestation and improving farmer livelihoods. Technological advancements in processing techniques are enhancing the efficiency of cocoa solid extraction and improving product quality, enabling manufacturers to meet stringent food safety and quality standards. The market is also experiencing increased investment in research and development to create innovative applications beyond traditional confectionery, such as in functional foods and beverages. Furthermore, the expansion of retail distribution channels, including e-commerce, is making cocoa-based products more accessible to a global audience, thereby driving market penetration and growth.

Drivers, Opportunities & Restraints

Several drivers are propelling the cocoa solid market forward, with the most significant being the rising global consumption of chocolate and cocoa-infused products, fueled by changing lifestyles and disposable incomes. Health and wellness trends are acting as a major driver, as consumers increasingly seek out dark chocolate and other products with high cocoa content for their flavanol benefits. Opportunities abound in the development of new product categories, such as cocoa solid-enriched health supplements, snacks, and gourmet beverages, which can attract health-conscious and premium-seeking consumers. Emerging markets in Asia-Pacific and Latin America present substantial growth opportunities due to urbanization and expanding middle-class populations. However, the market faces notable restraints, including the volatility of cocoa bean prices influenced by climatic conditions, political instability in key producing regions, and pests and diseases affecting crop yields. Additionally, increasing scrutiny over labor practices and environmental impact necessitates greater investment in sustainable and transparent supply chains, which can pose financial and operational challenges for market participants.

Concentration Insights

The global cocoa solid market exhibits a moderately concentrated landscape, with a mix of large multinational corporations and specialized processors dominating the industry. Key players such as Barry Callebaut, Cargill, Olam International, and Blommer Chocolate Company hold significant market shares due to their extensive processing capabilities, global distribution networks, and strong relationships with cocoa farmers and chocolate manufacturers. These companies are vertically integrated, often controlling aspects from sourcing raw beans to producing finished cocoa products, which provides them with a competitive advantage in terms of cost efficiency and quality control. The market concentration is also influenced by high capital requirements for establishing processing facilities and the need for consistent, large-scale supply of quality cocoa beans. While these major players lead the market, there is also a presence of smaller, artisanal, and regionally focused processors that cater to niche markets, such as organic and bean-to-bar chocolate producers. Mergers and acquisitions have been a strategic approach for larger companies to consolidate their market position and expand their geographic and product portfolios.

Type Insights

The cocoa solid market is segmented based on type, primarily into natural cocoa solids and Dutch-processed cocoa solids. Natural cocoa solids are untreated and possess a strong, acidic flavor and light color, making them a preferred choice for recipes requiring a pronounced chocolate taste and leavening agents like baking soda. This type is widely used in baking, confectionery, and some beverage applications. Dutch-processed cocoa solids, also known as alkalized cocoa, undergo a treatment with an alkaline solution to neutralize their natural acidity. This process results in a darker color, milder flavor, and improved solubility, making it ideal for products like chocolate drinks, ice creams, and certain baked goods where a less acidic profile is desired. The choice between these types depends largely on the desired end-product characteristics, with food manufacturers selecting based on flavor, color, and functional properties. The demand for both types remains robust, driven by their respective applications in the diverse food and beverage industry.

Application Insights

Application insights reveal that the cocoa solid market serves a wide array of industries, with the confectionery sector being the largest and most traditional consumer. Cocoa solids are a fundamental ingredient in chocolate bars, candies, truffles, and other sweet treats, providing the essential chocolate flavor and texture. Beyond confectionery, the bakery industry is a major application area, where cocoa solids are used in cakes, cookies, pastries, and brownies. The beverage industry utilizes cocoa solids in the production of chocolate milk, hot cocoa mixes, and some alcoholic beverages. There is growing application in the dairy industry for flavored yogurts and ice creams. Furthermore, the health and wellness sector is emerging as a significant application field, with cocoa solids being incorporated into nutritional bars, supplements, and functional foods due to their antioxidant properties. This diversification of applications is a key factor driving consistent demand across multiple market segments.

Regional Insights

Regional analysis of the cocoa solid market shows distinct patterns of production and consumption across the globe. West Africa, led by C?te d'Ivoire and Ghana, is the powerhouse of cocoa bean production, supplying the majority of the world's raw material. However, the processing of beans into cocoa solids is more concentrated in Europe and North America, with countries like the Netherlands, Germany, the United States, and Belgium hosting major processing companies. These regions are also significant consumers of finished chocolate products. The Asia-Pacific region is identified as a high-growth market for consumption, driven by rising disposable incomes, urbanization, and the adoption of Western dietary habits in countries like China, India, and Indonesia. South America, particularly Brazil and Ecuador, is both a producer and a growing consumer market. Each region presents a unique set of dynamics influenced by local economic conditions, cultural preferences, and trade policies, shaping the global flow of cocoa solids.

