Chilled Water Storage System Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0207410
  • Format: Electronic (PDF)
  • Number of Pages: 218
  • Author(s): Joshi, Madhavi

Report Overview

The Chilled Water Storage System Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 11.50% during the forecast period (2024-2030).

Chilled Water Storage System Market

(Market Size)
$1.2 billion
$2.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 11.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.5 billion
Key Players CALMAC, Viking Cold Solutions, DN Tanks, Cryogel, FAFCO

Market Summary

The chilled water storage system market is an integral component within the manufacturing and construction industries, primarily focused on thermal energy storage solutions that enhance energy efficiency and operational reliability. These systems store chilled water during off-peak hours, typically at night, for use during peak demand periods, aiding in significant energy cost savings and load management for large facilities. The market caters extensively to commercial, industrial, and institutional sectors where cooling demands are substantial and continuous. Key drivers include the escalating need for energy-efficient building solutions, supportive government regulations promoting sustainable infrastructure, and the growing emphasis on reducing carbon footprints. Manufacturers and construction firms are increasingly adopting these systems to comply with green building standards and to achieve long-term operational economies. The market is characterized by ongoing technological innovations aimed at improving storage capacity, efficiency, and integration with existing HVAC systems, making it a dynamic and evolving segment within the broader energy management landscape.

Key Highlights

The chilled water storage system market is distinguished by several key highlights that underscore its importance and growth trajectory. A primary highlight is the system's ability to drastically reduce electricity costs by shifting energy consumption to off-peak hours, leveraging lower utility rates and minimizing demand charges. This is particularly beneficial for large-scale applications such as data centers, hospitals, and manufacturing plants where cooling is critical. Another significant aspect is the enhancement of grid stability and reliability these systems provide, alleviating stress during peak periods and contributing to overall energy conservation efforts. Technological advancements are continually improving the efficiency and scalability of these systems, with innovations in materials, control systems, and design optimizing performance. Furthermore, the integration of chilled water storage with renewable energy sources is gaining traction, aligning with global sustainability goals. Leading companies like CALMAC, EVAPCO, and DN Tanks are at the forefront, offering robust solutions that cater to diverse industrial and commercial needs, thereby reinforcing market credibility and adoption rates.

Drivers, Opportunities & Restraints

The chilled water storage system market is propelled by several drivers, including the increasing demand for energy-efficient cooling solutions in the face of rising electricity costs and environmental concerns. Stringent government regulations and policies aimed at reducing energy consumption and promoting sustainable building practices are significant catalysts, encouraging adoption across various sectors. Opportunities abound in the integration of these systems with smart grid technologies and the Internet of Things (IoT), enabling more precise control and optimization of energy use. The expansion of construction activities in emerging economies, coupled with the retrofitting of existing infrastructure, presents substantial growth potential. However, the market faces restraints such as high initial installation costs and the requirement for significant space, which can be prohibitive for some end-users. Additionally, a lack of awareness and technical expertise in certain regions may hinder market penetration. Despite these challenges, ongoing research and development efforts are focused on cost reduction and performance enhancement, paving the way for broader adoption and market expansion.

Concentration Insights

The chilled water storage system market exhibits a concentrated landscape with a mix of established players and specialized innovators dominating the sector. Companies like CALMAC, a pioneer in thermal energy storage, hold significant market share due to their extensive product portfolios and longstanding industry presence. Other key contributors include EVAPCO, known for its high-efficiency heat transfer products, and DN Tanks, which specializes in large-scale concrete water storage solutions. The market concentration is further influenced by strategic partnerships, mergers, and acquisitions aimed at expanding technological capabilities and geographic reach. North America and Europe are hubs for these leading firms, driven by advanced infrastructure and stringent energy regulations. However, emerging players in Asia-Pacific are gradually gaining traction, focusing on cost-effective solutions and local market needs. This concentration fosters a competitive environment that encourages continuous innovation, quality improvement, and customer-centric approaches, ensuring that the market remains dynamic and responsive to evolving demands.

