Brake Shims Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186496
  • Format: Electronic (PDF)
  • Number of Pages: 201
  • Author(s): Joshi, Madhavi

Report Overview

The Brake Shims Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 1.9 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

Brake Shims Market

(Market Size)
$1.2 billion
$1.9 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 1.9 billion
Key Players Federal-Mogul, TMD Friction, NUCAP, Bendix, ABS Friction

Market Summary

The brake shims market is an integral component of the global automotive and transportation industry, providing essential noise, vibration, and harshness (NVH) damping solutions for braking systems. These components are installed between the brake pad and the caliper piston to reduce brake squeal and ensure quieter, more efficient braking performance. The market is characterized by a consistent demand driven by vehicle production and the critical need for enhanced passenger comfort and safety. As automotive manufacturers continue to focus on improving vehicle acoustics and performance, brake shims play a pivotal role in meeting stringent noise regulations and consumer expectations. The market encompasses a variety of materials, including rubber, stainless steel, and composite shims, each offering distinct advantages for different vehicle types and braking conditions. With the rise of electric and hybrid vehicles, which operate more quietly and place different demands on braking systems, the brake shims market is adapting to new requirements and opportunities. The competitive landscape includes both established automotive suppliers and specialized manufacturers, all striving to innovate and capture market share through advanced material science and tailored solutions.

Key Highlights

The brake shims market is distinguished by several key factors that underscore its importance and trajectory. A primary highlight is the increasing adoption of advanced composite materials and multi-layer shim designs that offer superior noise suppression and thermal stability compared to traditional options. Leading automotive manufacturers are integrating these high-performance shims into both passenger vehicles and commercial trucks to enhance brand reputation by delivering quieter, more refined braking experiences. Another significant trend is the customization of brake shims for specific vehicle models and braking systems, allowing for optimized performance and fit. The market is also witnessing growth in the aftermarket segment, where vehicle owners seek replacement shims to maintain optimal braking performance and reduce noise issues over time. Furthermore, the push towards lightweighting in vehicles to improve fuel efficiency and reduce emissions is influencing shim design, with manufacturers developing thinner, lighter materials that do not compromise on durability or functionality. The emphasis on research and development by key players ensures continuous innovation, addressing evolving automotive trends such as autonomous driving and regenerative braking systems.

Drivers, Opportunities & Restraints

The growth of the brake shims market is propelled by several drivers, including the rising global production of vehicles and increasing consumer demand for noiseless braking experiences. Stricter governmental regulations regarding vehicle noise pollution are compelling automakers to invest in advanced NVH solutions, thereby boosting the adoption of high-quality brake shims. The expansion of the automotive aftermarket, driven by vehicle aging and maintenance needs, provides a steady stream of demand for replacement components. Opportunities abound in the development of shims for electric vehicles, which require specialized damping due to their unique acoustic profiles and regenerative braking systems. The integration of smart materials capable of indicating wear or enhancing performance through embedded sensors represents a forward-looking opportunity for market differentiation. However, the market faces restraints such as the volatility in raw material prices, particularly for metals and specialized polymers, which can impact manufacturing costs and profitability. Additionally, the trend towards brake-by-wire and other electronic braking systems may reduce the mechanical complexity where traditional shims are used, posing a long-term challenge. Intense competition and the need for continuous innovation also pressure margins, requiring companies to balance cost with performance.

Concentration Insights

The brake shims market features a concentrated competitive landscape with a mix of global automotive component suppliers and specialized manufacturers dominating the space. Companies such as Federal-Mogul, Tenneco, and Nucap Industries have established strong positions due to their extensive product portfolios, technological expertise, and long-standing relationships with major automakers. These players often operate through direct supply agreements with OEMs, providing customized shim solutions integrated into braking systems from the design phase. The market also includes regional specialists and smaller firms that focus on niche applications or the aftermarket segment, offering competitive pricing and rapid delivery. Concentration is higher in regions with robust automotive manufacturing bases, such as North America, Europe, and Asia-Pacific, where suppliers are clustered to serve local assembly plants efficiently. Mergers and acquisitions have been a strategy for larger entities to expand their technological capabilities and geographic reach, further consolidating the market. Despite this concentration, innovation from smaller players and new entrants focusing on advanced materials or eco-friendly solutions continues to influence market dynamics and provide alternatives to established offerings.

