Baking Enzymes Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0197050
  • Format: Electronic (PDF)
  • Number of Pages: 224
  • Author(s): Joshi, Madhavi

Report Overview

The Baking Enzymes Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 2.1 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.70% during the forecast period (2024-2030).

Baking Enzymes Market

(Market Size)
$1.2 billion
$2.1 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.70%
2023 Market Size USD 1.2 billion
2030 Market Size USD 2.1 billion
Key Players Novozymes, DuPont, DSM

Market Summary

The baking enzymes market is a specialized segment within the broader food and beverage industry, primarily focused on enzymes that enhance the quality, texture, and shelf-life of baked goods. These enzymes are crucial for modern baking processes, offering natural alternatives to chemical additives and helping manufacturers meet the growing consumer demand for clean-label products. Key enzymes used include amylases, proteases, lipases, and xylanases, each serving specific functions in dough conditioning, crumb softening, and volume improvement. The market is driven by the expansion of the bakery industry globally, alongside increasing health consciousness among consumers. Manufacturers are continuously innovating to develop enzyme blends that cater to diverse baking applications, from bread and cakes to biscuits and pastries. The industry sees significant activity in North America and Europe, though emerging economies in Asia-Pacific are rapidly adopting these technologies due to urbanization and changing dietary patterns.

Key Highlights

The baking enzymes market is characterized by several key highlights that underscore its dynamic nature. Enzyme technology enables bakers to achieve consistent product quality while reducing dependency on synthetic additives, aligning with the clean-label trend. Major industry players such as Novozymes, DuPont, and DSM are investing heavily in research and development to create novel enzyme solutions that address specific challenges like gluten-free baking and extended freshness. The market benefits from the versatility of enzymes, which can be tailored for various flour types and baking conditions. Additionally, the push towards sustainable production methods is prompting manufacturers to explore microbial and fungal sources for enzyme extraction, minimizing environmental impact. The competitive landscape is marked by strategic collaborations between enzyme producers and bakery giants to co-develop customized solutions, further propelling market innovation and growth.

Drivers, Opportunities & Restraints

Several drivers are fueling the growth of the baking enzymes market. The primary driver is the increasing consumer preference for natural and organic baked goods, which has led to a surge in demand for enzyme-based solutions as alternatives to chemical emulsifiers and preservatives. The expansion of the bakery industry, particularly in developing regions, coupled with rising disposable incomes, is also contributing to market growth. Opportunities abound in the development of enzymes for specialty applications, such as gluten-free and high-fiber products, catering to dietary restrictions and health trends. However, the market faces restraints including high production costs associated with enzyme purification and stability issues during baking processes. Regulatory hurdles and the need for extensive safety approvals in different regions can also impede market expansion. Despite these challenges, technological advancements in enzyme engineering present significant opportunities for overcoming existing limitations and tapping into new application areas.

Concentration Insights

The baking enzymes market exhibits a moderately concentrated structure, with a few dominant players holding significant market share. Companies like Novozymes, DuPont, and DSM lead the industry due to their extensive product portfolios, strong R&D capabilities, and global distribution networks. These giants often engage in mergers, acquisitions, and partnerships to strengthen their market position and expand their technological expertise. Regional players also play a crucial role, particularly in local markets where they offer cost-effective solutions tailored to specific baking traditions and ingredient availability. The competitive intensity is high, with firms focusing on innovation to differentiate their products. Patent activities and proprietary technologies are common, creating barriers to entry for new players. Nonetheless, the market sees steady participation from smaller specialized firms that niche down into particular enzyme types or applications, contributing to overall industry diversity.

Type Insights

Baking enzymes are categorized based on their type, each serving distinct functions in the baking process. Amylases are among the most widely used enzymes, responsible for breaking down starch into sugars, which enhances fermentation, improves crust color, and extends shelf life by retarding staling. Proteases modify gluten proteins to optimize dough elasticity and machinability, making them essential for uniform product quality. Lipases act on fats to strengthen dough and improve volume, while also generating natural emulsifiers in situ. Xylanases target non-starch polysaccharides to increase water absorption and improve dough stability, particularly in whole grain and high-fiber applications. Other specialized enzymes like glucose oxidase and transglutaminase are gaining traction for their roles in strengthening dough and creating unique textures. The choice of enzyme depends on the desired outcome, with formulators often using blends to achieve synergistic effects.

Application Insights

Baking enzymes find applications across a wide range of bakery products, each benefiting from specific enzymatic actions. In bread making, enzymes are crucial for improving volume, creating a soft crumb structure, and enhancing freshness retention. They help bakers achieve consistent results even with variable flour quality. For cakes and muffins, enzymes contribute to tender textures and moistness by modifying starches and proteins. In biscuit and cookie production, enzymes aid in dough handling and spread control, ensuring uniform shape and size. Pastries and doughnuts benefit from enzymes that improve layering and reduce oil uptake during frying. The growing segment of gluten-free bakery products relies heavily on enzymes to mimic the viscoelastic properties of gluten, providing structure and palatability. Additionally, enzymes are used in specialty products like tortillas and pizza crusts to enhance flexibility and prevent cracking.

