Automotive Panoramic Sunroof Market Report, Global Industry Analysis, Market Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2023 - 2030

  • Published Date: Jan, 2024
  • Report ID: CR0186913
  • Format: Electronic (PDF)
  • Number of Pages: 208
  • Author(s): Joshi, Madhavi

Report Overview

The Automotive Panoramic Sunroof Market size was estimated at USD 5.2 billion in 2023 and is projected to reach USD 8.5 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 7.00% during the forecast period (2024-2030).

Automotive Panoramic Sunroof Market

(Market Size)
$5.2 billion
$8.5 billion
2023
2030
Source: Citius Research
Study Period 2018 - 2030
Base Year For Estimation 2023
Forecast Data Period 2024 - 2030
CAGR (2024-2030) 7.00%
2023 Market Size USD 5.2 billion
2030 Market Size USD 8.5 billion
Key Players Webasto, Inalfa, CIE Automotive, Aisin Seiki, Yachiyo

Market Summary

The automotive panoramic sunroof market represents a significant and expanding segment within the global automotive industry, driven by rising consumer demand for enhanced in-vehicle experience and luxury features. These large glass roof systems, which extend over a substantial portion of the vehicle's roof, are increasingly transitioning from a premium option to a desirable feature in mid-range vehicle segments. The market is characterized by continuous innovation from suppliers focusing on lightweight materials, advanced opening mechanisms, and integration with smart glass technology. Growth is further supported by the overall expansion of the automotive sector, particularly the SUV and crossover segments, which are ideal platforms for panoramic sunroofs due to their larger body structure. Manufacturers are consistently working on improving structural integrity, reducing noise, vibration, and harshness (NVH), and enhancing safety features to meet stringent global automotive standards. The evolution of this market is intrinsically linked to broader automotive trends, including vehicle electrification and autonomous driving, where interior ambiance and passenger comfort are paramount.

Key Highlights

A key highlight of the automotive panoramic sunroof market is the rapid technological advancement in glass and control systems. The integration of smart glass, which allows passengers to electronically adjust the tint level for privacy and thermal comfort, is a major innovation gaining traction. Another significant development is the use of lightweight composite materials and magnesium frames, which help reduce the overall weight of the system, thereby contributing to better vehicle fuel efficiency and handling. Furthermore, leading automotive manufacturers are increasingly offering panoramic sunroofs as a standard or optional feature across a wider range of models, democratizing what was once an exclusive luxury. The focus on safety has led to the development of advanced anti-pinch sensors and reinforced glass designs that meet roll-over protection standards. The market is also witnessing a trend towards larger, more expansive roof designs that provide an almost uninterrupted view of the sky, significantly enhancing the aesthetic appeal and open-air feeling within the cabin.

Drivers, Opportunities & Restraints

The primary driver for the automotive panoramic sunroof market is the growing consumer inclination towards premium features and enhanced comfort, which improves the overall ownership experience. The rising production and sales of SUVs and luxury vehicles, which are the primary adopters of this technology, provide a substantial push to market growth. An emerging opportunity lies in the electric vehicle segment, where panoramic roofs are often used to create a spacious and airy cabin environment, compensating for design constraints and aligning with a modern, high-tech image. However, the market faces several restraints. The high cost of these complex systems remains a significant barrier for widespread adoption in economy vehicle segments. Additionally, concerns regarding safety in rollover scenarios, potential for increased cabin noise, and maintenance issues like leaks and mechanical failures can deter some consumers. Addressing these challenges through cost-effective manufacturing and improved design presents a key area for industry players to focus on.

Concentration Insights

The competitive landscape of the automotive panoramic sunroof market is highly concentrated, with a few major global players dominating the supply chain. These key system suppliers have established long-term relationships with leading automobile manufacturers, creating a high barrier to entry for new companies. The market concentration is further intensified by the significant capital investment required for research and development, manufacturing facilities, and tooling specific to each car model. These top-tier suppliers often operate on a global scale with a presence in all major automotive manufacturing regions, including North America, Europe, and Asia-Pacific. Their expertise encompasses not just the production of the glass panel but the entire complex system including the frame, motor, tracks, drainage, and electronic control units. This vertical integration and technological mastery consolidate the market position of these established players, although regional specialists may cater to local automakers with specific requirements.