Company Insights

The competitive landscape of the cocoa solid market features several prominent companies that have established strong global footprints. Barry Callebaut, a Swiss company, is recognized as one of the largest manufacturers of chocolate and cocoa products, serving a vast clientele from food manufacturers to artisanal chocolatiers. Cargill, based in the U.S., operates extensive cocoa processing plants worldwide and is known for its sustainable sourcing initiatives. Olam International, with a significant presence in Asia and Africa, is a major supplier of cocoa beans and processed products. The Blommer Chocolate Company, another key U.S. player, is one of the largest cocoa processors in North America. These companies compete on factors such as product quality, consistency, supply chain reliability, and sustainability credentials. Their strategies often include investing in farmer training programs, securing sustainable bean supplies, and developing innovative cocoa products to meet specific customer needs in various applications and regions.

Recent Developments

The cocoa solid market has witnessed several recent developments reflecting industry trends toward sustainability, innovation, and expansion. Major players have intensified their commitments to sustainable cocoa sourcing, launching new programs aimed at achieving full traceability and eliminating deforestation from their supply chains. There has been a noticeable increase in partnerships between cocoa processors and food technology companies to develop new applications, such as cocoa-based meat alternatives and functional ingredients. Investment in processing facilities in emerging markets, particularly in Asia and West Africa, is on the rise to reduce logistics costs and cater to local demand. Companies are also focusing on obtaining various certifications like Fair Trade and Organic to appeal to ethically conscious consumers. Furthermore, research into more resilient and higher-yielding cocoa varieties is being pursued to address long-term supply challenges, showcasing the industry's adaptive measures in response to global pressures.

Report Segmentation

This comprehensive market report on cocoa solids offers a detailed segmentation to provide nuanced insights for strategic decision-making. The report is segmented by type, distinguishing between natural and Dutch-processed cocoa solids, to analyze their respective market dynamics, demand patterns, and growth prospects. It is further segmented by application, covering key areas such as confectionery, bakery products, beverages, dairy, and other food applications, providing an understanding of consumption trends across different industries. The regional segmentation provides an in-depth analysis of the market across North America, Europe, Asia-Pacific, South America, and the Middle East and Africa, highlighting regional production capacities, consumption patterns, and key influencing factors. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand competitive landscapes in different segments, and tailor their strategies according to type, application, and geographic-specific opportunities and challenges.

FAQs

What are cocoa solids? Cocoa solids are the components of the cocoa bean that remain after cocoa butter is extracted. They are responsible for the distinctive chocolate flavor and color in products and are rich in antioxidants and minerals.

What is the difference between cocoa powder and cocoa solids? Cocoa powder is a specific form of processed cocoa solids. The term "cocoa solids" refers to the non-fat part of the cocoa bean, while cocoa powder is produced by pulverizing the solid material left after pressing the butter out.

What is Dutch-processed cocoa? Dutch-processed cocoa is cocoa solids that have been treated with an alkaline solution to neutralize their natural acids. This process results in a darker color, milder flavor, and improved solubility compared to natural cocoa solids.

Are cocoa solids healthy? Yes, cocoa solids are considered healthy as they are a rich source of flavonoids, specifically flavanols, which are antioxidants associated with various health benefits, including improved heart health and cognitive function, particularly in dark chocolate with high cocoa content.

How are cocoa solids used in baking? In baking, cocoa solids, often in the form of cocoa powder, are used to provide chocolate flavor and color to products like cakes, cookies, and brownies. The choice between natural and Dutch-process affects the recipe's acidity and leavening requirements.

Citius Research has developed a research report titled “Cocoa Solid Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Cocoa Solid Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Cocoa Solid Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Cocoa Solid Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Cocoa Solid Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Cocoa Solid Market
• Research Methodology
• Executive Summary
• Market Dynamics of Cocoa Solid Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Cocoa Solid Market
• Cost and Gross Margin Analysis of Cocoa Solid Market
• Cocoa Solid Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Cocoa Solid Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Cocoa Solid Market Key Stakeholders

Below are the key stakeholders for the Cocoa Solid Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Cocoa Solid Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Cocoa Solid Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Cocoa Solid Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Cocoa Solid Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Cocoa Solid Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Cocoa Solid Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Cocoa Solid Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Cocoa Solid Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Cocoa Solid Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Cocoa Solid Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Cocoa Solid Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Cocoa Solid Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Cocoa Solid Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Cocoa Solid Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Cocoa Solid Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Cocoa Solid Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Cocoa Solid Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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