Brewer Yeast Powder Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0195000
  • Format: Electronic (PDF)
  • Number of Pages: 194
  • Author(s): Joshi, Madhavi

Report Overview

The Brewer Yeast Powder Market size was estimated at USD 180 million in 2023 and is projected to reach USD 400 million by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Brewer Yeast Powder Market

(Market Size)
$180 million
$400 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 180 million
2030 Market Size USD 400 million
Key Players Lallemand, Lesaffre, Angel Yeast, AB Mauri, Leiber

Market Summary

The brewer yeast powder market is a significant segment within the global food and beverages industry, primarily driven by the product's extensive nutritional profile and versatile applications. Brewer yeast powder is a byproduct of the beer brewing process, derived from the Saccharomyces cerevisiae fungus, and is renowned for being a rich natural source of B-complex vitamins, proteins, minerals, and beta-glucans. This market caters to a diverse range of end-use sectors, including human nutrition, animal feed, and the pharmaceutical industry, due to its health-enhancing properties. The increasing consumer shift towards natural and organic ingredients, coupled with a rising awareness of preventive healthcare and wellness, significantly propels the demand for brewer yeast powder. Geographically, the market demonstrates a widespread presence with active participation from both developed and developing economies, each contributing to the dynamic supply and demand landscape. Key industry participants are continuously engaged in research and development activities to enhance product quality and explore novel applications, thereby sustaining market growth and innovation.

Key Highlights

The brewer yeast powder market is characterized by several key highlights that underscore its importance and trajectory. A prominent feature is its role as a premier natural nutritional supplement, increasingly favored over synthetic alternatives by health-conscious consumers and food manufacturers. The product's inherent composition, boasting high levels of essential amino acids, selenium, chromium, and antioxidants, positions it as a superior functional food ingredient. Furthermore, its application is expanding beyond traditional uses into innovative areas such as vegan protein sources, flavor enhancers in savory snacks, and immune-boosting additives in pet food, illustrating its versatility. The market is also witnessing a surge in strategic initiatives from leading companies, including capacity expansions, new product launches with enhanced bioavailability, and sustainable sourcing practices to meet the growing demand for clean-label and ethically produced ingredients. These factors collectively highlight the market's robust and evolving nature.

Drivers, Opportunities & Restraints

The growth of the brewer yeast powder market is propelled by a confluence of drivers, primarily the escalating global demand for natural and nutrient-dense food supplements. The rising prevalence of lifestyle-related health issues has heightened consumer focus on dietary choices, fostering a greater adoption of products like brewer yeast powder for their proven benefits in supporting digestive health, energy metabolism, and immune function. Significant opportunities are emerging from the burgeoning vegan and vegetarian population seeking plant-based protein and vitamin sources, opening new avenues for product incorporation into meat alternatives, dairy-free products, and nutritional bars. Additionally, the animal feed industry presents a substantial growth opportunity, utilizing yeast as a probiotic to enhance livestock health and productivity. However, the market faces certain restraints, including the potential for adverse reactions in individuals with yeast allergies or sensitivities. Price volatility of raw materials and the complexities associated with large-scale production and maintaining consistent quality also pose challenges to market expansion.

Concentration Insights

The competitive landscape of the brewer yeast powder market is moderately concentrated, featuring a mix of well-established global players and several regional specialists. Leading companies such as Lesaffre, Lallemand Inc., Angel Yeast Co., Ltd., and Associated British Foods plc (through its subsidiary AB Mauri) hold significant market shares due to their extensive product portfolios, strong research and development capabilities, and expansive global distribution networks. These industry giants often leverage vertical integration, controlling everything from raw material sourcing to final product manufacturing, which enhances their operational efficiency and market dominance. Alongside these, numerous smaller and medium-sized enterprises compete by focusing on niche segments, such as organic certification, non-GMO products, or specialized applications for specific health conditions. This structure fosters a competitive environment driven by innovation, quality, and strategic partnerships, with companies actively engaging in mergers, acquisitions, and collaborations to strengthen their market positions and geographic reach.

Type Insights

The brewer yeast powder market is segmented into different types based on the production process and end characteristics, primarily into autolyzed and non-autolyzed (inactive) yeast. Autolyzed yeast powder undergoes a self-digestion process where enzymes break down the yeast cells, resulting in a product that is rich in free amino acids and nucleotides, which enhances its flavor-enhancing properties, making it highly sought after as a natural umami flavoring agent in snacks, soups, and sauces. Non-autolyzed, or inactive, yeast is heat-treated to deactivate the yeast cells, preserving its nutritional integrity. This type is predominantly valued for its high vitamin and mineral content and is widely used in dietary supplements, fortified foods, and animal feed for its health benefits. The choice between types depends largely on the intended application, with the food industry favoring autolyzed yeast for taste and the health sector prioritizing inactive yeast for nutrition.

Application Insights

Brewer yeast powder finds diverse applications across multiple industries, underscoring its functional versatility. In the human food and beverage sector, it is a key ingredient in dietary supplements, available in tablets, capsules, and powders, due to its rich vitamin B complex and protein content. It is also extensively used as a natural flavor enhancer and nutrient fortifier in various food products including bread, crackers, seasonings, and ready-to-eat meals. The animal feed industry represents another major application area, where brewer yeast is incorporated as a probiotic supplement to promote gut health, improve feed efficiency, and enhance the overall immunity and growth performance of livestock, poultry, and aquaculture species. Furthermore, its application is growing in the pharmaceutical and cosmetic industries for its potential benefits in skin health and therapeutic formulations, demonstrating its wide-ranging utility.