Type Insights

Chilled water storage systems are primarily categorized into two types: stratified tank systems and multiple tank systems. Stratified tank systems are the most prevalent, utilizing temperature differentials to maintain a layer of cold water at the bottom and warm water at the top, facilitated by diffusers that minimize mixing. This design maximizes efficiency and is favored for its simplicity and cost-effectiveness in various applications. Multiple tank systems, on the other hand, involve several interconnected tanks that operate in sequence, offering flexibility and scalability for larger installations where space and load requirements vary. Each type has distinct advantages; stratified tanks are ideal for projects with space constraints and moderate capacity needs, while multiple tanks suit complex, high-capacity demands such as district cooling or industrial processes. Innovations in materials and construction techniques, such as the use of steel, concrete, or composite materials, further differentiate these types, impacting durability, thermal performance, and overall lifecycle costs. The choice between systems depends on factors like project scale, budget, and specific operational requirements, driving continuous diversification in product offerings.

Application Insights

Chilled water storage systems find extensive applications across the manufacturing and construction industries, primarily in commercial buildings, industrial facilities, and institutional campuses. In commercial settings, such as office complexes, shopping malls, and hotels, these systems are deployed to manage peak cooling loads efficiently, reducing energy expenses and enhancing comfort. Industrial applications include manufacturing plants, data centers, and process cooling, where reliable and consistent temperature control is critical for operational integrity and product quality. Institutional sectors, such as hospitals, universities, and government buildings, leverage these systems for their sustainability benefits and cost savings, often aligning with green building certifications like LEED. Additionally, district cooling systems utilize chilled water storage on a larger scale to serve multiple buildings, promoting energy efficiency across urban areas. The versatility of these applications underscores the system's adaptability to diverse needs, driven by factors like climate conditions, energy pricing structures, and regulatory frameworks, making it a vital component in modern infrastructure development.

Regional Insights

The chilled water storage system market demonstrates varied growth patterns across regions, influenced by economic development, climate conditions, and regulatory policies. North America leads in adoption, driven by high energy costs, advanced infrastructure, and strong governmental support for energy efficiency programs. The United States, in particular, is a key market, with numerous installations in commercial and industrial sectors. Europe follows closely, with countries like Germany and the UK emphasizing sustainable building practices and renewable energy integration, bolstering demand. The Asia-Pacific region is emerging as a high-growth area, fueled by rapid urbanization, industrialization, and increasing investments in smart city projects, particularly in China and India. These regions are witnessing rising awareness of energy conservation, though market penetration is still evolving compared to mature markets. Latin America and the Middle East show potential, with growing construction activities and a focus on modernizing infrastructure, though challenges like economic volatility and limited technical expertise may slow progress. Overall, regional insights highlight a globally expanding market with opportunities tailored to local demands and conditions.

Company Insights

The chilled water storage system market features several prominent companies that drive innovation and competition. CALMAC, a subsidiary of Hammond Manufacturing, is a leader with its patented IceBank energy storage tanks, widely used in commercial applications for their reliability and efficiency. EVAPCO, Inc. offers a range of products including thermal storage tanks that integrate seamlessly with HVAC systems, emphasizing high performance and sustainability. DN Tanks is renowned for its prestressed concrete storage solutions, catering to large-scale projects like district cooling and industrial plants. Other notable players include FAFCO, Inc., which focuses on chilled water and ice storage systems, and Baltimore Aircoil Company, known for its evaporative cooling and thermal storage technologies. These companies invest heavily in research and development to enhance product offerings, reduce costs, and expand their global footprint. Strategic collaborations with construction firms, energy consultants, and government bodies are common, aimed at promoting adoption and addressing specific market needs. The competitive landscape is marked by a focus on customer education, technical support, and after-sales services, ensuring long-term relationships and market loyalty.

