Carton Sealing Tape Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209676
  • Format: Electronic (PDF)
  • Number of Pages: 184
  • Author(s): Joshi, Madhavi

Report Overview

The Carton Sealing Tape Market size was estimated at USD 2.5 billion in 2023 and is projected to reach USD 4.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.50% during the forecast period (2024-2030).

Carton Sealing Tape Market

(Market Size)
$2.5 billion
$4.4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.50%
2023 Market Size USD 2.5 billion
2030 Market Size USD 4.4 billion
Key Players 3M, Nitto Denko, Tesa SE, Scapa Group, Intertape Polymer Group

Market Summary

The carton sealing tape market is an integral segment within the global packaging industry, primarily serving as a critical component for securing corrugated boxes and packages during storage and transit. This market encompasses a variety of adhesive tapes designed specifically for sealing cartons, with materials ranging from polypropylene and PVC to more specialized films and paper-backed variants. The demand is largely driven by the logistics, e-commerce, food and beverage, and consumer goods sectors, where secure packaging is essential for product safety and integrity. Advancements in adhesive technologies have led to the development of tapes with enhanced tensile strength, better adhesion properties, and improved resistance to environmental factors such as moisture and temperature variations. Additionally, the market is witnessing a gradual shift towards sustainable and recyclable tape solutions, aligning with broader environmental regulations and corporate sustainability goals. Manufacturers are focusing on producing tapes that offer reliable performance while also addressing end-user requirements for cost-effectiveness and application efficiency. The competitive landscape is characterized by the presence of both global players and regional manufacturers, each striving to innovate and capture market share through product differentiation and strategic expansions.

Key Highlights

The carton sealing tape market is distinguished by several key highlights that underscore its dynamic nature and growth potential. Innovations in adhesive formulations have resulted in tapes that provide superior holding power and durability, even under strenuous conditions, which is crucial for industries like logistics and e-commerce where package integrity is paramount. The adoption of automated taping systems in warehouses and distribution centers has significantly boosted efficiency, reducing labor costs and enhancing sealing consistency. Another notable trend is the increasing preference for biodegradable and water-activated tapes, which cater to the growing consumer and regulatory demand for eco-friendly packaging solutions. Market players are also investing in developing tapes with printable surfaces, allowing businesses to incorporate branding and tracking information directly onto the tape, thereby adding value beyond mere functionality. Furthermore, the rise of omnichannel retailing has amplified the need for reliable sealing solutions that can withstand multiple handling points, driving demand for high-performance tapes. These developments collectively highlight the market's responsiveness to evolving industry needs and technological advancements.

Drivers, Opportunities & Restraints

The growth of the carton sealing tape market is propelled by several key drivers, including the exponential expansion of the e-commerce sector, which necessitates efficient and secure packaging solutions to protect goods during transportation. Increased manufacturing activities and the rising demand for packaged goods across various industries further fuel market demand. Additionally, advancements in adhesive technologies that enhance tape performance and application ease contribute significantly to market growth. Opportunities abound in the development of sustainable and recyclable tape options, as environmental concerns and regulations push companies towards greener alternatives. The integration of smart technologies, such as tapes with embedded RFID or QR codes for tracking and authentication, presents another lucrative avenue for innovation and market expansion. However, the market faces restraints, including volatility in raw material prices, which can impact production costs and profitability. Environmental regulations pertaining to plastic use and waste management also pose challenges, potentially limiting the adoption of certain tape types. Moreover, the availability of alternative packaging solutions, such as strapping or glue, may restrain market growth in specific applications.

Concentration Insights

The carton sealing tape market exhibits a concentrated competitive landscape, with a few major players holding significant market share due to their extensive product portfolios, global reach, and strong brand recognition. Companies like 3M, Intertape Polymer Group, and Shurtape Technologies are prominent leaders, leveraging their technological expertise and distribution networks to maintain dominance. These players focus on continuous innovation, introducing tapes with advanced features such as enhanced adhesion, durability, and environmental sustainability to meet diverse customer needs. Regional manufacturers also play a crucial role, often catering to local demands with cost-effective solutions and tailored products. The market concentration is further influenced by strategic mergers and acquisitions, which enable companies to expand their geographic presence and product offerings. Additionally, partnerships with logistics and e-commerce giants provide a steady demand stream for leading tape suppliers. Despite the concentration, the market remains competitive, with smaller players competing through niche products and specialized applications, ensuring a dynamic and evolving industry structure.

