Banking Security Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209236
  • Format: Electronic (PDF)
  • Number of Pages: 195
  • Author(s): Joshi, Madhavi

Report Overview

The Banking Security Market size was estimated at USD 18.5 billion in 2023 and is projected to reach USD 38 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.80% during the forecast period (2024-2030).

Banking Security Market

(Market Size)
$18.5 billion
$38 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.80%
2023 Market Size USD 18.5 billion
2030 Market Size USD 38 billion
Key Players IBM, Cisco, Symantec, Palo Alto, FireEye

Market Summary

The banking security market encompasses a wide array of solutions and services designed to protect financial institutions from evolving cyber threats, fraud, and operational risks. As digital transformation accelerates across the banking sector, the need for robust security measures has become paramount. Financial organizations are increasingly investing in advanced technologies to safeguard sensitive customer data, ensure regulatory compliance, and maintain trust. Key areas of focus include network security, endpoint protection, identity and access management, and fraud detection systems. The market is characterized by continuous innovation, driven by the sophistication of cyberattacks and the growing adoption of online and mobile banking platforms. Companies operating in this space offer integrated solutions that combine hardware, software, and services to address multifaceted security challenges. The emphasis is on proactive threat intelligence, real-time monitoring, and incident response capabilities to mitigate risks effectively. With the rise of open banking and API-driven ecosystems, securing interconnected financial services has added another layer of complexity, further fueling demand for comprehensive security frameworks. The banking security market is thus a critical enabler of digital finance, ensuring resilience and continuity in an increasingly interconnected and threat-prone environment.

Key Highlights

The banking security market is distinguished by several key trends and developments that underscore its dynamic nature. One significant highlight is the escalating adoption of artificial intelligence and machine learning technologies to enhance threat detection and response. These advanced analytics enable banks to identify anomalous activities and potential breaches with greater accuracy and speed. Another critical aspect is the increasing regulatory scrutiny and compliance requirements, such as GDPR, PSD2, and various regional data protection laws, which compel financial institutions to implement stringent security measures. The integration of biometric authentication methods, including fingerprint scanning, facial recognition, and voice identification, is gaining traction as a means to strengthen user verification processes. Additionally, the market is witnessing a surge in demand for cloud-based security solutions, allowing banks to achieve scalability and flexibility while reducing infrastructure costs. Collaboration between traditional financial entities and fintech firms is also prominent, fostering innovation in security offerings. Moreover, the emphasis on employee training and awareness programs highlights the human factor as a crucial component of a holistic security strategy. These elements collectively shape the market landscape, driving continuous evolution and adoption of cutting-edge security practices.

Drivers, Opportunities & Restraints

The growth of the banking security market is propelled by several drivers, including the escalating frequency and sophistication of cyberattacks targeting financial institutions. High-profile data breaches and financial fraud incidents have heightened awareness and urgency among banks to fortify their defenses. The rapid digitalization of banking services, coupled with the proliferation of mobile and online transactions, further amplifies the need for robust security frameworks. Regulatory mandates and compliance requirements act as significant catalysts, compelling organizations to invest in security infrastructure to avoid penalties and reputational damage. Opportunities abound in the form of emerging technologies such as blockchain for secure transactions, advanced encryption techniques, and the Internet of Things (IoT) for enhanced monitoring. The expansion of open banking ecosystems presents new avenues for security solutions tailored to API protection and data sharing integrity. However, the market faces restraints, including the high cost of implementing advanced security systems, which may be prohibitive for smaller banks. Additionally, the shortage of skilled cybersecurity professionals poses a challenge to effective deployment and management of security measures. The complexity of integrating new solutions with legacy systems also hinders seamless adoption, requiring careful planning and investment.

