Automotive Solar Control Glass Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186938
  • Format: Electronic (PDF)
  • Number of Pages: 197
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Solar Control Glass Market size was estimated at USD 5.2 billion in 2023 and is projected to reach USD 8.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024-2030).

Automotive Solar Control Glass Market

(Market Size)
$5.2 billion
$8.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.00%
2023 Market Size USD 5.2 billion
2030 Market Size USD 8.5 billion
Key Players Saint-Gobain, AGC, NSG, Fuyao, Guardian

Market Summary

The automotive solar control glass market is a specialized segment within the automotive and transportation industry, focused on enhancing vehicle energy efficiency and occupant comfort. This glass technology incorporates advanced coatings and materials designed to manage solar radiation, significantly reducing heat buildup within the vehicle cabin. This leads to a decreased reliance on air conditioning systems, thereby contributing to lower fuel consumption in internal combustion engine vehicles and extended battery range in electric vehicles. The market is intrinsically linked to the broader automotive glass sector but is distinguished by its value-added functionality. Growth is propelled by rising consumer awareness regarding energy efficiency, increasing demand for premium vehicles equipped with advanced comfort features, and stringent governmental regulations aimed at reducing vehicular emissions. Manufacturers are continuously innovating to improve the performance characteristics of solar control glass, such as its visible light transmission, solar heat gain coefficient, and ultraviolet ray rejection capabilities. The integration of this technology is becoming increasingly standard across various vehicle segments, from passenger cars to commercial vehicles, reflecting a long-term industry shift towards more sustainable and intelligent automotive solutions.

Key Highlights

The automotive solar control glass market is characterized by several pivotal developments that underscore its growing importance. A primary highlight is the technology's critical role in supporting the automotive industry's electrification transition. By optimizing the thermal environment inside the cabin, solar control glass directly contributes to preserving the battery charge in electric vehicles, addressing a key concern for manufacturers and consumers alike. Another significant trend is the convergence of functionalities, where solar control properties are being integrated with other smart glass technologies, such as dimmable glass and head-up display (HUD) compatible surfaces, creating multifunctional glazing systems. The market is also witnessing a surge in demand for laminated solar control glass, which offers enhanced acoustic insulation and safety benefits alongside its thermal management properties. Furthermore, advancements in nano-coating technologies are enabling the production of glass that maintains high levels of clarity and visibility while providing superior solar rejection. Leading automotive glass suppliers, including Saint-Gobain, AGC Inc., and Fuyao Glass Industry Group Co., Ltd., are at the forefront of these innovations, investing heavily in research and development to secure a competitive edge in this high-growth market.

Drivers, Opportunities & Restraints

The expansion of the automotive solar control glass market is driven by a confluence of factors. Stringent global government regulations mandating reduced carbon emissions and improved fuel economy are a powerful primary driver, compelling automakers to adopt energy-efficient technologies. Simultaneously, rising consumer expectations for enhanced in-cabin comfort, particularly in regions with extreme climates, are creating sustained demand for advanced glazing solutions. The rapid growth of the electric vehicle market presents a substantial opportunity, as range anxiety makes any technology that conserves battery power highly valuable. However, the market does face notable restraints. The higher cost of manufacturing solar control glass compared to standard automotive glass can increase the overall vehicle price, potentially limiting its penetration in budget and economy vehicle segments. Additionally, the complex supply chain and the need for specialized manufacturing facilities can pose challenges for market entrants. Despite these restraints, opportunities abound in the development of next-generation materials with even better performance metrics and in the expansion into emerging automotive markets where demand for premium features is on the rise.

Concentration Insights

The competitive landscape of the automotive solar control glass market is moderately concentrated, with a handful of established global players holding significant market share. This concentration is a result of high barriers to entry, including the necessity for substantial capital investment in specialized production technologies, extensive research and development capabilities, and long-standing relationships with major automobile original equipment manufacturers (OEMs). Key players such as Saint-Gobain Sekurit, AGC Automotive, NSG Group, and Guardian Glass dominate the supply landscape. These companies possess a global manufacturing and distribution footprint, allowing them to serve international OEMs efficiently. Their strategies often involve continuous product innovation, strategic mergers and acquisitions, and forging exclusive supply agreements with leading car manufacturers. While these giants lead the market, several regional players also hold important positions, particularly in Asia-Pacific, catering to local OEMs and often competing on price. The market's concentration ensures a high standard of product quality and technological advancement but also means that pricing and innovation trends are heavily influenced by the strategies of these top-tier companies.

