Automotive Starter And Alternator Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186455
  • Format: Electronic (PDF)
  • Number of Pages: 200
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Starter And Alternator Market size was estimated at USD 22 billion in 2023 and is projected to reach USD 38 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 8.00% during the forecast period (2024-2030).

Automotive Starter And Alternator Market

(Market Size)
$22 billion
$38 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 8.00%
2023 Market Size USD 22 billion
2030 Market Size USD 38 billion
Key Players Denso, Valeo, Bosch, Mitsubishi Electric, Hitachi

Market Summary

The automotive starter and alternator market is an integral segment of the global automotive and transportation industry, providing essential components for vehicle ignition and electrical power generation. Starters are responsible for initiating the engine's operation, while alternators maintain the battery charge and power electrical systems during operation. This market is characterized by steady demand driven by vehicle production, replacement needs, and technological advancements. The industry serves both original equipment manufacturers (OEMs) and the aftermarket, with a significant portion of revenue generated from replacement parts due to the wear-and-tear nature of these components. Key players include established automotive parts manufacturers who focus on innovation, reliability, and compatibility with evolving vehicle technologies. The market is influenced by global automotive production trends, economic conditions, and regulatory standards aimed at improving vehicle efficiency and reducing emissions. As vehicles become more electrified and integrated with advanced electronics, the demand for high-performance starters and alternators continues to grow, supporting the overall functionality and reliability of modern automobiles.

Key Highlights

The automotive starter and alternator market is defined by several key highlights that underscore its dynamics and importance. Technological innovation is a major focus, with manufacturers developing more efficient, durable, and lightweight components to meet stringent emission norms and enhance fuel economy. The rise of start-stop systems in vehicles, which require robust starters and alternators to handle frequent engine cycles, represents a significant trend driving product advancements. Additionally, the aftermarket segment plays a crucial role, providing replacement parts for the vast existing vehicle fleet, thereby ensuring sustained demand. The market is also witnessing a shift towards remanufactured starters and alternators, offering cost-effective and environmentally friendly alternatives. Key industry participants such as Denso Corporation, Bosch, Valeo, and Mitsubishi Electric are leading in research and development, introducing products that cater to both conventional internal combustion engines and emerging hybrid vehicles. These developments highlight the market's adaptability and its critical role in supporting automotive reliability and performance across diverse vehicle types and regions.

Drivers, Opportunities & Restraints

The automotive starter and alternator market is propelled by several drivers, including increasing global vehicle production, the growing vehicle parc, and the rising demand for efficient electrical systems in automobiles. The expansion of the automotive industry in emerging economies, coupled with higher disposable incomes, boosts the need for both new vehicles and replacement parts. Opportunities abound in the development of advanced starters and alternators for hybrid and electric vehicles, which require specialized components to manage unique power demands. The trend towards vehicle electrification and the integration of smart technologies present avenues for innovation and market expansion. However, the market faces restraints such as the volatility in raw material prices, which can impact manufacturing costs and profitability. Additionally, the gradual shift towards electric vehicles poses a long-term challenge, as fully electric cars eliminate the need for traditional starters and alter the role of alternators. Regulatory pressures and the need for compliance with environmental standards also add complexity, requiring continuous investment in research and development to meet evolving requirements while balancing cost considerations.

Concentration Insights

The automotive starter and alternator market exhibits a concentrated structure with a few major players dominating the landscape. Companies such as Denso Corporation, Robert Bosch GmbH, Valeo SA, Mitsubishi Electric Corporation, and Hitachi Automotive Systems hold significant market shares, leveraging their extensive product portfolios, technological expertise, and global distribution networks. These industry leaders focus on strategic initiatives including mergers and acquisitions, partnerships, and continuous innovation to strengthen their market positions and cater to diverse automotive OEMs and aftermarket channels. The market concentration is further influenced by high barriers to entry, such as the need for substantial capital investment, advanced manufacturing capabilities, and stringent quality certifications. Regional players also contribute to the market, often specializing in niche segments or serving local demands, but they face intense competition from global giants. This concentration fosters a competitive environment where product quality, reliability, and cost-effectiveness are critical factors for success, driving overall industry standards and encouraging advancements that benefit end-users across the automotive spectrum.

