Bag Closure Clips Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209528
  • Format: Electronic (PDF)
  • Number of Pages: 215
  • Author(s): Joshi, Madhavi

Report Overview

The Bag Closure Clips Market size was estimated at USD 220 million in 2023 and is projected to reach USD 400 million by 2030, exhibiting a compound annual growth rate (CAGR) of 8.80% during the forecast period (2024-2030).

Bag Closure Clips Market

(Market Size)
$220 million
$400 million
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.80%
2023 Market Size USD 220 million
2030 Market Size USD 400 million
Key Players Polyclip, Kwik Lok, Schutte Bagclosures, Plas-Ties, Bedford Industries

Market Summary

The bag closure clips market is an integral segment within the broader packaging industry, specializing in products designed to securely seal bags across various sectors. These clips are essential for maintaining product freshness, preventing contamination, and ensuring tamper evidence, which is critical for consumer safety and satisfaction. The market caters to a diverse range of applications including food packaging, industrial goods, and retail products. With increasing consumer demand for convenience and longer shelf life, the adoption of bag closure clips has seen consistent growth. Manufacturers are continuously innovating to offer clips that are easy to use, reusable, and made from sustainable materials to align with environmental concerns. The market is characterized by the presence of both global players and regional manufacturers, each competing on factors such as product quality, price, and customization capabilities. As industries strive for efficiency and cost-effectiveness, bag closure clips remain a preferred choice for secure and reliable packaging solutions.

Key Highlights

The bag closure clips market is distinguished by several key factors that underscore its importance and growth trajectory. One significant highlight is the widespread use of these clips in the food industry, where they are employed to seal bags containing snacks, baked goods, and frozen foods, ensuring freshness and preventing spillage. Another notable aspect is the innovation in materials, with a shift towards biodegradable and recyclable options in response to increasing environmental regulations and consumer preferences for eco-friendly packaging. The market also benefits from the rise of e-commerce, as secure packaging solutions are essential for safe transportation of goods. Additionally, customization and branding opportunities allow companies to use printed clips for marketing purposes, enhancing brand visibility. The versatility of bag closure clips, available in various sizes, colors, and designs, makes them suitable for a broad spectrum of applications beyond food, including pharmaceuticals and agriculture.

Drivers, Opportunities & Restraints

Several drivers propel the bag closure clips market forward, including the growing demand for convenient and reusable packaging solutions across multiple industries. The emphasis on food safety and extended shelf life is a primary driver, as clips provide an effective seal against moisture, air, and contaminants. Opportunities abound in the development of sustainable products, with manufacturers exploring materials like PLA bioplastics and paper to meet eco-conscious demands. The expansion of the packaged food sector, particularly in emerging economies, presents significant growth potential. However, the market faces restraints such as competition from alternative sealing methods like zippers and adhesives, which may offer different advantages. Additionally, fluctuating raw material prices, especially for plastics, can impact production costs and profitability. Regulatory pressures regarding plastic usage and waste management also pose challenges, urging companies to innovate and adapt to stricter environmental standards.

Concentration Insights

The bag closure clips market exhibits a concentrated competitive landscape with a mix of large multinational corporations and specialized regional players. Key companies such as Kwik Lok Corporation, Schutte Bagclosures, and Plas-Ties Co. dominate the market, leveraging extensive distribution networks and strong brand recognition. These industry leaders focus on continuous product innovation, quality assurance, and strategic partnerships to maintain their market positions. Regional manufacturers often cater to local demands with cost-effective solutions, creating a fragmented yet dynamic environment. The market concentration is influenced by factors like technological advancements, where companies investing in automated production processes gain a competitive edge. Mergers and acquisitions are common strategies for expansion, allowing larger firms to enhance their product portfolios and geographic reach. Overall, the market's concentration underscores the importance of innovation and customer-centric approaches in sustaining growth.

Type Insights

Bag closure clips are available in various types, each designed to meet specific packaging needs and applications. Plastic clips are the most prevalent, favored for their durability, flexibility, and cost-effectiveness; they are commonly used in food packaging for items like bread bags and produce. Metal clips, often made from aluminum or steel, offer superior strength and are ideal for heavy-duty applications such as industrial and agricultural products. Paper-based clips represent an emerging category, gaining traction due to their biodegradability and alignment with sustainability trends. Additionally, there are specialty clips with features like tamper-evidence seals or custom printing for branding purposes. The choice of clip type depends on factors such as the bag material, product weight, and environmental considerations, with manufacturers continuously developing new designs to enhance functionality and user convenience.

Application Insights

Bag closure clips find applications across a wide array of industries, highlighting their versatility and essential role in packaging. In the food sector, they are extensively used for sealing bags containing snacks, baked goods, fruits, and vegetables, ensuring freshness and preventing contamination. The industrial segment employs these clips for packaging chemicals, fertilizers, and construction materials, where secure sealing is crucial for safety and storage. In retail, clips are used for non-food items such as clothing and accessories, providing a reusable closure solution that enhances customer experience. The pharmaceutical industry utilizes specialized clips for medical packaging, emphasizing tamper evidence and product integrity. Additionally, agricultural applications include sealing feed and seed bags, protecting contents from pests and moisture. Each application demands specific clip characteristics, driving innovation and customization in the market.

