Blood Meal Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185643
  • Format: Electronic (PDF)
  • Number of Pages: 175
  • Author(s): Joshi, Madhavi

Report Overview

The Blood Meal Market size was estimated at USD 850 million in 2023 and is projected to reach USD 1.4 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.50% during the forecast period (2024-2030).

Blood Meal Market

(Market Size)
$850 million
$1.4 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.50%
2023 Market Size USD 850 million
2030 Market Size USD 1.4 billion
Key Players Darling Ingredients, Valley Proteins, Terramar, West Coast Reduction, FASA Group

Market Summary

The blood meal market is a vital segment within the global agriculture industry, primarily serving as an organic nitrogen fertilizer and animal feed supplement. Derived from the blood of slaughtered animals, typically cattle or pigs, this product undergoes a drying and grinding process to form a powdered substance rich in nutrients. Its high nitrogen content makes it particularly valuable for promoting vigorous plant growth and improving soil fertility. The market is characterized by a consistent demand from organic farming sectors and livestock feed manufacturers, driven by the growing emphasis on sustainable agricultural practices. Key stakeholders include meat processing companies, agricultural suppliers, and organic food producers. The market operates within a framework of stringent regulations concerning product quality and safety, ensuring that blood meal meets specific standards for agricultural and feed use. Geographically, production and consumption patterns are influenced by regional livestock slaughter rates and agricultural policies, creating a dynamic and interconnected global supply chain.

Key Highlights

The blood meal market is distinguished by its role as a potent organic nitrogen source, a critical factor for crop production without synthetic chemicals. A key highlight is its dual functionality, effectively serving both as a high-protein animal feed ingredient and a powerful soil amendment. This versatility underpins its steady demand across diverse agricultural applications. The production process, involving rendering and drying, is a well-established practice, often integrated within larger meat processing operations, which provides a consistent raw material supply. The market is further defined by its contribution to waste valorization in the meat industry, converting a by-product into a valuable commodity, thereby supporting circular economy principles. Prominent companies like Darling Ingredients and Valley Proteins are significant players, leveraging extensive processing networks. The product's efficacy in deterring certain pests due to its odor presents an additional, unique benefit for organic growers, further solidifying its niche in sustainable agriculture solutions.

Drivers, Opportunities & Restraints

The expansion of the blood meal market is propelled by several powerful drivers. The global shift towards organic farming practices represents a primary force, as farmers increasingly seek natural alternatives to synthetic fertilizers to meet consumer demand and comply with regulatory standards. Concurrently, the growing animal feed industry, particularly for poultry and aquaculture, requires high-protein ingredients, bolstering demand for blood meal as a cost-effective supplement. Significant opportunities exist in the development of specialized, fortified blends that enhance nutrient delivery and ease of application, catering to precision agriculture needs. Furthermore, emerging markets with growing meat consumption present new avenues for raw material sourcing and product distribution. However, the market faces notable restraints. Price volatility of raw materials, linked to livestock production cycles, can impact cost stability. Stringent regulations governing animal by-products, including cross-border transportation and processing standards, pose compliance challenges. Additionally, the emergence of plant-based and synthetic protein alternatives for feed applications presents a competitive threat that could potentially restrain market growth in the long term.

Concentration Insights

The global blood meal market exhibits a moderate level of concentration, with a mix of large multinational corporations and specialized regional processors dominating the landscape. A handful of major players, such as Darling Ingredients Inc., Terramar GmbH, and The Boyer Valley Company, hold significant market shares due to their extensive processing facilities, integrated supply chains from meat production, and established global distribution networks. These companies often benefit from long-term contracts with large meatpackers, ensuring a steady supply of raw blood. Alongside these giants, numerous smaller, regional operators serve local markets, often focusing on specific applications or organic certification. The concentration is highest in regions with robust meat processing industries, such as North America and Europe, where large-scale production is feasible. This structure creates a competitive environment where scale, efficiency, and product quality are critical differentiators, while smaller players compete on agility, customer service, and niche market expertise.

Type Insights

The blood meal market is segmented primarily by the source animal, which directly influences its nutrient profile and application suitability. The most prevalent type is bovine blood meal, sourced from cattle. It is widely available due to large-scale beef production and is valued for its consistent nitrogen content, making it a staple in general agricultural fertilization. Porcine blood meal, derived from pigs, is another significant segment. It often features a slightly different amino acid profile, which can make it particularly desirable for specific animal feed formulations, especially in swine and poultry diets. Some processors also offer poultry-based blood meal, though it is less common. Furthermore, the market offers variations based on processing methods, such as spray-dried versus ring-dried, which can affect the product's solubility and nutrient availability. The choice between types is typically driven by regional availability, cost considerations, and the specific nutritional requirements of the target crop or livestock, allowing buyers to select the most appropriate product for their operational needs.

Application Insights

Blood meal finds its primary applications split between two major sectors: agriculture as a fertilizer and animal feed as a protein supplement. In agriculture, it is a premier organic nitrogen source used to promote leafy, vegetative growth in crops. It is applied to fields, gardens, and greenhouse operations to enrich soil fertility and correct nitrogen deficiencies. Its slow-release properties provide a sustained nutrient supply, which is highly valued in organic cultivation systems that prohibit synthetic inputs. In the animal feed industry, blood meal is incorporated as a high-protein ingredient in formulations for monogastric animals like poultry, swine, and aquaculture species. Its excellent amino acid profile, particularly its lysine content, supports muscle development and overall animal health. A smaller, niche application includes its use as a natural pest deterrent in gardening, where its scent repels certain herbivores like deer and rabbits. The dominance of either application can vary regionally based on local agricultural practices and the structure of the feed industry.