Type Insights

The automotive solar control glass market is segmented primarily by technology into laminated glass and tempered glass. Laminated solar control glass consists of two or more glass layers bonded together with a polyvinyl butyral (PVB) interlayer, which can be embedded with special infrared-reflecting pigments or coatings. This type is predominantly used for windshields due to its superior safety characteristics, as it shatters into harmless pieces upon impact. It also offers excellent acoustic insulation properties. Tempered solar control glass, on the other hand, is a single pane of glass that is heat-treated for strength. It is typically used for side windows and rear windows. The solar control function in tempered glass is achieved through the application of advanced coatings on the surface. The choice between laminated and tempered types is dictated by the specific application within the vehicle, regulatory safety standards for each window position, and the desired balance between performance, weight, and cost. Innovations are continuously blurring the lines, with developments in coated tempered glass that approach the performance of laminated variants.

Application Insights

In terms of application, automotive solar control glass is utilized across all glazed areas of a vehicle, including windshields, sidelites, backlites, and sunroofs. The windshield segment represents a critical application, where laminated glass is mandatory for safety reasons. Here, solar control technology is integrated to block a significant portion of infrared radiation and UV rays without compromising driver visibility. Sidelites and backlites increasingly incorporate solar control properties, often using coated tempered glass, to create a more uniformly comfortable cabin environment and protect interior materials from sun damage. The sunroof application is one of the fastest-growing segments. The large glass surface area of panoramic sunroofs makes solar control absolutely essential to prevent the vehicle from becoming a greenhouse. For sunroofs, manufacturers often develop glass with very high levels of heat rejection. The application demand is also segmented by vehicle type, with premium passenger cars and electric vehicles being the earliest and most widespread adopters of comprehensive solar control glazing solutions across all window positions.

Regional Insights

The demand for automotive solar control glass exhibits distinct regional patterns influenced by economic development, climate conditions, and automotive production trends. The Asia-Pacific region stands as the largest and fastest-growing market, driven by its massive automotive production base, particularly in China, Japan, and South Korea. The region's hot and sunny climates in many countries further accelerate the adoption of this technology. Europe represents a mature and highly regulated market, where strict emission standards are a primary catalyst for the integration of energy-efficient glass in vehicles. North America is another significant market, characterized by high consumer demand for comfort features in vehicles and a strong presence of premium automotive brands. Markets in the Middle East and Africa are also important, as the extreme heat makes solar control glass nearly a necessity rather than a luxury. Latin America shows promising growth potential, aligned with the overall expansion of its automotive industry. Each region has its own set of leading OEMs and glass suppliers, shaping the competitive dynamics and product preferences locally.

Company Insights

The automotive solar control glass market is led by a consortium of international glass manufacturing giants with deep expertise and extensive product portfolios. Saint-Gobain, a French multinational corporation, is a foremost player renowned for its Sekurit brand of automotive glass, offering advanced solar control solutions with high thermal insulation. AGC Inc., formerly Asahi Glass Co., of Japan, is another industry leader, providing a wide range of coated glasses that excel in heat shielding performance. NSG Group, the Japan-based parent company of Pilkington, is a key supplier to global OEMs, innovating in both laminated and tempered solar control glass technologies. Fuyao Glass Industry Group Co., Ltd., from China, has grown into a major global force, competing aggressively on cost and scale while steadily advancing its technological capabilities. Guardian Glass, a US-based company, is also a significant player, supplying coated glass products to the automotive sector. Other notable companies include Xinyi Glass Holdings Limited and Central Glass Co., Ltd. These companies compete on the basis of product performance, global supply chain reliability, innovation, and their relationships with automobile manufacturers.

Recent Developments

The automotive solar control glass market is dynamic, with recent developments focused on enhancing functionality and integration. A prominent trend is the development of glass that supports connected vehicle technologies, such as antenna systems embedded within the glass layers for improved signal reception for 5G, GPS, and V2X communication. There is a significant push towards improving the sustainability profile of the glass, with manufacturers investing in energy-efficient production processes and exploring the use of recycled materials. Another key development is the advancement in anti-reflective and anti-glare coatings, which improve night-driving safety by reducing distractions from internal and external light reflections. Companies are also launching new product lines with improved spectral selectivity, allowing for maximum visible light transmittance for driver clarity while rejecting a higher percentage of solar heat. Collaboration between glass manufacturers and automotive OEMs has intensified to co-develop bespoke solutions for next-generation vehicle platforms, particularly for electric and autonomous vehicles where cabin climate management is paramount for energy efficiency and passenger comfort.

