Cloves Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195107
  • Format: Electronic (PDF)
  • Number of Pages: 220
  • Author(s): Joshi, Madhavi

Report Overview

The Cloves Market size was estimated at USD 450 million in 2023 and is projected to reach USD 1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Cloves Market

(Market Size)
$450 million
$1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 450 million
2030 Market Size USD 1 billion
Key Players McCormick, Olam, British Pepper & Spice, The Spice Hunter, Frontier Co-op

Market Summary

The cloves market is an integral segment within the global spice industry, primarily driven by its extensive applications in the food and beverages sector. Cloves, derived from the flower buds of the Syzygium aromaticum tree, are highly valued for their distinctive aroma and flavor, making them a staple in culinary traditions worldwide. The market is characterized by steady demand from both food processing industries and household consumers, with key producing regions including Indonesia, Madagascar, and Zanzibar. The spice is utilized in various forms such as whole, powdered, and essential oil, catering to diverse industrial and retail needs. Additionally, the growing consumer inclination towards natural and organic food products has further bolstered the market, as cloves are perceived as a healthy and additive-free flavoring agent. Trade dynamics are influenced by factors such as crop yields, weather conditions, and international quality standards, ensuring a competitive and evolving marketplace.

Key Highlights

The cloves market is distinguished by several key factors that underscore its significance and growth potential. One of the primary highlights is the spice's dual role as a culinary ingredient and a component in traditional medicine, owing to its antimicrobial and antioxidant properties. This multifunctionality expands its application beyond food into pharmaceuticals and personal care products. The market is also marked by the dominance of Indonesia as the largest producer and exporter, which significantly influences global supply and pricing. Furthermore, the increasing adoption of cloves in the beverage industry, particularly in spiced teas and alcoholic drinks, represents a notable trend. Quality certifications and organic farming practices are becoming increasingly important, as consumers and manufacturers prioritize sustainably sourced and high-quality products. The market's resilience during economic fluctuations, due to consistent demand in essential segments, further highlights its stability and attractiveness to investors and stakeholders.

Drivers, Opportunities & Restraints

The cloves market is propelled by several drivers, including the rising consumer preference for natural and exotic flavors in food products, which enhances demand in the culinary sector. The growth of the health and wellness industry also acts as a significant driver, as cloves are recognized for their therapeutic benefits, leading to increased usage in dietary supplements and herbal remedies. Opportunities abound in the expansion of product applications, such as in natural preservatives and essential oils for aromatherapy, tapping into new consumer segments. However, the market faces restraints like climate sensitivity of clove crops, which can lead to supply volatility and price fluctuations. Geopolitical issues in key producing regions may also disrupt trade flows. Additionally, stringent regulatory standards for food additives and pesticides in importing countries pose challenges for exporters. Despite these restraints, innovation in processing technologies and sustainable farming practices present avenues for growth and market stabilization.

Concentration Insights

The cloves market exhibits a high degree of concentration in terms of production and export, with Indonesia accounting for a substantial share of global output. Other significant producers include Madagascar, Tanzania, and Sri Lanka, each contributing to the market's supply chain. This concentration leads to dependencies on these regions for raw material, making the market susceptible to regional disruptions such as adverse weather conditions or political instability. On the demand side, consumption is more dispersed, with major importers including India, the United States, and European countries, where cloves are used extensively in food processing and retail. The market's structure is characterized by a mix of large-scale plantations and smallholder farmers, influencing pricing and quality consistency. Efforts to diversify production to other suitable regions are ongoing to mitigate risks associated with concentration and ensure a stable supply to meet global demand.

Type Insights

The cloves market is segmented based on type into whole cloves, powdered cloves, and clove essential oil, each catering to distinct applications and consumer preferences. Whole cloves are predominantly used in culinary preparations, such as flavoring meats, stews, and baked goods, due to their ability to impart a robust aroma and taste. They are also popular in traditional practices like making pomanders and potpourri. Powdered cloves offer convenience and are widely utilized in food processing industries for products like spice blends, sauces, and ready-to-eat meals. Clove essential oil represents a high-value segment, driven by demand from the pharmaceutical, cosmetics, and aromatherapy sectors, where its antiseptic and analgesic properties are leveraged. The choice of type depends on end-use requirements, with whole cloves enjoying longer shelf life and powdered cloves providing ease of integration into formulations. Innovation in processing techniques continues to enhance the quality and versatility of these product types.

Application Insights

Cloves find diverse applications across multiple industries, with the food and beverages sector being the largest consumer. In culinary uses, they are essential for flavoring dishes, beverages, and confectionery items, such as gingerbread and mulled wines. The pharmaceutical industry utilizes cloves and their derivatives for their medicinal properties, including use in dental care products, pain relievers, and respiratory treatments due to eugenol content. Additionally, the personal care and cosmetics sector incorporates clove oil in products like toothpaste, soaps, and perfumes for its fragrance and antibacterial benefits. The growing trend of natural and organic products has further expanded applications into dietary supplements and herbal remedies. Industrial applications include use as a natural preservative in food products, leveraging its antioxidant qualities. Each application segment drives demand specific to product form, whether whole, powdered, or oil, highlighting the spice's versatility and broad market reach.

