CIGS Solar Cell Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194600
  • Format: Electronic (PDF)
  • Number of Pages: 220
  • Author(s): Joshi, Madhavi

Report Overview

The CIGS Solar Cell Market size was estimated at USD 3.85 billion in 2023 and is projected to reach USD 7.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.10% during the forecast period (2024-2030).

CIGS Solar Cell Market

(Market Size)
$3.85 billion
$7.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.10%
2023 Market Size USD 3.85 billion
2030 Market Size USD 7.5 billion
Key Players Solar Frontier, Hanergy, Avancis, MiaSol?, Flisom

Market Summary

The CIGS solar cell market represents a significant segment within the broader solar energy industry, focusing on thin-film photovoltaic technology that utilizes copper, indium, gallium, and selenide. These solar cells are known for their flexibility, lightweight properties, and potential for high efficiency rates. The market has been gaining traction due to increasing global emphasis on renewable energy sources and the push for sustainable power generation solutions. CIGS technology offers advantages such as better performance in low-light conditions and the ability to be integrated into various surfaces, including building materials and portable devices. As energy demands rise and environmental concerns intensify, the adoption of CIGS solar cells is expanding across residential, commercial, and industrial applications. Key regions driving growth include North America, Europe, and Asia-Pacific, where supportive government policies and declining production costs are fostering market development. The competitive landscape features both established players and emerging companies striving to enhance cell efficiency and reduce manufacturing expenses. Ongoing research and development efforts aim to overcome challenges related to material scarcity and production scalability, positioning CIGS technology as a promising alternative to traditional silicon-based solar cells in the evolving energy sector.

Key Highlights

The CIGS solar cell market is characterized by several key highlights that underscore its potential and current standing in the energy industry. One notable aspect is the technology's high efficiency potential, with laboratory cells achieving conversion rates competitive with other thin-film and silicon-based options. This efficiency, combined with flexibility, allows for innovative applications such as building-integrated photovoltaics (BIPV) and portable energy solutions. Another highlight is the ongoing reduction in manufacturing costs, driven by advancements in production techniques and economies of scale, making CIGS cells more accessible for widespread deployment. The market is also witnessing increased investment from both private and public sectors, fueling research into improving durability and performance under varied environmental conditions. Additionally, strategic partnerships and collaborations among key companies are accelerating technology commercialization and market penetration. The ability of CIGS cells to perform well in diverse climates and their lower temperature coefficient compared to silicon cells further enhance their appeal. These factors collectively highlight the growing relevance of CIGS solar technology in meeting global renewable energy targets and reducing carbon footprints across multiple industries.

Drivers, Opportunities & Restraints

Several drivers are propelling the growth of the CIGS solar cell market, including increasing global demand for clean energy and supportive government initiatives promoting solar power adoption. Policies such as subsidies, tax incentives, and renewable energy mandates encourage investments in thin-film technologies like CIGS. Additionally, rising environmental awareness and corporate sustainability goals are driving businesses to integrate solar solutions into their operations. The versatility of CIGS cells, suitable for applications ranging from rooftop installations to wearable electronics, expands their market potential. Opportunities abound in emerging economies where energy infrastructure development is prioritized, and in innovative sectors like automotive and consumer electronics integrating solar power. However, the market faces restraints such as the high initial capital required for manufacturing setup and competition from established silicon-based solar cells, which benefit from mature supply chains and lower perceived risks. Material availability issues, particularly concerning indium and gallium, pose supply chain challenges and cost pressures. Technological hurdles in scaling production while maintaining efficiency and longevity also act as barriers. Despite these restraints, ongoing R&D and strategic investments are expected to mitigate challenges and unlock new growth avenues in the coming years.

Concentration Insights

The CIGS solar cell market exhibits a concentrated competitive landscape with a mix of specialized manufacturers and diversified energy firms. Key players such as Solar Frontier, Hanergy, and Avancis dominate significant market shares, leveraging their technological expertise and production capabilities. These companies focus on continuous innovation to enhance cell efficiency and reduce costs, often through proprietary manufacturing processes. The market concentration is also influenced by regional factors, with companies in Japan and Germany historically leading in technology development and commercialization. Recent trends show increased participation from Chinese and American firms, intensifying competition and driving consolidation through mergers and acquisitions. Niche players and startups are emerging, focusing on specific applications or advanced materials to carve out market segments. Intellectual property and patents play a crucial role in maintaining competitive advantages, leading to strategic alliances and licensing agreements. Overall, the market's concentration is dynamic, with leaders investing heavily in capacity expansion and geographic diversification to capture growth in high-potential regions like Asia-Pacific and North America.

