Canola Proteins Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195035
  • Format: Electronic (PDF)
  • Number of Pages: 211
  • Author(s): Joshi, Madhavi

Report Overview

The Canola Proteins Market size was estimated at USD 220 million in 2023 and is projected to reach USD 500 million by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Canola Proteins Market

(Market Size)
$220 million
$500 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 220 million
2030 Market Size USD 500 million
Key Players Burcon NutraScience, ADM, Cargill, Bunge, Roquette

Market Summary

The canola proteins market is a rapidly evolving segment within the global food and beverages industry, driven by increasing consumer demand for plant-based protein alternatives. Canola protein, derived from the byproducts of canola oil processing, is gaining significant traction due to its excellent nutritional profile, high digestibility, and balanced amino acid composition. This market caters to a diverse range of applications, from sports nutrition and functional foods to animal feed, aligning with the global shift towards sustainable and clean-label ingredients. The industry is characterized by continuous research and development efforts aimed at improving extraction technologies and enhancing the functional properties of canola protein isolates and concentrates. Key market players are strategically expanding their production capacities and forming partnerships to solidify their market presence and meet the growing demand from health-conscious consumers and food manufacturers seeking non-GMO and allergen-free protein sources.

Key Highlights

The canola proteins market is distinguished by several key highlights that underscore its potential and current trajectory. A primary highlight is the superior sustainability profile of canola protein production compared to some other plant proteins, as it utilizes the meal leftover from oil extraction, reducing waste and promoting a circular economy. The protein is recognized for its high content of sulfur-containing amino acids, which are often limited in other plant-based proteins, making it a valuable nutritional component. Furthermore, advancements in processing technologies have successfully mitigated previous challenges related to anti-nutritional factors and bitter off-flavors, significantly improving its palatability and broadening its application scope. The market is also witnessing a surge in product innovation, with companies launching new canola protein-based ingredients tailored for specific functionalities in food matrices, such as emulsification, gelation, and water binding, which are critical for product development in the modern food industry.

Drivers, Opportunities & Restraints

The growth of the canola proteins market is propelled by a confluence of powerful drivers. The most significant driver is the escalating global demand for plant-based proteins, fueled by rising vegetarian and vegan populations, increasing health awareness, and concerns over the environmental impact of animal agriculture. Consumers are actively seeking alternative protein sources that are sustainable, nutritious, and free from common allergens like soy and dairy, which directly benefits the canola protein segment. A major opportunity lies in the untapped potential within emerging economies, where rising disposable incomes and changing dietary patterns are creating new markets for health and wellness products. Additionally, the application of canola protein in the rapidly expanding sectors of sports nutrition and clinical nutrition presents a substantial growth avenue. However, the market does face certain restraints. The presence of established and lower-cost alternative plant proteins, such as soy and pea protein, creates intense competition and price sensitivity. Furthermore, regulatory hurdles and the need for clear labeling and health claim approvals across different regions can pose challenges for market entry and expansion for manufacturers.

Concentration Insights

The competitive landscape of the canola proteins market exhibits a moderate level of concentration, featuring a mix of established agribusiness giants and specialized ingredient companies. A handful of key players hold significant market share due to their integrated operations, controlling everything from seed breeding and sourcing to advanced processing and global distribution networks. These leading companies possess substantial R&D capabilities, allowing them to continuously improve protein quality and develop application-specific solutions. Alongside these majors, several smaller, niche players and startups are emerging, focusing on innovative extraction techniques and targeting specific application segments or geographic regions. This dynamic creates a competitive environment where scale, technological prowess, and strategic partnerships are crucial for maintaining a leadership position. The market's concentration is expected to evolve as investment increases and new technologies lower the barriers to entry for specialized producers.

Type Insights

The canola proteins market is primarily segmented based on protein type, namely isolates and concentrates, each possessing distinct characteristics and functional properties. Canola protein isolate is the more refined form, undergoing extensive processing to achieve a higher protein content, often exceeding 90%. This type is prized for its purity, neutral flavor, and superior functionality in applications requiring high protein fortification without compromising taste or texture, such as in clear beverages, protein bars, and meat analogues. Canola protein concentrate, with a moderately high protein content, retains more of the native fiber and other components from the canola meal. It is often more cost-effective and finds widespread use in applications where its nutritional profile and functional properties like water holding and fat binding are advantageous, including baked goods, extruded snacks, and various processed foods. The choice between isolate and concentrate is largely dictated by the desired nutritional target, functional need, and cost considerations of the final product formulation.

Application Insights

The application of canola proteins spans a diverse spectrum within the food and beverage industry, demonstrating its versatility. A significant and growing application is in the sports and performance nutrition sector, where canola protein is valued for its high bioavailability and complete amino acid profile, making it an effective ingredient in powders, ready-to-drink shakes, and nutritional bars. The functional foods segment is another major consumer, incorporating canola proteins into products like meal replacements, cereals, and dietary supplements to enhance their protein content and nutritional value. Furthermore, its excellent emulsifying and stabilizing properties make it suitable for use in beverages, dairy alternatives, and dressings. The meat alternatives and extenders segment represents a high-growth area, where canola protein helps improve the texture, juiciness, and nutritional profile of plant-based burgers, sausages, and nuggets. Beyond human nutrition, the animal feed industry utilizes canola protein meal as a valuable protein source for livestock, poultry, and aquaculture feed formulations.