Report Segmentation

This comprehensive market research report on the automotive solar control glass industry provides a detailed analysis segmented across multiple dimensions to offer a granular view of the market. The segmentation is primarily based on technology, distinguishing between laminated and tempered glass types, detailing the production process, performance characteristics, and application suitability for each. The report further segments the market by application, analyzing demand trends for windshields, sidelites, backlites, and sunroofs, providing insights into the specific requirements and growth prospects for each vehicle opening. A critical segmentation is by vehicle type, covering passenger cars, light commercial vehicles, and heavy commercial vehicles, highlighting the differing adoption rates and feature preferences across these segments. The geographic segmentation offers a regional analysis, examining market dynamics, key players, and growth patterns in North America, Europe, Asia-Pacific, and the Rest of the World. This multi-faceted segmentation allows stakeholders to identify precise growth pockets, understand application-specific trends, and formulate targeted strategies for specific regions or vehicle types.

FAQs

What is automotive solar control glass? Automotive solar control glass is a specialized type of glass used in vehicles that features coatings or interlayers designed to reflect and absorb a significant portion of the sun's infrared radiation and ultraviolet rays. This technology helps in reducing heat buildup inside the car cabin, enhancing passenger comfort, protecting interiors from fading, and reducing the load on the air conditioning system, which improves overall energy efficiency.

How does solar control glass work? Solar control glass works by utilizing microscopic, transparent layers of metal or metal oxide coatings applied to the glass surface. These coatings are engineered to be selective, allowing visible light to pass through for clear visibility while reflecting and absorbing the invisible infrared spectrum that carries heat. Some advanced types also use infrared-absorbing pigments within the interlayer of laminated glass to achieve the same effect.

What are the benefits of using solar control glass in cars? The benefits are multifold. It significantly improves thermal comfort by keeping the car cabin cooler. It reduces fuel consumption and CO2 emissions by lessening the need for air conditioning. It protects passengers and the vehicle's interior upholstery from harmful ultraviolet radiation. It also enhances driving comfort by reducing glare from the sun.

What is the difference between solar control glass and privacy glass? While both can be features of the same glass product, they are distinct. Solar control glass is primarily functional, designed to manage solar heat gain and UV protection. Privacy glass, often called smoked or tinted glass, is primarily aesthetic and designed to reduce the visibility into the vehicle cabin. Privacy glass can have some solar control properties if it is coated, but dedicated solar control glass is a more high-performance, technical solution.

Which vehicle types use solar control glass? Solar control glass is used across all vehicle types but is most prevalent in premium passenger cars and electric vehicles where cabin comfort and energy efficiency are paramount. Its adoption is also growing in light commercial vehicles and is a standard feature in many modern buses and high-end trucks to improve driver comfort and reduce operational costs associated with cooling.

Which regions have the highest demand for automotive solar control glass? Regions with hot and sunny climates traditionally exhibit the highest demand, such as the Middle East, parts of Africa, and the Sun Belt in the United States. However, due to global emission regulations and the rise of electric vehicles, demand is now growing robustly across all major automotive markets, including Europe and Asia-Pacific, which are the largest production hubs.

Citius Research has developed a research report titled “Automotive Solar Control Glass Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Solar Control Glass Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Solar Control Glass Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Solar Control Glass Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Solar Control Glass Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Solar Control Glass Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Solar Control Glass Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Solar Control Glass Market
• Cost and Gross Margin Analysis of Automotive Solar Control Glass Market
• Automotive Solar Control Glass Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Solar Control Glass Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Solar Control Glass Market Key Stakeholders

Below are the key stakeholders for the Automotive Solar Control Glass Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Solar Control Glass Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Solar Control Glass Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Solar Control Glass Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Solar Control Glass Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Solar Control Glass Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Solar Control Glass Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Solar Control Glass Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Solar Control Glass Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Solar Control Glass Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Solar Control Glass Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Solar Control Glass Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Solar Control Glass Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Solar Control Glass Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Solar Control Glass Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Solar Control Glass Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Solar Control Glass Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Solar Control Glass Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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