Type Insights

The automotive panoramic sunroof market is segmented primarily by the type of opening and operation. The main categories include built-in panoramic sunroofs and spoiler panoramic sunroofs. Built-in sunroofs are the most common type, where the glass panel retracts inside the roof structure itself. This design is prized for its sleek, integrated appearance and robust performance. Spoiler panoramic sunroofs, on the other hand, feature a glass panel that lifts and slides over the roof exterior when open, often allowing for a larger opening. Another crucial distinction is between tilting and sliding functions versus fixed panoramic roofs. Tilting and sliding roofs offer ventilation and an open-air experience, while fixed panoramic roofs are large glass panels that do not open, serving solely to enhance the cabin's openness and light. The choice between these types depends on vehicle design, cost targets, and consumer preference for functionality versus aesthetics.

Application Insights

In terms of application, the adoption of panoramic sunroofs varies significantly across different vehicle segments. The luxury car segment was the pioneer and remains a stronghold for this feature, where it is often offered as standard equipment to underscore the vehicle's premium status. The most substantial growth, however, is observed in the Sports Utility Vehicle (SUV) and crossover segments. The taller roofline and broader structure of these vehicles provide an ideal canvas for large panoramic roofs, enhancing the commanding driving position and spacious interior feel that consumers desire. Furthermore, the burgeoning electric vehicle market represents a highly promising application area. EV manufacturers frequently utilize panoramic glass roofs to create a futuristic, minimalist cabin aesthetic, maximize headroom, and improve the sense of space, making it a common feature in many new EV models launched by companies like Tesla and others.

Regional Insights

Geographically, the Asia-Pacific region stands as the largest and fastest-growing market for automotive panoramic sunroofs, propelled by the massive automotive production hubs in China, Japan, and South Korea. The rising disposable income, growing preference for premium vehicles, and strong presence of key automakers and suppliers in this region fuel its dominance. Europe is another significant market, characterized by a high concentration of luxury vehicle manufacturers such as BMW, Mercedes-Benz, and Audi, for which panoramic sunroofs are a key selling point. Stringent safety regulations and high consumer awareness regarding advanced features also drive the market in Europe. North America holds a substantial share, with strong demand stemming from the popularity of pickup trucks and SUVs. Markets in Latin America and the Middle East & Africa are emerging, with growth linked to economic development and the gradual introduction of more feature-rich vehicles into these regions.

Company Insights

The global automotive panoramic sunroof market is led by a cluster of specialized tier-1 suppliers who possess extensive expertise and technological capabilities. Webasto Group, a German company, is a world leader in automotive roofs, offering a wide range of panoramic solutions. Inalfa Roof Systems, part of the Chinese conglomerate Lingyun Industrial Group, is another major global player known for its innovative and lightweight roof systems. Inteva Products, a US-based supplier, is also a key competitor with a strong focus on advanced mechanisms and electronics. Aisin Seiki Co., Ltd. from Japan leverages its vast automotive component experience to provide high-quality sunroof systems. CIE Automotive, through its subsidiary, is also a significant participant. These companies compete on the basis of technology, product quality, reliability, weight, cost, and their ability to provide integrated systems directly to global OEMs on a just-in-time basis.

Recent Developments

The automotive panoramic sunroof market has seen notable recent developments focused on innovation and sustainability. A prominent trend is the increased adoption of smart glass technology, which allows users to switch the glass from transparent to opaque at the touch of a button, enhancing privacy and reducing solar heat gain. Suppliers are also making significant strides in lightweighting, utilizing polycarbonate materials and thinner, stronger glass to reduce the overall weight of the system, which is crucial for electric vehicle range. Furthermore, there is a growing integration of solar panels within panoramic roofs, particularly in electric vehicles, to help recharge the auxiliary battery. Development efforts are also concentrated on improving the acoustic performance to ensure cabin quietness and enhancing the durability and reliability of mechanical components to address common consumer concerns about leaks and malfunctions.

