Blood Sugar Tester Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0206844
  • Format: Electronic (PDF)
  • Number of Pages: 183
  • Author(s): Joshi, Madhavi

Report Overview

The Blood Sugar Tester Market size was estimated at USD 6.2 billion in 2023 and is projected to reach USD 11 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.70% during the forecast period (2024-2030).

Blood Sugar Tester Market

(Market Size)
$6.2 billion
$11 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.70%
2023 Market Size USD 6.2 billion
2030 Market Size USD 11 billion
Key Players Abbott, Roche, LifeScan, Bayer, Nova Biomedical

Market Summary

The blood sugar tester market, a critical segment within the medical machinery and equipment industry, focuses on devices designed for monitoring glucose levels in the blood. These instruments are essential for individuals managing diabetes and other metabolic disorders, providing crucial data for daily health management. The market encompasses a range of products from traditional finger-prick glucometers to advanced continuous glucose monitoring systems. Key manufacturers are consistently investing in research and development to enhance accuracy, user-friendliness, and connectivity features. The integration of digital health technologies, such as smartphone compatibility and cloud-based data management, is reshaping product offerings and user engagement. This market is characterized by a strong emphasis on regulatory compliance and quality standards, given its direct impact on patient health. Demand is significantly influenced by the global prevalence of diabetes, driving both innovation and market expansion across various regions.

Key Highlights

Notable advancements in the blood sugar tester market include the rapid adoption of non-invasive and minimally invasive monitoring technologies, reducing patient discomfort and improving compliance. Leading companies like Roche Diagnostics, Abbott Laboratories, and LifeScan are at the forefront, introducing devices with enhanced precision and faster results. The trend towards personalized healthcare is evident, with testers offering tailored insights and recommendations based on individual glucose patterns. Connectivity remains a major highlight, as modern devices seamlessly sync with mobile applications and electronic health records, facilitating better disease management and remote monitoring by healthcare providers. Additionally, the market is witnessing increased competition from new entrants focusing on cost-effective solutions, particularly in emerging economies. Regulatory approvals for innovative products continue to accelerate, supporting market growth and accessibility.

Drivers, Opportunities & Restraints

The primary driver for the blood sugar tester market is the rising global incidence of diabetes, fueled by sedentary lifestyles, unhealthy diets, and aging populations. This has created a sustained demand for reliable and accessible glucose monitoring solutions. Technological innovations, such as the development of continuous glucose monitors and integration with artificial intelligence, present significant growth opportunities, enabling proactive health management. Expansion in emerging markets, where healthcare infrastructure is improving and awareness is increasing, offers substantial potential for market penetration. However, the market faces restraints including high costs associated with advanced devices, which can limit adoption in low-income regions. Stringent regulatory requirements and the need for frequent calibration and maintenance also pose challenges. Additionally, competition from alternative monitoring methods and the risk of product recalls due to accuracy issues can impact market stability.

Concentration Insights

The blood sugar tester market is highly concentrated, with a few major players dominating the landscape. Companies such as Roche Diagnostics, Abbott Laboratories, and Dexcom hold significant market shares due to their extensive product portfolios, strong research capabilities, and established distribution networks. These industry leaders focus on continuous innovation, often through strategic acquisitions and partnerships, to maintain their competitive edge. Regional concentration is also evident, with North America and Europe being key markets due to high diabetes prevalence and advanced healthcare systems. However, Asia-Pacific is emerging as a focal point for growth, driven by increasing healthcare expenditure and rising diabetes cases. The market concentration encourages intense competition in terms of pricing, technology, and service offerings, benefiting consumers through improved product quality and accessibility.

Type Insights

Blood sugar testers are categorized into several types based on technology and methodology. Traditional self-monitoring blood glucose systems, which require finger-prick blood samples, remain widely used due to their affordability and reliability. Continuous glucose monitoring systems represent a growing segment, offering real-time glucose readings without the need for frequent finger pricks, thus enhancing user convenience. Non-invasive glucose monitors, though still in developmental stages, promise to revolutionize the market by eliminating skin penetration altogether. Additionally, there are specialized testers for different user demographics, such as devices designed for pediatric or geriatric patients, incorporating features like larger displays and simplified operation. Each type addresses specific consumer needs, with advancements focusing on improving accuracy, reducing pain, and integrating with digital health platforms.

Application Insights

Blood sugar testers are primarily used in home care settings, empowering individuals to manage their diabetes independently with daily monitoring. This application dominates the market due to the convenience and immediate feedback provided by these devices. In clinical settings, such as hospitals and diagnostic laboratories, advanced testers are employed for more comprehensive glucose tracking and during medical procedures. There is also growing application in research institutions, where precise glucose data is crucial for studies on diabetes management and related metabolic disorders. Furthermore, these devices are increasingly used in wellness programs and by fitness enthusiasts monitoring metabolic health. The expansion into non-traditional applications, such as integration with wearable technology and health apps, broadens the market scope and enhances user engagement across various sectors.