Concentration Insights

The banking security market exhibits a concentrated landscape with a mix of established players and emerging innovators dominating the space. Leading companies such as IBM, Cisco Systems, Broadcom, and Thales Group have a significant market presence, offering comprehensive portfolios that include hardware, software, and managed services. These entities leverage their extensive experience and global reach to cater to large financial institutions with complex security needs. Specialized firms like FireEye, Trend Micro, and Palo Alto Networks focus on niche areas such as advanced threat intelligence and network security, capturing substantial market share through technological expertise. The concentration is also evident in strategic partnerships and mergers and acquisitions, which enable companies to expand their capabilities and geographic footprint. For instance, acquisitions of smaller cybersecurity startups by larger corporations are common, aimed at integrating innovative technologies like behavioral analytics and zero-trust architectures. Regional players also play a vital role, addressing local regulatory requirements and cultural nuances. This concentration fosters a competitive environment that drives innovation but may also lead to challenges for new entrants due to high barriers to entry, including significant R&D investments and established customer relationships.

Type Insights

The banking security market can be segmented by type into various categories, each addressing specific aspects of protection. Network security solutions form a foundational component, safeguarding banking infrastructure from unauthorized access and distributed denial-of-service (DDoS) attacks. These include firewalls, intrusion detection and prevention systems, and secure gateways. Endpoint security is another critical type, focusing on securing devices such as computers, mobile phones, and ATMs that interact with banking networks. Solutions here encompass antivirus software, encryption tools, and mobile device management systems. Identity and access management (IAM) solutions ensure that only authorized personnel and customers can access sensitive systems and data, utilizing multi-factor authentication and single sign-on technologies. Fraud detection and prevention systems leverage analytics and machine learning to identify suspicious transactions and activities in real time. Additionally, data security solutions protect information at rest and in transit through encryption, tokenization, and data loss prevention mechanisms. Physical security measures, including surveillance and biometric access controls, remain relevant for brick-and-mortar branches. Each type plays a synergistic role in creating a layered defense strategy essential for comprehensive banking security.

Application Insights

Banking security solutions find application across various domains within financial institutions, addressing distinct operational needs. Retail banking applications focus on protecting customer-facing channels such as online portals, mobile apps, and ATM networks. Security measures here include secure login protocols, transaction monitoring, and anti-phishing technologies to safeguard individual consumers. Corporate banking applications involve securing high-value transactions, trade finance operations, and cash management services for business clients. This necessitates advanced encryption, secure communication channels, and fraud analytics tailored to complex corporate activities. Investment banking and capital markets require robust security for trading platforms, algorithmic systems, and sensitive financial data, often employing real-time threat intelligence and compliance monitoring. Internal applications encompass employee access controls, data governance, and network segmentation to prevent insider threats and ensure operational integrity. Additionally, cloud security applications are gaining prominence as banks migrate services to hybrid and public cloud environments, requiring solutions for data privacy, access management, and compliance in cloud settings. Each application area demands tailored security approaches to address specific vulnerabilities and regulatory requirements, highlighting the multifaceted nature of banking security implementations.

Regional Insights

The adoption of banking security solutions varies significantly across regions, influenced by factors such as regulatory frameworks, technological advancement, and the prevalence of cyber threats. North America represents a mature market, driven by stringent regulations like the Gramm-Leach-Bliley Act and high awareness of cybersecurity risks. The presence of major financial institutions and technology firms in the United States and Canada fuels demand for advanced security offerings. Europe follows closely, with strong emphasis on compliance with GDPR and PSD2, prompting banks to invest in data protection and open banking security. The Asia-Pacific region is experiencing rapid growth, propelled by expanding digital banking services in countries like China, India, and Singapore. Increasing smartphone penetration and government initiatives for financial inclusion are key drivers, though varying regulatory landscapes pose challenges. Latin America and the Middle East & Africa are emerging markets, where rising cybercrime and gradual digital transformation efforts are spurring investments in security infrastructure. However, economic constraints and limited cybersecurity expertise may slow adoption in some areas. Overall, regional dynamics shape the prioritization of security measures, with developed regions focusing on innovation and emerging markets addressing basic infrastructure needs.

