Automotive Rocker Arm Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186434
  • Format: Electronic (PDF)
  • Number of Pages: 225
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Rocker Arm Market size was estimated at USD 2.8 billion in 2023 and is projected to reach USD 4.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024-2030).

Automotive Rocker Arm Market

(Market Size)
$2.8 billion
$4.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.00%
2023 Market Size USD 2.8 billion
2030 Market Size USD 4.5 billion
Key Players Mahle, Federal-Mogul, Eaton, Hitachi, Fuji Oozx

Market Summary

The automotive rocker arm market is a critical segment within the global automotive and transportation industry, focusing on the production and distribution of rocker arms which are essential valvetrain components in internal combustion engines. These components play a pivotal role in engine performance by transmitting motion from the camshaft to the valves, facilitating the intake of air and fuel and the expulsion of exhaust gases. The market is characterized by steady demand driven by the continuous production of vehicles worldwide, alongside the need for replacement parts in the aftermarket sector. Technological advancements are leading to the development of lighter, stronger, and more durable rocker arms using advanced materials and manufacturing processes to meet the demands of modern, high-efficiency engines. The market is highly competitive, with numerous established players and specialized manufacturers vying for market share through innovation, quality, and strategic partnerships with automotive OEMs.

Key Highlights

Key highlights of the automotive rocker arm market include its integral connection to overall vehicle production and the internal combustion engine landscape. A significant trend is the shift towards the adoption of roller rocker arms, which offer reduced friction, improved fuel efficiency, and enhanced engine longevity compared to traditional stamped designs. The market is also witnessing increased integration of rocker arms into complex valve train systems that support advanced engine technologies like variable valve timing (VVT) and cylinder deactivation. The stringent global emission regulations are a primary catalyst for innovation, pushing manufacturers to develop components that contribute to cleaner and more efficient engine operation. Furthermore, the robust aftermarket segment provides a consistent revenue stream, as rocker arms are wear items that require periodic replacement over a vehicle's lifespan, ensuring ongoing demand beyond initial vehicle assembly.

Drivers, Opportunities & Restraints

The primary drivers propelling the automotive rocker arm market forward are the global production volumes of passenger and commercial vehicles and the perpetual demand from the automotive aftermarket for maintenance and repair. Stricter government mandates on vehicle emissions and fuel economy worldwide compel automakers to refine engine components for peak efficiency, directly benefiting advanced rocker arm technologies. A significant opportunity lies in the development and commercialization of rocker arms for hybrid electric vehicles, which still predominantly use internal combustion engines and thus require high-performance valvetrain components. The market also stands to gain from the exploration of new, high-strength composite materials that can reduce weight without sacrificing durability. However, the market faces a notable restraint from the accelerating global transition towards battery electric vehicles (BEVs), which do not require internal combustion engines or their associated components like rocker arms, potentially constraining long-term growth prospects for the industry.

Concentration Insights

The global automotive rocker arm market features a concentration of key players in regions with strong automotive manufacturing heritage, particularly in Asia Pacific, Europe, and North America. Leading companies such as Eaton, COMP Cams, Crane Cams, and Yuhuan Huiyu Trading maintain significant market shares through extensive technical expertise, established supply chains, and long-standing relationships with major automotive OEMs. The market is also supported by a multitude of specialized component manufacturers and a vibrant aftermarket sector with numerous distributors and retailers. This ecosystem creates a competitive landscape where innovation, quality control, and cost-effectiveness are paramount for success. Strategic alliances between component suppliers and automotive manufacturers are common, ensuring a synchronized approach to new engine development and the integration of advanced valvetrain solutions.

Type Insights

The automotive rocker arm market is segmented primarily by type, with stamped steel rocker arms and roller rocker arms being the two dominant categories. Stamped steel rocker arms are traditionally the most common and cost-effective solution, widely used in mass-produced engines for economy vehicles. They are manufactured through a stamping process and are known for their reliability in standard applications. In contrast, roller rocker arms represent the more advanced and performance-oriented segment. These incorporate a roller bearing at the point of contact with the camshaft, which significantly reduces friction, minimizes wear, and allows for higher engine RPMs and improved valvetrain stability. The demand for roller rocker arms is growing in high-performance engines, luxury vehicles, and applications where engine efficiency and longevity are critical priorities, reflecting a market shift towards higher-value products.

Application Insights

In terms of application, the automotive rocker arm market is bifurcated into the OEM (Original Equipment Manufacturer) segment and the aftermarket segment. The OEM segment involves the direct supply of rocker arms to automotive companies for installation in new vehicles during production. This segment's fortunes are directly tied to global automotive production cycles and consumer demand for new cars and trucks. The aftermarket segment, conversely, caters to the replacement needs of vehicle owners once the original components wear out or fail. This segment is vast and diverse, encompassing sales through various channels like authorized dealerships, independent repair shops, and online retailers. The aftermarket provides a resilient and consistent source of demand that is less susceptible to the cyclical nature of new car sales, ensuring a steady market for rocker arm manufacturers and distributors.