Regional Insights

Geographically, the demand for canola proteins displays distinct regional patterns influenced by dietary trends, regulatory frameworks, and agricultural production. North America, particularly Canada, which is a leading global producer of canola, holds a prominent position in both production and consumption. The well-established health and wellness trend, coupled with a strong consumer shift towards plant-based diets, drives significant demand in this region. Europe follows closely, with a robust market driven by stringent regulations promoting sustainable food production, high consumer awareness of clean-label products, and a mature functional food industry. The Asia Pacific region is anticipated to exhibit the fastest growth rate, fueled by a massive population base, rising health consciousness, increasing disposable incomes, and the rapid expansion of the middle class in countries like China and India. While other regions like South America and the Middle East and Africa currently represent smaller markets, they present future growth opportunities as awareness and distribution networks for plant-based proteins continue to develop.

Company Insights

The canola proteins market features a strategic landscape with companies employing various approaches to capture value. Leading players such as Archer Daniels Midland Company, Cargill, Incorporated, and Bunge Limited leverage their extensive global agricultural supply chains and massive production facilities to offer canola protein ingredients at a competitive scale. These companies often have dedicated divisions for specialty ingredients and invest heavily in R&D to enhance product functionality. Alongside these giants, specialized companies like Burcon NutraScience Corporation and Merit Functional Foods Corporation are making significant impacts. These firms focus exclusively on developing proprietary extraction technologies to produce high-purity, functional canola protein isolates with improved taste and solubility, targeting premium application segments. Other notable participants include Roquette Fr?res and Glanbia plc, who are expanding their plant protein portfolios to include canola. The competitive strategy revolves around technological innovation, product quality, strategic collaborations with food manufacturers, and building a strong intellectual property portfolio around processing methodologies.

Recent Developments

The canola proteins market has been active with recent developments that signal its growth and innovation trajectory. A prominent trend is the announcement of capacity expansions and the construction of new dedicated production facilities by key players to meet the rising global demand. There has been a noticeable increase in strategic partnerships and joint ventures between canola protein manufacturers and food & beverage companies, aimed at co-developing new product applications and accelerating market penetration. On the technological front, recent advancements have been focused on refining membrane filtration and other extraction processes to achieve higher yields, better protein functionality, and more efficient removal of anti-nutritional factors, thereby improving the overall quality and taste profile of the final ingredient. Furthermore, companies are increasingly obtaining non-GMO and organic certifications for their canola protein products to align with clean-label consumer preferences and access broader market segments. These developments collectively point towards a market that is scaling up, innovating rapidly, and integrating more deeply into the global food supply chain.

Report Segmentation

This comprehensive market research report on the canola proteins market provides a detailed analysis segmented across multiple dimensions to offer granular insights. The report is systematically divided by type, categorizing the market into protein isolates and protein concentrates, analyzing the production, consumption, and growth prospects for each segment. It is further segmented by application, delving into the adoption trends within key sectors including sports nutrition, functional foods, beverages, meat alternatives, and animal feed. The geographical segmentation offers a country-level and regional analysis, covering key markets such as North America, Europe, Asia Pacific, South America, and the Middle East and Africa, highlighting regional drivers, challenges, and opportunities. An additional segmentation may focus on form, such as powder and liquid, and by functionality. This multi-faceted segmentation allows stakeholders to understand specific market dynamics, identify high-growth pockets, assess competition, and make informed strategic decisions regarding investment, product development, and market expansion.

FAQs

What are canola proteins used for?

Canola proteins are utilized across a wide array of applications within the food and beverage industry. Primary uses include fortifying sports nutrition products like protein powders and bars, enhancing the nutritional profile of functional foods and meal replacements, and serving as a key ingredient in plant-based meat and dairy alternatives due to their functional properties. They are also employed in baked goods, beverages, and animal feed formulations.

What is driving the growth of the canola protein market?

The market growth is predominantly driven by the global surge in demand for plant-based protein sources. This is fueled by rising health and wellness trends, growing vegan and vegetarian populations, increased consumer awareness of sustainability issues associated with animal farming, and the desire for allergen-free protein alternatives that are non-GMO and clean-label.

How does canola protein compare to other plant proteins?

Canola protein is often compared favorably to other plant proteins due to its well-balanced amino acid profile, particularly its high levels of sulfur-containing amino acids like methionine and cysteine, which are typically limited in proteins like pea or soy. It is also considered highly digestible. Advances in processing have greatly improved its taste and functionality, making it a competitive option in the plant protein landscape.

Who are the key players in the canola protein market?

The market comprises a mix of large global agribusinesses and specialized technology firms. Key players include Archer Daniels Midland Company, Cargill, Incorporated, and Bunge Limited, who benefit from integrated supply chains. Specialized companies like Burcon NutraScience Corporation and Merit Functional Foods Corporation are also significant for their focus on advanced proprietary extraction technologies for high-quality isolates.

What are the challenges facing the canola protein market?

The market faces challenges including strong competition from established and often cheaper plant proteins like soy and pea. Technical challenges related to completely eliminating certain anti-nutritional factors and off-flavors can persist, though they are being overcome. Furthermore, navigating diverse and sometimes complex regulatory landscapes for novel food ingredients across different countries can be a restraint for market expansion.

Citius Research has developed a research report titled “Canola Proteins Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Canola Proteins Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Canola Proteins Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Canola Proteins Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Canola Proteins Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Canola Proteins Market
• Research Methodology
• Executive Summary
• Market Dynamics of Canola Proteins Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Canola Proteins Market
• Cost and Gross Margin Analysis of Canola Proteins Market
• Canola Proteins Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Canola Proteins Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Canola Proteins Market Key Stakeholders

Below are the key stakeholders for the Canola Proteins Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Canola Proteins Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Canola Proteins Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Canola Proteins Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Canola Proteins Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Canola Proteins Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Canola Proteins Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Canola Proteins Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Canola Proteins Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Canola Proteins Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Canola Proteins Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Canola Proteins Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Canola Proteins Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Canola Proteins Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Canola Proteins Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Canola Proteins Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Canola Proteins Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Canola Proteins Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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