Caps and Closures Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0196368
  • Format: Electronic (PDF)
  • Number of Pages: 177
  • Author(s): Joshi, Madhavi

Report Overview

The Caps and Closures Market size was estimated at USD 45 billion in 2023 and is projected to reach USD 65 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 5.50% during the forecast period (2024-2030).

Caps and Closures Market

(Market Size)
$45 billion
$65 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 5.50%
2023 Market Size USD 45 billion
2030 Market Size USD 65 billion
Key Players Berry Global, Amcor, Crown Holdings, Silgan Holdings, AptarGroup

Market Summary

The caps and closures market within the food and beverages industry is a critical segment focused on packaging solutions that ensure product safety, freshness, and integrity. These components serve as protective barriers against contamination, tampering, and spoilage, thereby extending shelf life and maintaining quality. The market is characterized by a diverse range of products, including screw caps, crown caps, flip-top closures, and dispensing closures, each designed to meet specific packaging requirements. Increasing consumer demand for convenience, along with stringent regulatory standards for food safety, drives innovation and adoption across this sector. Manufacturers are continuously developing advanced materials and designs to enhance functionality and sustainability. The market is highly competitive, with key players investing in research and development to introduce innovative solutions that cater to evolving consumer preferences and environmental concerns. The integration of smart technologies, such as tamper-evident features and QR codes, is also gaining traction, offering additional value to brands and consumers alike.

Key Highlights

The caps and closures market is distinguished by several key highlights that underscore its importance and dynamism. Sustainability has emerged as a central theme, with a growing shift towards recyclable and biodegradable materials, such as PET and HDPE, reducing environmental impact. Technological advancements are enabling the production of lightweight closures that maintain performance while minimizing material usage and costs. The emphasis on product differentiation is leading to customized designs and colors that enhance brand identity and consumer appeal. Additionally, the rise of e-commerce has heightened the need for robust and leak-proof closures to withstand logistics challenges. The market is also witnessing increased adoption of child-resistant and senior-friendly closures, addressing safety and accessibility concerns. These highlights reflect the industry's responsiveness to global trends and its commitment to innovation, quality, and sustainability.

Drivers, Opportunities & Restraints

Several drivers propel the caps and closures market, including rising demand for packaged food and beverages, driven by urbanization, busy lifestyles, and growing health consciousness among consumers. Stringent government regulations regarding food safety and packaging standards further stimulate market growth by necessitating advanced closure solutions. Opportunities abound in the development of sustainable and smart closures, as environmental concerns and digital integration gain prominence. The expansion of the beverage industry, particularly in emerging economies, offers significant growth potential for closure manufacturers. However, the market faces restraints such as volatility in raw material prices, which can impact production costs and profitability. Additionally, the complexity of recycling multi-material closures poses environmental challenges, potentially hindering market expansion. Despite these restraints, ongoing innovations and strategic collaborations present avenues for overcoming obstacles and capitalizing on emerging opportunities.

Concentration Insights

The caps and closures market exhibits a concentrated landscape with a few major players dominating the industry. Companies such as Berry Global Inc., Crown Holdings Inc., and AptarGroup Inc. hold significant market shares, leveraging their extensive product portfolios, global reach, and strong R&D capabilities. These industry leaders focus on strategic acquisitions, partnerships, and innovations to strengthen their market position and cater to diverse customer needs. The concentration is also evident in regional markets, where local players compete by offering cost-effective solutions and tailored products. The competitive intensity drives continuous improvement in product quality, efficiency, and sustainability. While large corporations lead in technological advancements and market penetration, smaller players often specialize in niche segments, contributing to a dynamic and multifaceted market environment. This concentration fosters a culture of innovation and excellence, benefiting the entire value chain.

Type Insights

The caps and closures market encompasses various types, each serving distinct applications and preferences. Plastic closures, including screw caps and dispensing closures, are widely used due to their versatility, cost-effectiveness, and lightweight properties. Metal closures, such as crown caps and twist-off lids, are prevalent in the beverage industry for their durability and excellent sealing capabilities. Rubber and cork closures are traditionally associated with wine and specialty beverages, offering natural and premium appeal. Additionally, innovative closures like tamper-evident bands and child-resistant designs address safety and regulatory requirements. The choice of closure type depends on factors such as product compatibility, consumer convenience, and sustainability goals. Ongoing material innovations and design enhancements are expanding the functionality and appeal of each closure type, meeting the evolving demands of the food and beverages industry.

Application Insights

In the food and beverages industry, caps and closures find applications across a broad spectrum of products. Beverages represent the largest segment, including carbonated soft drinks, bottled water, alcoholic beverages, and dairy products, where closures ensure carbonation retention, prevent leakage, and maintain freshness. The food segment encompasses sauces, condiments, edible oils, and ready-to-eat meals, requiring closures that offer easy dispensing, resealability, and contamination protection. Baby food and pharmaceutical-related food products demand high-integrity closures with tamper-evident and child-resistant features. The growing trend towards on-the-go consumption and single-serve packaging is driving demand for convenient and portable closure solutions. Each application sector has unique requirements, influencing closure design, material selection, and functionality, thereby fueling continuous innovation and customization in the market.