Regional Insights

The bag closure clips market demonstrates distinct regional dynamics influenced by economic development, industrial activity, and consumer preferences. North America and Europe are mature markets characterized by high adoption of advanced packaging solutions and stringent regulations promoting sustainable practices. These regions see significant demand from the food and beverage industry, with a growing shift towards eco-friendly clips. The Asia-Pacific region is a rapidly growing market, driven by expanding populations, rising disposable incomes, and the proliferation of packaged food consumption. Countries like China and India are key contributors, with increasing industrialization and retail expansion. Latin America and the Middle East & Africa present emerging opportunities, albeit with challenges related to economic volatility and infrastructure. Regional insights reveal a global trend towards customization and localization, where manufacturers tailor products to meet specific regional requirements and cultural preferences.

Company Insights

Prominent companies in the bag closure clips market include Kwik Lok Corporation, a leading player known for its innovative closure systems and strong presence in the food packaging sector. Schutte Bagclosures offers a wide range of clips with a focus on sustainability and custom solutions. Plas-Ties Co. specializes in plastic bag closures, catering to various industries with cost-effective products. Other notable players include Multipack B.V., which provides versatile clipping machines and closures, and Detmold Group, emphasizing eco-friendly packaging options. These companies compete through strategies such as product diversification, technological advancements, and geographic expansion. Many are investing in research and development to create clips that address evolving consumer needs, such as ease of use and environmental impact. Partnerships with packaging manufacturers and retailers also play a crucial role in strengthening market position and driving growth.

Recent Developments

Recent developments in the bag closure clips market reflect a strong focus on sustainability and technological innovation. Key players have introduced clips made from recycled materials and biodegradable polymers to reduce environmental impact. For instance, several companies have launched paper-based clips that offer a compostable alternative to traditional plastic options. Automation in manufacturing processes has also advanced, enabling higher production efficiency and consistency. Additionally, there is growing emphasis on smart packaging integration, where clips may incorporate QR codes or RFID tags for enhanced traceability and consumer engagement. Mergers and acquisitions have been observed, with larger firms acquiring smaller innovators to expand their product lines and market reach. These developments indicate a market responsive to global trends, prioritizing eco-friendliness, efficiency, and value-added features to meet diverse industry demands.

Report Segmentation

This report on the bag closure clips market provides a comprehensive analysis segmented by type, application, and region to offer detailed insights. The type segmentation includes plastic clips, metal clips, paper clips, and others, each analyzed for their market share and growth potential. Application segmentation covers food packaging, industrial packaging, retail packaging, pharmaceuticals, and agriculture, highlighting specific use cases and demand drivers. Regional segmentation encompasses North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, examining regional trends, key countries, and competitive landscapes. Each segment is evaluated based on factors such as adoption rates, innovation, and regulatory influences, providing stakeholders with a granular understanding of market dynamics. This structured approach enables businesses to identify opportunities, assess risks, and make informed decisions tailored to their strategic objectives.

FAQs

What are bag closure clips made of? Bag closure clips are primarily made from materials such as plastic, metal, and paper. Plastic clips are common due to their flexibility and cost, metal clips offer durability for heavy-duty use, and paper clips are emerging as an eco-friendly option.

How do bag closure clips work? Bag closure clips work by pinching the top of a bag securely to create a tight seal. They are designed to be easy to apply and remove, often featuring a hinged or spring mechanism that holds the bag material firmly in place.

What industries use bag closure clips? Industries such as food packaging, industrial goods, retail, pharmaceuticals, and agriculture use bag closure clips for sealing bags to ensure product freshness, safety, and tamper evidence.

Are there eco-friendly bag closure clips? Yes, eco-friendly options include clips made from biodegradable plastics, paper, or recycled materials, addressing environmental concerns and complying with sustainability regulations.

Can bag closure clips be customized? Absolutely, many manufacturers offer customization in terms of size, color, and printed logos or messages, allowing businesses to use clips for branding and marketing purposes.

How do bag clips prevent tampering? Some bag closure clips are designed with tamper-evident features, such as breakable seals or unique locking mechanisms, that show visible signs if the package has been opened, ensuring product integrity.

Citius Research has developed a research report titled “Bag Closure Clips Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Bag Closure Clips Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Bag Closure Clips Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Bag Closure Clips Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Bag Closure Clips Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Bag Closure Clips Market
• Research Methodology
• Executive Summary
• Market Dynamics of Bag Closure Clips Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Bag Closure Clips Market
• Cost and Gross Margin Analysis of Bag Closure Clips Market
• Bag Closure Clips Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Bag Closure Clips Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Bag Closure Clips Market Key Stakeholders

Below are the key stakeholders for the Bag Closure Clips Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Bag Closure Clips Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Bag Closure Clips Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Bag Closure Clips Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Bag Closure Clips Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Bag Closure Clips Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Bag Closure Clips Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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For further details request a free sample copy of this report here.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Bag Closure Clips Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Bag Closure Clips Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Bag Closure Clips Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Bag Closure Clips Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Bag Closure Clips Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Bag Closure Clips Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Bag Closure Clips Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Bag Closure Clips Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Bag Closure Clips Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Bag Closure Clips Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Bag Closure Clips Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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