Car Rental And Leasing Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0212582
  • Format: Electronic (PDF)
  • Number of Pages: 214
  • Author(s): Joshi, Madhavi

Report Overview

The Car Rental And Leasing Market size was estimated at USD 125 billion in 2023 and is projected to reach USD 190 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.30% during the forecast period (2024-2030).

Car Rental And Leasing Market

(Market Size)
$125 billion
$190 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.30%
2023 Market Size USD 125 billion
2030 Market Size USD 190 billion
Key Players Enterprise, Hertz, Avis Budget, Europcar, Sixt

Market Summary

The car rental and leasing market within the semiconductor and electronics industry represents a specialized segment driven by the need for reliable and flexible transportation solutions for corporate fleets, business travel, and technology logistics. This market caters to businesses requiring vehicles for short-term rentals or long-term leasing arrangements, often integrated with advanced telematics and electronic systems for enhanced operational efficiency. Key participants include global rental firms, leasing specialists, and automotive manufacturers offering tailored services to technology companies, electronics distributors, and semiconductor fabrication plants. The integration of IoT devices, GPS tracking, and automated booking systems has transformed service delivery, enabling real-time vehicle management and predictive maintenance. Sustainability initiatives are gaining traction, with electric and hybrid vehicles increasingly incorporated into fleets to meet corporate environmental goals. The market is characterized by strategic partnerships between rental companies and electronics firms to provide customized mobility solutions, supporting just-in-time logistics and employee mobility in high-tech industrial parks and urban centers.

Key Highlights

The car rental and leasing market for the semiconductor and electronics sector is distinguished by its adoption of cutting-edge technologies such as AI-driven fleet optimization and blockchain for secure transaction processing. Companies like Enterprise Holdings, Hertz Global Holdings, and Avis Budget Group are leading providers, offering specialized services including chauffeur-driven options for corporate clients and dedicated leasing programs for technology firms. A significant trend is the shift towards subscription-based models, allowing businesses to access vehicles without long-term commitments, aligning with the dynamic needs of the electronics industry. Enhanced safety features, such as advanced driver-assistance systems (ADAS) integrated into rental vehicles, are becoming standard, reflecting the sector's focus on risk mitigation. Additionally, the market sees growing demand for luxury and executive vehicles tailored for high-profile corporate events and client engagements. Regional expansion into emerging tech hubs, particularly in Asia-Pacific and the Middle East, underscores the global nature of this market, driven by increasing electronics manufacturing and semiconductor production.

Drivers, Opportunities & Restraints

Primary drivers of the car rental and leasing market in this niche include the escalating demand for flexible transportation solutions among electronics companies managing supply chain logistics and employee mobility. The proliferation of business travel post-pandemic, coupled with the expansion of semiconductor fabrication facilities, fuels the need for reliable rental services. Opportunities abound in the integration of electric vehicles (EVs) and autonomous driving technologies, positioning rental firms as pioneers in sustainable corporate transport. Partnerships with tech companies to develop customized mobility apps and digital platforms present growth avenues, enhancing user experience through seamless bookings and real-time updates. However, restraints include regulatory challenges related to emissions standards and vehicle safety compliance across different regions, which can increase operational costs. Economic volatility and fluctuating raw material prices for vehicle manufacturing may also impact leasing rates and profitability. Additionally, competition from ride-sharing services and public transport alternatives poses a threat to market expansion, necessitating innovation in service differentiation.

Concentration Insights

The market concentration in car rental and leasing for the semiconductor and electronics industry is moderately consolidated, with major players like Enterprise, Hertz, and Avis dominating global operations through extensive networks and brand recognition. These companies leverage their established infrastructure to serve multinational electronics corporations, offering standardized services across key regions such as North America, Europe, and Asia-Pacific. Niche providers, including local leasing firms and technology-focused mobility startups, cater to specific segments like short-term rentals for tech conferences or specialized vehicle needs for electronics logistics. Concentration is higher in developed markets due to higher demand from tech hubs, while emerging economies witness fragmented competition with regional players gaining traction. Strategic mergers and acquisitions, such as Avis's acquisition of Zipcar, illustrate efforts to consolidate market share and expand service portfolios. The trend towards digitalization favors larger entities with robust IT capabilities, though smaller innovators thrive by addressing hyper-localized demands in electronics manufacturing clusters.

Type Insights

The car rental and leasing market encompasses various types, including short-term rentals, long-term leases, and subscription-based models. Short-term rentals are prevalent for business trips, corporate events, and temporary logistics needs in the electronics sector, offering flexibility without long-term commitments. Long-term leasing is favored by companies requiring stable transportation for sales teams, executives, or operational fleets, often including maintenance and insurance packages. Subscription services are emerging as a hybrid model, allowing businesses to swap vehicles based on changing needs, ideal for tech firms with fluctuating demand. Luxury and executive vehicle segments cater to high-level corporate clients, emphasizing comfort and brand image. Additionally, specialized leases for electric and hybrid vehicles are growing, aligned with sustainability goals in the electronics industry. Each type integrates electronic systems for booking, tracking, and management, enhancing efficiency and user experience.

Application Insights

Applications of car rental and leasing in the semiconductor and electronics industry span corporate travel, employee commuting, logistics support, and event transportation. Corporate travel accounts for a significant share, with rentals facilitating business trips to manufacturing sites, client meetings, and industry conferences. Employee commuting solutions include leased vehicles for staff in remote or expanding tech parks, ensuring reliable transport. Logistics applications involve leased trucks and vans for transporting sensitive electronic components, requiring temperature-controlled and secure options. Event transportation serves tech expos, product launches, and corporate gatherings, often utilizing luxury fleets for VIP guests. Furthermore, leasing supports field service teams maintaining electronic infrastructure, providing dependable vehicles equipped with tools and technology. The integration of telematics enables real-time monitoring for all applications, optimizing routes and reducing operational costs while ensuring compliance with safety standards.