Regional Insights

Regionally, the Asia Pacific area dominates the automotive rocker arm market, fueled by its position as the world's largest hub for automobile manufacturing. Countries like China, Japan, South Korea, and India host numerous domestic and international OEMs, generating immense demand for engine components. North America and Europe are also significant markets, characterized by a high concentration of premium and performance vehicle manufacturers that utilize advanced valvetrain technologies. These mature markets have a very strong and well-established aftermarket industry. Emerging economies in Latin America and the Middle East & Africa are anticipated to exhibit growth potential, driven by increasing vehicle ownership and the subsequent development of their automotive repair and maintenance sectors, which will contribute to rising demand for replacement parts including rocker arms.

Company Insights

The competitive landscape of the automotive rocker arm market includes a mix of large multinational corporations and specialized component manufacturers. Prominent players such as Eaton Corporation, renowned for its valvetrain systems, and performance specialists like COMP Cams and Crane Cams, hold considerable influence. Companies like Schaeffler Group and Otics Corporation are also key contributors, offering engineered solutions to global OEMs. These leading firms compete on the basis of technological innovation, product quality, durability, and the ability to provide integrated valvetrain systems. They invest heavily in research and development to create lighter, stronger components from materials like powdered metal and advanced alloys. Strong distribution networks and technical support capabilities are crucial for maintaining relationships with both OEM clients and the vast aftermarket network.

Recent Developments

Recent developments in the automotive rocker arm market are heavily focused on material science and design innovation to meet the evolving needs of modern engines. Manufacturers are increasingly utilizing lightweight and high-strength materials such as forged aluminum and chromoly steel to reduce the overall mass of the valvetrain, which contributes to lower emissions and improved fuel economy. There is a growing emphasis on developing rocker arms specifically designed for engines equipped with start-stop systems and variable valve timing technology, which subject components to different stress profiles. Furthermore, companies are expanding their production capacities and strengthening their global distribution channels to better serve international clients and capitalize on growth opportunities in emerging markets, ensuring a robust and responsive supply chain for this essential automotive component.

Report Segmentation

This comprehensive market report on the automotive rocker arm industry provides a detailed analysis segmented across several key dimensions to offer a holistic view of the market landscape. The segmentation includes a thorough breakdown by product type, distinguishing between stamped rocker arms and roller rocker arms to analyze the adoption trends and growth prospects for each. The report further segments the market by application, providing insights into the distinct dynamics of the OEM sector versus the aftermarket sector. A detailed regional analysis is included, covering key geographies such as North America, Europe, Asia Pacific, South America, and the Middle East & Africa to identify regional trends, growth patterns, and opportunities. This multi-faceted segmentation allows for a nuanced understanding of the market forces at play across different product categories, sales channels, and global markets.

FAQs

What is a rocker arm in a car? A rocker arm is a fundamental component of an internal combustion engine's valvetrain. It is a lever that pivots on a shaft or stud and is responsible for transferring the rotational motion of the camshaft into the linear motion needed to open and close the engine's intake and exhaust valves.

What are rocker arms made of? Rocker arms are manufactured from various materials chosen for strength, durability, and weight. Common materials include stamped steel for cost-effective mass production, cast iron for durability, and forged aluminum or chromoly steel for high-performance applications where reducing valvetrain mass is critical for engine efficiency.

What does a rocker arm do? The primary function of a rocker arm is to act as an intermediary lever between the camshaft and the valves. As the camshaft lobe rotates, it pushes on one end of the rocker arm, causing the other end to press down on the valve stem, opening the valve to allow air/fuel in or exhaust gases out before a spring returns it to the closed position.

What is a roller rocker arm? A roller rocker arm is an advanced type of rocker arm that features a small roller bearing at the point where it contacts the camshaft lobe. This roller design significantly reduces friction compared to a standard sliding contact rocker, leading to less wear, lower operating temperatures, the potential for increased engine rpm, and improved overall valvetrain efficiency.

How does a rocker arm work? A rocker arm works on a simple pivoting lever principle. It is mounted on a stationary shaft or stud. One end (the heel) rests on or is pushed by the camshaft lobe. As the cam lobe's high point rotates into position, it lifts that end of the rocker arm. This causes the opposite end (the toe) to press downward on the stem of the valve, opening it against the pressure of the valve spring.

What is the purpose of a rocker arm? The essential purpose of a rocker arm is to enable the camshaft, which is located in the engine block or cylinder head, to actuate the valves, which are located in the cylinder head. It translates the camshaft's profile into the precise opening and closing timing of the valves, which is absolutely critical for engine operation, air/fuel mixture intake, combustion, and exhaust expulsion.

Citius Research has developed a research report titled “Automotive Rocker Arm Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Rocker Arm Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Rocker Arm Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Rocker Arm Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Rocker Arm Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Rocker Arm Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Rocker Arm Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Rocker Arm Market
• Cost and Gross Margin Analysis of Automotive Rocker Arm Market
• Automotive Rocker Arm Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Rocker Arm Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Rocker Arm Market Key Stakeholders

Below are the key stakeholders for the Automotive Rocker Arm Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Rocker Arm Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Rocker Arm Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Rocker Arm Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Rocker Arm Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Rocker Arm Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Rocker Arm Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Rocker Arm Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Rocker Arm Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Rocker Arm Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Rocker Arm Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Rocker Arm Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Rocker Arm Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Rocker Arm Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Rocker Arm Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Rocker Arm Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Rocker Arm Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Rocker Arm Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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