Report Segmentation

This comprehensive market research report on the automotive panoramic sunroof market provides a detailed analysis segmented across multiple dimensions to offer a granular view of the industry. The segmentation includes type, categorizing the market into built-in and spoiler sunroofs, as well as by operation into tilting/sliding and fixed glass panels. The report is further segmented by application, covering passenger cars, luxury vehicles, SUVs, and electric vehicles, highlighting the adoption rate and trends in each category. A critical geographical segmentation breaks down the market size and forecast for key regions and leading countries within North America, Europe, Asia-Pacific, and the rest of the world. Additionally, the report includes a competitive landscape section that profiles major players, analyzing their market share, product portfolio, and strategic initiatives such as partnerships, mergers, and acquisitions that are shaping the market dynamics.

FAQs

What is a panoramic sunroof? A panoramic sunroof is a large glass panel or multiple panels that cover a significant portion of a vehicle's roof, significantly larger than a standard sunroof. It is designed to flood the cabin with natural light and provide passengers with an expansive view of the sky, enhancing the feeling of spaciousness and openness.

How much does it cost to install a panoramic sunroof? Installing a panoramic sunroof as an aftermarket option is extremely complex, costly, and generally not recommended due to serious structural and safety implications. They are engineered and installed at the factory during vehicle production. The cost as a factory option can vary significantly but adds a substantial premium to a vehicle's price.

Are panoramic sunroofs safe? Yes, modern panoramic sunroofs are designed to meet stringent automotive safety standards. They incorporate tempered glass that shatters into small, dull pieces upon impact and are built with reinforced frames to maintain structural integrity. They also include advanced safety features like anti-pinch technology and meet roll-over protection requirements.

What are the problems with panoramic sunroofs? Common issues reported by some owners include water leaks due to clogged drainage tubes, wind noise at high speeds, rattling or creaking sounds from the mechanism, and mechanical failures of the motor or tracks. The large glass surface can also lead to increased interior heat during sunny weather.

Can a panoramic sunroof be repaired? Yes, a panoramic sunroof can be repaired, but it often requires specialized knowledge and can be expensive. Repairs can range from unclogging drains and replacing seals to fixing motors or tracks. In cases of glass damage, the entire panel usually needs to be replaced by a certified professional to ensure safety and proper function.

Do panoramic sunroofs reduce headroom? Typically, panoramic sunroofs do not significantly reduce headroom for passengers. The mechanism and glass are integrated into the existing roof structure. In some vehicle designs, the sunroof cassette might slightly lower the headliner, but manufacturers generally engineer the system to preserve comfortable headspace for occupants.

Citius Research has developed a research report titled “Automotive Panoramic Sunroof Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” delivering key insights regarding business intelligence and providing concrete business strategies to clients in the form of a detailed syndicated report. The report details out the factors such as business environment, industry trend, growth opportunities, competition, pricing, global and regional market analysis, and other market related factors.

Details included in the report for the years 2024 through 2030

• Automotive Panoramic Sunroof Market Potential
• Segment-wise breakup
• Compounded annual growth rate (CAGR) for the next 6 years
• Key customers and their preferences
• Market share of major players and their competitive strength
• Existing competition in the market
• Price trend analysis
• Key trend analysis
• Market entry strategies
• Market opportunity insights

The report focuses on the drivers, restraints, opportunities, and challenges in the market based on various factors geographically. Further, key players, major collaborations, merger & acquisitions along with trending innovation and business policies are reviewed in the report. The Automotive Panoramic Sunroof Market report is segmented on the basis of various market segments and their analysis, both in terms of value and volume, for each region for the period under consideration.