Regional Insights

Regionally, North America leads the car rental and leasing market for the semiconductor and electronics industry, driven by high concentration of tech firms in Silicon Valley, Austin, and other hubs, coupled with robust infrastructure and high business travel frequency. Europe follows, with strong demand from Germany's automotive electronics sector and the UK's tech corridors, emphasizing eco-friendly leasing options due to stringent emissions regulations. Asia-Pacific is the fastest-growing region, fueled by expanding electronics manufacturing in China, South Korea, and Taiwan, alongside rising corporate mobility needs in emerging tech cities like Bangalore and Shenzhen. The Middle East and Africa show potential growth, particularly in UAE and Saudi Arabia, supported by investments in tech infrastructure and tourism-related business travel. Latin America remains nascent but growing, with Brazil and Mexico seeing increased leasing for electronics logistics and corporate fleets, though economic variability poses challenges.

Company Insights

Key companies in this market include Enterprise Holdings, which offers comprehensive rental and leasing solutions through its Enterprise Rent-A-Car and Enterprise Fleet Management divisions, focusing on corporate clients with customized programs. Hertz Global Holdings provides a wide range of vehicles, including luxury and electric options, leveraging its digital platform for seamless bookings tailored to tech industry needs. Avis Budget Group operates through Avis Car Rental and Budget Truck Rental, emphasizing cost-effective leasing for logistics and business travel. Local players like Sixt SE and Europcar Mobility Group expand global reach with specialized services for electronics firms, while niche providers such as Flexdrive innovate with subscription models. Automotive manufacturers like Toyota Motor Corporation and Ford Motor Company engage in leasing through their financial arms, offering integrated vehicle solutions. These companies compete on service quality, technological integration, and sustainability initiatives, often forming partnerships with electronics corporations to enhance value propositions.

Recent Developments

Recent developments in the car rental and leasing market for the semiconductor and electronics industry include Hertz's partnership with Uber to provide electric vehicles for ride-sharing, aligning with tech-driven mobility trends. Enterprise Holdings launched a new digital platform incorporating AI for predictive maintenance and fleet optimization, enhancing efficiency for corporate clients. Avis Budget Group introduced a blockchain-based system for secure and transparent rental transactions, addressing data security concerns in high-tech logistics. Europcar expanded its EV fleet significantly, responding to growing demand for sustainable transport from electronics companies. Additionally, mergers such as the acquisition of local leasing firms by global players have intensified, aiming to consolidate market presence in emerging regions. Innovations in autonomous vehicle testing for leased fleets are underway, with trials in tech hubs like California and Singapore, promising future transformations in corporate mobility solutions.

Report Segmentation

This report on the car rental and leasing market for the semiconductor and electronics industry is segmented by type into short-term rental, long-term lease, and subscription services, detailing their adoption and growth dynamics. By application, it covers corporate travel, employee commuting, logistics, events, and field services, analyzing demand patterns across each segment. Regionally, the report provides insights into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, highlighting regional trends and opportunities. Additionally, it includes segmentation by vehicle type, such as economy, luxury, electric, and hybrid vehicles, examining their relevance to electronics industry needs. The report also assesses market concentration, key players, and recent developments, offering a holistic view of competitive landscapes and strategic initiatives. This structured approach enables businesses to identify niche opportunities and make informed decisions regarding mobility investments.

FAQs

What are the key trends in the car rental market for the electronics industry? Key trends include the integration of electric and autonomous vehicles, digitalization through AI and mobile apps, and a shift towards subscription-based models for flexibility.

How does car leasing benefit semiconductor companies? Leasing provides cost-effective, flexible transportation for employee mobility, logistics, and corporate travel, reducing capital expenditure and offering maintenance support.

Which regions dominate the car rental and leasing market in this sector? North America and Europe are dominant due to high tech industry concentration, while Asia-Pacific is emerging rapidly with growing electronics manufacturing.

What types of vehicles are most demanded in electronics industry leasing? Electric and hybrid vehicles are increasingly demanded for sustainability, along with luxury models for executive travel and specialized vans for logistics.

How are technology advancements impacting this market? Advancements like IoT, GPS tracking, and blockchain enhance operational efficiency, security, and user experience in rentals and leases.

What challenges do rental companies face in serving the electronics sector? Challenges include regulatory compliance, economic fluctuations, and competition from alternative transport modes, requiring innovation and adaptation.

Citius Research has developed a research report titled “Car Rental And Leasing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Car Rental And Leasing Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Car Rental And Leasing Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Car Rental And Leasing Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Car Rental And Leasing Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Car Rental And Leasing Market
• Research Methodology
• Executive Summary
• Market Dynamics of Car Rental And Leasing Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Car Rental And Leasing Market
• Cost and Gross Margin Analysis of Car Rental And Leasing Market
• Car Rental And Leasing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Car Rental And Leasing Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Car Rental And Leasing Market Key Stakeholders

Below are the key stakeholders for the Car Rental And Leasing Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Car Rental And Leasing Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Car Rental And Leasing Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Car Rental And Leasing Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Car Rental And Leasing Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Car Rental And Leasing Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Car Rental And Leasing Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Car Rental And Leasing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Car Rental And Leasing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Car Rental And Leasing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Car Rental And Leasing Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Car Rental And Leasing Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Car Rental And Leasing Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Car Rental And Leasing Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Car Rental And Leasing Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Car Rental And Leasing Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Car Rental And Leasing Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Car Rental And Leasing Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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