Type Insights

Carton sealing tapes are categorized based on material type, with polypropylene tapes being the most widely used due to their cost-effectiveness, durability, and excellent adhesive properties. These tapes are typically available in various widths and thicknesses to suit different sealing requirements. PVC tapes offer superior clarity and resistance to weathering, making them suitable for applications where visual inspection of contents is necessary. Filament tapes, reinforced with glass fibers or other materials, provide exceptional tensile strength and are ideal for heavy-duty packaging and bundling. Paper tapes, often water-activated, are gaining traction as a sustainable alternative, being biodegradable and recyclable, which aligns with environmental regulations. Additionally, specialty tapes, such as those with printable surfaces or tamper-evident features, cater to specific industry needs, including branding and security. Each tape type offers distinct advantages, and selection depends on factors like package weight, environmental conditions, and end-user preferences, driving diversity in product offerings and innovation within the market.

Application Insights

Carton sealing tapes find extensive applications across various industries, with the logistics and transportation sector being the largest consumer, utilizing these tapes for securing packages during shipping and handling. The e-commerce industry relies heavily on carton sealing tapes to ensure product safety and reduce damage during transit, driven by the surge in online shopping. In the food and beverage sector, tapes are used for sealing boxes containing perishable goods, often requiring specific properties like moisture resistance or compliance with food safety standards. The consumer goods industry employs these tapes for packaging products ranging from electronics to household items, where secure sealing is crucial for maintaining product integrity. Manufacturing and industrial applications involve using heavy-duty tapes for sealing large or irregularly shaped boxes. Additionally, the pharmaceutical industry requires tapes that meet stringent regulatory standards for hygiene and tamper evidence. Each application demands tailored tape characteristics, influencing product development and market strategies to address specific sector needs effectively.

Regional Insights

The carton sealing tape market demonstrates varied growth patterns across different regions, influenced by economic activities, industrial development, and consumer behavior. North America holds a significant market share, driven by a robust e-commerce sector, advanced logistics infrastructure, and high demand from industries like food and beverage and consumer goods. Europe follows closely, with stringent environmental regulations promoting the adoption of sustainable and recyclable tape solutions. The Asia-Pacific region is experiencing rapid growth, fueled by expanding manufacturing capabilities, rising e-commerce penetration, and increasing urbanization in countries like China and India. Latin America and the Middle East & Africa are emerging markets, where growth is spurred by industrialization and improving logistics networks. Regional differences in raw material availability and regulatory frameworks also shape market dynamics, leading to diverse product preferences and competitive landscapes. Manufacturers adapt their strategies to address regional specifics, such as offering cost-effective solutions in price-sensitive markets or eco-friendly products in environmentally conscious regions.

Company Insights

Leading companies in the carton sealing tape market include 3M, Intertape Polymer Group, Shurtape Technologies, and Nitto Denko Corporation, among others. These players are renowned for their extensive product lines, innovation capabilities, and global distribution networks. 3M, for instance, is known for its high-performance tapes with advanced adhesive technologies, catering to diverse industrial needs. Intertape Polymer Group focuses on providing a wide range of packaging solutions, including carton sealing tapes, with an emphasis on sustainability and efficiency. Shurtape Technologies offers specialized tapes for various applications, leveraging its expertise in adhesive formulations. Nitto Denko Corporation emphasizes research and development to introduce tapes with unique features like high clarity and strength. Other notable players include Scapa Group, Tesa SE, and Avery Dennison, each contributing to market competition through product differentiation and strategic initiatives. These companies invest in expanding their production capacities, enhancing product quality, and forming partnerships to strengthen their market position and meet evolving customer demands.