Automotive Panoramic Sunroof Market Segmentation

Market Segmentation

Regions Covered

• North America
• Latin America
• Europe
• MENA
• Asia Pacific
• Sub-Saharan Africa and
• Australasia

Automotive Panoramic Sunroof Market Analysis

The report covers below mentioned analysis, but is not limited to:

• Overview of Automotive Panoramic Sunroof Market
• Research Methodology
• Executive Summary
• Market Dynamics of Automotive Panoramic Sunroof Market
  • Driving Factors
  • Restraints
  • Opportunities
• Global Market Status and Forecast by Segment A
• Global Market Status and Forecast by Segment B
• Global Market Status and Forecast by Segment C
• Global Market Status and Forecast by Regions
• Upstream and Downstream Market Analysis of Automotive Panoramic Sunroof Market
• Cost and Gross Margin Analysis of Automotive Panoramic Sunroof Market
• Automotive Panoramic Sunroof Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030
  • Competition Landscape
  • Market Share of Major Players
• Key Recommendations

The “Automotive Panoramic Sunroof Market Report - Global Industry Analysis, Size, Share, Growth Trends, Regional Outlook, Competitive Strategies and Segment Forecasts 2024 - 2030” report helps the clients to take business decisions and to understand strategies of major players in the industry. The report delivers the market driven results supported by a mix of primary and secondary research. The report provides the results triangulated through authentic sources and upon conducting thorough primary interviews with the industry experts. The report includes the results on the areas where the client can focus and create point of parity and develop a competitive edge, based on real-time data results.

Automotive Panoramic Sunroof Market Key Stakeholders

Below are the key stakeholders for the Automotive Panoramic Sunroof Market:

• Manufacturers
• Distributors/Traders/Wholesalers
• Material/Component Manufacturers
• Industry Associations
• Downstream vendors

Automotive Panoramic Sunroof Market Report Scope

Report AttributeDetails
Base year2023
Historical data2018 – 2023
Forecast2024 - 2030
CAGR2024 - 2030
Quantitative UnitsValue (USD Million)
Report coverageRevenue Forecast, Competitive Landscape, Growth Factors, Trends and Strategies. Customized report options available on request
Segments coveredProduct type, technology, application, geography
Regions coveredNorth America, Latin America, Europe, MENA, Asia Pacific, Sub-Saharan Africa and Australasia
Countries coveredUS, UK, China, Japan, Germany, India, France, Brazil, Italy, Canada, Russia, South Korea, Australia, Spain, Mexico and others
Customization scopeAvailable on request
PricingVarious purchase options available as per your research needs. Discounts available on request

COVID-19 Impact Analysis

Like most other markets, the outbreak of COVID-19 had an unfavorable impact on the Automotive Panoramic Sunroof Market worldwide. This report discusses in detail the disruptions experienced by the market, the impact on flow of raw materials, manufacturing operations, production trends, consumer demand and the projected future of this market post pandemic.

The report has helped our clients:

• To describe and forecast the Automotive Panoramic Sunroof Market size, on the basis of various segmentations and geography, in terms of value and volume
• To measure the changing needs of customers/industries
• To provide detailed information regarding the drivers, restraints, opportunities, and challenges influencing the growth of the market
• To gain competitive intelligence and uncover new opportunities
• To analyse opportunities in the market for stakeholders by identifying high-growth segments in Automotive Panoramic Sunroof Market
• To strategically profile key players and provide details of the current competitive landscape
• To analyse strategic approaches adopted by players in the market, such as product launches and developments, acquisitions, collaborations, contracts, expansions, and partnerships

Report Customization

Citius Research provides free customization of reports as per your need. This report can be personalized to meet your requirements. Get in touch with our sales team, who will guarantee you to get a report that suits your necessities.

Customize This Report

Frequently Asked Questions

The Global Automotive Panoramic Sunroof Market size was valued at $XX billion in 2023 and is anticipated to reach $XX billion by 2030 growing at a CAGR of XX%
The global Automotive Panoramic Sunroof Market is expected to grow at a CAGR of XX% from 2023 to 2030.
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Table of Contents

