Chelated Minerals Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195065
  • Format: Electronic (PDF)
  • Number of Pages: 224
  • Author(s): Joshi, Madhavi

Report Overview

The Chelated Minerals Market size was estimated at USD 1.8 billion in 2023 and is projected to reach USD 4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Chelated Minerals Market

(Market Size)
$1.8 billion
$4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 1.8 billion
2030 Market Size USD 4 billion
Key Players BASF, Dow Chemical, Syngenta, Nufarm, Aries Agro

Market Summary

The chelated minerals market within the food and beverages industry represents a specialized and growing segment focused on enhancing the nutritional profile of consumable products. Chelation is a chemical process where organic molecules bind to minerals, creating complexes that improve mineral stability, absorption, and bioavailability in the human body. This market is integral to the development of functional foods and fortified beverages designed to address widespread micronutrient deficiencies and support overall wellness. Key minerals commonly chelated for these applications include iron, zinc, calcium, magnesium, and copper. The demand is primarily driven by food manufacturers and beverage producers seeking to innovate their product lines with added health benefits, thereby appealing to a more health-conscious consumer base. The market is characterized by continuous research and development efforts aimed at optimizing chelation techniques and expanding the application scope across various food and drink categories.

Key Highlights

A primary highlight of the chelated minerals market is its critical role in combating global health issues related to mineral deficiencies, such as anemia and impaired immune function, through improved food fortification. The superior bioavailability of chelated minerals compared to their inorganic counterparts is a significant technological advantage, ensuring that consumers derive maximum nutritional benefit from fortified products. Major industry players are actively engaged in developing novel chelating agents and application methods to enhance product efficacy and stability. The market also benefits from strong alignment with prevailing consumer trends favoring clean-label and natural ingredients, prompting innovations in sourcing and production. Furthermore, regulatory approvals for the use of various chelated minerals in food and beverages across different regions provide a stable foundation for market growth and new product launches.

Drivers, Opportunities & Restraints

The market is propelled by several key drivers, including rising global health awareness, increasing prevalence of mineral deficiencies, and growing consumer demand for functional and fortified food and beverage products. The expanding geriatric population, which requires enhanced nutritional support, also contributes significantly to market growth. Opportunities abound in the development of innovative chelation technologies, expansion into emerging economies with rising disposable incomes, and the exploration of new application areas within the plant-based and sports nutrition segments. However, the market faces certain restraints, such as the higher production costs associated with chelated minerals compared to conventional mineral salts, which can impact final product pricing. Stringent and varying regulatory frameworks across different countries can also pose challenges for global market entry and product standardization. Additionally, a lack of awareness in certain regions about the benefits of chelated minerals can temporarily hinder adoption rates.

Concentration Insights

The competitive landscape of the chelated minerals market is moderately concentrated, featuring a mix of large multinational corporations and specialized ingredient suppliers. Leading companies such as BASF, Archer Daniels Midland Company, and Koninklijke DSM N.V. hold significant market shares due to their extensive research capabilities, broad product portfolios, and established global distribution networks. These players compete intensely on factors including product quality, technological innovation, and strategic partnerships with food and beverage manufacturers. The market also includes numerous smaller and regional players that compete by offering specialized or cost-effective solutions. This dynamic creates an environment where continuous innovation and a strong focus on clinical evidence to substantiate health claims are paramount for maintaining a competitive edge and securing long-term contracts with major brand owners.

Type Insights

The market is segmented by the type of mineral being chelated, with each offering distinct health benefits and applications. Amino acid chelates, particularly iron and zinc amino acid chelates, represent a dominant and highly effective segment due to their excellent absorption rates. Mineral proteinates, where minerals are bound to proteins, are also widely used for their stability and bioavailability, commonly found in dairy and sports nutrition products. Polysaccharide complexes offer another avenue for mineral delivery, often favored for their natural sourcing. The selection of a specific chelated mineral type is heavily influenced by the target application, desired health claim, compatibility with the food or beverage matrix, and cost-in-use considerations. Ongoing research continues to refine these types and develop new chelating agents to further improve efficacy and application range.

Application Insights

Chelated minerals find diverse applications across the food and beverages industry, primarily driven by the goal of nutrient fortification. In dietary supplements, they are a fundamental ingredient in capsules, tablets, and powders aimed at addressing specific deficiencies. The functional food segment extensively uses chelated minerals to fortify everyday items like cereals, dairy products (yogurt, milk), and baked goods, enhancing their nutritional value without compromising taste or texture. The beverage industry incorporates them into health drinks, sports performance beverages, and even fortified juices and waters to offer convenient nutritional solutions. Infant formula represents a critical and high-value application where precise mineral nutrition is essential for development. Each application requires careful consideration of the mineral form, dosage, and interaction with other ingredients to ensure product stability, efficacy, and consumer acceptance.

