Cloudifier Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195105
  • Format: Electronic (PDF)
  • Number of Pages: 202
  • Author(s): Joshi, Madhavi

Report Overview

The Cloudifier Market size was estimated at USD 220 million in 2023 and is projected to reach USD 500 million by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Cloudifier Market

(Market Size)
$220 million
$500 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 220 million
2030 Market Size USD 500 million
Key Players Kerry Group, Sensient Technologies, Döhler, TIC Gums, Florida Food Products

Market Summary

The Cloudifier Market within the Food and Beverages industry represents a specialized segment focused on cloud-based solutions that digitize and optimize various operational aspects. These platforms enable food and beverage companies to enhance supply chain visibility, improve production efficiency, and streamline distribution channels through real-time data analytics and IoT integration. The adoption of cloudifier technologies is driven by the need for greater agility, cost reduction, and compliance with stringent food safety regulations. Companies are increasingly leveraging these systems to manage inventory, track products from farm to fork, and respond dynamically to consumer demand shifts. The market is characterized by a growing emphasis on sustainability and traceability, with cloud solutions providing the necessary tools to monitor and reduce waste, ensure quality control, and maintain transparent operations. Key players include technology providers offering scalable, secure platforms tailored to the unique requirements of the food and beverage sector, facilitating digital transformation across both large enterprises and small to medium-sized businesses.

Key Highlights

The Cloudifier Market in the Food and Beverages industry is distinguished by several critical highlights. Integration of artificial intelligence and machine learning capabilities within cloud platforms allows for predictive analytics, enabling companies to forecast demand, optimize pricing, and prevent equipment failures. Another significant highlight is the enhancement of food safety protocols through blockchain technology, which ensures immutable records of transactions and movements, crucial for recall management and compliance. The shift towards Software-as-a-Service (SaaS) models offers flexible, subscription-based access to advanced tools without substantial upfront investments, making it accessible for businesses of all sizes. Additionally, the rise of smart manufacturing and Industry 4.0 principles is propelling the adoption of cloudifier solutions that support automated production lines and intelligent logistics. Emphasis on data security and compliance with regulations such as GDPR and FSMA is paramount, with providers investing heavily in robust cybersecurity measures to protect sensitive information.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the Cloudifier Market in the Food and Beverages sector. The increasing demand for operational efficiency and cost reduction is a primary driver, as companies seek to minimize waste and maximize productivity through digital tools. Stringent government regulations regarding food safety and traceability are compelling businesses to adopt cloud-based systems for better compliance and reporting. The growing consumer preference for transparency and sustainable practices also drives the need for technologies that can provide end-to-end visibility. Opportunities abound in the expansion of IoT and big data analytics, enabling more precise monitoring and decision-making. Emerging markets present significant growth potential as food and beverage companies in these regions modernize their operations. However, restraints include high implementation costs for small enterprises and concerns over data privacy and security. Resistance to technological change within traditional organizations and the need for skilled personnel to manage these systems also pose challenges to market expansion.

Concentration Insights

The Cloudifier Market concentration in the Food and Beverages industry shows a mix of established technology giants and specialized solution providers dominating the landscape. Companies such as IBM, Microsoft, SAP, and Oracle offer comprehensive cloud platforms with modules specifically designed for food and beverage applications, leveraging their extensive resources and global reach. Alongside these, niche players like Infor, Aptean, and Descartes Systems Group provide tailored solutions focusing on supply chain management, ERP, and logistics optimization. The market is moderately concentrated, with key players engaging in strategic partnerships, acquisitions, and continuous innovation to enhance their offerings. There is a noticeable trend towards collaboration between cloud service providers and food industry experts to develop more industry-specific functionalities. This concentration fosters a competitive environment that drives technological advancements and improves service delivery, benefiting end-users with more robust and integrated solutions.

Type Insights

In the Cloudifier Market for the Food and Beverages industry, solutions are primarily categorized into public cloud, private cloud, and hybrid cloud deployments. Public cloud solutions are favored for their scalability and cost-effectiveness, allowing businesses to access resources on-demand without maintaining physical infrastructure. Private cloud options are preferred by larger enterprises with heightened security and compliance needs, offering dedicated environments with greater control. Hybrid cloud models are gaining traction, combining the flexibility of public clouds with the security of private systems, ideal for companies handling sensitive data while requiring scalable compute power. Additionally, specialized software types include Enterprise Resource Planning (ERP) systems, Supply Chain Management (SCM) tools, Customer Relationship Management (CRM) platforms, and manufacturing execution systems (MES), all optimized for cloud deployment to enhance interoperability and real-time data access across departments.

Application Insights

Cloudifier applications in the Food and Beverages industry span across various critical functions. Supply chain management is a foremost application, where cloud platforms enable real-time tracking of raw materials and finished goods, improving logistics and reducing spoilage. Production management benefits through the integration of IoT devices and analytics, optimizing manufacturing processes, ensuring quality control, and minimizing downtime. Sales and marketing applications utilize cloud-based CRM systems to analyze consumer behavior, manage orders, and execute targeted campaigns. Quality and safety compliance are enhanced with tools that monitor conditions throughout the supply chain, ensuring adherence to regulations and swift response to issues. Additionally, financial management applications streamline accounting, budgeting, and forecasting, providing comprehensive insights into operational costs and profitability. These applications collectively support a more responsive, efficient, and transparent operation.