Chapter 1. Introduction
  1.1. Market Scope
  1.2. Key Segmentations
  1.3. Research Objective
Chapter 2. Research Methodology & Assumptions
Chapter 3. Executive Summary
Chapter 4. Market Background
  4.1. Dynamics
    4.1.1. Drivers
    4.1.2. Restraints
    4.1.3. Opportunity
    4.1.4. Challenges
  4.2. Key Trends in the Impacting the Market
    4.2.1. Demand & Supply
  4.3. Industry SWOT Analysis
  4.4. Porter’s Five Forces Analysis
  4.5. Value and Supply Chain Analysis
  4.6. Macro-Economic Factors
  4.7. COVID-19 Impact Analysis
    4.7.1. Global and Regional Assessment
  4.8. Profit Margin Analysis
  4.9. Trade Analysis
    4.9.1. Importing Countries
    4.9.2. Exporting Countries
  4.10. Market Entry Strategies
  4.11. Market Assessment (US$ Mn and Units)
Chapter 5. Global Automotive Panoramic Sunroof Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment A
  5.1. By Segment A, 2024 - 2030
    5.1.1. Sub-Segment A
    5.1.2. Sub-Segment B
  5.2. Opportunity Analysis
Chapter 6. Global Automotive Panoramic Sunroof Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment B
  6.1. By Segment B, 2024 - 2030
    6.1.1. Sub-Segment A
    6.1.2. Sub-Segment B
  6.2. Opportunity Analysis
Chapter 7. Global Automotive Panoramic Sunroof Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Segment C
  7.1. By Segment C, 2024 - 2030
    7.1.1. Sub-Segment A
    7.1.2. Sub-Segment B
  7.2. Opportunity Analysis
Chapter 8. Global Automotive Panoramic Sunroof Market Size (US$ Mn and Units), Forecast and Trend Analysis, By Region
  8.1. By Region, 2024 - 2030
    8.1.1. North America
    8.1.2. Latin America
    8.1.3. Europe
    8.1.4. MENA
    8.1.5. Asia Pacific
    8.1.6. Sub-Saharan Africa
    8.1.7. Australasia
  8.2. Opportunity Analysis
Chapter 9. North America Automotive Panoramic Sunroof Market Forecast and Trend Analysis
  9.1. Regional Overview
  9.2. Pricing Analysis
  9.3. Key Trends in the Region
    9.3.1. Supply and Demand
  9.4. Demographic Structure
  9.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    9.5.1. Sub-Segment A
    9.5.2. Sub-Segment B
  9.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    9.6.1. Sub-Segment A
    9.6.2. Sub-Segment B
  9.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    9.7.1. Sub-Segment A
    9.7.2. Sub-Segment B
  9.8. By Country, 2024 - 2030, (US$ Mn and Units)
    9.8.1. U.S.
    9.8.2. Canada
    9.8.3. Rest of North America
  9.9. Opportunity Analysis
Chapter 10. Latin America Automotive Panoramic Sunroof Market Forecast and Trend Analysis
  10.1. Regional Overview
  10.2. Pricing Analysis
  10.3. Key Trends in the Region
    10.3.1. Supply and Demand
  10.4. Demographic Structure
  10.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    10.5.1. Sub-Segment A
    10.5.2. Sub-Segment B
  10.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    10.6.1. Sub-Segment A
    10.6.2. Sub-Segment B
  10.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    10.7.1. Sub-Segment A
    10.7.2. Sub-Segment B
  10.8. By Country, 2024 - 2030, (US$ Mn and Units)
    10.8.1. Brazil
    10.8.2. Argentina
    10.8.3. Rest of Latin America
  10.9. Opportunity Analysis
Chapter 11. Europe Automotive Panoramic Sunroof Market Forecast and Trend Analysis
  11.1. Regional Overview
  11.2. Pricing Analysis
  11.3. Key Trends in the Region
    11.3.1. Supply and Demand
  11.4. Demographic Structure
  11.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    11.5.1. Sub-Segment A
    11.5.2. Sub-Segment B
  11.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    11.6.1. Sub-Segment A
    11.6.2. Sub-Segment B
  11.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    11.7.1. Sub-Segment A
    11.7.2. Sub-Segment B
  11.8. By Country, 2024 - 2030, (US$ Mn and Units)
    11.8.1. UK
    11.8.2. Germany
    11.8.3. France
    11.8.4. Spain
    11.8.5. Rest of Europe
  11.9. Opportunity Analysis
Chapter 12. MENA Automotive Panoramic Sunroof Market Forecast and Trend Analysis
  12.1. Regional Overview
  12.2. Pricing Analysis
  12.3. Key Trends in the Region
    12.3.1. Supply and Demand
  12.4. Demographic Structure
  12.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    12.5.1. Sub-Segment A
    12.5.2. Sub-Segment B
  12.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    12.6.1. Sub-Segment A
    12.6.2. Sub-Segment B
  12.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    12.7.1. Sub-Segment A
    12.7.2. Sub-Segment B