Type Insights

CIGS solar cells are categorized based on substrate types and manufacturing processes, primarily including rigid and flexible variants. Rigid CIGS cells are typically built on glass substrates, offering stability and efficiency suitable for standard solar panel installations in residential and commercial settings. Flexible CIGS cells, on the other hand, use substrates such as metal foils or polymers, enabling applications in curved surfaces, portable devices, and building-integrated photovoltaics. Another distinction lies in deposition techniques, with methods like co-evaporation and sputtering being prevalent. Co-evaporation allows for precise control over material composition, often resulting in higher efficiency cells, while sputtering is valued for its scalability and cost-effectiveness in mass production. Recent advancements have led to the development of lightweight and ultra-thin CIGS modules, expanding their use in aerospace and consumer electronics. The choice between types depends on factors like application requirements, cost constraints, and desired performance characteristics, with ongoing research aimed at bridging efficiency gaps between rigid and flexible options to broaden market applicability.

Application Insights

CIGS solar cells find diverse applications across multiple sectors, driven by their flexibility and efficiency attributes. In the residential sector, they are used in rooftop installations and solar shingles, offering aesthetic integration and energy savings for homeowners. Commercial applications include large-scale power plants and building-integrated photovoltaics (BIPV), where CIGS panels serve as functional elements in facades and windows, reducing energy costs and enhancing sustainability credentials. The industrial segment utilizes these cells for powering remote equipment and off-grid solutions, benefiting from their durability and performance in varied conditions. Emerging applications in the automotive industry involve integrating CIGS cells into vehicle roofs and surfaces to power auxiliary systems and extend electric vehicle range. Consumer electronics represent another growing area, with portable chargers, wearable devices, and IoT sensors leveraging lightweight and flexible CIGS technology for continuous power supply. Each application sector presents unique demands regarding efficiency, cost, and form factor, influencing product development and market strategies for CIGS manufacturers aiming to capitalize on these opportunities.

Regional Insights

The CIGS solar cell market demonstrates varied growth patterns across regions, influenced by local energy policies, industrial capabilities, and solar adoption rates. North America, particularly the United States, shows strong demand due to federal and state incentives for renewable energy and presence of key manufacturers investing in thin-film technologies. Europe remains a significant market, with countries like Germany and France leading in BIPV applications and supportive regulatory frameworks promoting solar integration in urban infrastructure. The Asia-Pacific region dominates in terms of production and consumption, driven by China's massive solar manufacturing base and Japan's technological advancements in CIGS efficiency. India and Southeast Asian nations are emerging as high-growth markets, fueled by rising energy needs and government initiatives to expand solar capacity. Latin America and the Middle East are also adopting CIGS technology for utility-scale projects and off-grid solutions, albeit at a slower pace due to economic and infrastructural factors. Regional insights highlight the importance of tailored strategies to address specific market dynamics, including supply chain logistics, partnership opportunities, and regulatory compliance.

Company Insights

Prominent companies in the CIGS solar cell market include Solar Frontier, a subsidiary of Showa Shell Sekiyu, known for its large-scale production facilities and high-efficiency modules. Hanergy Holding Group, based in China, focuses on flexible CIGS technology and has expanded through acquisitions of international firms like MiaSol?. Avancis, owned by China National Building Material Group, specializes in glass-based CIGS panels for BIPV applications. Other key players include Stion Corporation, which emphasizes cost-effective manufacturing processes, and SoloPower Systems, noted for lightweight flexible modules. Global Solar Energy, part of Hanergy, produces CIGS cells for portable and niche markets. These companies invest heavily in R&D to improve conversion efficiencies, often achieving benchmarks above 20% in laboratory settings. Strategic initiatives involve partnerships with construction firms, automotive manufacturers, and electronics companies to integrate CIGS technology into broader product offerings. The competitive landscape is marked by efforts to scale production, reduce material costs, and secure intellectual property, positioning these firms to leverage growing demand for innovative solar solutions worldwide.