Regional Insights

Geographically, the demand for chelated minerals in food and beverages exhibits distinct regional patterns. North America and Europe are established, mature markets characterized by high consumer awareness, stringent regulatory standards for health claims, and a strong presence of major manufacturers. These regions are often at the forefront of product innovation. The Asia-Pacific region is identified as the fastest-growing market, fueled by a large population base, rising health consciousness, growing disposable incomes, and increasing government initiatives aimed at tackling malnutrition. Latin America and the Middle East & Africa present emerging opportunities, with growth potential linked to economic development, urbanization, and the gradual expansion of the fortified and functional food sectors. However, market penetration in these regions can be influenced by local regulatory hurdles and economic volatility.

Company Insights

The competitive fabric of the market is woven by several key players who drive innovation and set industry standards. Prominent companies such as BASF SE, Archer Daniels Midland Company, and Koninklijke DSM N.V. leverage their extensive chemical and nutritional expertise to offer a wide array of high-quality chelated mineral products. Glanbia plc and Balchem Corporation are also significant contributors, focusing on specialized nutrition solutions for sports and health. These companies compete through strategies that include heavy investment in research and development to create more bioavailable and application-specific mineral complexes, strategic acquisitions to expand their geographic and product footprint, and the formation of strong B2B partnerships with food and beverage brands. Their focus is on providing scientifically-backed, reliable ingredients that help their clients create successful consumer products.

Recent Developments

The chelated minerals market is dynamic, with recent activity centered on innovation and strategic growth. Leading companies have been launching new, more advanced chelated mineral products designed for enhanced absorption and cleaner labels to meet evolving consumer demands. There has been a noticeable uptick in research publications and clinical trials aimed at validating the health benefits of specific chelates, strengthening their scientific standing. Strategic mergers and acquisitions have been employed as a tool for key players to gain access to new technologies, expand their product portfolios, and strengthen their positions in high-growth regional markets. Furthermore, investments in expanding production capacities are evident, aimed at meeting the rising global demand and ensuring a robust supply chain for food and beverage manufacturers worldwide.

Report Segmentation

This comprehensive market report on chelated minerals for the food and beverages industry is meticulously segmented to provide a granular analysis. The segmentation is structured by type, detailing the market for various chelated forms such as amino acid chelates, mineral proteinates, and polysaccharide complexes, among others. It is further broken down by application, covering critical areas like dietary supplements, functional foods, beverages, infant formula, and other fortified products. The geographical segmentation offers an in-depth regional analysis, examining trends and forecasts across North America, Europe, Asia-Pacific, and the rest of the world. This multi-faceted approach allows stakeholders to gain targeted insights into specific mineral types, their applications in different product categories, and the growth dynamics within particular global regions, facilitating informed strategic decision-making.

FAQs

What are chelated minerals? Chelated minerals are essential minerals, such as iron or zinc, that have been chemically bound to organic molecules, like amino acids. This process enhances the mineral's stability and significantly improves its absorption and bioavailability within the human body compared to inorganic mineral salts.

What is the difference between chelated and non-chelated minerals? The primary difference lies in absorption. Non-chelated, or inorganic, minerals are not bound to other compounds and are often less efficiently absorbed by the body as they can interact with other substances in the gut. Chelated minerals are protected by their organic ligand, which facilitates transport through the intestinal wall, leading to much higher absorption rates.

What are chelated minerals good for? Chelated minerals are beneficial for preventing and addressing mineral deficiencies, which can cause conditions like anemia (iron deficiency) or a weakened immune system (zinc deficiency). Their high bioavailability makes them highly effective for supporting overall health, improving energy levels, and enhancing the nutritional value of fortified foods and beverages.

Are chelated minerals safe? Yes, chelated minerals used in food and beverages are generally recognized as safe (GRAS) by regulatory bodies like the FDA when used according to approved guidelines. They are produced under strict quality control standards to ensure purity and safety for human consumption.

What is an example of a chelated mineral? A common and well-known example is Ferrous Bisglycinate, which is a form of iron chelated with the amino acid glycine. This form is renowned for its high absorption and is frequently used in dietary supplements and fortified foods because it is gentler on the digestive system and causes fewer side effects than conventional iron salts.

Citius Research has developed a research report titled “Chelated Minerals Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Chelated Minerals Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Chelated Minerals Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Chelated Minerals Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Chelated Minerals Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Chelated Minerals Market
• Research Methodology
• Executive Summary
• Market Dynamics of Chelated Minerals Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Chelated Minerals Market
• Cost and Gross Margin Analysis of Chelated Minerals Market
• Chelated Minerals Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Chelated Minerals Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Chelated Minerals Market Key Stakeholders

Below are the key stakeholders for the Chelated Minerals Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Chelated Minerals Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Chelated Minerals Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Chelated Minerals Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Chelated Minerals Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Chelated Minerals Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Chelated Minerals Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Chelated Minerals Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Chelated Minerals Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Chelated Minerals Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Chelated Minerals Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Chelated Minerals Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Chelated Minerals Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Chelated Minerals Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Chelated Minerals Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Chelated Minerals Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Chelated Minerals Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Chelated Minerals Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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