Type Insights

In the automotive starter and alternator market, products are categorized based on type, with starters including traditional direct drive starters and newer reduction gear starters that offer higher efficiency and compactness. Alternators are segmented into conventional brushed alternators and brushless alternators, with the latter gaining traction due to their durability, lower maintenance, and better performance in demanding conditions. There is also a distinction between OEM products, which are integrated into new vehicles, and aftermarket replacements, which cater to maintenance and repair needs. Technological differentiation is evident, with manufacturers developing components compatible with start-stop systems, which require enhanced durability to handle frequent engine restarts. Additionally, the market sees innovations aimed at improving energy efficiency, such as smart alternators that adjust output based on vehicle demand to reduce fuel consumption. The type insights reveal a trend towards more sophisticated, reliable, and efficient products that align with modern automotive requirements, supporting both vehicle performance and sustainability goals in a rapidly evolving industry landscape.

Application Insights

The application of automotive starters and alternators spans across various vehicle types, including passenger cars, commercial vehicles, and two-wheelers, each with distinct requirements and demand patterns. Passenger cars represent the largest application segment, driven by high production volumes and the widespread adoption of advanced electrical systems for comfort, safety, and entertainment features. Commercial vehicles, such as trucks and buses, require robust and reliable starters and alternators due to their intensive usage and higher electrical loads, often necessitating heavy-duty components. The two-wheeler segment, including motorcycles and scooters, also contributes to demand, particularly in regions with high two-wheeler adoption rates. Additionally, the application scope extends to off-road vehicles, agricultural machinery, and construction equipment, where durability and performance under harsh conditions are paramount. The rise of hybrid vehicles introduces specialized applications, where starters and alternators are integrated into hybrid systems to support regenerative braking and power management. These insights highlight the diverse and critical roles these components play across the automotive spectrum, underpinning vehicle functionality and reliability in various operational environments.

Regional Insights

The automotive starter and alternator market demonstrates varied dynamics across different regions, influenced by factors such as automotive production trends, economic development, and regulatory frameworks. Asia-Pacific dominates the market, led by China, India, Japan, and South Korea, due to their massive vehicle manufacturing bases, growing automotive aftermarkets, and increasing vehicle ownership. North America and Europe are mature markets characterized by high vehicle penetration, stringent emission standards, and a strong focus on technological advancements, driving demand for efficient and compliant components. These regions also have well-established aftermarkets, supporting steady replacement demand. Latin America and the Middle East & Africa present growth opportunities, fueled by expanding automotive industries and rising economic activities, though they face challenges related to infrastructure and economic volatility. Regional insights also highlight the impact of local regulations, such as emission norms and fuel efficiency standards, which shape product development and adoption. Overall, the global market is interconnected, with regional variations reflecting local automotive trends, consumer preferences, and industrial capabilities, necessitating tailored strategies for market participants to capitalize on regional opportunities.

Company Insights

Key companies in the automotive starter and alternator market include globally recognized players such as Denso Corporation, Robert Bosch GmbH, Valeo SA, Mitsubishi Electric Corporation, Hitachi Automotive Systems, and BorgWarner Inc. These companies are renowned for their technological innovation, extensive product portfolios, and strong relationships with automotive OEMs worldwide. Denso and Bosch, for instance, are leaders in developing advanced starters and alternators that enhance vehicle efficiency and reliability, often incorporating features for start-stop systems and hybrid applications. Valeo focuses on innovative solutions that reduce emissions and improve fuel economy, while Mitsubishi Electric emphasizes high-performance components for diverse vehicle types. Hitachi Automotive Systems leverages its expertise in electronics and engineering to produce efficient and durable products. BorgWarner is known for its integration capabilities in powertrain technologies. These companies invest heavily in research and development to stay ahead of industry trends, such as electrification and smart mobility, and they employ strategies like expansions, collaborations, and acquisitions to strengthen their market presence and cater to evolving customer needs across different regions and vehicle segments.