Regional Insights

The caps and closures market demonstrates varied dynamics across different regions, influenced by economic development, consumer preferences, and regulatory frameworks. North America and Europe are mature markets characterized by high adoption of advanced and sustainable closure solutions, driven by strict environmental regulations and consumer awareness. The Asia-Pacific region is experiencing rapid growth, fueled by expanding populations, rising disposable incomes, and increasing consumption of packaged food and beverages. Countries like China and India are key contributors, with growing manufacturing capabilities and demand. Latin America and the Middle East & Africa are emerging markets, offering growth opportunities due to urbanization and changing lifestyles. Regional differences in material availability, recycling infrastructure, and cultural preferences also shape market trends and strategies, prompting global players to adapt their offerings to local conditions.

Company Insights

Prominent companies in the caps and closures market include Berry Global Inc., Crown Holdings Inc., AptarGroup Inc., Silgan Holdings Inc., and Closure Systems International. These players are recognized for their extensive product ranges, technological expertise, and global presence. Berry Global Inc. focuses on sustainable solutions and innovative designs, catering to diverse industry needs. Crown Holdings Inc. excels in metal packaging and closures, emphasizing durability and recyclability. AptarGroup Inc. is a leader in dispensing systems, offering functional and user-friendly closures. Silgan Holdings Inc. specializes in custom packaging solutions, while Closure Systems International emphasizes efficiency and performance. These companies invest heavily in research and development to introduce cutting-edge products, enhance sustainability, and meet regulatory standards. Their strategic initiatives, including mergers and acquisitions, help expand market reach and strengthen competitive positioning.

Recent Developments

Recent developments in the caps and closures market highlight a strong focus on sustainability, innovation, and strategic growth. Companies are increasingly launching closures made from recycled materials and designing for recyclability to align with circular economy goals. For instance, there has been a surge in the adoption of mono-material closures that simplify recycling processes. Technological advancements include the integration of smart features like NFC tags and QR codes, enabling brand engagement and traceability. Strategic acquisitions and partnerships are common, as firms seek to enhance their product portfolios and geographic footprint. Additionally, investments in automation and Industry 4.0 technologies are improving manufacturing efficiency and reducing environmental impact. These developments reflect the industry's commitment to addressing environmental challenges, meeting consumer demands, and leveraging digitalization for future growth.

Report Segmentation

This market research report on the caps and closures market for the food and beverages industry is meticulously segmented to provide comprehensive insights. The segmentation is based on type, including plastic closures, metal closures, rubber closures, and others, each analyzed for their market dynamics and growth prospects. Application segmentation covers beverages, food, and other specialized sectors, detailing demand patterns and trends within each category. Geographical segmentation examines regional markets such as North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, highlighting key drivers and opportunities in each region. The report also includes segmentation by material, focusing on PET, PP, HDPE, metal, and others, assessing their usage and sustainability aspects. This structured approach enables a detailed understanding of market nuances, facilitating informed decision-making for stakeholders.

FAQs

What are the key drivers of the caps and closures market? The key drivers include increasing demand for packaged food and beverages, stringent food safety regulations, growing consumer preference for convenience, and the rise of sustainable packaging solutions. Urbanization and changing lifestyles further propel market growth.

Which materials are commonly used in caps and closures? Common materials include plastics such as PET, PP, and HDPE, valued for their versatility and cost-effectiveness; metals like aluminum and steel for durability; and natural materials such as cork for specialty applications. Sustainable materials are gaining prominence.

How does sustainability impact the caps and closures market? Sustainability drives innovation towards recyclable, biodegradable, and lightweight closures. It influences material choices, design processes, and end-of-life management, with companies focusing on reducing environmental footprint and meeting regulatory and consumer expectations.

Which regions lead in the caps and closures market? North America and Europe are mature markets with high adoption of advanced closures, while Asia-Pacific is the fastest-growing region due to expanding food and beverage industries, rising incomes, and urbanization. Latin America and Middle East & Africa show emerging potential.

What are the recent trends in caps and closures? Recent trends include the development of smart closures with digital features, increased use of mono-materials for easier recycling, growth in demand for convenient and portable designs, and emphasis on child-resistant and tamper-evident solutions for safety.

Citius Research has developed a research report titled “Caps and Closures Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Caps and Closures Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Caps and Closures Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Caps and Closures Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Caps and Closures Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Caps and Closures Market
• Research Methodology
• Executive Summary
• Market Dynamics of Caps and Closures Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Caps and Closures Market
• Cost and Gross Margin Analysis of Caps and Closures Market
• Caps and Closures Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Caps and Closures Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Caps and Closures Market Key Stakeholders

Below are the key stakeholders for the Caps and Closures Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Caps and Closures Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Caps and Closures Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Caps and Closures Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Caps and Closures Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Caps and Closures Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Caps and Closures Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Caps and Closures Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Caps and Closures Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Caps and Closures Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Caps and Closures Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Caps and Closures Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Caps and Closures Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Caps and Closures Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Caps and Closures Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Caps and Closures Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Caps and Closures Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Caps and Closures Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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