Basil Extract Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0194954
  • Format: Electronic (PDF)
  • Number of Pages: 194
  • Author(s): Joshi, Madhavi

Report Overview

The Basil Extract Market size was estimated at USD 85 million in 2023 and is projected to reach USD 190 million by 2030, exhibiting a compound annual growth rate (CAGR) of 12.00% during the forecast period (2024-2030).

Basil Extract Market

(Market Size)
$85 million
$190 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 12.00%
2023 Market Size USD 85 million
2030 Market Size USD 190 million
Key Players Naturex, Indena, Euromed, Martin Bauer, Sabinsa

Market Summary

The basil extract market is a dynamic segment within the global food and beverages industry, characterized by increasing consumer demand for natural and organic ingredients. Basil extract, derived from the leaves of the Ocimum basilicum plant, is valued for its aromatic properties, flavor enhancement, and potential health benefits. It is extensively utilized across various applications, including culinary uses, dietary supplements, and functional foods. The market is influenced by growing health consciousness among consumers, who seek products with natural preservatives and additives. Key industry participants are focusing on research and development to improve extraction techniques and enhance product quality. Geographically, the market demonstrates a widespread presence with significant activity in both developed and emerging economies. The competitive landscape features a mix of established players and innovative newcomers striving to capture market share through product differentiation and strategic expansions.

Key Highlights

The basil extract market is distinguished by several key highlights that underscore its growth and potential. There is a pronounced shift towards clean-label products, driving demand for natural extracts like basil as alternatives to synthetic additives. The extract's rich composition of antioxidants, vitamins, and essential oils contributes to its appeal in health-oriented product formulations. Major companies are investing in sustainable sourcing and production methods to meet regulatory standards and consumer expectations. Technological advancements in extraction processes, such as supercritical fluid extraction, are enhancing yield and purity, thereby improving market offerings. Additionally, the versatility of basil extract allows for its use in diverse applications, from seasonings and sauces to beverages and nutraceuticals, broadening its market reach. These factors collectively highlight the market's robustness and its alignment with contemporary consumer trends.

Drivers, Opportunities & Restraints

Several drivers are propelling the basil extract market forward, including the rising consumer preference for natural and organic food products. Health benefits associated with basil, such as anti-inflammatory and antimicrobial properties, are encouraging its incorporation into functional foods and supplements. The growing food processing industry, coupled with increasing disposable incomes in emerging economies, further stimulates demand. Opportunities abound in the development of novel applications, such as in the pharmaceutical and personal care sectors, where basil extract's properties can be leveraged for new product lines. However, the market faces restraints like seasonal variability in basil cultivation, which can affect supply consistency and pricing. Regulatory challenges related to food safety and labeling standards across different regions also pose hurdles. Additionally, competition from other herbal extracts may limit market growth, necessitating continuous innovation and effective marketing strategies.

Concentration Insights

The basil extract market exhibits a moderate level of concentration, with a few key players holding significant market share. Companies such as Symrise AG, Givaudan SA, and Firmenich International SA are prominent due to their extensive product portfolios and global distribution networks. These industry leaders focus on strategic initiatives like mergers, acquisitions, and partnerships to strengthen their market position and expand their geographical presence. There is also a notable presence of regional and local players who cater to specific market niches, offering specialized products. The competitive dynamics are influenced by factors such as product quality, pricing, and innovation capabilities. Research and development activities are concentrated on enhancing extraction efficiency and developing new applications, driving further market consolidation. This concentration insight indicates a balanced competitive environment where established firms and agile newcomers coexist and compete.

Type Insights

Basil extract is available in various types, primarily differentiated by the extraction method and form. Common types include oil-based extracts, powder extracts, and liquid extracts, each catering to specific industry needs. Oil-based extracts, obtained through steam distillation, are prized for their potent aroma and flavor, making them ideal for culinary applications and essential oils. Powder extracts, often produced via spray drying, offer convenience in handling and storage, and are widely used in dry mix formulations like seasonings and instant foods. Liquid extracts, typically derived using solvent extraction methods, provide ease of incorporation into beverages and liquid food products. The choice of type depends on factors such as desired potency, application requirements, and cost considerations. Innovation in extraction technologies continues to introduce new variants, enhancing the diversity and functionality of basil extract products in the market.

Application Insights

Basil extract finds extensive application across the food and beverages industry, driven by its flavoring, aromatic, and functional properties. In the culinary sector, it is used as a natural flavor enhancer in products such as sauces, dressings, soups, and ready-to-eat meals. The beverage industry incorporates basil extract into teas, health drinks, and alcoholic beverages for its unique taste and health benefits. Additionally, the nutraceutical and dietary supplements segment utilizes basil extract for its antioxidant and anti-inflammatory qualities, often in capsule or tablet form. The personal care and cosmetics industry is emerging as a significant application area, where basil extract is valued for its skin-friendly properties and natural fragrance. This diverse application spectrum underscores the extract's versatility and its growing adoption across multiple industries, contributing to market expansion.