Type Insights

Brake shims are categorized based on material composition and design, each tailored to specific performance requirements and vehicle applications. Rubber-based shims are widely used for their excellent damping properties and cost-effectiveness, effectively reducing low-frequency brake noises common in passenger vehicles. Stainless steel shims offer high thermal resistance and durability, making them suitable for high-performance cars and commercial vehicles where braking generates significant heat. Composite shims, which often combine layers of rubber, metal, and adhesive materials, provide balanced noise reduction and heat dissipation, and are increasingly preferred for their versatility and enhanced performance. Some advanced shims incorporate ceramic elements or specialized coatings to further improve noise insulation and longevity. The choice of shim type depends on factors such as vehicle weight, braking force, operating temperature range, and acoustic goals. Manufacturers are continuously developing new material formulations and multi-layer architectures to meet the evolving demands of modern braking systems, including those for electric vehicles which may require shims with different resonant frequency management due to reduced ambient noise.

Application Insights

Brake shims find primary application in both disc brake and drum brake systems across various vehicle segments. In passenger cars, shims are essential for ensuring quiet operation and are often customized for front and rear axles due to differing braking loads and temperatures. The luxury vehicle segment particularly emphasizes high-performance shims to meet premium acoustic standards and enhance driver comfort. Commercial vehicles, including trucks and buses, utilize heavy-duty shims capable of withstanding higher thermal stresses and prolonged use, often incorporating robust materials like reinforced steel or advanced composites. The aftermarket represents a significant application area, where shims are sold as replacement parts to address brake noise issues in older vehicles or to upgrade existing systems for better performance. Additionally, emerging applications include use in electric and hybrid vehicles, where shims must adapt to regenerative braking patterns that reduce mechanical brake usage but may create unique noise challenges during friction braking events. Off-road and performance racing vehicles also employ specialized shims designed for extreme conditions, highlighting the versatility of these components across the automotive spectrum.

Regional Insights

The demand for brake shims is closely tied to regional automotive production and consumer preferences, with Asia-Pacific leading in market volume due to its dominance in vehicle manufacturing, particularly in China, Japan, and South Korea. The region benefits from a robust supply chain and high production of both economy and premium vehicles, driving consistent demand for shims across OEM and aftermarket channels. North America and Europe are mature markets characterized by stringent noise regulations and a strong presence of premium automakers, fostering demand for high-quality, advanced shim solutions. These regions also have significant aftermarket activities due to high vehicle ownership rates and aging fleets. Emerging economies in Latin America and the Middle East & Africa are witnessing gradual growth, supported by increasing vehicle production and urbanization, though market penetration is slower compared to developed regions. Regional differences in braking system preferences?such as the higher adoption of disc brakes in some areas over drums?also influence shim demand. Manufacturers often establish regional production facilities or partnerships to cater to local automakers and reduce logistics costs, ensuring timely delivery and compliance with regional standards.

Company Insights

Prominent companies in the brake shims market include Federal-Mogul, Tenneco, Nucap Industries, and ABS Friction, among others. Federal-Mogul, now part of Tenneco, offers a comprehensive range of braking components, including shims under well-known brands, leveraging its extensive R&D capabilities and global distribution network. Nucap Industries is recognized for its innovative braking solutions and strong focus on quality and performance, serving major OEMs worldwide. ABS Friction specializes in aftermarket braking products, providing a variety of shim options for vehicle maintenance and repair. Other key players such as BorgWarner and Akebono Brake Industry also contribute significantly through their braking system portfolios, often supplying integrated shim solutions as part of larger assemblies. These companies compete on factors like product innovation, material technology, cost efficiency, and supply chain reliability. Strategic initiatives include developing eco-friendly shims, enhancing product durability, and expanding into emerging markets. Collaboration with automotive manufacturers during the design phase allows these companies to create tailored solutions that meet specific vehicle requirements, strengthening their market position and customer relationships.