  12.8. By Country, 2024 - 2030, (US$ Mn and Units)
    12.8.1. Egypt
    12.8.2. Algeria
    12.8.3. GCC
    12.8.4. Rest of MENA
  12.9. Opportunity Analysis
Chapter 13. Asia Pacific Automotive Panoramic Sunroof Market Forecast and Trend Analysis
  13.1. Regional Overview
  13.2. Pricing Analysis
  13.3. Key Trends in the Region
    13.3.1. Supply and Demand
  13.4. Demographic Structure
  13.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    13.5.1. Sub-Segment A
    13.5.2. Sub-Segment B
  13.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    13.6.1. Sub-Segment A
    13.6.2. Sub-Segment B
  13.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    13.7.1. Sub-Segment A
    13.7.2. Sub-Segment B
  13.8. By Country, 2024 - 2030, (US$ Mn and Units)
    13.8.1. India
    13.8.2. China
    13.8.3. Japan
    13.8.4. ASEAN
    13.8.5. Rest of Asia Pacific
  13.9. Opportunity Analysis
Chapter 14. Sub-Saharan Africa Automotive Panoramic Sunroof Market Forecast and Trend Analysis
  14.1. Regional Overview
  14.2. Pricing Analysis
  14.3. Key Trends in the Region
    14.3.1. Supply and Demand
  14.4. Demographic Structure
  14.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    14.5.1. Sub-Segment A
    14.5.2. Sub-Segment B
  14.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    14.6.1. Sub-Segment A
    14.6.2. Sub-Segment B
  14.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    14.7.1. Sub-Segment A
    14.7.2. Sub-Segment B
  14.8. By Country, 2024 - 2030, (US$ Mn and Units)
    14.8.1. Ethiopia
    14.8.2. Nigeria
    14.8.3. Rest of Sub-Saharan Africa
  14.9. Opportunity Analysis
Chapter 15. Australasia Automotive Panoramic Sunroof Market Forecast and Trend Analysis
  15.1. Regional Overview
  15.2. Pricing Analysis
  15.3. Key Trends in the Region
    15.3.1. Supply and Demand
  15.4. Demographic Structure
  15.5. By Segment A , 2024 - 2030, (US$ Mn and Units)
    15.5.1. Sub-Segment A
    15.5.2. Sub-Segment B
  15.6. By Segment B, 2024 - 2030, (US$ Mn and Units)
    15.6.1. Sub-Segment A
    15.6.2. Sub-Segment B
  15.7. By Segment C, 2024 - 2030, (US$ Mn and Units)
    15.7.1. Sub-Segment A
    15.7.2. Sub-Segment B
  15.8. By Country, 2024 - 2030, (US$ Mn and Units)
    15.8.1. Australia
    15.8.2. New Zealand
    15.8.3. Rest of Australasia
  15.9. Opportunity Analysis
Chapter 16. Competition Analysis
  16.1. Competitive Benchmarking
    16.1.1. Top Player’s Market Share
    16.1.2. Price and Product Comparison
  16.2. Company Profiles
    16.2.1. Company A
      16.2.1.1. Company Overview
      16.2.1.2. Segmental Revenue
      16.2.1.3. Product Portfolio
      16.2.1.4. Key Developments
      16.2.1.5. Strategic Outlook
    16.2.2. Company B
      16.2.2.1. Company Overview
      16.2.2.2. Segmental Revenue
      16.2.2.3. Product Portfolio
      16.2.2.4. Key Developments
      16.2.2.5. Strategic Outlook
    16.2.3. Company C
      16.2.3.1. Company Overview
      16.2.3.2. Segmental Revenue
      16.2.3.3. Product Portfolio
      16.2.3.4. Key Developments
      16.2.3.5. Strategic Outlook
    16.2.4. Company D
      16.2.4.1. Company Overview
      16.2.4.2. Segmental Revenue
      16.2.4.3. Product Portfolio
      16.2.4.4. Key Developments
      16.2.4.5. Strategic Outlook
    16.2.5. Company E
      16.2.5.1. Company Overview
      16.2.5.2. Segmental Revenue
      16.2.5.3. Product Portfolio
      16.2.5.4. Key Developments
      16.2.5.5. Strategic Outlook
    16.2.6. Company F
      16.2.6.1. Company Overview
      16.2.6.2. Segmental Revenue
      16.2.6.3. Product Portfolio
      16.2.6.4. Key Developments
      16.2.6.5. Strategic Outlook
    16.2.7. Company G
      16.2.7.1. Company Overview
      16.2.7.2. Segmental Revenue
      16.2.7.3. Product Portfolio
      16.2.7.4. Key Developments
      16.2.7.5. Strategic Outlook
    16.2.8. Company H
      16.2.8.1. Company Overview
      16.2.8.2. Segmental Revenue
      16.2.8.3. Product Portfolio
      16.2.8.4. Key Developments
      16.2.8.5. Strategic Outlook
    16.2.9. Company I
      16.2.9.1. Company Overview
      16.2.9.2. Segmental Revenue
      16.2.9.3. Product Portfolio
      16.2.9.4. Key Developments
      16.2.9.5. Strategic Outlook
    16.2.10. Company J
      16.2.10.1. Company Overview
      16.2.10.2. Segmental Revenue
      16.2.10.3. Product Portfolio
      16.2.10.4. Key Developments
      16.2.10.5. Strategic Outlook
Chapter 17. Go-To-Market Strategy