Regional Insights

The cloves market demonstrates distinct regional dynamics, with production heavily concentrated in tropical regions. Indonesia is the undisputed leader in cultivation, contributing a significant portion of global supply, followed by Madagascar and Tanzania, which are also major exporters. These regions benefit from favorable climatic conditions that support clove growth. In terms of consumption, Asia-Pacific holds a prominent position, driven by countries like India and China where cloves are integral to culinary traditions and Ayurvedic medicine. North America and Europe represent substantial import markets, with demand fueled by the food processing industry and growing interest in ethnic cuisines and natural health products. Regional disparities in import regulations and quality standards influence trade patterns, while emerging markets in Latin America and the Middle East show potential for growth due to increasing urbanization and disposable incomes. Overall, regional insights reveal a complex interplay between production capabilities and consumption trends shaping the market.

Company Insights

The competitive landscape of the cloves market features a mix of large multinational corporations and regional players engaged in production, processing, and distribution. Key companies include doTERRA Holdings, Young Living Essential Oils, and NOW Foods, which are prominent in the essential oil segment, leveraging cloves for their product lines. In the culinary sector, firms such as McCormick & Company and Everest Spices play significant roles in supplying whole and powdered cloves to retail and industrial customers. These companies focus on quality control, sustainable sourcing, and brand positioning to maintain market share. Additionally, numerous small and medium enterprises in producing regions like Indonesia and Madagascar contribute to the supply chain, often partnering with larger firms for export. Innovation in product development, such as organic and fair-trade certifications, is a common strategy among leading players to cater to evolving consumer preferences. The market's fragmentation in production is contrasted by consolidation in processing and distribution, where established brands dominate.

Recent Developments

Recent developments in the cloves market reflect trends towards sustainability, technological advancement, and market expansion. There has been a growing emphasis on organic farming practices among producers in Indonesia and Madagascar, aimed at meeting the increasing demand for chemical-free products. Technological innovations in processing, such as improved drying techniques and oil extraction methods, have enhanced product quality and yield, benefiting both producers and manufacturers. Companies are also expanding their product portfolios to include value-added items like clove-infused health supplements and natural preservatives, tapping into new application areas. Strategic partnerships and acquisitions have been observed, with major players strengthening their supply chains to ensure consistency and reduce dependency on single sources. Additionally, regulatory developments, such as stricter import standards in Europe and North America, are driving investments in certification and compliance. These developments indicate a dynamic market adapting to global trends and consumer demands.

Report Segmentation

This market research report on the cloves industry provides a detailed segmentation to offer comprehensive insights into various aspects of the market. The segmentation is based on type, including whole cloves, powdered cloves, and clove essential oil, each analyzed for their market dynamics and growth prospects. Application segmentation covers food and beverages, pharmaceuticals, personal care and cosmetics, and others, highlighting usage patterns and demand drivers across sectors. Geographically, the report is segmented into key regions such as North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa, examining production, consumption, and trade flows. Additionally, the report includes segmentation by distribution channel, encompassing direct sales, retail, and online platforms, to understand purchasing behaviors. Each segment is evaluated through qualitative and quantitative analysis, providing stakeholders with actionable intelligence to identify opportunities and make informed decisions in this evolving market.

FAQs

What are the main uses of cloves? Cloves are primarily used as a spice in cooking and baking for their strong aroma and flavor. They are also utilized in pharmaceuticals for dental care and pain relief, in personal care products like toothpaste and soaps, and in aromatherapy due to their essential oil properties.

Which countries are the largest producers of cloves? Indonesia is the largest producer of cloves, accounting for a significant share of global production. Other major producers include Madagascar, Tanzania, and Sri Lanka, which contribute substantially to the market supply.

How is clove oil extracted? Clove oil is typically extracted through steam distillation of clove buds, leaves, or stems. This process involves passing steam through the plant material to vaporize the volatile compounds, which are then condensed and separated to obtain the essential oil.

What are the health benefits of cloves? Cloves offer several health benefits, including antimicrobial, antioxidant, and anti-inflammatory properties. They are commonly used to relieve toothache, aid digestion, and support respiratory health, making them valuable in traditional and modern medicine.

Why are cloves expensive? Cloves can be relatively expensive due to their labor-intensive harvesting process, as each clove is hand-picked. Additionally, factors like crop susceptibility to weather conditions, limited growing regions, and high demand for quality products contribute to their cost.

Citius Research has developed a research report titled “Cloves Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Cloves Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Cloves Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Cloves Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Cloves Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Cloves Market
• Research Methodology
• Executive Summary
• Market Dynamics of Cloves Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Cloves Market
• Cost and Gross Margin Analysis of Cloves Market
• Cloves Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Cloves Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Cloves Market Key Stakeholders

Below are the key stakeholders for the Cloves Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Cloves Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Cloves Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Cloves Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Cloves Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Cloves Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Cloves Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Cloves Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Cloves Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Cloves Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Cloves Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Cloves Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Cloves Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Cloves Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Cloves Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Cloves Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Cloves Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Cloves Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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