Regional Insights

North America holds a prominent position in the blood sugar tester market, driven by high diabetes prevalence, advanced healthcare infrastructure, and strong adoption of innovative technologies. The United States is a key contributor, with significant investments in digital health solutions. Europe follows closely, with countries like Germany and the United Kingdom emphasizing rigorous regulatory standards and patient care. The Asia-Pacific region is experiencing rapid growth due to increasing diabetes cases, rising healthcare awareness, and improving economic conditions, particularly in China and India. Latin America and the Middle East & Africa are emerging markets, where growing healthcare initiatives and government support are fostering market development. Regional variations in regulatory policies, reimbursement scenarios, and cultural attitudes towards disease management influence market dynamics and growth potential across these geographies.

Company Insights

Prominent companies in the blood sugar tester market include Roche Diagnostics, known for its Accu-Chek series; Abbott Laboratories, which produces the FreeStyle range; and Dexcom, a leader in continuous glucose monitoring systems. LifeScan, a Johnson & Johnson company, offers the OneTouch brand, widely recognized for reliability. Other significant players include Medtronic, with its integrated diabetes management solutions, and Ascensia Diabetes Care, which markets the Contour next line. These companies focus on innovation through research and development, often collaborating with technology firms to enhance device connectivity and user experience. Market strategies involve expanding distribution networks, particularly in emerging economies, and engaging in mergers and acquisitions to strengthen product offerings. Their efforts are geared towards meeting diverse consumer needs while adhering to stringent quality and regulatory standards.

Recent Developments

Recent developments in the blood sugar tester market include the launch of next-generation continuous glucose monitors with extended wear time and improved accuracy. Companies like Abbott and Dexcom have introduced devices with enhanced smartphone integration, allowing for seamless data sharing and analysis. Regulatory approvals for new products in various regions have accelerated, facilitating broader market access. There is a growing trend towards the development of non-invasive glucose monitoring technologies, with several firms investing in research to bring these innovations to market. Strategic partnerships between medical device companies and digital health providers are becoming common, aiming to create comprehensive diabetes management ecosystems. Additionally, efforts to reduce costs and improve affordability in low-income markets are gaining traction, supported by initiatives from both private and public sectors.

Report Segmentation

This report on the blood sugar tester market is segmented based on product type, including self-monitoring blood glucose devices, continuous glucose monitoring systems, and others. It further breaks down by application, covering home care, hospitals, clinics, and research institutions. The segmentation also considers technology, distinguishing between invasive, minimally invasive, and non-invasive methods. Geographically, the report analyzes North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. Each segment provides detailed insights into market trends, growth factors, and competitive landscape, offering a comprehensive understanding of the industry dynamics. This structured approach enables stakeholders to identify specific opportunities and challenges within each segment, supporting informed decision-making and strategic planning.

FAQs

What are the different types of blood sugar testers available? Blood sugar testers include self-monitoring devices that require finger-prick samples, continuous glucose monitors that provide real-time readings, and emerging non-invasive technologies that measure glucose without breaking the skin.

How accurate are home blood sugar testers? Home blood sugar testers are generally accurate when used correctly, with most devices meeting international standards for precision. Regular calibration and proper usage are essential to maintain accuracy.

Which companies lead the blood sugar tester market? Leading companies include Roche Diagnostics, Abbott Laboratories, Dexcom, LifeScan, and Medtronic, known for their innovative and reliable glucose monitoring solutions.

What is the future of non-invasive blood sugar testing? Non-invasive blood sugar testing is a rapidly advancing field, with research focused on technologies like optical sensors and electromagnetic waves to provide pain-free monitoring, though widespread commercialization is still evolving.

How do continuous glucose monitors work? Continuous glucose monitors use a small sensor inserted under the skin to measure glucose levels in interstitial fluid, transmitting data to a display device or smartphone app for real-time tracking and trends.

Are there blood sugar testers for children? Yes, there are blood sugar testers designed specifically for children, featuring smaller blood sample requirements, durable designs, and user-friendly interfaces to ease the monitoring process for younger users.

Citius Research has developed a research report titled “Blood Sugar Tester Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Blood Sugar Tester Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Blood Sugar Tester Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Blood Sugar Tester Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Blood Sugar Tester Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Blood Sugar Tester Market
• Research Methodology
• Executive Summary
• Market Dynamics of Blood Sugar Tester Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Blood Sugar Tester Market
• Cost and Gross Margin Analysis of Blood Sugar Tester Market
• Blood Sugar Tester Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Blood Sugar Tester Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Blood Sugar Tester Market Key Stakeholders

Below are the key stakeholders for the Blood Sugar Tester Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Blood Sugar Tester Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Blood Sugar Tester Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Blood Sugar Tester Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Blood Sugar Tester Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Blood Sugar Tester Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Blood Sugar Tester Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Blood Sugar Tester Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Blood Sugar Tester Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Blood Sugar Tester Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Blood Sugar Tester Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Blood Sugar Tester Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Blood Sugar Tester Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Blood Sugar Tester Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Blood Sugar Tester Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Blood Sugar Tester Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Blood Sugar Tester Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Blood Sugar Tester Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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