B2B Payments Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0209229
  • Format: Electronic (PDF)
  • Number of Pages: 206
  • Author(s): Joshi, Madhavi

Report Overview

The B2B Payments Market size was estimated at USD 120 billion in 2023 and is projected to reach USD 250 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 10.90% during the forecast period (2024-2030).

B2B Payments Market

(Market Size)
$120 billion
$250 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 10.90%
2023 Market Size USD 120 billion
2030 Market Size USD 250 billion
Key Players PayPal, Stripe, Square, Adyen, TransferWise

Market Summary

The B2B payments market represents a critical component of the global financial ecosystem, facilitating transactions between businesses for goods and services. This market is characterized by a diverse range of payment methods, including traditional wire transfers, checks, and increasingly, digital and electronic payment solutions. The shift towards digitalization is a dominant trend, driven by the need for efficiency, security, and faster processing times. Businesses across various sectors are adopting advanced payment technologies to streamline operations and enhance financial management. The market is influenced by factors such as regulatory changes, technological advancements, and the growing emphasis on transparency and fraud prevention. Key players in this space include financial institutions, technology providers, and specialized payment service companies that offer tailored solutions to meet the complex needs of B2B transactions. The evolution of this market is closely tied to broader economic trends and the continuous innovation in financial technology, making it a dynamic and rapidly evolving field.

Key Highlights

The B2B payments market is distinguished by several key highlights that underscore its importance and growth trajectory. One significant aspect is the increasing adoption of application programming interfaces (APIs) which enable seamless integration of payment systems with enterprise resource planning (ERP) and accounting software, enhancing automation and reducing manual errors. Another highlight is the rise of real-time payment systems, which are gaining traction due to their ability to provide instant settlement, improving cash flow management for businesses. Additionally, the emphasis on security and compliance is paramount, with advancements in encryption, tokenization, and biometric authentication helping to mitigate risks associated with fraud and data breaches. The market also sees a growing preference for cross-border payment solutions that offer competitive exchange rates and lower transaction costs, facilitated by fintech innovations. Furthermore, the integration of artificial intelligence and machine learning is transforming payment processes by enabling predictive analytics, fraud detection, and personalized payment experiences. These highlights collectively contribute to a more efficient, secure, and user-friendly B2B payments landscape.

Drivers, Opportunities & Restraints

The B2B payments market is propelled by several drivers, including the rapid digital transformation across industries, which encourages businesses to move away from paper-based methods towards electronic payments. The need for operational efficiency and cost reduction is another significant driver, as digital payments reduce processing times and administrative burdens. Additionally, the increasing globalization of trade necessitates robust cross-border payment solutions, fostering market growth. Opportunities in this market abound, particularly in the development of blockchain technology for secure and transparent transactions, and the expansion of mobile payment platforms tailored for B2B use cases. The growing adoption of Internet of Things (IoT) devices in supply chains also presents opportunities for automated and context-aware payments. However, the market faces restraints such as regulatory complexities and compliance requirements, which can vary significantly across regions and create challenges for standardization. Cybersecurity threats remain a critical concern, requiring continuous investment in protective measures. Moreover, resistance to change from traditional payment practices in certain industries and regions can slow down adoption rates, posing a restraint to market expansion.

Concentration Insights

The concentration of the B2B payments market reveals a landscape with both established financial giants and agile fintech innovators. Major banks and financial institutions like JPMorgan Chase, Bank of America, and Citigroup hold significant market share due to their extensive networks, trust, and comprehensive service offerings. These players often dominate in providing traditional payment methods such as wire transfers and automated clearing house (ACH) payments. Concurrently, fintech companies such as Stripe, Adyen, and PayPal are gaining prominence by offering specialized, technology-driven solutions that cater to modern business needs, including integrated payment gateways and multi-currency support. The market also sees concentration in specific regions, with North America and Europe being mature markets with high adoption of digital payments, while Asia-Pacific is emerging as a high-growth area due to rapid economic development and digitalization efforts. This concentration dynamics indicate a competitive yet collaborative environment, where partnerships between traditional banks and fintech firms are common, aiming to leverage respective strengths and capture broader market opportunities.