Regional Insights

The adoption of Cloudifier solutions in the Food and Beverages industry varies significantly across regions. North America leads in market penetration, driven by advanced technological infrastructure, high regulatory standards, and the presence of major food corporations and tech providers. Europe follows closely, with strong emphasis on food safety regulations and sustainability initiatives promoting cloud adoption. The Asia-Pacific region is experiencing rapid growth due to expanding food and beverage sectors, increasing digitalization, and government support for smart manufacturing. Latin America and the Middle East & Africa are emerging markets, where growth is fueled by rising investments in food processing technologies and improving internet connectivity. Each region presents unique challenges and opportunities, influenced by local regulatory environments, economic conditions, and cultural factors affecting technology adoption rates.

Company Insights

Key companies in the Cloudifier Market for the Food and Beverages industry include technology leaders and specialized firms. IBM offers Watson-based analytics and blockchain solutions for supply chain transparency. Microsoft provides Azure-based services integrating IoT and AI for operational efficiency. SAP delivers industry-specific ERP solutions like SAP S/4HANA for food and beverage management. Oracle offers cloud applications focused on supply chain and manufacturing. Infor specializes in ERP systems tailored for food production, while Aptean provides solutions for process manufacturing and compliance. Descartes Systems Group focuses on logistics and supply chain optimization. These companies compete on innovation, security, and the ability to offer customized, scalable solutions. Their strategies often involve partnerships with food industry stakeholders, continuous product enhancements, and expansion into emerging markets to capture growth opportunities.

Recent Developments

Recent developments in the Cloudifier Market for the Food and Beverages industry highlight ongoing innovation and strategic movements. There has been an increase in mergers and acquisitions, as larger tech firms acquire specialized software providers to enhance their industry offerings. For instance, acquisitions aimed at strengthening capabilities in AI-driven analytics and blockchain for traceability have been prominent. Product launches focus on integrating advanced features such as predictive maintenance, real-time monitoring, and enhanced data security protocols. Partnerships between cloud providers and food industry giants are on the rise, co-developing solutions to address specific challenges like sustainable sourcing and waste reduction. Additionally, investments in expanding data center capacities and improving global network infrastructure ensure better service delivery and compliance with regional data sovereignty laws, facilitating smoother adoption across diverse geographies.

Report Segmentation

This report on the Cloudifier Market in the Food and Beverages industry is segmented to provide detailed analysis across multiple dimensions. The segmentation by type includes public cloud, private cloud, and hybrid cloud deployments, examining adoption trends and preferences among different sized enterprises. Application segmentation covers supply chain management, production management, sales and marketing, quality and safety compliance, and financial management, highlighting the specific benefits and use cases in each area. Regional segmentation analyzes market dynamics across North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, considering local factors influencing growth. Company profiling offers insights into key players, their market strategies, and competitive positioning. This comprehensive segmentation enables stakeholders to identify growth areas, understand regional nuances, and make informed decisions based on detailed, categorized information.

FAQs

What is cloud computing in the food industry? Cloud computing in the food industry involves using remote servers hosted on the internet to store, manage, and process data, enabling enhanced operational efficiency, better supply chain visibility, and improved compliance with safety regulations through scalable and flexible digital solutions.

How does cloud technology improve food safety? Cloud technology improves food safety by providing real-time monitoring of conditions throughout the supply chain, facilitating swift traceability during recalls, ensuring compliance with regulations through automated reporting, and enabling data analytics to predict and prevent potential safety issues.

What are the benefits of cloud-based ERP for food and beverage companies? Cloud-based ERP systems offer food and beverage companies integrated management of operations, from production and inventory to sales and finance, providing real-time data access, scalability, reduced IT costs, and enhanced decision-making capabilities.

Why is traceability important in the food supply chain? Traceability is crucial in the food supply chain to ensure product safety, quickly address recalls, comply with regulatory requirements, build consumer trust by providing transparency, and optimize logistics by tracking products from origin to destination.

Which companies lead in providing cloud solutions for the food sector? Companies leading in providing cloud solutions for the food sector include IBM, Microsoft, SAP, Oracle, Infor, Aptean, and Descartes Systems Group, offering specialized platforms for ERP, supply chain management, and compliance tailored to industry needs.

Citius Research has developed a research report titled “Cloudifier Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Cloudifier Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Cloudifier Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Cloudifier Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Cloudifier Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Cloudifier Market
• Research Methodology
• Executive Summary
• Market Dynamics of Cloudifier Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Cloudifier Market
• Cost and Gross Margin Analysis of Cloudifier Market
• Cloudifier Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Cloudifier Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Cloudifier Market Key Stakeholders

Below are the key stakeholders for the Cloudifier Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Cloudifier Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Cloudifier Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Cloudifier Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Cloudifier Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Cloudifier Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Cloudifier Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Cloudifier Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Cloudifier Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Cloudifier Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Cloudifier Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Cloudifier Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Cloudifier Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Cloudifier Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Cloudifier Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Cloudifier Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Cloudifier Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Cloudifier Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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