Bulk Bags Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209631
  • Format: Electronic (PDF)
  • Number of Pages: 202
  • Author(s): Joshi, Madhavi

Report Overview

The Bulk Bags Market size was estimated at USD 5.5 billion in 2023 and is projected to reach USD 9.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Bulk Bags Market

(Market Size)
$5.5 billion
$9.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 5.5 billion
2030 Market Size USD 9.5 billion
Key Players Bulk Lift International, Berry Global, LC Packaging, Conitex Sonoco, Greif

Market Summary

The bulk bags market is a critical segment within the global packaging industry, specializing in the manufacturing and distribution of large, flexible containers designed for the storage and transportation of dry, flowable products. These containers, also commonly referred to as FIBCs or big bags, are engineered to handle substantial weights, typically ranging from 500 to 2000 kilograms, making them indispensable for industries that require efficient and cost-effective bulk material handling solutions. The market is characterized by a consistent demand driven by the fundamental need for safe, reliable, and economical packaging across various end-use sectors. The evolution of this market is closely tied to global industrial and agricultural output, with manufacturers continuously innovating in terms of bag design, material composition, and lifting configurations to enhance performance and meet stringent safety standards. The competitive landscape is diverse, featuring a mix of large multinational corporations and specialized regional players, all striving to offer products that cater to specific customer requirements regarding capacity, safety features, and compliance with international regulations.

Key Highlights

A prominent highlight of the bulk bags market is the extensive use of polypropylene as the primary raw material, valued for its exceptional strength, durability, and resistance to moisture and chemicals. This makes the bags suitable for a wide array of demanding environments. The market offers a variety of bag types, including U-panel, circular, and four-panel designs, each providing distinct advantages in terms of structural integrity, stacking stability, and discharge efficiency. Safety remains a paramount concern, leading to the development and widespread adoption of specialized bags such as conductive and static-safe FIBCs, which are essential for handling materials in potentially explosive atmospheres. The industry is also witnessing a growing emphasis on sustainability, with increased interest in recyclable materials and reusable bag designs to minimize environmental impact. Furthermore, the integration of advanced manufacturing technologies and automation in production processes is enhancing product quality and consistency, ensuring reliable performance for end-users.

Drivers, Opportunities & Restraints

The growth of the bulk bags market is propelled by several key drivers, including the expansion of the chemical and fertilizer industries, which are major end-users requiring robust packaging for powders and granules. The overall rise in global trade and the need for efficient logistics solutions further bolster demand, as bulk bags offer significant advantages in transportation and storage efficiency compared to rigid alternatives. A significant opportunity lies in the continuous innovation of bag designs and materials to cater to niche applications, such as food-grade and pharmaceutical-grade FIBCs, which require adherence to strict hygiene and safety standards. The increasing focus on sustainable packaging presents another avenue for growth, encouraging the development of recyclable and biodegradable options. However, the market faces restraints, including volatility in raw material prices, particularly for polypropylene, which can impact manufacturing costs and profit margins. Additionally, the market is subject to stringent international safety and quality regulations, which, while ensuring product reliability, can also pose challenges for manufacturers in terms of compliance and certification costs.

Concentration Insights

The global bulk bags market exhibits a varied concentration of manufacturing and consumption activities. Production is notably concentrated in regions with established plastics and textiles industries, particularly in Asia-Pacific, which has emerged as a major manufacturing hub due to lower production costs and abundant raw material availability. Countries like China and India are significant contributors to global supply. In terms of consumption, demand is widespread but particularly strong in industrialized regions and nations with large agricultural and chemical sectors. North America and Europe represent mature markets with high demand for premium, high-specification bags that comply with rigorous safety standards. The market structure is fragmented, with the presence of numerous players ranging from large, diversified packaging corporations to small and medium-sized enterprises specializing in FIBCs. This fragmentation fosters intense competition, driving innovation and forcing companies to differentiate their offerings through quality, customization, and service.

Type Insights

The bulk bags market is segmented by type, primarily based on their design and construction, which directly influence their application and performance. U-panel bags are constructed from a single piece of fabric, making them a cost-effective option for a wide range of general-purpose applications; they are known for their simplicity and reliability. Circular woven bags, or tubular bags, are manufactured without side seams, which provides superior strength and resistance to stress, making them ideal for heavier and more abrasive materials. Four-panel bags (also known as cross-corner or baffle bags) feature additional panels sewn into the sides, which create a stable, square shape that allows for efficient stacking and maximizes space utilization during storage and transport. Each type is further available in different safety classifications, such as standard, Type A, Type B, Type C, and Type D, which are defined by their static protective properties and are chosen based on the flammability of the material being packaged and the operational environment.

Application Insights

Bulk bags serve a multitude of applications across diverse industries, underlining their versatility. The chemical and pharmaceutical industries are leading consumers, utilizing these containers for packaging a vast array of materials including polymers, fertilizers, pigments, and specialty chemicals. The integrity and protective qualities of the bags are crucial for preventing contamination and ensuring product purity. In the food and agriculture sector, bulk bags are employed for grains, seeds, flour, sugar, and animal feed, often requiring food-grade certified materials and liners. The construction industry relies on them for cement, sand, and other aggregates, valuing their durability and ease of handling on job sites. Other significant application areas include minerals, mining ores, and recycled materials. The choice of bag for each application is determined by specific factors such as the material's abrasiveness, moisture content, weight, and any special handling requirements like weather resistance or UV protection.