Type Insights

The B2B payments market encompasses various types of payment methods, each catering to different business requirements and preferences. Traditional methods like checks and wire transfers remain in use, particularly among older establishments or in regions with slower technological adoption, due to their familiarity and perceived security. However, electronic funds transfer (EFT) and automated clearing house (ACH) payments are increasingly favored for their efficiency, lower costs, and faster processing compared to paper-based options. Digital payment solutions, including virtual cards, mobile wallets, and online payment platforms, are gaining traction for their convenience and integration capabilities with business software. Cross-border payments often involve specialized services that handle currency conversion and international transfers, with companies like TransferWise (now Wise) and Revolut Business offering competitive solutions. Additionally, emerging types such as blockchain-based payments and buy-now-pay-later (BNPL) options for B2B transactions are introducing new dimensions to the market, providing alternatives that emphasize speed, transparency, and flexibility. The diversity in payment types reflects the evolving needs of businesses seeking optimized financial operations.

Application Insights

Applications of B2B payments span across various industries and use cases, highlighting their integral role in business operations. In the manufacturing sector, payments are crucial for supply chain transactions, including raw material purchases and supplier payments, where timing and reliability are critical. The retail and e-commerce industries rely heavily on B2B payments for inventory procurement, vendor settlements, and marketplace fees, often requiring seamless integration with online platforms. Healthcare organizations utilize these payments for medical supplies, equipment purchases, and service reimbursements, with an emphasis on compliance and audit trails. The technology sector sees applications in software licensing, cloud service subscriptions, and partner ecosystem payments, where automation and scalability are key. Additionally, professional services such as legal, consulting, and marketing firms use B2B payments for client invoicing and project-based transactions, often leveraging electronic invoicing and payment systems to enhance efficiency. The versatility of B2B payment solutions allows them to adapt to sector-specific requirements, driving adoption across diverse applications.

Regional Insights

Regional insights into the B2B payments market reveal distinct trends and adoption patterns across the globe. In North America, the market is highly developed, characterized by widespread use of digital payment methods, strong regulatory frameworks, and the presence of major financial and technology players driving innovation. Europe follows a similar trajectory, with initiatives like the Single Euro Payments Area (SEPA) facilitating streamlined cross-border transactions within the EU, and a growing emphasis on open banking and PSD2 compliance. The Asia-Pacific region is experiencing rapid growth, fueled by economic expansion, digitalization efforts, and the rise of fintech hubs in countries like China, India, and Singapore. Mobile payments and digital wallets are particularly popular in this region due to high smartphone penetration. Latin America and the Middle East & Africa are emerging markets, where adoption is accelerating through mobile banking solutions and government-led digital transformation programs, though challenges such as infrastructure gaps and regulatory variability persist. These regional differences underscore the importance of tailored strategies for businesses operating in multiple geographies.

Company Insights

Company insights in the B2B payments market highlight a competitive landscape featuring a mix of traditional financial institutions, technology firms, and specialized payment providers. Established banks such as JPMorgan Chase, Bank of America, and HSBC offer comprehensive B2B payment services through their global networks, focusing on security and reliability. Fintech companies like Stripe, Adyen, and Square are disrupting the market with agile, API-driven solutions that integrate easily with business systems, catering to small and medium enterprises (SMEs) and e-commerce platforms. Specialized players such as FleetCor and WEX provide targeted solutions for specific industries like transportation and corporate expenses. Additionally, technology giants including Apple and Google are expanding into B2B payments with their digital wallet offerings, while blockchain-focused firms like Ripple aim to revolutionize cross-border transactions. Partnerships and acquisitions are common strategies, as seen with Visa's acquisition of Currencycloud and Mastercard's partnerships with fintechs, to enhance service offerings and expand market reach. These insights reflect a dynamic environment where innovation and collaboration are key to maintaining competitiveness.