Recent Developments

Recent developments in the brake shims market reflect ongoing innovation and strategic moves by key players. There has been a notable increase in the introduction of shims made from sustainable or recycled materials, aligning with the automotive industry's broader environmental goals. Companies are investing in advanced manufacturing technologies, such as laser cutting and automated adhesion processes, to improve precision and reduce production costs. Partnerships between shim manufacturers and material science firms have led to the creation of new composite blends that offer better noise damping and thermal resistance while being lighter in weight. Some manufacturers have launched shims with integrated sensors or indicators that provide wear data, contributing to predictive maintenance strategies in modern vehicles. Additionally, expansion into electric vehicle segments has prompted development of shims specifically designed to address the unique acoustic signatures of EVs, where traditional engine noise is absent and brake noise becomes more perceptible. acquisitions and mergers continue to shape the competitive landscape, enabling larger entities to broaden their product offerings and technological expertise, while smaller firms focus on niche innovations and regional market penetration.

Report Segmentation

This report on the brake shims market provides a detailed analysis segmented by type, application, and region to offer comprehensive insights. The type segmentation covers rubber shims, stainless steel shims, composite shims, and others, examining the characteristics, advantages, and market share of each category. Application segmentation includes passenger cars, commercial vehicles, and aftermarket sales, highlighting demand patterns and growth prospects across these segments. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, assessing regional market dynamics, key countries, and future opportunities. Each segment is analyzed in terms of market trends, competitive landscape, and influencing factors, providing stakeholders with a holistic view of the market structure. The report also considers cross-segment interactions, such as how advancements in shim materials impact different vehicle types or how regional automotive production trends influence application demand. This structured approach enables readers to identify specific areas of interest and make informed decisions based on granular, actionable data.

FAQs

What are brake shims used for? Brake shims are used to reduce noise and vibration in braking systems by damping the contact between brake pads and calipers, ensuring quieter operation and enhanced comfort.

How do brake shims work? They work by absorbing vibrations and preventing direct metal-to-metal contact, which reduces brake squeal and improves overall braking performance.

Can I install brake shims myself? While it is possible for experienced individuals to install brake shims, professional installation is recommended to ensure correct placement and avoid compromising braking safety.

Do all cars need brake shims? Not all vehicles come equipped with brake shims, but they are increasingly common in modern cars to meet noise reduction standards and improve driver experience.

What materials are brake shims made from? Brake shims are typically made from rubber, stainless steel, or composite materials, each chosen for specific damping and thermal properties.

How long do brake shims last? Brake shims generally last the lifespan of the brake pads but should be inspected during pad replacements for wear or damage to ensure continued effectiveness.

Citius Research has developed a research report titled “Brake Shims Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Brake Shims Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Brake Shims Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Brake Shims Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Brake Shims Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Brake Shims Market
• Research Methodology
• Executive Summary
• Market Dynamics of Brake Shims Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Brake Shims Market
• Cost and Gross Margin Analysis of Brake Shims Market
• Brake Shims Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Brake Shims Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Brake Shims Market Key Stakeholders

Below are the key stakeholders for the Brake Shims Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Brake Shims Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Brake Shims Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Brake Shims Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Brake Shims Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Brake Shims Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Brake Shims Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Brake Shims Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Brake Shims Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Brake Shims Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Brake Shims Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Brake Shims Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Brake Shims Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Brake Shims Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Brake Shims Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Brake Shims Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Brake Shims Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Brake Shims Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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