Recent Developments

Recent developments in the carton sealing tape market reflect a strong focus on sustainability and technological innovation. Major players have launched biodegradable and compostable tape options to address environmental concerns and comply with regulations. For instance, companies are introducing water-activated paper tapes made from renewable resources, which offer a eco-friendly alternative to traditional plastic tapes. Technological advancements include the development of smart tapes integrated with RFID or QR codes for enhanced tracking and authentication, particularly beneficial for logistics and e-commerce applications. Additionally, there is a growing trend towards automation-compatible tapes designed for use with high-speed taping machines, improving efficiency in packaging lines. Strategic acquisitions and partnerships have also been prominent, enabling companies to expand their product portfolios and geographic reach. For example, recent mergers have allowed firms to incorporate new adhesive technologies and enter emerging markets. These developments indicate a market that is rapidly evolving to meet both functional demands and sustainability goals, driving continued innovation and competition.

Report Segmentation

The carton sealing tape market report is segmented based on type, application, and region to provide a comprehensive analysis of industry trends and opportunities. By type, the market is divided into polypropylene tapes, PVC tapes, filament tapes, paper tapes, and others, each examined for their market share, growth potential, and key characteristics. Application-wise, segments include logistics & transportation, e-commerce, food & beverage, consumer goods, manufacturing, pharmaceuticals, and others, detailing the specific demands and usage patterns in each sector. Geographically, the report covers North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting regional market dynamics, growth drivers, and competitive landscapes. Each segmentation category is analyzed to identify emerging trends, challenges, and opportunities, offering stakeholders valuable insights for strategic decision-making. The report also considers factors such as adhesive technology, thickness, and width variations within tape types, ensuring a thorough understanding of product differentiation and market preferences across segments.

FAQs

What are the different types of carton sealing tapes available? Carton sealing tapes come in various types, including polypropylene, PVC, filament, paper, and specialty tapes, each designed for specific applications based on strength, adhesion, and environmental considerations.

How does carton sealing tape contribute to sustainable packaging? Sustainable carton sealing tapes, such as biodegradable paper tapes or recyclable options, help reduce environmental impact by minimizing plastic waste and aligning with eco-friendly packaging initiatives.

What factors should be considered when choosing carton sealing tape? Key factors include the weight and size of the package, environmental conditions during transit, adhesion strength required, and compliance with sustainability goals or regulatory standards.

Which industries are the largest users of carton sealing tape? The logistics and transportation, e-commerce, food and beverage, and consumer goods industries are among the largest users, relying on these tapes for secure and efficient packaging.

What are the advantages of using automated taping systems with carton sealing tape? Automated systems increase packaging speed, ensure consistent application, reduce labor costs, and minimize tape waste, enhancing overall operational efficiency.

How is innovation shaping the future of carton sealing tapes? Innovation is driving the development of smarter tapes with tracking features, improved sustainable materials, and enhanced performance properties to meet evolving industry demands and environmental regulations.

Citius Research has developed a research report titled “Carton Sealing Tape Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Carton Sealing Tape Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Carton Sealing Tape Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Carton Sealing Tape Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Carton Sealing Tape Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Carton Sealing Tape Market
• Research Methodology
• Executive Summary
• Market Dynamics of Carton Sealing Tape Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Carton Sealing Tape Market
• Cost and Gross Margin Analysis of Carton Sealing Tape Market
• Carton Sealing Tape Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Carton Sealing Tape Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Carton Sealing Tape Market Key Stakeholders

Below are the key stakeholders for the Carton Sealing Tape Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Carton Sealing Tape Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Carton Sealing Tape Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Carton Sealing Tape Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Carton Sealing Tape Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Carton Sealing Tape Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Carton Sealing Tape Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Carton Sealing Tape Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Carton Sealing Tape Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Carton Sealing Tape Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Carton Sealing Tape Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Carton Sealing Tape Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Carton Sealing Tape Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Carton Sealing Tape Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Carton Sealing Tape Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Carton Sealing Tape Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Carton Sealing Tape Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Carton Sealing Tape Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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