Recent Developments

Recent developments in the CIGS solar cell market highlight ongoing innovation and strategic movements among key players. Technological advancements include breakthroughs in efficiency records, with several companies announcing new modules achieving higher conversion rates through improved material formulations and deposition techniques. Manufacturing expansions are evident, particularly in Asia, where investments in new production lines aim to increase capacity and reduce costs. Mergers and acquisitions continue to shape the landscape, such as Hanergy's integration of acquired technologies to enhance its product portfolio. Partnerships between solar firms and automotive or construction industries are fostering application diversity, like integrating CIGS cells into electric vehicle sunroofs or smart building materials. Research initiatives focus on addressing material scarcity issues by exploring alternative elements and recycling methods. Regulatory developments, including updated energy standards and carbon reduction targets in various countries, are creating favorable conditions for market growth. These developments reflect a dynamic industry poised for further evolution, driven by sustainability goals and technological progress.

Report Segmentation

This report on the CIGS solar cell market is segmented to provide detailed analysis across multiple dimensions. The segmentation by type includes rigid and flexible CIGS solar cells, examining differences in substrate materials, efficiency levels, and production methods. Application segmentation covers residential, commercial, industrial, automotive, and consumer electronics sectors, highlighting specific use cases and demand drivers for each. Geographical segmentation breaks down the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering insights into regional trends, policy impacts, and growth opportunities. Additional segments may focus on end-user industries, such as utilities versus distributed generation, and by technology variations like deposition processes or cell structures. This comprehensive segmentation enables stakeholders to identify niche markets, assess competitive positioning, and make informed decisions based on granular data and trends affecting each segment.

FAQs

What are CIGS solar cells? CIGS solar cells are a type of thin-film photovoltaic technology made from copper, indium, gallium, and selenide, known for their flexibility, high efficiency potential, and suitability for diverse applications including building integration and portable devices.

How efficient are CIGS solar cells? CIGS solar cells have demonstrated high efficiency in both laboratory and commercial settings, with top performers achieving conversion rates competitive with traditional silicon-based cells, often exceeding 20% under standard test conditions.

What are the advantages of CIGS technology? Advantages include lightweight and flexible design, better performance in low-light and high-temperature environments, lower material usage compared to silicon cells, and potential for integration into various surfaces and products.

Where are CIGS solar cells commonly used? They are used in residential rooftop systems, commercial building-integrated photovoltaics, industrial power solutions, automotive applications for auxiliary power, and consumer electronics like portable chargers and wearable devices.

Who are the leading manufacturers of CIGS solar cells? Key manufacturers include Solar Frontier, Hanergy, Avancis, Stion Corporation, and SoloPower Systems, among others, who focus on advancing technology and expanding production capabilities globally.

What is the future outlook for the CIGS solar cell market? The market is expected to grow steadily, driven by increasing renewable energy adoption, technological innovations improving efficiency and cost-effectiveness, and expanding applications across industries, though challenges like material supply and competition persist.

Citius Research has developed a research report titled “CIGS Solar Cell Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• CIGS Solar Cell Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The CIGS Solar Cell Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

CIGS Solar Cell Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

CIGS Solar Cell Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of CIGS Solar Cell Market
• Research Methodology
• Executive Summary
• Market Dynamics of CIGS Solar Cell Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of CIGS Solar Cell Market
• Cost and Gross Margin Analysis of CIGS Solar Cell Market
• CIGS Solar Cell Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “CIGS Solar Cell Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

CIGS Solar Cell Market Key Stakeholders

Below are the key stakeholders for the CIGS Solar Cell Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

CIGS Solar Cell Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the CIGS Solar Cell Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the CIGS Solar Cell Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in CIGS Solar Cell Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global CIGS Solar Cell Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global CIGS Solar Cell Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global CIGS Solar Cell Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global CIGS Solar Cell Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global CIGS Solar Cell Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global CIGS Solar Cell Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America CIGS Solar Cell Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America CIGS Solar Cell Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe CIGS Solar Cell Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA CIGS Solar Cell Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific CIGS Solar Cell Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa CIGS Solar Cell Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia CIGS Solar Cell Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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