Recent Developments

Recent developments in the B2B payments market underscore the rapid pace of innovation and strategic moves by key players. There has been a significant push towards real-time payment systems, with initiatives like the RTP network in the U.S. and similar systems globally gaining adoption, enabling instant business transactions. The integration of artificial intelligence and machine learning is becoming more prevalent, used for fraud detection, predictive analytics, and personalized payment experiences. Blockchain technology continues to be explored for its potential to enhance security and transparency in cross-border payments, with several pilot programs and partnerships announced between banks and blockchain firms. Additionally, the rise of embedded finance is a notable trend, where payment capabilities are integrated directly into business software platforms, such as ERP systems, reducing the need for standalone payment solutions. mergers and acquisitions activity remains high, with companies seeking to broaden their portfolios and geographic reach, such as the acquisition of fintech startups by larger payment processors. These developments indicate a market in flux, focused on enhancing efficiency, security, and user experience.

Report Segmentation

The report on the B2B payments market is segmented to provide a detailed and structured analysis, catering to the diverse needs of stakeholders. Segmentation typically includes by payment type, covering traditional methods like checks and wire transfers, electronic methods such as ACH and EFT, and digital solutions including virtual cards and mobile payments. Another key segment is by enterprise size, distinguishing between small and medium enterprises (SMEs) and large enterprises, as their payment needs and adoption patterns can vary significantly. Industry vertical segmentation is also crucial, encompassing sectors such as manufacturing, IT and telecom, healthcare, retail, and others, each with unique payment requirements and challenges. Geographic segmentation breaks down the market into regions and key countries, offering insights into regional trends and opportunities. Additionally, the report may segment by deployment mode, such as cloud-based versus on-premises solutions, and by solution type, including payment gateways, invoicing software, and expense management systems. This comprehensive segmentation enables a nuanced understanding of market dynamics and helps businesses identify targeted growth areas.

FAQs

What are the primary types of B2B payment methods? The primary types include traditional methods like checks and wire transfers, electronic methods such as automated clearing house (ACH) and electronic funds transfer (EFT), and digital solutions including virtual cards, mobile wallets, and online payment platforms. Cross-border payment services and emerging options like blockchain-based payments are also gaining traction.

How is the B2B payments market evolving with technology? The market is evolving through increased adoption of digital and real-time payment systems, integration with APIs for seamless business software connectivity, and the use of artificial intelligence for fraud detection and process automation. Technologies like blockchain and IoT are also introducing new possibilities for secure and automated transactions.

What are the key drivers for growth in the B2B payments market? Key drivers include the digital transformation of businesses, demand for operational efficiency, cost reduction needs, globalization of trade requiring cross-border solutions, and advancements in financial technology that enhance security and user experience.

Which regions are leading in B2B payments adoption? North America and Europe are leading regions due to mature financial infrastructure and high digital adoption. The Asia-Pacific region is rapidly growing, driven by economic development and increasing use of mobile payments, while Latin America and Middle East & Africa are emerging markets with potential for expansion.

What role do fintech companies play in the B2B payments market? Fintech companies play a disruptive role by offering innovative, agile solutions that often integrate easily with existing business systems, catering to SMEs and specific industry needs. They drive competition and innovation, frequently partnering with traditional banks to enhance service offerings.

What are the common challenges in B2B payments? Common challenges include regulatory compliance across different regions, cybersecurity threats and fraud risks, resistance to adopting new payment methods in traditional industries, and the complexity of cross-border transactions involving currency exchange and international regulations.

Citius Research has developed a research report titled “B2B Payments Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• B2B Payments Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The B2B Payments Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

B2B Payments Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

B2B Payments Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of B2B Payments Market
• Research Methodology
• Executive Summary
• Market Dynamics of B2B Payments Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of B2B Payments Market
• Cost and Gross Margin Analysis of B2B Payments Market
• B2B Payments Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “B2B Payments Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

B2B Payments Market Key Stakeholders

Below are the key stakeholders for the B2B Payments Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

B2B Payments Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the B2B Payments Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the B2B Payments Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in B2B Payments Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global B2B Payments Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global B2B Payments Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global B2B Payments Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global B2B Payments Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global B2B Payments Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global B2B Payments Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America B2B Payments Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America B2B Payments Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe B2B Payments Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA B2B Payments Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific B2B Payments Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa B2B Payments Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia B2B Payments Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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