Regional Insights

The basil extract market demonstrates varied growth patterns across different regions, influenced by cultural preferences, dietary habits, and economic factors. North America and Europe are mature markets, characterized by high consumer awareness and demand for natural and organic products. These regions see significant use of basil extract in gourmet foods, health supplements, and artisanal beverages. The Asia-Pacific region is experiencing rapid growth, driven by increasing urbanization, rising disposable incomes, and a traditional affinity for herbal ingredients in countries like India and China. Latin America and the Middle East & Africa are emerging markets, with growing adoption in the food processing and pharmaceutical industries. Regional differences in regulatory frameworks and import-export policies also impact market dynamics. Overall, the global market benefits from cross-regional trade and the increasing globalization of food trends.

Company Insights

Key companies in the basil extract market include Symrise AG, Givaudan SA, Firmenich International SA, Sensient Technologies Corporation, and Kerry Group. These players are recognized for their comprehensive product offerings, strong research capabilities, and extensive global reach. Symrise AG focuses on natural ingredients and sustainability, often sourcing basil through ethical supply chains. Givaudan SA emphasizes innovation in flavor and fragrance applications, leveraging basil extract's versatile profile. Firmenich International SA invests in advanced extraction technologies to enhance product quality and consistency. Sensient Technologies Corporation specializes in providing customized solutions for food and beverage clients. Kerry Group integrates basil extract into its health and nutrition portfolio, targeting functional food trends. These companies engage in strategic activities such as product launches, expansions, and collaborations to maintain competitiveness and drive market growth.

Recent Developments

Recent developments in the basil extract market reflect ongoing innovation and strategic movements by key players. There has been a surge in product launches featuring organic and non-GMO basil extracts to cater to the clean-label trend. Companies are also investing in sustainable farming practices and partnerships with local growers to ensure a steady and ethical supply of raw materials. Technological advancements, such as the adoption of green extraction methods like ultrasound-assisted extraction, are gaining traction for their efficiency and environmental benefits. Additionally, mergers and acquisitions have been observed, enabling firms to expand their product portfolios and geographic footprint. For instance, recent acquisitions have focused on integrating complementary capabilities in natural extracts. These developments indicate a market that is evolving rapidly in response to consumer demands and sustainability imperatives.

Report Segmentation

This market research report on the basil extract market is segmented to provide detailed insights across various dimensions. The segmentation includes type, such as oil-based, powder, and liquid extracts, each analyzed for their market dynamics and growth prospects. Application segmentation covers food and beverages, nutraceuticals, personal care, and others, highlighting usage patterns and demand drivers. Geographical segmentation breaks down the market into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, offering regional analysis and trends. Additionally, the report may segment based on distribution channel, such as direct sales, distributors, and online retailers, to understand sales dynamics. Each segment is thoroughly examined to provide stakeholders with comprehensive insights, enabling informed decision-making and strategic planning in the basil extract market.

FAQs

What are the health benefits of basil extract? Basil extract is renowned for its antioxidant, anti-inflammatory, and antimicrobial properties. It supports digestive health, boosts immunity, and may help reduce stress. These benefits make it a popular ingredient in functional foods and dietary supplements.

How is basil extract used in the food industry? In the food industry, basil extract is primarily used as a natural flavoring and preservative. It enhances the taste of products like sauces, soups, dressings, and ready-to-eat meals. Its aromatic qualities also make it suitable for beverages and snacks.

What is the difference between basil essential oil and basil extract? Basil essential oil is obtained through steam distillation and is highly concentrated, used mainly for aroma and topical applications. Basil extract, often made using solvent or CO2 extraction, is typically used in food and beverages for flavor and functional benefits, and may come in liquid or powder form.

Which regions are the largest consumers of basil extract? North America and Europe are significant consumers due to high demand for natural ingredients. The Asia-Pacific region is rapidly growing, driven by traditional use in cuisines and increasing health awareness. Emerging markets in Latin America and the Middle East are also showing rising consumption.

Are there any side effects of consuming basil extract? When consumed in moderation as part of food products, basil extract is generally safe. However, excessive consumption may lead to potential side effects such as liver damage or blood thinning in susceptible individuals. It is advisable to follow recommended usage levels and consult healthcare professionals if needed.

Citius Research has developed a research report titled “Basil Extract Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Basil Extract Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Basil Extract Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Basil Extract Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Basil Extract Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Basil Extract Market
• Research Methodology
• Executive Summary
• Market Dynamics of Basil Extract Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Basil Extract Market
• Cost and Gross Margin Analysis of Basil Extract Market
• Basil Extract Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Basil Extract Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Basil Extract Market Key Stakeholders

Below are the key stakeholders for the Basil Extract Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Basil Extract Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Basil Extract Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Basil Extract Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Basil Extract Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Basil Extract Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Basil Extract Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Basil Extract Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Basil Extract Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Basil Extract Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Basil Extract Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Basil Extract Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Basil Extract Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Basil Extract Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Basil Extract Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Basil Extract Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Basil Extract Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Basil Extract Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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