Regional Insights

The demand for brewer yeast powder exhibits distinct regional patterns influenced by dietary habits, industrial development, and health awareness. North America and Europe are mature and significant markets, driven by high consumer awareness regarding nutritional supplements, a strong presence of health food manufacturers, and stringent regulations promoting natural ingredients. The Asia-Pacific region is anticipated to witness substantial growth, fueled by rising disposable incomes, a rapidly expanding food and beverage processing industry, and an increasing focus on animal husbandry and aquaculture in countries like China and India. South America shows promising potential, particularly in Brazil and Argentina, supported by a growing livestock sector and increasing adoption of nutritional supplements. The Middle East and Africa, while currently a smaller market, are experiencing gradual growth due to urbanization and a slowly developing health and wellness sector, indicating a globally diverse demand landscape.

Company Insights

Prominent companies operating in the global brewer yeast powder market employ various strategies to maintain and enhance their competitive standing. Lesaffre, a global key player, leverages its expertise in fermentation and a vast portfolio of yeast-based solutions for food, health, and cosmetics. Lallemand Inc. is recognized for its significant investments in research, particularly in probiotic yeast strains for human and animal nutrition. Angel Yeast Co., Ltd. has a strong foothold, especially in the Asia-Pacific region, and is known for its comprehensive product range and large production capacity. Associated British Foods plc, through its subsidiary AB Mauri, is a major supplier to the baking and food industries worldwide. Other notable participants include Nutreco N.V., Alltech, and Oriental Yeast Co., Ltd., each focusing on innovation, sustainability, and expanding their application-specific product offerings to cater to evolving market demands and strengthen their global footprint.

Recent Developments

The brewer yeast powder market has been active with recent developments reflecting industry innovation and strategic growth initiatives. Companies are increasingly focusing on launching organic and non-GMO certified products to align with the clean-label trend and cater to the discerning consumer base. There has been a notable emphasis on research and development to improve the bioavailability of nutrients in yeast and to develop specialized strains with enhanced functional properties, such as increased beta-glucan content for immune support. Strategic expansions and partnerships are also prevalent; for instance, key players have been investing in new production facilities in high-growth regions to localize supply chains and reduce costs. Furthermore, market participants are engaging in acquisitions to broaden their technological capabilities and product portfolios, ensuring they can meet the diverse and growing needs of the food, feed, and pharmaceutical sectors effectively.

Report Segmentation

This comprehensive market report on brewer yeast powder offers a detailed segmentation analysis to provide a granular understanding of the industry dynamics. The market is systematically segmented based on type, distinguishing between autolyzed and non-autolyzed (inactive) yeast powders, each catering to different functional needs and end-use requirements. Application-based segmentation is thoroughly examined, covering critical areas such as human food and beverages (including supplements, bakery, and savory applications), animal feed (for livestock, poultry, and aquaculture), and other emerging applications in pharmaceuticals and cosmetics. Furthermore, the report provides an extensive geographical segmentation, delivering in-depth analysis and forecasts for key regions including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. This multi-faceted segmentation allows stakeholders to identify specific growth pockets, understand application-specific trends, and formulate targeted strategies for maximum market penetration and profitability.

FAQs

What is brewer's yeast powder good for? Brewer's yeast powder is valued as a nutritional supplement rich in B vitamins, protein, chromium, and selenium. It is commonly used to support energy production, improve digestive health due to its probiotic properties, aid in blood sugar management, and enhance skin health.

What is the difference between nutritional yeast and brewer's yeast? The primary difference lies in their production and taste. Brewer's yeast is a byproduct of beer production, often having a bitter taste, and is typically used for its nutritional benefits. Nutritional yeast is specifically grown for use as a food product, is deactivated, and has a cheesy, nutty flavor, making it popular as a condiment or vegan cheese alternative.

Is brewer's yeast anti-inflammatory? Yes, brewer's yeast contains compounds like beta-glucans and other antioxidants that have been shown to possess anti-inflammatory properties. These components can help modulate the immune system and reduce inflammation in the body.

Who should not take brewer's yeast? Individuals with yeast allergies or sensitivities should avoid brewer's yeast. It is also not recommended for people with inflammatory bowel disease (like Crohn's disease), those who are immunocompromised, or individuals taking certain medications, such as monoamine oxidase inhibitors (MAOIs), due to potential interactions.

Can you eat brewer's yeast everyday? Yes, brewer's yeast can be consumed daily in moderate amounts as a dietary supplement. It is generally considered safe for most people and provides a consistent source of essential nutrients. However, it is advisable to start with a small dose to assess tolerance and consult a healthcare provider for personalized advice.

Citius Research has developed a research report titled “Brewer Yeast Powder Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Brewer Yeast Powder Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Brewer Yeast Powder Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Brewer Yeast Powder Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Brewer Yeast Powder Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Brewer Yeast Powder Market
• Research Methodology
• Executive Summary
• Market Dynamics of Brewer Yeast Powder Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Brewer Yeast Powder Market
• Cost and Gross Margin Analysis of Brewer Yeast Powder Market
• Brewer Yeast Powder Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Brewer Yeast Powder Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Brewer Yeast Powder Market Key Stakeholders

Below are the key stakeholders for the Brewer Yeast Powder Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Brewer Yeast Powder Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Brewer Yeast Powder Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Brewer Yeast Powder Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Brewer Yeast Powder Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Brewer Yeast Powder Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Brewer Yeast Powder Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Brewer Yeast Powder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Brewer Yeast Powder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Brewer Yeast Powder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Brewer Yeast Powder Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Brewer Yeast Powder Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Brewer Yeast Powder Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Brewer Yeast Powder Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Brewer Yeast Powder Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Brewer Yeast Powder Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Brewer Yeast Powder Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Brewer Yeast Powder Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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