Regional Insights

Regionally, the Asia-Pacific area dominates the bulk bags market in terms of both production and consumption. This dominance is fueled by rapid industrialization, expanding agricultural activities, and strong growth in the chemical manufacturing sector in countries like China and India. The region benefits from cost-competitive manufacturing and a robust supplier base for raw materials. North America represents a mature and technologically advanced market characterized by high demand for premium, safety-compliant FIBCs, particularly in the chemical and food processing industries. Europe follows a similar pattern, with a strong emphasis on product quality, environmental sustainability, and adherence to strict EU regulations. The markets in Latin America and the Middle East & Africa are emerging and growing, driven by increasing investments in infrastructure and industrial capacity. Each region presents its own unique set of market dynamics, regulatory frameworks, and growth opportunities, influencing both local production and import-export trends.

Company Insights

The competitive environment of the bulk bags market includes a diverse array of companies. Leading global players such as Berry Global Group, Inc., Greif, Inc., and Conitex Sonoco have a significant presence, offering extensive product portfolios and global distribution networks. These companies often compete on the basis of scale, innovation, and the ability to serve multinational clients. Alongside these giants, there are numerous strong regional manufacturers and specialists like Langston Companies, Inc., Emmbi Industries Ltd., and BAG Corp that focus on specific geographic markets or niche applications. Competition is intense and multifaceted, based on factors including product quality, price, customization capabilities, and compliance with international standards. Many companies are investing in research and development to create lighter, stronger, and more sustainable bags, while also enhancing their service offerings with value-added services like bag testing, repair, and recycling programs to build customer loyalty.

Recent Developments

The bulk bags market has recently been shaped by several important trends and developments. A major focus across the industry has been on enhancing sustainability, with leading companies launching products made from recycled polypropylene or developing programs for collecting and recycling used FIBCs. There is a noticeable uptick in investments toward manufacturing automation and advanced weaving technologies to improve production efficiency and product consistency. Furthermore, market players are increasingly expanding their global footprint through strategic acquisitions and partnerships to strengthen their market position and access new customer bases. Product innovation continues unabated, with recent introductions including advanced anti-static and UV-resistant bags, as well as designs optimized for specific discharge methods and automated filling systems. The industry is also responding to evolving global supply chain demands by developing lighter-weight bags that maintain strength, thereby reducing shipping costs and environmental impact.

Report Segmentation

This comprehensive market report on bulk bags is meticulously segmented to provide a detailed and granular analysis. The segmentation allows for a deep understanding of specific market dynamics. The report is categorized by type, examining the distinct characteristics and market share of U-panel bags, circular woven bags, and four-panel bags. It is further segmented by capacity, covering common ranges such as small (up to 750 kg), medium (750-1500 kg), and large (above 1500 kg) capacities. The application segmentation provides insights into demand from key end-use industries including chemicals & fertilizers, food & agriculture, construction, and mining. A crucial segmentation is by safety type, analyzing the market for Type A, Type B, Type C, and Type D FIBCs. Finally, the report offers a thorough regional analysis, breaking down the market size and trends across North America, Europe, Asia-Pacific, and the rest of the world, providing a complete geographical perspective.

FAQs

What are bulk bags made of? The vast majority of bulk bags are constructed from woven polypropylene fabric, chosen for its high tensile strength, durability, and resistance to moisture, tears, and many chemicals. The fabric is woven from tapes made from polypropylene resin. Lifting loops are typically made from webbing of the same material or from chain and hook assemblies for heavier duties.

What is the difference between a Type C and Type D FIBC? Type C FIBCs (Conductive) are constructed from non-inductive fabric interwoven with conductive threads that are grounded during filling and discharging to prevent incendiary sparks. Type D FIBCs (Static Dissipative) are made from specially treated fabric that safely dissipates static electricity without the need for grounding, offering greater operational flexibility.

Which industries use bulk bags the most? The chemical and fertilizer industries are the largest consumers of bulk bags, using them for a wide range of dry, flowable products. Other heavy users include the food and agricultural industry (e.g., grains, sugar, flour), the construction industry (e.g., cement, sand), and the mining industry (e.g., minerals, ores).

How are bulk bags tested for safety? Bulk bags undergo rigorous testing to ensure they meet safety standards. Common tests include top lift tests to check the strength of the lifting loops, a body lift test to assess the bag's fabric and seams, and a tear propagation test. For static-safe bags, additional tests measure electrical resistance and performance in controlled environments.

What are the benefits of using bulk bags over other packaging? Key benefits include significant cost savings per unit of product packaged, superior space efficiency during transport and storage, reduced packaging waste compared to smaller bags or drums, enhanced safety for workers through easier handling, and excellent protective qualities for the product inside.

Which region has the highest demand for bulk bags? The Asia-Pacific region currently exhibits the highest demand for bulk bags, driven by its massive industrial and agricultural output, particularly in China and India. This region is both a major producer and consumer, fueling strong market growth.

Citius Research has developed a research report titled “Bulk Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Bulk Bags Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Bulk Bags Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Bulk Bags Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Bulk Bags Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Bulk Bags Market
• Research Methodology
• Executive Summary
• Market Dynamics of Bulk Bags Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Bulk Bags Market
• Cost and Gross Margin Analysis of Bulk Bags Market
• Bulk Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Bulk Bags Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Bulk Bags Market Key Stakeholders

Below are the key stakeholders for the Bulk Bags Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Bulk Bags Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Bulk Bags Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Bulk Bags Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Bulk Bags Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Bulk Bags Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Bulk Bags Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Bulk Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Bulk Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Bulk Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Bulk Bags Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Bulk Bags Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Bulk Bags Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Bulk Bags Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Bulk Bags Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Bulk Bags Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Bulk Bags Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Bulk Bags Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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