Regional Insights

The baking enzymes market demonstrates distinct regional patterns influenced by dietary habits, bakery industry maturity, and regulatory environments. North America and Europe are well-established markets, driven by high consumer awareness of clean-label products and advanced baking technologies. These regions see strong demand for enzymes that enable reduced fat and sugar content while maintaining taste and texture. The Asia-Pacific region is experiencing rapid growth due to urbanization, westernization of diets, and expansion of industrial baking facilities. Countries like China, India, and Japan are key contributors, with local manufacturers adapting enzyme solutions to traditional baked goods. Latin America and the Middle East & Africa are emerging markets, where increasing disposable incomes and retail modernization are fostering demand. Regional variations in flour quality and baking practices necessitate customized enzyme formulations, prompting global players to establish local production and R&D centers.

Company Insights

The competitive landscape of the baking enzymes market is dominated by a mix of multinational corporations and specialized biotechnology firms. Novozymes A/S stands as a global leader, offering a comprehensive range of baking enzymes backed by strong research and customer support. DuPont Nutrition & Biosciences is another key player, known for its innovative enzyme blends and strategic collaborations with major bakery chains. Royal DSM leverages its expertise in nutrition and materials science to develop enzymes that address specific challenges like shelf-life extension and waste reduction. Other notable companies include AB Enzymes, Amano Enzyme, and Kerry Group, each contributing unique products and technologies. These companies compete on factors such as product efficacy, pricing, technical service, and sustainability credentials. Many are also focusing on expanding their presence in high-growth regions through partnerships and acquisitions to capture emerging opportunities.

Recent Developments

Recent developments in the baking enzymes market reflect a strong focus on innovation and sustainability. Leading companies have launched new enzyme products designed to meet evolving consumer demands, such as non-GMO and allergen-free options. Novozymes introduced a novel amylase variant that significantly reduces staling in gluten-free bread, addressing a common quality issue. DuPont expanded its enzyme portfolio with solutions that enable sugar reduction in baked goods without compromising sweetness perception. There has been increased investment in fermentation technology to produce enzymes more efficiently and with lower environmental impact. Strategic partnerships have also been prominent, with enzyme suppliers collaborating with academic institutions and food manufacturers to explore new applications. Additionally, regulatory approvals for new enzyme uses in various regions have facilitated market entry for innovative products, supporting overall industry advancement.

Report Segmentation

This market research report on the baking enzymes industry provides a detailed segmentation to offer comprehensive insights. The market is segmented by type, including amylases, proteases, lipases, xylanases, and other specialized enzymes. Each type is analyzed in terms of market presence, functional benefits, and adoption rates. Application segmentation covers bread, cakes & pastries, biscuits & cookies, and other bakery products, highlighting specific enzyme requirements and trends within each category. The report also segments the market by form, such as liquid and powder, discussing preferences based on handling and stability. Geographic segmentation breaks down the market into key regions and countries, examining local dynamics, regulatory frameworks, and growth potential. This structured approach allows stakeholders to identify targeted opportunities and make informed strategic decisions based on granular market intelligence.

FAQs

What are baking enzymes? Baking enzymes are natural proteins used in the bakery industry to improve dough handling, enhance product texture, extend shelf life, and reduce the need for chemical additives. They act as catalysts in specific biochemical reactions during baking.

How do enzymes work in baking? Enzymes work by targeting specific components in dough, such as starch or protein, to modify their structure. For example, amylases break down starch into sugars for better fermentation, while proteases adjust gluten strength for optimal dough elasticity.

What are the benefits of using enzymes in baking? Benefits include improved volume and softness in baked goods, extended freshness, reduced ingredient costs, and alignment with clean-label trends by replacing synthetic additives. Enzymes also help achieve consistency in product quality.

Are baking enzymes safe? Yes, baking enzymes are generally recognized as safe by regulatory authorities like the FDA and EFSA. They are derived from natural sources such as microbes, plants, or fungi and are used in minimal quantities that are typically inactivated during baking.

Which enzymes are commonly used in bread making? Common enzymes in bread making include amylases for starch conversion, proteases for gluten modification, xylanases for dough stability, and lipases for dough strengthening and flavor enhancement. Blends are often used for synergistic effects.

Citius Research has developed a research report titled “Baking Enzymes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Baking Enzymes Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Baking Enzymes Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Baking Enzymes Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Baking Enzymes Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Baking Enzymes Market
• Research Methodology
• Executive Summary
• Market Dynamics of Baking Enzymes Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Baking Enzymes Market
• Cost and Gross Margin Analysis of Baking Enzymes Market
• Baking Enzymes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Baking Enzymes Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Baking Enzymes Market Key Stakeholders

Below are the key stakeholders for the Baking Enzymes Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Baking Enzymes Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Baking Enzymes Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Baking Enzymes Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Baking Enzymes Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Baking Enzymes Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Baking Enzymes Market is expected to grow at a CAGR of XX% from 2023 to 2030.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.
For further details request a free sample copy of this report here.

Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Baking Enzymes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Baking Enzymes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Baking Enzymes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Baking Enzymes Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Baking Enzymes Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Baking Enzymes Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Baking Enzymes Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Baking Enzymes Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Baking Enzymes Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Baking Enzymes Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Baking Enzymes Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

Request a detailed Research Methodology for the market.

Request Customization or Sample Report

To request a sample report or for any inquiry regarding this report, please fill out the form below

Yes, I have read the Privacy Policy.

Related Reports






latest reports