Regional Insights

The geographical dynamics of the blood meal market are intrinsically linked to regional livestock production and agricultural practices. North America and Europe are established leading markets, characterized by high levels of meat consumption, advanced meat processing infrastructure, and strong demand for organic fertilizers. These regions are not only major consumers but also significant exporters of blood meal products. The Asia Pacific region represents a rapidly growing market, fueled by expanding livestock production in countries like China, Vietnam, and India, which increases raw material availability. Furthermore, rising awareness and adoption of organic farming techniques in these emerging economies are driving domestic consumption. South America, with its substantial beef industry in nations such as Brazil and Argentina, is a key production and export hub. The Middle East and Africa show potential for growth, though market development is often constrained by smaller-scale meat processing and less developed agricultural supply chains, making them more reliant on imports to meet local demand.

Company Insights

The competitive landscape of the blood meal market features a roster of established players who leverage integration and scale. Darling Ingredients Inc. stands as a global leader, utilizing its vast network of rendering plants to produce and distribute a wide range of animal by-products, including high-quality blood meal. Terramar GmbH is another key international supplier known for its sourcing and processing expertise within Europe. The Boyer Valley Company and Valley Proteins Inc. are prominent North American operators with strong regional footprints and focus on sustainable rendering practices. Companies like FASA Group and Sanimax have significant influence in the South American and Canadian markets, respectively. These leading firms compete on factors such as production capacity, consistent product quality, supply chain reliability, and the ability to meet stringent international safety and quality certifications. Their strategies often involve vertical integration with slaughterhouses and investments in R&D to develop value-added, specialized products for different agricultural and feed applications.

Recent Developments

The blood meal market has witnessed several strategic developments focused on sustainability, efficiency, and market expansion. Leading companies are increasingly investing in advanced rendering technologies to improve energy efficiency during the drying process, reduce environmental footprint, and enhance the overall quality and nutrient retention of the final product. There is a growing trend towards the development of customized, blended organic fertilizers that combine blood meal with other organic amendments like bone meal or feather meal to create balanced nutrient profiles for specific crops and soil types. Furthermore, key players are engaging in strategic acquisitions and partnerships to consolidate market position and gain access to new geographical markets, particularly in the growing Asia-Pacific region. The industry is also responding to heightened regulatory scrutiny and consumer demand for transparency by implementing more rigorous traceability systems from the source animal to the end product, ensuring safety and quality assurance for all downstream applications.

Report Segmentation

This comprehensive market research report on the blood meal industry provides a detailed analysis segmented across multiple dimensions to offer granular insights. The segmentation is structured to allow stakeholders to understand specific market dynamics. The report is categorized by type, distinguishing between bovine, porcine, and poultry-based blood meal products, analyzing the production, demand, and pricing trends for each. It is further segmented by application, providing deep dives into the fertilizer and animal feed sectors, including sub-applications within each. A crucial geographical segmentation breaks down the market into key regions and major countries within North America, Europe, Asia Pacific, South America, and the Middle East and Africa, highlighting regional production capacities, consumption patterns, trade flows, and regulatory landscapes. This multi-faceted segmentation enables a thorough examination of growth pockets, competitive intensity, and opportunity areas across different product types, end uses, and world regions, providing actionable intelligence for strategic decision-making.

FAQs

What is blood meal used for?

Blood meal is primarily used as a high-nitrogen organic fertilizer in agriculture to promote plant growth and improve soil health. It is also utilized as a high-protein supplement in animal feed formulations for poultry, swine, and aquaculture.

What are the benefits of blood meal?

The key benefits of blood meal include its rapid release of nitrogen, which readily available for plant uptake, its organic nature making it suitable for certified organic farming, and its ability to improve soil microbial activity. In feed, it provides an excellent source of essential amino acids.

How is blood meal produced?

Blood meal is produced by collecting fresh animal blood from slaughterhouses, which is then subjected to a rendering process. This typically involves coagulation, followed by drying through methods like ring drying or spray drying to remove moisture, resulting in a dry, powdered product that is then ground and packaged.

Is blood meal safe for all plants?

While highly beneficial as a nitrogen source, blood meal must be used cautiously as its high nitrogen content can potentially burn plants if over-applied. It is best used for nitrogen-hungry plants and should be applied according to soil test recommendations to avoid over-fertilization.

What is the difference between blood meal and bone meal?

Blood meal and bone meal are both organic fertilizers but provide different primary nutrients. Blood meal is an excellent source of nitrogen for leafy growth. Bone meal is rich in phosphorus and calcium, which are essential for root development, flowering, and fruiting in plants. They are often used in combination to provide a balanced nutrient profile.

Citius Research has developed a research report titled “Blood Meal Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Blood Meal Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Blood Meal Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Blood Meal Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Blood Meal Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Blood Meal Market
• Research Methodology
• Executive Summary
• Market Dynamics of Blood Meal Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Blood Meal Market
• Cost and Gross Margin Analysis of Blood Meal Market
• Blood Meal Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Blood Meal Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Blood Meal Market Key Stakeholders

Below are the key stakeholders for the Blood Meal Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Blood Meal Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Blood Meal Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Blood Meal Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Blood Meal Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Blood Meal Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Blood Meal Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Blood Meal Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Blood Meal Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Blood Meal Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Blood Meal Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Blood Meal Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Blood Meal Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Blood Meal Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Blood Meal Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Blood Meal Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Blood Meal Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Blood Meal Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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