Research Methodology

We follow a robust research methodology to analyze the market in order to provide our clients with qualitative and quantitative analysis which has a very low or negligible deviance. Extensive secondary research supported by primary data collection methods help us to thoroughly understand and gauge the market. We incorporate both top-down and bottom-up approach for estimating the market. The below mentioned methods are then adopted to triangulate and validate the market.

Secondary data collection and interpretation

Secondary research includes sources such as published books, articles in journals, news media and published businesses, government and international body publications, and associations. Sources also include paid databases such as Hoovers, Thomson Reuters, Passport and others. Data derived through secondary sources is further validated through primary sources. The secondary sources also include major manufacturers mapped on the basis of revenues, product portfolios, and sales channels.

Primary data collection

Primary data collection methods include conducting interviews with industry experts and various stakeholders across the supply chain, such as raw material suppliers, manufacturers, product distributors and customers. The interviews are either telephonic or face-to-face, or even a combination of both. Prevailing trends in the industry are gathered by conducting surveys. Primary interviews also help us to understand the market drivers, restraints and opportunities, along with the challenges in the market. This method helps us in validating the data gathered through secondary sources, further triangulating the data and developing it through our statistical tools. We generally conduct interviews with -

  • CEOs, Directors, and VPs
  • Sales and Marketing Managers
  • Plant Heads and Manufacturing Department Heads
  • Product Specialists

Supply Side and Demand Side Data Collection

Supply side analysis is based on the data collected from the manufacturers and the product providers in terms of their segmental revenues. Secondary sources for this type of analysis include company annual reports and publications, associations and organisations, government publications and others.

Demand side analysis is based upon the consumer insights who are the end users of the particular product in question. They could be an individual user or an organisation. Such data is gathered through consumer surveys and focused group interviews.

Market Engineering

As a primary step, in order to develop the market numbers we follow a vigorous methodology that includes studying the parent market of the niche product and understanding the industry trends, acceptance among customers of the product, challenges, future growth, and others, followed by further breaking down the market under consideration into various segments and sub-markets. Additionally, in order to cross-validate the market, we also determine the top players in the market, along with their segmental revenues for the said market. Our secondary sources help us to validate the market share of the top players. Using both the qualitative and quantitative analysis of all the possible factors helps us determine the market numbers which are inclined towards accuracy.

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