Automotive Slack Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0185807
  • Format: Electronic (PDF)
  • Number of Pages: 181
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Slack Market size was estimated at USD 1.2 billion in 2023 and is projected to reach USD 1.9 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 6.50% during the forecast period (2024-2030).

Automotive Slack Market

(Market Size)
$1.2 billion
$1.9 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 6.50%
2023 Market Size USD 1.2 billion
2030 Market Size USD 1.9 billion
Key Players Meritor, WABCO, Haldex, Knorr-Bremse, Bendix

Market Summary

The automotive slack market is an integral segment within the broader automotive braking systems industry, focusing primarily on slack adjusters which are critical components in air brake systems used in heavy-duty vehicles. These devices are essential for maintaining the correct clearance between the brake shoes and the drum, ensuring optimal braking performance and safety. The market is characterized by steady demand driven by the global commercial vehicle fleet, including trucks, buses, and trailers, where reliability and regulatory compliance are paramount. Technological advancements are leading to the development of automated and manual slack adjusters, with a growing emphasis on efficiency and durability. The market is influenced by factors such as vehicle production rates, safety standards, and aftermarket replacement cycles. Key regions include North America, Europe, and Asia-Pacific, each with distinct demand patterns based on industrial and logistical activities. Companies in this space focus on innovation to meet evolving safety regulations and enhance product lifespan, catering to both OEM and aftermarket channels. The automotive slack market remains a niche but vital part of the transportation ecosystem, underpinning vehicle safety and operational efficiency.

Key Highlights

The automotive slack market highlights several critical aspects that define its current landscape and future trajectory. A prominent highlight is the increasing adoption of automatic slack adjusters, which reduce the need for manual adjustments and enhance braking consistency, thereby improving safety and reducing maintenance costs. Another key point is the stringent global safety regulations, such as those enforced by organizations like the U.S. Department of Transportation and the European Union, which mandate regular brake maintenance and the use of reliable components, driving market demand. The market is also marked by the dominance of established players like Bendix Commercial Vehicle Systems, Meritor, and Haldex, who leverage extensive R&D to introduce advanced products with features like corrosion resistance and extended service life. Additionally, the aftermarket segment represents a significant portion of revenue, as slack adjusters require periodic replacement due to wear and tear. The integration of smart technologies, including sensors for real-time monitoring, is emerging as a trend, aligning with the broader move towards connected vehicles. These highlights underscore the market's focus on innovation, safety, and sustainability, making it a dynamic area within automotive components.

Drivers, Opportunities & Restraints

Drivers in the automotive slack market are primarily fueled by the expanding global commercial vehicle fleet, increased freight transportation, and heightened safety awareness, which necessitate reliable braking systems. Regulatory mandates across regions enforce periodic brake inspections and component replacements, further propelling demand. Opportunities arise from technological innovations, such as the development of lightweight and durable materials that enhance product performance and longevity. The growth of emerging economies presents untapped markets where infrastructure development boosts vehicle sales. Additionally, the trend towards electric and autonomous commercial vehicles opens avenues for advanced slack adjusters integrated with electronic control systems. However, restraints include the high cost of automated slack adjusters compared to manual variants, which can deter adoption in price-sensitive markets. Economic fluctuations affecting vehicle production and aftermarket sales also pose challenges, as do counterfeit products in some regions that compromise safety and brand integrity. Despite these restraints, the market's alignment with safety trends and technological progress offers a positive outlook for sustained growth.

Concentration Insights

The automotive slack market exhibits a concentrated structure with a few major players holding significant market share, driven by their extensive product portfolios, global presence, and strong R&D capabilities. Key companies such as Bendix Commercial Vehicle Systems, Meritor, and Haldex dominate due to their long-standing expertise and partnerships with leading OEMs like Volvo, Daimler, and PACCAR. This concentration is reinforced by high barriers to entry, including stringent certification requirements and the need for substantial investment in technology and distribution networks. Regional concentration is also evident, with North America and Europe being mature markets due to well-established transportation industries and strict safety regulations, while Asia-Pacific shows growing concentration due to rapid industrialization. The aftermarket segment sees a more fragmented landscape with numerous local players, but overall, the market remains oligopolistic, fostering competition based on innovation, quality, and customer service rather than price alone.

Type Insights

The automotive slack market is segmented into manual and automatic slack adjusters, each catering to specific vehicle requirements and operational preferences. Manual slack adjusters are traditional components that require periodic manual adjustment to maintain brake clearance, often found in older vehicles or regions with cost constraints. They are simpler in design but demand regular maintenance, which can lead to higher long-term costs and potential safety risks if neglected. In contrast, automatic slack adjusters are increasingly favored for their self-adjusting capability, which ensures consistent brake performance without human intervention, enhancing safety and reducing downtime. These are standard in modern commercial vehicles, especially in developed markets, due to compliance with safety regulations and operational efficiency. The trend towards automation is driven by advancements in materials and mechanics, offering durability and reliability. Both types serve critical roles, but the shift towards automatic variants reflects the industry's move towards smarter, maintenance-friendly solutions.