Company Insights

Prominent companies in the banking security market include IBM, which offers a broad range of solutions such as IBM Security Guardium for data protection and QRadar for security intelligence. Cisco Systems provides integrated network security products like Firepower and Umbrella, emphasizing threat defense and secure access. Broadcom, through its Symantec division, delivers endpoint security and cloud protection tools tailored for financial services. Thales Group specializes in encryption and access management solutions, critical for data security and compliance. Other key players include FireEye, known for its advanced threat intelligence and incident response services; Trend Micro, focusing on cloud and endpoint security; and Palo Alto Networks, offering next-generation firewalls and threat prevention platforms. Fintech-focused security firms like Feedzai utilize machine learning for real-time fraud detection in transactions. These companies compete on technology innovation, global reach, and ability to provide end-to-end solutions. Partnerships with banking institutions and continuous R&D investments are common strategies to maintain competitive advantage. The presence of these established and niche players ensures a diverse array of options for banks seeking to enhance their security posture.

Recent Developments

Recent developments in the banking security market reflect ongoing innovation and strategic moves to address emerging threats. Many companies have launched AI-powered solutions to improve anomaly detection and automate response mechanisms. For instance, enhancements in behavioral analytics now allow for more precise identification of fraudulent activities without disrupting user experience. There has been a notable increase in partnerships between traditional security vendors and cloud providers to offer integrated solutions for hybrid environments. Acquisitions have also been prevalent, with larger firms acquiring startups specializing in areas like zero-trust architecture and API security. Regulatory developments continue to influence the market, with new guidelines prompting updates in compliance-focused offerings. Additionally, the rise of quantum computing threats has spurred investments in quantum-resistant encryption technologies. Banks themselves are increasingly adopting security-as-a-service models to leverage external expertise and reduce costs. These developments indicate a market in constant flux, adapting to technological advancements and evolving threat landscapes to provide resilient security frameworks for the banking sector.

Report Segmentation

The banking security market report is segmented to provide detailed analysis across multiple dimensions. By type, the market is categorized into network security, endpoint security, application security, cloud security, and others, each examined for its adoption and growth trends. Application segmentation covers retail banking, corporate banking, investment banking, and others, highlighting specific security needs and solutions for each sector. Geographically, the report breaks down the market into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, offering insights into regional dynamics, regulatory impacts, and growth opportunities. Further segmentation may include deployment mode such as on-premises and cloud-based solutions, and organization size encompassing large enterprises and small to medium-sized banks. This structured approach allows stakeholders to identify niche segments, understand demand patterns, and make informed decisions based on comprehensive data and analysis tailored to their specific interests and requirements.

FAQs

What are the common types of cyber threats faced by banks? Banks encounter various cyber threats including phishing attacks, malware infections, ransomware, DDoS attacks, and insider threats. These aim to steal sensitive data, disrupt services, or commit financial fraud.

How does regulatory compliance impact banking security? Regulations such as GDPR, PSD2, and Basel III mandate strict data protection and security measures, driving banks to invest in compliance solutions to avoid penalties and maintain customer trust.

What role does artificial intelligence play in banking security? AI enhances security through machine learning algorithms that detect anomalies, predict threats, and automate responses, improving efficiency and accuracy in fraud prevention and risk management.

Why is endpoint security important for banks? Endpoint security protects devices like computers and mobile phones that access banking networks, preventing unauthorized access and data breaches from vulnerable points.

What are the emerging trends in banking security? Trends include the adoption of zero-trust architectures, increased use of biometric authentication, cloud security integration, and focus on API security due to open banking initiatives.

How do banks protect against internal threats? Banks implement strict access controls, employee monitoring systems, regular training programs, and segmentation of sensitive data to mitigate risks from insiders, whether malicious or negligent.

Citius Research has developed a research report titled “Banking Security Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Banking Security Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Banking Security Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Banking Security Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Banking Security Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Banking Security Market
• Research Methodology
• Executive Summary
• Market Dynamics of Banking Security Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Banking Security Market
• Cost and Gross Margin Analysis of Banking Security Market
• Banking Security Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Banking Security Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Banking Security Market Key Stakeholders

Below are the key stakeholders for the Banking Security Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Banking Security Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Banking Security Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Banking Security Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Banking Security Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Banking Security Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Banking Security Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Banking Security Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Banking Security Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Banking Security Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Banking Security Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Banking Security Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Banking Security Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Banking Security Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Banking Security Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Banking Security Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Banking Security Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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