Recent Developments

Recent developments in the automotive starter and alternator market reflect the industry's response to technological advancements and shifting automotive trends. Major players have introduced new products designed for higher efficiency, durability, and compatibility with start-stop systems and hybrid vehicles. For example, companies like Denso and Bosch have launched enhanced alternators with improved energy management capabilities to support increased electrical loads from advanced infotainment and safety systems. There is a growing emphasis on lightweight materials and compact designs to contribute to overall vehicle weight reduction and fuel efficiency. Additionally, the market has seen increased activity in the remanufactured segment, offering sustainable and cost-effective alternatives, driven by environmental concerns and circular economy initiatives. Strategic partnerships and acquisitions have also been prominent, enabling companies to expand their technological expertise and market reach. For instance, collaborations between starter-alternator manufacturers and electric vehicle developers are emerging to address the unique requirements of electrified powertrains. These developments underscore the market's evolution towards innovation, sustainability, and adaptation to the changing automotive landscape, ensuring continued relevance and growth.

Report Segmentation

This report on the automotive starter and alternator market is segmented to provide a comprehensive analysis, covering various dimensions to cater to the needs of industry stakeholders. The segmentation includes by type, distinguishing between starters and alternators, with further breakdown into sub-types such as reduction gear starters and brushless alternators to highlight technological differences. By application, the report examines demand across passenger cars, commercial vehicles, two-wheelers, and other vehicle types, offering insights into specific requirements and growth prospects for each segment. Regional segmentation covers key geographies including North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa, analyzing regional trends, market size, and opportunities. Additionally, the report provides segmentation by sales channel, differentiating between OEM and aftermarket distributions, which is crucial for understanding supply chain dynamics and consumer behavior. This structured approach ensures that the report delivers detailed and actionable information, enabling businesses, professionals, and entrepreneurs to make informed decisions based on thorough market intelligence across all relevant segments and their interconnections.

FAQs

What is the function of an automotive starter? An automotive starter is an electric motor that initiates the engine's operation by turning the crankshaft until the engine can run on its own power, essential for vehicle ignition.

How does an alternator work in a car? An alternator generates electrical power while the engine is running, charging the battery and supplying electricity to various vehicle systems such as lights, audio, and climate control.

What are the common problems with starters and alternators? Common issues include wear and tear leading to failure, electrical faults, bearing problems, and issues related to compatibility with modern vehicle systems, often necessitating replacement.

Can starters and alternators be repaired or should they be replaced? While minor repairs are sometimes possible, replacements are often recommended due to the complexity and cost-effectiveness, especially with the availability of remanufactured units.

What is the impact of start-stop technology on starters and alternators? Start-stop technology requires more durable starters and alternators designed to handle frequent engine cycles, leading to advancements in product design and efficiency.

Are there differences between OEM and aftermarket starters and alternators? OEM parts are made by vehicle manufacturers or their partners for new vehicles, while aftermarket parts are produced by third parties for replacements, often offering varied quality and pricing options.

Citius Research has developed a research report titled “Automotive Starter And Alternator Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Starter And Alternator Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Starter And Alternator Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Starter And Alternator Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Starter And Alternator Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Starter And Alternator Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Starter And Alternator Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Starter And Alternator Market
• Cost and Gross Margin Analysis of Automotive Starter And Alternator Market
• Automotive Starter And Alternator Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Starter And Alternator Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Starter And Alternator Market Key Stakeholders

Below are the key stakeholders for the Automotive Starter And Alternator Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Starter And Alternator Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Starter And Alternator Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Starter And Alternator Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Starter And Alternator Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Starter And Alternator Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Starter And Alternator Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Starter And Alternator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Starter And Alternator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Starter And Alternator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Starter And Alternator Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Starter And Alternator Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Starter And Alternator Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Starter And Alternator Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Starter And Alternator Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Starter And Alternator Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Starter And Alternator Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Starter And Alternator Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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