Recent Developments

Recent developments in the chilled water storage system market reflect a trend toward technological innovation and sustainability integration. Companies are increasingly focusing on smart controls and IoT-enabled systems that allow for real-time monitoring and optimization of energy usage, enhancing efficiency and user convenience. For instance, advancements in automation and predictive maintenance technologies are reducing operational costs and improving system reliability. There is also a growing emphasis on modular and scalable designs, enabling easier installation and adaptability to various project sizes. Partnerships between storage system providers and renewable energy firms are on the rise, facilitating the combination of solar or wind power with thermal storage for greener solutions. Additionally, regulatory developments, such as updated building codes and energy efficiency standards, are prompting innovations in materials and construction methods to meet stricter requirements. These developments are not only driving market growth but also aligning with global efforts to combat climate change, making chilled water storage systems a key enabler of sustainable infrastructure development.

Report Segmentation

This market research report on the chilled water storage system market is comprehensively segmented to provide detailed insights into various aspects influencing the industry. The segmentation includes by type, covering stratified tank systems and multiple tank systems, each analyzed for their market share, growth potential, and application suitability. By application, the report delves into commercial, industrial, and institutional sectors, examining adoption trends, demand drivers, and future opportunities within each segment. Regional segmentation covers North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting geographic disparities in market dynamics, regulatory environments, and growth prospects. Additionally, the report segments by component, such as tanks, pumps, controls, and sensors, assessing the role and innovation in each element. Company profiling is another critical segment, offering insights into key players, their strategies, product portfolios, and market positioning. This multifaceted segmentation ensures a holistic understanding of the market, enabling stakeholders to identify niche opportunities, assess competitive landscapes, and make informed decisions based on granular data and analysis.

FAQs

What is a chilled water storage system? A chilled water storage system is a thermal energy storage solution that stores chilled water during off-peak hours for use during high-demand periods, enhancing energy efficiency and reducing costs in cooling applications.

How does a chilled water storage system work? It works by producing and storing chilled water at times of low energy demand, typically at night, and releasing it during peak hours to cool buildings or processes, leveraging lower electricity rates and minimizing grid strain.

What are the benefits of using chilled water storage systems? Benefits include significant energy cost savings, reduced peak demand charges, improved grid reliability, lower carbon emissions, and compliance with green building standards, making them ideal for sustainable infrastructure.

Where are chilled water storage systems commonly used? They are commonly used in commercial buildings like offices and malls, industrial facilities such as data centers and manufacturing plants, and institutional settings including hospitals and universities for efficient cooling management.

What are the main types of chilled water storage systems? The main types are stratified tank systems, which use temperature layering for efficiency, and multiple tank systems, which offer scalability for larger applications through interconnected tanks.

Who are the key players in the chilled water storage system market? Key players include CALMAC, EVAPCO, DN Tanks, FAFCO, Inc., and Baltimore Aircoil Company, among others, known for their innovative solutions and strong market presence.

Citius Research has developed a research report titled “Chilled Water Storage System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Chilled Water Storage System Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Chilled Water Storage System Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Chilled Water Storage System Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Chilled Water Storage System Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Chilled Water Storage System Market
• Research Methodology
• Executive Summary
• Market Dynamics of Chilled Water Storage System Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Chilled Water Storage System Market
• Cost and Gross Margin Analysis of Chilled Water Storage System Market
• Chilled Water Storage System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Chilled Water Storage System Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Chilled Water Storage System Market Key Stakeholders

Below are the key stakeholders for the Chilled Water Storage System Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Chilled Water Storage System Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Chilled Water Storage System Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Chilled Water Storage System Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Chilled Water Storage System Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Chilled Water Storage System Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Chilled Water Storage System Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Chilled Water Storage System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Chilled Water Storage System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Chilled Water Storage System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Chilled Water Storage System Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Chilled Water Storage System Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Chilled Water Storage System Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Chilled Water Storage System Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Chilled Water Storage System Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Chilled Water Storage System Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Chilled Water Storage System Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Chilled Water Storage System Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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