Application Insights

Applications of automotive slack adjusters span across various vehicle types within the commercial transportation sector, primarily in trucks, buses, and trailers. In trucks, especially heavy-duty and medium-duty models, slack adjusters are vital for maintaining brake efficiency under high load conditions, ensuring safety during long-haul operations. The bus segment relies on these components for passenger safety, with emphasis on reliability in urban and intercity transit systems. Trailers, including freight and utility types, utilize slack adjusters to comply with braking standards, particularly in tandem axle configurations. Additionally, off-highway vehicles like construction and agricultural machinery incorporate specialized slack adjusters suited for rugged environments. The aftermarket application is significant, as wear and tear necessitate replacements to uphold safety standards. Each application demands tailored solutions, driving innovation in product design to meet specific operational challenges, such as corrosion resistance for coastal areas or high-temperature performance for intensive use.

Regional Insights

Regionally, the automotive slack market shows diverse dynamics influenced by economic activity, regulatory frameworks, and vehicle parc. North America is a mature market, characterized by high adoption of automatic slack adjusters due to strict safety regulations from bodies like the NHTSA and a large commercial vehicle fleet. Europe follows a similar pattern, with stringent EU directives promoting advanced braking systems and a strong presence of OEMs. Asia-Pacific represents the fastest-growing region, driven by expanding logistics and manufacturing sectors in countries like China and India, where increasing vehicle production and safety awareness boost demand. Latin America and the Middle East & Africa are emerging markets, with growth tied to infrastructure development and economic stability, though adoption rates vary due to cost sensitivities. Each region requires localized strategies, considering factors like climate conditions and regulatory compliance, shaping product offerings and market penetration.

Company Insights

Key companies in the automotive slack market include Bendix Commercial Vehicle Systems, Meritor, Haldex, MEI Brakes, and Long March Group, among others. Bendix is renowned for its innovative automatic slack adjusters and comprehensive braking solutions, leveraging partnerships with major OEMs. Meritor focuses on durability and performance, offering products tailored for heavy-duty applications. Haldex emphasizes technology integration, providing advanced systems with monitoring capabilities. MEI Brakes and Long March Group cater to cost-effective segments, often in emerging markets. These players compete through product development, quality assurance, and global distribution networks, with strategies centered on meeting regulatory standards and customer needs. Collaborations with vehicle manufacturers and aftermarket suppliers are common, enhancing market reach. The competitive landscape is marked by continuous R&D efforts to introduce lighter, more efficient, and longer-lasting products, ensuring alignment with industry trends like electrification and automation.

Recent Developments

Recent developments in the automotive slack market highlight a focus on innovation and strategic expansions. Companies have introduced products with enhanced materials, such as stainless steel components, to improve corrosion resistance and lifespan. For instance, Bendix launched next-generation automatic slack adjusters with integrated sensors for real-time health monitoring, aligning with telematics trends. Meritor has expanded its production facilities in Asia to cater to growing demand, while Haldex has focused on partnerships to bolster its aftermarket presence. Regulatory updates, like stricter brake safety norms in Europe and North America, have prompted investments in compliance-driven designs. Additionally, acquisitions and collaborations among players aim to consolidate market position and leverage technological synergies. These developments reflect the industry's response to evolving safety requirements and the push towards smarter, more connected vehicle systems, ensuring sustained relevance in the automotive ecosystem.

Report Segmentation

The automotive slack market report is segmented to provide detailed analysis across multiple dimensions. By type, it covers manual and automatic slack adjusters, examining adoption trends and technological differences. Application segmentation includes trucks, buses, trailers, and off-highway vehicles, highlighting usage patterns and demand drivers. Geographically, the report divides the market into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, offering insights into regional dynamics, regulatory impacts, and growth opportunities. Additionally, the segmentation considers sales channels, distinguishing between OEM and aftermarket segments to understand distribution strategies and consumer behavior. Each segment is analyzed for market share, growth potential, and competitive landscape, providing stakeholders with actionable intelligence for strategic decision-making. This comprehensive approach ensures a holistic view of the market, catering to the needs of investors, manufacturers, and industry professionals.

FAQs

What is an automotive slack adjuster? An automotive slack adjuster is a mechanical component in air brake systems of commercial vehicles that maintains the correct clearance between the brake drum and shoes, ensuring effective braking performance and safety.

Why are slack adjusters important in vehicles? Slack adjusters are crucial because they prevent brake fade and failure by automatically or manually adjusting brake clearance, which is vital for vehicle safety, compliance with regulations, and reducing maintenance costs.

What are the types of slack adjusters? The two main types are manual slack adjusters, which require periodic adjustment by a technician, and automatic slack adjusters, which self-adjust to maintain optimal brake clearance without human intervention.

How often should slack adjusters be maintained? Maintenance frequency depends on usage and type; manual adjusters need regular checks, often during routine service intervals, while automatic ones require less frequent maintenance but should be inspected periodically for wear.

Which vehicles use slack adjusters? Slack adjusters are primarily used in commercial vehicles with air brake systems, such as heavy-duty trucks, buses, trailers, and some off-highway equipment.

What are common issues with slack adjusters? Common issues include wear and tear leading to improper adjustment, corrosion due to environmental factors, and failure in automatic mechanisms, which can compromise braking efficiency and safety.

Citius Research has developed a research report titled “Automotive Slack Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Slack Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Slack Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Slack Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Slack Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Slack Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Slack Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Slack Market
• Cost and Gross Margin Analysis of Automotive Slack Market
• Automotive Slack Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Slack Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Slack Market Key Stakeholders

Below are the key stakeholders for the Automotive Slack Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Slack Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Slack Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Slack Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Slack Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Slack Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Slack Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Slack Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Slack Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Slack Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Slack Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Slack Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Slack Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Slack Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Slack Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Slack Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Slack Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Slack Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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